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Email Operations Manager Jobs in Raleigh, NC (NOW HIRING)

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Email Operations Manager information

See Raleigh, NC salary details

$78.3K

$92.2K

$104.5K

How much do email operations manager jobs pay per year?

As of Jul 22, 2026, the average yearly pay for email operations manager in Raleigh, NC is $92,229.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,500.00 and $99,200.00 per year, depending on experience, location, and employer.

What qualifications do I need to be an operations manager?

To become an operations manager, candidates typically need a bachelor's degree in business administration, management, or a related field. Relevant experience in management, strong leadership skills, and proficiency with operational tools or software are also important qualifications.

What is the difference between Email Operations Manager vs Email Marketing Specialist?

AspectEmail Operations ManagerEmail Marketing Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; experience with email platformsBachelor's degree; certifications like HubSpot Email Marketing or Mailchimp
Work EnvironmentOversees email systems, manages teams, ensures technical performanceCreates campaigns, analyzes metrics, designs email content
Employer & Industry UsageUsed in companies with large email infrastructures, tech, and e-commerceCommon in marketing agencies, retail, and B2C brands

The Email Operations Manager focuses on managing email systems, technical performance, and team coordination, while the Email Marketing Specialist concentrates on campaign creation, content, and engagement metrics. Both roles require email platform knowledge but differ in scope and responsibilities.

How much is the salary of an operations manager?

The salary of an Email Operations Manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Professionals with specialized skills in email marketing tools and data analysis may earn higher compensation.

Who is higher, GM or operations manager?

In most organizational structures, a General Manager (GM) is higher than an Operations Manager, overseeing multiple departments or the entire business unit, while an Operations Manager typically focuses on managing daily operations within a specific area. The hierarchy can vary by company, but generally, the GM holds a senior leadership position with broader responsibilities.

What are Email Operations Managers?

Email Operations Managers are professionals responsible for overseeing the planning, execution, and optimization of an organization's email marketing and communication strategies. They manage email campaigns, monitor deliverability, ensure compliance with regulations, and analyze performance metrics to improve engagement. Additionally, they often coordinate with marketing, IT, and sales teams to ensure that email communications align with broader business objectives.

What are the key skills and qualifications needed to thrive as an Email Operations Manager, and why are they important?

To thrive as an Email Operations Manager, you need a strong background in email marketing strategy, campaign management, and data analysis, typically supported by experience in digital marketing or a related field. Expertise in email marketing platforms (such as Salesforce Marketing Cloud, Mailchimp, or HubSpot), analytics tools, and deliverability best practices is crucial. Strong project management, communication, and problem-solving skills distinguish top performers in this role. These abilities are important because they ensure effective campaign execution, high deliverability rates, and measurable ROI for organizational marketing initiatives.

How does an Email Operations Manager typically collaborate with other departments to ensure campaign success?

An Email Operations Manager works closely with marketing, sales, IT, and creative teams to coordinate and execute email campaigns. This collaboration involves aligning messaging with broader marketing strategies, ensuring technical compatibility with CRM and automation tools, and adhering to brand guidelines. Regular communication and cross-functional meetings help the manager address challenges like data integration, deliverability, and compliance, ensuring campaigns launch smoothly and meet performance goals.

What is the highest salary for an operations manager?

The highest salaries for an Email Operations Manager or similar operations management roles can reach over $120,000 annually, especially in large organizations or with extensive experience and specialized skills such as marketing automation tools or data analysis. Compensation varies based on industry, location, and level of responsibility.
What are popular job titles related to Email Operations Manager jobs in Raleigh, NC? For Email Operations Manager jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Email Operations Manager jobs in Raleigh, NC look for? The top searched job categories for Email Operations Manager jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Email Operations Manager jobs? Cities near Raleigh, NC with the most Email Operations Manager job openings:
Email Operations Manager jobs near you
Infographic showing various Email Operations Manager job openings in Raleigh, NC as of July 2026, with employment types broken down into 1% As Needed, 76% Full Time, 17% Part Time, 1% Temporary, and 5% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $92,229 per year, or $44.3 per hour.
Associate Director of Email & SMS Marketing

