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Library Marketing Jobs (NOW HIRING)

York County, VA

Library Assistant (Marketing)

Yorktown, VA · On-site

$53K - $63K/yr

Manages social media accounts for the library. Assists with layout, development, and evaluation of marketing tools and content, including newsletters, editorials, flyers, TV slides, presentations ...

York County

Library Assistant (Marketing)

Yorktown, VA · On-site

$53K - $63K/yr

Manages social media accounts for the library. Assists with layout, development, and evaluation of marketing tools and content, including newsletters, editorials, flyers, TV slides, presentations ...

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Library Marketing information

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$8

$15

$29

How much do library marketing jobs pay per hour?

As of Aug 4, 2026, the average hourly pay for library marketing in the United States is $15.74, according to ZipRecruiter salary data. Most workers in this role earn between $11.78 and $17.55 per hour, depending on experience, location, and employer.

What is the difference between Library Marketing vs Library Public Relations?

AspectLibrary MarketingLibrary Public Relations
Primary FocusPromoting library services, programs, and resources to increase usageManaging the library's image and relationships with the community and media
Skills NeededMarketing strategies, digital advertising, event promotionCommunication, media relations, community engagement
Work EnvironmentMarketing departments, outreach teamsPublic relations offices, community liaison roles
Common TasksCreating campaigns, social media management, advertisingPress releases, media interviews, community outreach

While both roles aim to enhance the library's visibility, Library Marketing focuses on promoting services and programs directly to users, whereas Library Public Relations emphasizes managing the library's overall image and community relationships. Understanding these distinctions helps in choosing the right career path or collaboration focus within library organizations.

How does a library marketing professional typically collaborate with librarians and community partners to promote library services?

Library marketing professionals often work closely with librarians to identify programs, collections, and services that need greater visibility. They collaborate to develop promotional materials, organize events, and manage social media campaigns tailored to the library's target audiences. Additionally, they build relationships with local organizations, schools, and businesses to create joint initiatives and expand outreach. This collaborative approach ensures marketing efforts align with both the library’s mission and community needs, enhancing overall engagement and impact.

What are the key skills and qualifications needed to thrive in library marketing?

To thrive in Library Marketing, you need strong skills in communications, content creation, and understanding of library services, often supported by a degree in marketing, communications, or library science. Familiarity with digital marketing tools, social media platforms, analytics software, and graphic design programs like Canva or Adobe Creative Suite is typically required. Creativity, collaboration, and adaptability are key soft skills for effectively promoting library programs and engaging diverse audiences. These skills and qualities are essential for increasing community awareness, driving library usage, and supporting the library’s mission in a dynamic information environment.

What is library marketing?

Library marketing refers to the strategies and activities used by libraries to promote their services, resources, and programs to the community. The goal is to increase awareness, usage, and engagement among patrons by effectively communicating the value of the library. This can include outreach campaigns, social media, events, and partnerships with local organizations. Library marketing professionals work to ensure that both new and existing services reach the right audiences, helping libraries stay relevant and well-utilized in their communities.
More about Library Marketing jobs
What cities are hiring for Library Marketing jobs? Cities with the most Library Marketing job openings:
What are the most commonly searched types of Library Marketing jobs? The most popular types of Library Marketing jobs are:
What states have the most Library Marketing jobs? States with the most job openings for Library Marketing jobs include:
What job categories do people searching Library Marketing jobs look for? The top searched job categories for Library Marketing jobs are:
Library Marketing jobs near you
Infographic showing various Library Marketing job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 8% Part Time, 1% Temporary, and 1% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $32,732 per year, or $15.7 per hour.

Library Marketing and Communications Specialist - Saint Paul

Minnesota City Jobs

Saint Paul, MN

$35.56 - $49.50/hr

Other

Posted 22 days ago

State Of Minnesota rating

8.1

Company rating: 8.1 out of 10

Based on 170 frontline employees who took The Breakroom Quiz

5th of 50 rated states

Job description

Job Posting The Library Marketing and Communications Specialist role will focus on managing Saint Paul Public Library's content strategy and storytelling to reach new audiences, increasing use of the Library, and clearly conveying the Library's values and brand. The role also creates strategic communications plans for programs and projects among other duties. This role is part of the Marketing and Communications team of three which is responsible for raising awareness and engagement in the Saint Paul Public Library system.

Learn and apply: https://www.governmentjobs.com/careers/stpaul/jobs/5385925/library-marketing-and-communications-specialist?sort=PostingDate%7CDescending&pagetype=jobOpportunitiesJobs.

What State Of Minnesota employees say

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About State of Minnesota

Sourced by ZipRecruiter

The Minnesota State Demographic Center (SDC), part of the Minnesota Department of Administration, is the main provider of demographic data and analysis for the state of Minnesota. The SDC assists policymakers, state and local governments, businesses, nonprofits, the media, and all Minnesotans locate and understand the demographic data they need to make smart decisions.

Industry

Public administration

Company size

10,000+ Employees

Headquarters location

Saint Paul, MN, US

Year founded

1967

Social media

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