To get an equine marketing job, you need a bachelor's degree in marketing, business, advertising, animal science, or a similar field. You do not need an equestrian background, but it can be beneficial in understanding your audience. Management positions typically require several years of supervisory experience and proven leadership skills. To succeed in this career, you must be client-oriented and stay current on trends and changes within the agricultural retail industry. You must also be aware of standards and regulations within the equine industry to address any effects those regulations may have on your company. Additional qualifications include creativity, the ability to meet deadlines, and analytical thinking.