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Scale Marketing Jobs in Raleigh, NC (NOW HIRING)

Keona Health

Senior Marketing Specialist

Chapel Hill, NC · On-site +1

$85K - $100K/yr

Leverage previous experience scaling marketing efforts in a startup environment, demonstrating agility and strategic thinking. Qualifications * Bachelor's degree in Marketing, Communications ...

Keona Health

Senior Marketing Specialist

Chapel Hill, NC · Remote

$85K - $100K/yr

Leverage previous experience scaling marketing efforts in a startup environment, demonstrating agility and strategic thinking. Qualifications * Bachelor's degree in Marketing, Communications ...

Pearson

Lead Specialist, Solution Architect

Durham, NC · On-site

$140K - $155K/yr

Strong understanding of marketing automation, customer journeys, data integration, and personalization at scale. * Experience designing and integrating solutions across Salesforce CRM and enterprise ...

Pearson

Lead Specialist, Solution Architect

Durham, NC · On-site

$140K - $155K/yr

Strong understanding of marketing automation, customer journeys, data integration, and personalization at scale. * Experience designing and integrating solutions across Salesforce CRM and enterprise ...

Cisco

Marketing Campaign Manager

Durham, NC · On-site +1

$121K - $152K/yr

We operate with the speed and mindset of a startup while leveraging Cisco's global scale, expertise ... Your Impact As a Marketing Program Manager, you will play a critical role in executing integrated ...

Relay

Account Based Marketing Manager

Raleigh, NC · On-site

Our stellar leadership team is built to help us scale toward our next major milestones. * The Relay ... We are looking for a strategic, results-driven Account Based Marketing (ABM) Manager to lead and ...

Relay

Account Based Marketing Manager

Raleigh, NC

Our stellar leadership team is built to help us scale toward our next major milestones. * The Relay ... We are looking for a strategic, results-driven Account Based Marketing (ABM) Manager to lead and ...

Caul Group Residential

Marketing Director

Cary, NC · On-site

AI & Automation Using current AI tools, automation platforms, and emerging technology to scale output and improve marketing effectiveness. Who You Are You have 7-10+ years of senior marketing ...

Studycast

Growth Marketing Manager

Raleigh, NC · On-site

Agile in finding quick solutions to graphic design needs and using AI and other tools to scale and ... Collaborate with Product Marketing Manager and Lifecycle and Content Marketing Manager to revise as ...

Mondo

Marketing Operations & AI Strategist

Durham, NC · Remote

Proven track record building, scaling, and optimizing marketing operations functions and systems from the ground up in a hands-on individual contributor capacity. Hands-on experience deploying AI ...

Curtis Media Group

Marketing Specialist IX

Raleigh, NC · On-site

As our Marketing Specialist, you will be responsible for selling digital and radio campaigns across ... Ability to uncover new opportunities to acquire customers efficiently and on a scale through well ...

Curtis Media Group

Marketing Specialist IX

Raleigh, NC · On-site

As our Marketing Specialist, you will be responsible for selling digital and radio campaigns across ... Ability to uncover new opportunities to acquire customers efficiently and on a scale through well ...

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Showing results 1-20

All JobsScale Marketing JobsScale Marketing Jobs in Raleigh, NC

Scale Marketing information

See Raleigh, NC salary details

$25.8K

$49.3K

$71K

How much do scale marketing jobs pay per year?

As of Jul 26, 2026, the average yearly pay for scale marketing in Raleigh, NC is $49,290.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,800.00 and $56,400.00 per year, depending on experience, location, and employer.

What are the primary challenges faced in a Scale Marketing role, and how can new hires effectively overcome them?

Professionals in Scale Marketing often encounter the challenge of adapting marketing strategies for rapid growth while maintaining brand consistency and efficiency across multiple channels. New hires can navigate these challenges by developing strong project management skills, leveraging marketing automation tools, and fostering close collaboration with cross-functional teams like sales and product development. Staying agile and data-driven is essential, as scaling often requires fast iterations and continuous learning to optimize campaigns for diverse audiences. Building clear communication channels and regularly reviewing performance metrics can help ensure alignment and successful execution during periods of expansion.

What are the key skills and qualifications needed to thrive as a Scale Marketing Manager, and why are they important?

To thrive as a Scale Marketing Manager, you need expertise in digital marketing strategy, data analysis, and campaign management, often backed by a degree in marketing or business. Familiarity with marketing automation platforms (such as HubSpot or Marketo), analytics tools (like Google Analytics), and CRM systems is typically required. Outstanding communication, adaptability, and project management skills help drive collaboration and respond quickly to market changes. These competencies are crucial for efficiently scaling marketing initiatives, optimizing ROI, and ensuring sustained business growth.

What is scale marketing?

Scale marketing refers to the strategies and tactics used by businesses to efficiently grow their marketing efforts and reach a larger audience. It involves optimizing marketing processes, leveraging technology, and utilizing data-driven insights to increase impact without proportionally increasing costs or resources. The goal is to achieve substantial business growth through scalable marketing channels such as digital advertising, automation, and content marketing. Scale marketing is particularly important for companies looking to expand rapidly in competitive markets.

What is the difference between Scale Marketing vs Digital Marketing Specialist?

