ZipRecruiter

Log In

1

Library Marketing Jobs in Virginia (NOW HIRING)

AdventHealth

Product Marketing Specialist

Reston, VA · Remote

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Maintain the organization's library of product marketing and sales enablement assets. * Manage version control and coordinate collateral updates as products evolve. * Ensure customer-facing materials ...

ID.me

Enterprise Marketing Manager

Mclean, VA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Maintain the marketing content library and keep messaging consistent across campaigns and verticals. Sales & Field Marketing Support * Build campaign extensions of Field Marketing's event programs ...

AMF Bakery

Content Marketing Specialist

Richmond, VA · On-site

$70K - $80K/yr

... libraries, calendars, and asset workflows Effectiveness & Continuous ImprovementTrack and report on basic content performance metrics for the Americas regionShare performance insights and learnings ...

AMF Bakery

Content Marketing Specialist

Richmond, VA · On-site

$70K - $80K/yr

Maintain organized content libraries, calendars, and asset workflows Effectiveness & Continuous ... Bachelor's degree in Marketing, Digital Marketing, Communications, Business or related field

Kapitus

Lead Brand Marketing Coordinator

Arlington, VA

$48K - $67K/yr

Working closely with the Director of Brand Marketing, this individual will help bring brand ... brand asset library to ensure employees, partners, and vendors have easy access to current ...

Hksinc

Marketing Strategist, Government

Richmond, VA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Feeds pursuit learnings back into the practice's positioning, story library and BD tools so that each pursuit makes the next one stronger Qualifications: * Bachelor's degree in Marketing, Journalism ...

Careviso

Sales & Marketing Administrator

Vienna, VA · On-site

  • Medical

  • PTO

Organize and maintain the marketing collateral and asset library. * Create and manage an annual content calendar. * Assist with website updates, content coordination, and light copy edits. * Compile ...

careviso

Sales & Marketing Administrator

Vienna, VA · On-site

  • Medical

  • PTO

Organize and maintain the marketing collateral and asset library. * Create and manage an annual content calendar. * Assist with website updates, content coordination, and light copy edits. * Compile ...

Aretum

Marketing and Communication Associate

Mclean, VA

$44K - $55K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Build and maintain a shared library of approved design assets, graphics, and templates for cross-functional use. Marketing Content and Digital Communications * Maintain and update ARETUM's website ...

Aretum

Marketing and Communication Associate

Mclean, VA · On-site

$44K - $55K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Build and maintain a shared library of approved design assets, graphics, and templates for cross-functional use. Marketing Content and Digital Communications * Maintain and update ARETUM's website ...

Aretum

Marketing and Communication Associate

Mclean, VA · On-site

$44K - $55K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Build and maintain a shared library of approved design assets, graphics, and templates for cross-functional use. Marketing Content and Digital Communications * Maintain and update ARETUM's website ...

previous page

Showing results 41-60

All JobsLibrary Marketing JobsLibrary Marketing Jobs in Virginia

Library Marketing information

See Virginia salary details

$8

$15

$28

How much do library marketing jobs pay per hour?

As of Aug 16, 2026, the average hourly pay for library marketing in Virginia is $15.60, according to ZipRecruiter salary data. Most workers in this role earn between $11.68 and $17.40 per hour, depending on experience, location, and employer.

What is library marketing?

Library marketing refers to the strategies and activities used by libraries to promote their services, resources, and programs to the community. The goal is to increase awareness, usage, and engagement among patrons by effectively communicating the value of the library. This can include outreach campaigns, social media, events, and partnerships with local organizations. Library marketing professionals work to ensure that both new and existing services reach the right audiences, helping libraries stay relevant and well-utilized in their communities.

What are the key skills and qualifications needed to thrive in library marketing?

To thrive in Library Marketing, you need strong skills in communications, content creation, and understanding of library services, often supported by a degree in marketing, communications, or library science. Familiarity with digital marketing tools, social media platforms, analytics software, and graphic design programs like Canva or Adobe Creative Suite is typically required. Creativity, collaboration, and adaptability are key soft skills for effectively promoting library programs and engaging diverse audiences. These skills and qualities are essential for increasing community awareness, driving library usage, and supporting the library’s mission in a dynamic information environment.

How does a library marketing professional typically collaborate with librarians and community partners to promote library services?

Library marketing professionals often work closely with librarians to identify programs, collections, and services that need greater visibility. They collaborate to develop promotional materials, organize events, and manage social media campaigns tailored to the library's target audiences. Additionally, they build relationships with local organizations, schools, and businesses to create joint initiatives and expand outreach. This collaborative approach ensures marketing efforts align with both the library’s mission and community needs, enhancing overall engagement and impact.

What is the difference between Library Marketing vs Library Public Relations?

AspectLibrary MarketingLibrary Public Relations
Primary FocusPromoting library services, programs, and resources to increase usageManaging the library's image and relationships with the community and media
Skills NeededMarketing strategies, digital advertising, event promotionCommunication, media relations, community engagement
Work EnvironmentMarketing departments, outreach teamsPublic relations offices, community liaison roles
Common TasksCreating campaigns, social media management, advertisingPress releases, media interviews, community outreach

While both roles aim to enhance the library's visibility, Library Marketing focuses on promoting services and programs directly to users, whereas Library Public Relations emphasizes managing the library's overall image and community relationships. Understanding these distinctions helps in choosing the right career path or collaboration focus within library organizations.

What are the most commonly searched types of Library Marketing jobs in Virginia?

The most popular types of Library Marketing jobs in Virginia are:

What are popular job titles related to Library Marketing jobs in Virginia?

