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Goodwill Executive Jobs (NOW HIRING)

Goodwill of Houston

VP of IT

TX · On-site

$149K - $187K/yr

Serves as a strategic and operational leader responsible for advancing Goodwill Houston's technology vision. Provide executive oversight of all IT functions, ensuring the organization's IT infrast ...

Humanepro

Executive Director

San Rafael, CA · On-site

$90 - $130/hr

The incoming Executive Director will have the exciting opportunity to lead this beloved institution ... The organization enters this chapter with a supportive community, significant goodwill, and strong ...

Goodwill-Industries-of-Arkansa

$150 - $190/hr

... of Goodwill Industries of Arkansas' Mission Services division and the achievement of its mission-related goals and objectives. In partnership with the President & CEO and Executive Leadership Team ...

New

Goodwill NYNJ

Director of Payroll

Manhattan, NY · On-site

$130 - $180/hr

Serve as the primary payroll liaison between Goodwill NYNJ and Good Temps leadership teams. * Partner with executive leadership to evaluate and develop payroll service offerings as a potential ...

New

Goodwill Industries of Houston

VP of IT

Houston, TX

$149K - $187K/yr

Serves as a strategic and operational leader responsible for advancing Goodwill Houston's technology vision. Provide executive oversight of all IT functions, ensuring the organization's IT infrast ...

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$93.6K

$184K

How much do goodwill executive jobs pay per year?

As of Aug 8, 2026, the average yearly pay for goodwill executive in the United States is $93,552.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,000.00 and $120,500.00 per year, depending on experience, location, and employer.

What is a goodwill executive?

Goodwill Executives are senior leaders responsible for overseeing the strategic direction, operations, and overall management of Goodwill Industries organizations. They work to fulfill Goodwill’s mission by developing programs, managing budgets, leading teams, and building partnerships within the community. Their role often includes fundraising, marketing, and ensuring that the organization’s services effectively support people with barriers to employment. Goodwill Executives also represent the organization to stakeholders and ensure compliance with legal and ethical standards.

What skills and qualifications are needed to thrive as a goodwill executive?

To thrive as a Goodwill Executive, you need expertise in nonprofit management, financial oversight, and strategic planning, typically supported by a bachelor’s or master’s degree in business, nonprofit management, or a related field. Familiarity with donor management systems, fundraising platforms, and compliance regulations is essential. Outstanding leadership, communication, and relationship-building skills differentiate top performers in this role. These abilities are crucial for ensuring organizational growth, community impact, and the effective stewardship of resources.

What is the difference between Goodwill Executive vs Goodwill Program Coordinator?

AspectGoodwill ExecutiveGoodwill Program Coordinator
Required CredentialsBachelor's degree, leadership experienceAssociate's or Bachelor's degree, program management skills
Work EnvironmentAdministrative offices, strategic planningOn-site at stores or community programs
Employer & Industry UsageNonprofit organizations, leadership rolesNonprofit programs, operational roles
Common Search & Comparison IntentLeadership, executive responsibilitiesProgram management, operational duties

The Goodwill Executive typically holds leadership responsibilities, focusing on strategic planning and organizational oversight, often requiring higher education and experience. The Goodwill Program Coordinator manages specific programs or store operations, emphasizing day-to-day activities and community engagement. Both roles are vital within the nonprofit sector but differ in scope, responsibilities, and required credentials.

What are the primary challenges faced by a goodwill executive and how can one successfully navigate them?

A Goodwill Executive often faces the challenge of balancing mission-driven goals with the need to maintain financial sustainability. This can involve overseeing diverse revenue streams, managing large teams, and ensuring compliance with regulatory requirements. Successful executives prioritize transparent communication, foster strong community partnerships, and stay adaptable to changing economic or social landscapes. Building an engaged team and regularly measuring impact are also key strategies for overcoming challenges in this role.
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Goodwill Executive jobs near you
Infographic showing various Goodwill Executive job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 90% Full Time, 5% Part Time, and 4% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $93,552 per year, or $45 per hour.

Senior Director, Digital Acceleration & Brand Growth Marketing

Goodwill Industries International, Inc.

Rockville, MD • On-site

$150K - $190K/yr

Full-time

Re-posted 4 days ago

Job description


Date: February 2026

TITLE:Senior Director, Digital Acceleration & Brand Growth MarketingRESPONSIBLE TO:Chief Marketing OfficerDIVISION/DEPT:Marketing and CommunicationsSUPERVISES:Directors and Managers across Digital & Performance Marketing, Brand Management, Creative Services and Social MediaFLSA STATUS:Exempt


SUMMARY:

The Senior Director of Digital Acceleration & Brand Growth Marketing leads the evolution of the Goodwill® brand for a digital-first world. This role is responsible for advancing how the Goodwill brand is experienced, discovered, and activated across digital ecosystem with the goal of driving brand relevance, measurable growth, and local impact at scale.