AspectScale MarketingDigital Marketing Specialist
CredentialsMarketing degree, certifications in marketing toolsMarketing or related degree, certifications in digital tools
Work EnvironmentAgency, in-house marketing teams, startupsAgencies, corporate marketing departments, freelance
Industry UsageUsed across various industries for scaling effortsFocused on digital channels and campaigns
Primary FocusScaling marketing strategies, growth initiativesExecuting digital campaigns, content, SEO, SEM

While both roles involve marketing expertise, Scale Marketing focuses on expanding overall marketing efforts and growth strategies, often overseeing multiple channels and campaigns. Digital Marketing Specialists concentrate on executing digital-specific tactics like SEO, SEM, and social media. Understanding these differences helps employers and professionals align skills with job expectations.

What are popular job titles related to Scale Marketing jobs in Raleigh, NC? For Scale Marketing jobs in Raleigh, NC, the most frequently searched job titles are:
What job categories do people searching Scale Marketing jobs in Raleigh, NC look for? The top searched job categories for Scale Marketing jobs in Raleigh, NC are:
What cities near Raleigh, NC are hiring for Scale Marketing jobs? Cities near Raleigh, NC with the most Scale Marketing job openings:
Scale Marketing jobs near you
Infographic showing various Scale Marketing job openings in Raleigh, NC as of June 2026, with employment types broken down into 86% Full Time, 11% Part Time, and 3% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $49,290 per year, or $23.7 per hour.
Senior Marketing Specialist

Senior Marketing Specialist

Keona Health

Chapel Hill, NC • On-site, Remote

$85K - $100K/yr

Full-time

Posted 8 days ago

Job description

Company Description
Keona Health is transforming how patients connect with their healthcare providers. We eliminate long waits, streamline scheduling, and provide timely, trusted health advice. By leveraging the power of AI, we've developed healthcare's only modern CRM platform, enhancing efficiency and care for millions.
Be a part of our growth story! Visit www.keonahealth.com to learn more.
Job Description
Are you a results-driven marketing professional with a passion for driving MQL growth, optimizing pipelines, and crafting targeted campaigns? As a Senior Marketing Specialist at Keona Health, you'll be at the forefront of B2B SaaS and CRM marketing, delivering impactful strategies that align with our business goals and contribute to revenue growth.
Key Responsibilities:
  • B2B SaaS and CRM Marketing:
  • Develop and execute marketing strategies tailored to B2B SaaS and CRM audiences.
  • Drive brand awareness and demand generation for healthcare-focused AI and CRM solutions.
  • Leverage insights from the Patient Service Maturity Model to align campaigns with customer pain points and needs.
  • Marketing Strategy Execution:
  • Implement multi-channel marketing campaigns to drive engagement, lead generation, and pipeline growth.
  • Develop account-based marketing (ABM) initiatives targeting high-value accounts.
  • Lead demand generation efforts to grow marketing-qualified leads (MQLs) by 100% in the first year.
  • Lead Scoring and Persona Targeting:
  • Create and refine lead scoring models to align sales and marketing priorities.
  • Use in-depth persona targeting to craft personalized messaging and content.
  • Collaborate with sales teams to ensure smooth lead handoffs and maximize pipeline contribution.
  • Data-Driven Optimization:
  • Monitor key performance metrics, including MQLs, engagement, conversion rates, and pipeline impact.
  • Implement conversion rate optimization strategies to improve lead-to-opportunity ratios.
  • Use analytics tools like HubSpot, Google Analytics, and CRM platforms to measure and refine campaign performance.
  • Content Development and Collaboration:
  • Develop high-quality content tailored to various stages of the B2B buyer's journey, including blogs, case studies, white papers, and landing pages.
  • Align content creation with ABM strategies to target specific industries and customer segments.
  • Partner with sales and product teams to produce effective sales enablement materials.
  • CRM Expertise and High-Ticket Sales Support:
  • Utilize platforms such as Salesforce, Zoho CRM, or similar systems to integrate marketing strategies and track sales performance.
  • Design campaigns to support high-ticket sales processes, ensuring alignment with CRM data insights.
  • Startup Growth Experience:
  • Leverage previous experience scaling marketing efforts in a startup environment, demonstrating agility and strategic thinking.

Qualifications
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 5+ years of experience in B2B SaaS, CRM marketing, or related fields.
  • Proven expertise in demand generation, lead scoring, ABM, and persona targeting.
  • Proficiency in marketing tools, including HubSpot, Google Analytics, and email marketing platforms.
  • Experience with Salesforce, Zoho CRM, or similar tools for high-ticket sales campaigns.
  • Strong knowledge of SEO best practices, conversion rate optimization (CRO), and analytics-driven marketing.
  • Demonstrated success in achieving aggressive MQL growth and pipeline contribution goals.
  • Excellent communication, collaboration, and project management skills.

Additional Information
Compensation
$85,000 to $100,000 per year, based on experience.
Why Keona Health?
  • Join a company that's revolutionizing healthcare through AI-driven CRM solutions.
  • Fully remote, flexible work environment with a collaborative and innovative culture.
  • Opportunity to drive measurable impact in a high-growth, mission-driven organization.

The Senior Marketing Specialist role is ideal for a growth-focused professional ready to deliver exceptional results in B2B SaaS and CRM marketing. Apply today to be part of Keona Health's journey to transform patient care!

Apply