Event Planner Jobs in Appleton, WI (NOW HIRING)

Join our Sales & Catering team at the Best Western Premier Bridgewood Resort Hotel!

We are currently seeking a self-motivated, detail-oriented and organized Weddings & Events Sales Manager.

Position Summary

The Weddings & Events Sales Manager is responsible for generating revenue through weddings, social events, and related food, beverage, and guest room sales. This role focuses on building and maintaining strong relationships with clients, vendors, and internal departments to ensure seamless and successful events from initial inquiry through execution.

The ideal candidate is a motivated sales professional with strong communication, organization, and customer service skills. Responsibilities include identifying new business opportunities, conducting site tours, preparing proposals and contracts, managing event details, and delivering exceptional guest experiences. Success in this role requires a proactive, detail-oriented individual who can effectively balance sales goals with outstanding event planning and client service.

About Us:

Locally owned and operated, the Best Western Premier Bridgewood Resort Hotel & Conference Center is known for high-quality events and exceptional service—from elegant weddings to off-site cater-outs—and for our dedication to guest satisfaction.
Our team takes pride in what we do, supports one another, and knows how to work hard and have a little fun along the way.

Join us to be a part of a team that values excellence, professionalism, and community.

TEAM MEMBER PERKS / BENEFITS:

• Swim Days: Enjoy hotel pools & hot tubs with family and friends during designated team member swim times.
• Fitness Center Access: Complimentary daily use of the hotel’s fitness center.
• Discounted Hotel Stays: Special rates at Best Westerns worldwide, including Friends & Family Rates at many locations.
• Dining Discounts: Save on meals at Batley’s Grill & Bar for you and up to 3 guests.
• Paid Holidays: Enjoy six paid holidays per year (New Year’s Day, Memorial Day, Labor Day, Thanksgiving, Christmas Eve, Christmas Day).
• Paid Time Off (PTO): Accrue 1 week (5 days), after one year of employment.
• Personal Days: Begin accruing one personal day every two months worked; then earn 6 personal days per year.
• 401(k) Retirement Account: Begin investing with your first paycheck. Company match after one year (Currently 100% of your contribution up to 3% of your salary).
• Health Insurance Plans: Medical, dental, and vision coverage available, eligible the first of the month after 30 days. Company covers 70%-76% of health plan premiums.
• Aflac Supplemental Insurance: Eligible after 30 days of employment - Enroll in coverage such as Accident, Critical Illness, Hospital, Disability, Cancer, Life Insurance, and more.

Compensation

• Base salary: $45,000–$50,000 annually, plus monthly commission opportunities.
• Commission earnings may increase total annual compensation by approximately 20%–25% or more, based on individual performance.
• Total compensation may exceed $55,000 annually based on performance.

Schedule

• Full-time position, approximately 45–50 hours per week.
• Typical schedule is Tuesday through Saturday; flexibility is required to accommodate event schedules.
• Availability for weekends, special events, and occasional holidays is required.

Position Responsibilities:
This list is intended as a general guideline and is not all-inclusive. Additional duties may be assigned, and goals may evolve over time.

• Promote the hotel, banquet facilities, and meeting spaces in a professional, friendly, and engaging manner to secure sales and build lasting client relationships
• Respond promptly and professionally to phone, email, and online inquiries for weddings, corporate events, and social functions
• Actively solicit new business through sales calls, networking, community involvement, and relationship-building efforts
• Schedule and conduct client appointments, including property tours, consultations, menu planning, and tastings
• Develop and grow banquet food & beverage sales, as well as associated guest room revenue
• Prepare and maintain sales documents including banquet event orders (BEOs), contracts, booking reports, sales reports, and client correspondence
• Collaborate closely with the Sales & Meetings Manager, Sales Managers, Administrative Team, Rooms Revenue Manager, Front Desk Manager, Food & Beverage Director, Director of Convention Services, and Executive Banquet Chef to ensure seamless communication and successful event execution
• Coordinate special requests and event details to ensure guest satisfaction and successful outcomes
• Maintain active engagement on wedding and social media platforms such as WeddingWire, The Knot, LinkedIn, Facebook, and others
• Participate in marketing initiatives and contribute to overall sales and marketing strategies
• Represent the hotel through active involvement in community organizations and networking groups, including the Fox Cities Convention & Visitors Bureau
• Attend department meetings, networking events, conferences, workshops, and seminars as approved or requested
• Assist other sales team members during absences or periods of increased business demand
• Meet or exceed budgeted revenue goals for banquet food, beverage, audio-visual, meeting room rental, and guest room sales
• Maintain a clean, organized, and professional work environment
• Follow up with past clients through surveys and ongoing relationship-building efforts
• Represent the hotel and company culture with professionalism, integrity, sound judgment, and exceptional guest service
• Follow all company policies and procedures
• Perform additional duties and special projects as assigned by management

Qualifications:

• Minimum of 3 years of sales experience in weddings, events, hospitality, catering, hotel sales, or a related field is preferred.
• A degree in Business Administration, Marketing, Hospitality Management, or a related field is preferred.
• Proven track record of meeting or exceeding sales goals in a client-facing environment.
• Prior wedding and/or event planning, coordination, or management experience strongly preferred.
• Strong negotiation, contract management, and closing skills.
• Excellent verbal and written communication, interpersonal, and customer service skills.
• Exceptional organizational, time management, problem-solving, and multitasking abilities.
• Proficiency with Microsoft Office, Outlook email, spreadsheets, CRM platforms, and event management software is a plus.
• Experience with Opera or other hospitality sales/property management systems preferred.
• Knowledge of current wedding and event industry trends, best practices, and customer expectations.
• Familiarity with digital marketing and social media platforms to support sales and promotional initiatives is a plus.
• Ability to read, write, and speak English fluently.
• Must be able to work a flexible schedule, including evenings, weekends, and occasional holidays based on business and event needs.

APPLY TODAY!

We look forward to hearing from you.