Associate Director of Email & SMS Marketing

TriMark Digital

Raleigh, NC

Full-time

Re-posted 14 days ago

Job description

We're seeking an Associate Director of Email & SMS Marketing to help lead one of our agency's most impactful service lines. As a performance marketing agency, we believe every marketing initiative should contribute to measurable business outcomes, and Email & SMS play a critical role in helping our clients maximize lead value, increase customer retention and drive revenue growth. In this role, you'll shape lifecycle marketing strategy and oversee the performance of Email and SMS programs across a diverse portfolio of clients. You'll be responsible for helping brands turn customer engagement into business growth through smarter journeys, stronger retention strategies and high-performing lifecycle campaigns.

Our ideal candidate is equal parts strategist, operator and leader. You know how to turn business objectives into scalable customer experiences that drive revenue. You're comfortable moving from executive-level strategy conversations to campaign analysis and optimization, while also mentoring team members and elevating the quality of work across the department. You thrive in an agency environment, embrace accountability and are energized by the opportunity to build, improve and scale programs that deliver meaningful results for clients.


RESPONSIBILITIES

Email & SMS Strategy Leadership

  • Own the strategic vision and direction of Email and SMS marketing programs across the agency's client portfolio
  • Develop and oversee sophisticated lifecycle marketing strategies that drive customer acquisition, engagement, retention, loyalty, and revenue growth
  • Design and optimize full-funnel customer journey frameworks, ensuring seamless communication across every stage of the customer lifecycle
  • Lead audience segmentation, personalization, automation, and behavioral targeting initiatives to maximize customer value and campaign performance
  • Identify opportunities to expand channel effectiveness through advanced automation, predictive targeting, dynamic content, and emerging platform capabilities
  • Establish channel-specific KPIs, measurement frameworks, and reporting standards that align with client business objectives and revenue goals
  • Partner with clients and internal stakeholders to translate business priorities into scalable lifecycle marketing strategies and execution roadmaps
  • Drive testing and optimization programs across messaging, creative, cadence, offers, segmentation, and customer journeys to continuously improve performance
  • Evaluate new technologies, platform enhancements, and industry trends to ensure clients remain at the forefront of Email and SMS marketing innovation
  • Serve as the agency's subject matter expert for Email and SMS marketing strategy, providing thought leadership, best practices, and strategic guidance across teams and client engagements
  • Collaborate with channel leaders across Paid Media, Creative, CRO, Analytics, and Account Management to create integrated marketing strategies that improve overall campaign performance
  • Develop scalable frameworks, processes, and playbooks that improve consistency, efficiency, and performance across the agency's Email and SMS service offerings


Performance & Optimization

  • Monitor campaign, automation, and lifecycle performance across client portfolios
  • Analyze customer behavior, segmentation, engagement, and conversion trends
  • Develop testing roadmaps focused on subject lines, creative, offers, messaging, and customer journeys
  • Identify opportunities to improve deliverability, engagement, retention, and revenue performance
  • Leverage data to inform strategic recommendations and drive continuous improvement


Operational Excellence

  • Oversee campaign workflows, project timelines, and resource allocation
  • Ensure campaigns and automations are delivered on schedule and aligned with client goals
  • Maintain documentation, processes, reporting frameworks, and strategic playbooks
  • Identify opportunities to improve operational efficiency and scalability
  • Collaborate cross-functionally with paid media, creative, web, analytics, and account management teams


REQUIREMENTS

  • 7+ years of experience in email marketing, SMS marketing, lifecycle marketing, CRM marketing, or a related field
  • 3+ years of experience leading teams or managing direct reports
  • Strong experience with marketing automation and CRM platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, Iterable, Braze, or similar platforms
  • Deep understanding of customer lifecycle marketing, segmentation, personalization, and automation strategies
  • Experience developing and executing email and SMS campaigns that drive measurable business outcomes
  • Strong analytical skills with the ability to interpret performance data and translate insights into action
  • Experience managing client relationships in an agency, consulting, or client-facing environment
  • Excellent written, verbal, and presentation communication skills
  • Strong organizational, project management, and prioritization abilities
  • Highly collaborative with a commitment to quality, accountability, and continuous improvement

Apply