For Library Marketing jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Library Marketing jobs in Virginia look for?

The top searched job categories for Library Marketing jobs in Virginia are:

Library Marketing jobs near you
Infographic showing various Library Marketing job openings in Virginia as of August 2026, with employment types broken down into 1% Internship, 82% Full Time, 14% Part Time, and 3% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $32,451 per year, or $15.6 per hour.

Clarke County Branch Manager

Handley Regional Library

Berryville, VA • On-site

Full-time

Medical, Retirement, PTO

Posted 6 days ago

Job description

Position Title: Clarke County Branch Manager
Level: Professional II
Reports to: Deputy Director
Hours: FT - 40 hours/wk
Compensation: Salary range $48,000 - $55,000
Benefits: Health Insurance, Retirement, paid holiday, vacation, and sick leave
Fair Labor Standards Act: Exempt
Closing Date: August 31, 2026
Under the general supervision of the Deputy Director of Handley Regional Library (HRL), assumes responsibility for the day-to- day operations of a small library branch. Examines operations on a daily basis to ensure that all resources are managed as effectively as possible.
Major Duties
  • Runs branch library on a day-to-day basis. Helps patrons and volunteers in the use of library collections, the online catalog, and other computer resources. Works with the Technical Services Manager and IT contractor to provide quality circulation and computer services. Contacts Information Services staff in other libraries for assistance with reference inquiries.
  • Promotes and publicizes the library and its services at community events and organizations. Works with branch staff to promote use of the library and its collections via displays and other marketing initiatives.
  • Coordinates branch programming for adults and youth.
  • Ensures branch collections are well-balanced and maintained by communicating to system-wide selectors the needs of the community and by managing branch inventory and weeding projects.
  • Recruits, trains, supervises, and works closely with volunteers and branch staff to provide quality service. Prepares staff schedules in a timely manner. Conducts interim and annual performance reviews, identifies staff training needs, and regularly evaluates staff performance. Works with staff and volunteers to improve competencies as needed.
  • Administers and interprets policy and procedures of the Handley Regional Library Board and library administration to volunteers and patrons. Resolves patron and human resource issues.
  • Attends regional staff meetings as scheduled, contributing to the formulation of policy, procedures, and priorities of the regional system. Advises the Library Director and the branch advisory council on branch services including patron needs and programs.
  • Works with library administration to set branch goals and objectives aligned with the regional library system mission, vision, and long-range plan.
  • Performs administrative record keeping and reporting to include monthly Branch reports to the Board as well as annual Branch presentation to the Board.
  • Maintains statistical records such as computer usage, programs, and volunteer hours. Analyzes statistics, reports, and community feedback to determine improvements to collections, services, programs, and policies.
  • Handles all Branch monies in a timely and responsible manner according to regional library procedures.
  • Keeps local government officials apprised of library's accomplishments. Works with branch advisory council and volunteers to promote and publicize branch.
  • Maintains library building, grounds, furnishings, and equipment in conjunction with library administration and/or local government maintenance departments. Negotiates with contractors and local government maintenance personnel to see that work is accomplished quickly, effectively and at the least cost to the Library. Works with branch advisory council and HRL administration to secure supplies, furniture, and equipment for branch operations.

Supervisory Controls
Works independently under the supervision of the Deputy Director. The Deputy Director indicates general responsibilities, establishes priorities, and monitors progress in meeting overall goals and objectives. Work is reviewed by observation and through regular conferences for evaluating the degree of success achieved in attaining goals and objectives. Formal performance evaluations are conducted annually. The Library Branch Manager exercises direct supervision over volunteers and branch staff. Meets with the branch advisory council that makes recommendations for programs and services to the Director and Branch Manager.
Guidelines
Policies and procedures of the Handley Regional Library, the five-year Plan of Handley Regional Library, and policies and procedures of local government bodies. Circulation procedures manual and integrated library system manuals.
Complexity
Work is routine to complex in nature, requiring technical skills and abilities, as well as the use of independent judgment, interpretation, discretion and tact.
Scope and Effect
Work performed is essential to the smooth operation of the Branch Library and assures a positive public impression of the Library and effective administration of the Library's circulating collections.
Personal Contacts
Contacts are with co-workers to share information and coordinate library services; with volunteers, to train, motivate, and supervise; with City and County personnel in other departments; with building contractors to arrange work to be done; and with library patrons in person and on the telephone.
Physical Demands
Ability to lift 25 pounds of books or other library materials and furniture, the ability to fully load and move library book truck from book drops into branch. The ability to walk throughout the library many times a day, to use stepladders, and to frequently stoop, reach, and bend. The position requires standing and sitting at public service desks, working with the public and reading computer screens. Must have means to go back and forth between branch and other library locations several times per month.
Work Environment
Work is performed in public library setting at busy public service desk and in semi-private office during regular business hours, including evenings and w
Requirements
Knowledge, Skills, and Abilities Required
Knowledge of library principles, methods, materials and practices, including knowledge of library functions and organization. Ability to organize and coordinate branch operations and establish priorities, to train and supervise staff and volunteers. Knowledge of popular and current reading interests. Ability to operate library computer systems.
Ability to establish and maintain effective relationships with co-workers and library patrons, to be flexible. Good communication skills with both children and adults. Good organizational and clerical skills. Ability to maintain accurate records and write reports; ability to work independently; ability to work quickly, accurately, and efficiently; ability to exercise initiative, tact, leadership, and independent judgment.
Education Training and Experience
  • Bachelor's degree and library experience required.
  • Master's degree in library science from an ALA accredited program and library experience preferred.

Apply