This leader combines brand strategy, digital innovation, performance marketing, emerging platforms, AI enablement, and network mobilization to move Goodwill beyond campaign-centric marketing toward data-informed, digitally native marketing systems. The role shapes end-to-end marketing journeys, translates innovation into practical playbooks for the network, and ensures the Goodwill brand continues to grow in relevance with its audiences while supporting the mission delivery of local member organizations.


BASIC FUNCTION:

The Senior Director of Digital Acceleration & Brand Growth Marketing is responsible for setting and executing a multi-year, digital-first brand growth strategy for Goodwill Industries International (GII) and the Goodwill member network. This role designs and advances integrated digital marketing systems that strengthen brand equity, drive performance outcomes, and enable consistent and locally adaptable execution across markets.

A core function of the role is identifying emerging platforms, technologies, and marketing models, that help speed the delivery of actionable strategies, guidance, playbooks, and best practices for adoption across the member network. The role works closely with internal teams, executive leadership, member organizations, and external partners to ensure Goodwill brand and marketing capabilities continue to evolve in step with changing consumer behavior and category dynamics.


SPECIFIC DUTIES:

  1. Digital-First Brand Strategy Develop and lead enterprise-level, digital-first brand growth strategies aligned to GII’s business and mission objectives. Shape how the Goodwill brand is experienced across owned, paid, earned, and emerging digital platforms. Use a modern, digitally-native lens to advance brand positioning, messaging, storytelling and creative assets
  2. Digital Innovation Develop and optimize end-to-end digital marketing journeys that drive awareness, engagement, loyalty, and action.
  3. Performance & Consumer Journey Delivery Lead performance marketing strategies in partnership with analytics team, ensuring insights inform optimization and investment decisions. Champion experimentation, test-and-learn approaches, and scalable innovation across platforms and channels.
  4. Emerging Platforms & AI Enablement Identify emerging platforms, technologies, and marketing capabilities relevant to brand growth and local impact. Translate innovation into practical, actionable guidance (playbooks, pilots, toolkits, etc.) for the member network. Partner cross-functionally to advance responsible, effective AI adoption across marketing workflows.
  5. Network Enablement & Mobilization Serve as a strategic partner to Goodwill member organizations, providing leadership, guidance, and best practices to advance digital marketing maturity. Ensure brand systems, tools, and frameworks enable both consistency and local flexibility. Drive and support member adoption of marketing strategies that drive retail performance, donor engagement, and mission outcomes.
  6. Leadership, Collaboration & Measurement Lead and develop high-performing teams across digital, brand, creative and innovation. Collaborate with GII’s PR, Communications, Analytics, Government Relations, Mission, and Development teams. Measure and communicate performance through clear KPIs, insights, and executive-level reporting. Drive budget decisions that maximize impact and return on investment.
  7. Brand Stewardship and Protection Work in close partnership with Legal to steward Goodwill’s intellectual property, guide responsible digital acceleration and manage compliance implications of digital and AI-enabled marketing, and proactively address evolving risk landscapes tied to innovation, nonprofit regulation, and brand trust.

RELATIONSHIPS:

Internal: Frequent interaction with senior GII leadership and with cross-functional teams across GII.
Goodwill Members: Regular engagement with CEOs and marketing leaders across the member network.
External: Ongoing management and relationships with agencies, technology partners, vendors and industry leaders.


SKILLS NEEDED:

  1. Advanced digital marketing fluency across brand, performance marketing, marketing platforms, and customer journey design.
  2. Strong understanding of consumer behavior, digital ecosystems, and emerging marketing models.
  3. Demonstrated ability to translate innovation into scalable best practices and systems.
  4. Strong experience driving data-informed decision-making and performance measurement.
  5. Proven leadership skills with the ability to inspire, align, and mobilize teams and stakeholders.
  6. Strong strategic, analytical, and problem-solving capabilities.
  7. Excellent written and verbal communication skills, including exec-level storytelling.
  8. Highly collaborative, adaptable, and comfortable operating in complexity and change.


EDUCATION: Bachelor’s degree in marketing, communications, business, or related field required; MBA or advanced degree preferred.

EXPERIENCE: Minimum of 10 years of progressive experience in digital marketing, brand strategy, or growth marketing roles, with at least 5 years in senior leadership positions. Demonstrated success leading digital transformation, brand growth initiatives, and enterprise-level marketing strategies.

DECISION MAKING: Responsible for strategic decision-making and recommendations related to digital systems, brand growth strategies, innovation, and network enablement.

SUPERVISION: Team supervision with latitude given to functional roles to lead their initiatives aligned to organizational priorities.

PHYSICAL EFFORT: Generally sedentary; occasional walking/standing. Some travel required

EMOTIONAL EFFORT: Fast-paced, complex environment requiring comfort with change, complexity and multiple concurrent priorities.

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