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Library Marketing Jobs (NOW HIRING)

Oak Lawn Public Library

Marketing Assistant

Oak Lawn, IL · On-site

$37K/yr

Job Type Full-time Description AR 2155 TITLE Marketing Assistant SALARY GRADE V FLSA Non-Exempt ... Maintain and report room use and attendance statistics. Assist staff with library event calendar ...

Twinsburg Public Library

LIBRARY DIRECTOR

Twinsburg, OH · On-site

$90K - $105K/yr

Community Engagement - Public relations, outreach, marketing, and partnership development ... The Library Director works independently within the policies established by the Board of Trustees ...

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Library Marketing information

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How much do library marketing jobs pay per hour?

As of Jun 10, 2026, the average hourly pay for library marketing in the United States is $15.74, according to ZipRecruiter salary data. Most workers in this role earn between $11.78 and $17.55 per hour, depending on experience, location, and employer.

What is the difference between Library Marketing vs Library Public Relations?

AspectLibrary MarketingLibrary Public Relations
Primary FocusPromoting library services, programs, and resources to increase usageManaging the library's image and relationships with the community and media
Skills NeededMarketing strategies, digital advertising, event promotionCommunication, media relations, community engagement
Work EnvironmentMarketing departments, outreach teamsPublic relations offices, community liaison roles
Common TasksCreating campaigns, social media management, advertisingPress releases, media interviews, community outreach

While both roles aim to enhance the library's visibility, Library Marketing focuses on promoting services and programs directly to users, whereas Library Public Relations emphasizes managing the library's overall image and community relationships. Understanding these distinctions helps in choosing the right career path or collaboration focus within library organizations.

How does a library marketing professional typically collaborate with librarians and community partners to promote library services?

Library marketing professionals often work closely with librarians to identify programs, collections, and services that need greater visibility. They collaborate to develop promotional materials, organize events, and manage social media campaigns tailored to the library's target audiences. Additionally, they build relationships with local organizations, schools, and businesses to create joint initiatives and expand outreach. This collaborative approach ensures marketing efforts align with both the library’s mission and community needs, enhancing overall engagement and impact.

What are the key skills and qualifications needed to thrive in Library Marketing, and why are they important?

To thrive in Library Marketing, you need strong skills in communications, content creation, and understanding of library services, often supported by a degree in marketing, communications, or library science. Familiarity with digital marketing tools, social media platforms, analytics software, and graphic design programs like Canva or Adobe Creative Suite is typically required. Creativity, collaboration, and adaptability are key soft skills for effectively promoting library programs and engaging diverse audiences. These skills and qualities are essential for increasing community awareness, driving library usage, and supporting the library’s mission in a dynamic information environment.

What is library marketing?

Library marketing refers to the strategies and activities used by libraries to promote their services, resources, and programs to the community. The goal is to increase awareness, usage, and engagement among patrons by effectively communicating the value of the library. This can include outreach campaigns, social media, events, and partnerships with local organizations. Library marketing professionals work to ensure that both new and existing services reach the right audiences, helping libraries stay relevant and well-utilized in their communities.
More about Library Marketing jobs
What cities are hiring for Library Marketing jobs? Cities with the most Library Marketing job openings:
What are the most commonly searched types of Library Marketing jobs? The most popular types of Library Marketing jobs are:
What states have the most Library Marketing jobs? States with the most job openings for Library Marketing jobs include:
What job categories do people searching Library Marketing jobs look for? The top searched job categories for Library Marketing jobs are:
Library Marketing jobs near you
Infographic showing various Library Marketing job openings in the United States as of June 2026, with employment types broken down into 99% Full Time, and 1% Part Time. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $32,732 per year, or $15.7 per hour.

Marketing Associate - Library

City of Troy Michigan

Troy, MI • On-site

$17.75 - $22.50/hr

Part-time

Posted 7 days ago

Job description

Description
Marketing Associate
Communications Department - Library
City of Troy
Starting at $17.75 to $22.50/hour
Based on qualifications
Posting closes on June 16, 2026
The City of Troy is a thriving community that is diverse, dynamic, and committed to providing a high quality of life. The Communications Department increases community awareness and involvement in programs, services, and community events. Staff shares information with public officials, residents, visitors, the business community, and City employees, utilizing all means of communication. This position reports to the Communications Director.
This Marketing Associate position is a key member of the City of Troy's Communications Department and primarily works with Troy Public Library staff to promote its mission, programs, and operations.
DUTIES
• Work closely with all Communications staff to support the overall mission of the City of Troy through consistent, clear, and creative communication best practices.
• Primarily provide support for Library marketing events and programs.
• Assist the Library Marketing Coordinator with various marketing activities for the Troy Public Library.
• Create marketing materials, including social media, digital, and print.
• Compose and update content on the Library's website and social media.
• Assist as needed with City-wide communication initiatives.
• Perform other duties as assigned.
REQUIREMENTS
• Bachelor's degree or 60 credit hours in Marketing, Communications, Journalism, Public Relations, Graphic Design or a related field from an accredited college or university.
• Two (2) years of recent full-time (or four (4) years of recent part-time) Marketing, Communications, or public relations work experience.
• Candidates with an equivalent combination of training and experience may be considered.
• Strong knowledge of social media backend platform usage and social media/marketing trends.
• Proficient in Microsoft Office, InDesign, Illustrator, Photoshop, and other Creative Cloud products.
• Basic understanding of social media and graphic design best practices.
• Ability to effectively communicate and present ideas and concepts both verbally and in writing, and make presentations to internal and external groups.
• Ability to work in a collaborative, dynamic, fast-paced environment, using excellent organizational and time management skills.
• Ability to work independently and as a team member.
• Must have a valid Michigan license with a good driving record (based on City of Troy driving standards).
• As a condition of employment, the successful candidate must pass a background check and pre-employment physical.
PREFERENCES
• Experience managing social media applications for an organization.
• Knowledge of non-profit or government marketing and communications methods.
HOURS
Part-time, year-round. 25 hours per week, preferably Monday - Friday 8am - 4:30pm; scheduled days/times are flexible within range.
APPLY Applications are available at www.troymi.gov/jobopenings
Applicants MUST attach three portfolio samples to their application to be considered, including at least two samples displaying graphic design.* Samples must be the applicant's own work (indicate your level of involvement on each sample i.e. contributor/sole author, writing, formatting, etc.). Each sample should be two pages or less. Samples will not be returned to the applicant.
Your application is part of the review process; be sure it is complete. Attaching a resume is required; however, all information requested on the application form must be completed (i.e. writing "see resume" is not sufficient).
AN EQUAL OPPORTUNITY EMPLOYER: The City of Troy is committed to providing equal opportunity employment to all applicants. The City of Troy will consider all qualified applicants for employment regardless of race, religion, color, sex, sexual orientation, gender identity or expression, height, weight, marital status, national origin, age, disability, or veteran status or any other basis protected by federal and law.

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