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Scale Marketing Jobs in Raleigh, NC (NOW HIRING)

Agile in finding quick solutions to graphic design needs and using AI and other tools to scale and ... Collaborate with Product Marketing Manager and Lifecycle and Content Marketing Manager to revise as ...

Sr Technical Product Marketing Manager

Raleigh, NC · On-site +1

$117K - $154K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

Discover why Couchbase is trusted to help the world's biggest players scale, move fast and stay ... Senior Technical Product Marketing Manager Product Marketing • Couchbase Location: Remote (US) or ...

Marketing Operations & AI Strategist

Durham, NC · Remote

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Proven track record building, scaling, and optimizing marketing operations functions and systems from the ground up in a hands-on individual contributor capacity. Hands-on experience deploying AI ...

As our Marketing Specialist, you will be responsible for selling digital and radio campaigns across ... Ability to uncover new opportunities to acquire customers efficiently and on a scale through well ...

As our Marketing Specialist, you will be responsible for selling digital and radio campaigns across ... Ability to uncover new opportunities to acquire customers efficiently and on a scale through well ...

Product Marketing Associate

Raleigh, NC · On-site

  • Medical

  • Retirement

  • PTO

Build and maintain prompts, templates, and lightweight workflows that scale the team's output and improve speed-to-insight. * Share AI best practices with the broader product marketing team and ...

Marketing Database Analyst: Atticus LLC About Us Atticus is a demand-driven manufacturer of Battle ... Proven track record of managing large-scale database hygiene, deduplication, and governance ...

Marketing Database Analyst

Cary, NC · On-site

  • Medical

  • Dental

  • Vision

Marketing Database Analyst: Atticus LLC About Us Atticus is a demand-driven manufacturer of Battle ... Proven track record of managing large-scale database hygiene, deduplication, and governance ...

Coordinator, Talent Marketing, Football

Raleigh, NC · On-site

$41K - $56K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... scale. THETEAM works with iconic sports and media figures across the world in every major sport ... Job Overview: Responsible for supporting the day-to-day needs of talent marketing leadership ...

Coordinator, Talent Marketing, Football

Raleigh, NC · On-site

$41K - $56K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... scale. THE • TEAM works with iconic sports and media figures across the world in every major ... Responsible for supporting the day-to-day needs of talent marketing leadership, agents, clients and ...

Account Manager, Scale

Raleigh, NC · Hybrid

$55K - $67K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

We are a marketing and technology agency purpose-built for the intersection of health and wellness ... As our Account Manager, Scale, you will... Treat every client relationship as untapped growth ...

Showing results 21-40

Scale Marketing information

See Raleigh, NC salary details

$25.8K

$49.3K

$71K

How much do scale marketing jobs pay per year?

As of Aug 16, 2026, the average yearly pay for scale marketing in Raleigh, NC is $49,290.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,800.00 and $56,400.00 per year, depending on experience, location, and employer.

What are the primary challenges faced in a scale marketing role, and how can new hires effectively overcome them?

Professionals in Scale Marketing often encounter the challenge of adapting marketing strategies for rapid growth while maintaining brand consistency and efficiency across multiple channels. New hires can navigate these challenges by developing strong project management skills, leveraging marketing automation tools, and fostering close collaboration with cross-functional teams like sales and product development. Staying agile and data-driven is essential, as scaling often requires fast iterations and continuous learning to optimize campaigns for diverse audiences. Building clear communication channels and regularly reviewing performance metrics can help ensure alignment and successful execution during periods of expansion.

What are the key skills and qualifications needed to thrive as a scale marketing manager?

To thrive as a Scale Marketing Manager, you need expertise in digital marketing strategy, data analysis, and campaign management, often backed by a degree in marketing or business. Familiarity with marketing automation platforms (such as HubSpot or Marketo), analytics tools (like Google Analytics), and CRM systems is typically required. Outstanding communication, adaptability, and project management skills help drive collaboration and respond quickly to market changes. These competencies are crucial for efficiently scaling marketing initiatives, optimizing ROI, and ensuring sustained business growth.

What is scale marketing?

Scale marketing refers to the strategies and tactics used by businesses to efficiently grow their marketing efforts and reach a larger audience. It involves optimizing marketing processes, leveraging technology, and utilizing data-driven insights to increase impact without proportionally increasing costs or resources. The goal is to achieve substantial business growth through scalable marketing channels such as digital advertising, automation, and content marketing. Scale marketing is particularly important for companies looking to expand rapidly in competitive markets.

What is the difference between Scale Marketing vs Digital Marketing Specialist?

AspectScale MarketingDigital Marketing Specialist
CredentialsMarketing degree, certifications in marketing toolsMarketing or related degree, certifications in digital tools
Work EnvironmentAgency, in-house marketing teams, startupsAgencies, corporate marketing departments, freelance
Industry UsageUsed across various industries for scaling effortsFocused on digital channels and campaigns
Primary FocusScaling marketing strategies, growth initiativesExecuting digital campaigns, content, SEO, SEM

While both roles involve marketing expertise, Scale Marketing focuses on expanding overall marketing efforts and growth strategies, often overseeing multiple channels and campaigns. Digital Marketing Specialists concentrate on executing digital-specific tactics like SEO, SEM, and social media. Understanding these differences helps employers and professionals align skills with job expectations.

What are popular job titles related to Scale Marketing jobs in Raleigh, NC?

For Scale Marketing jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Scale Marketing jobs in Raleigh, NC look for?

The top searched job categories for Scale Marketing jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Scale Marketing jobs?

Cities near Raleigh, NC with the most Scale Marketing job openings:

Infographic showing various Scale Marketing job openings in Raleigh, NC as of June 2026, with employment types broken down into 86% Full Time, 11% Part Time, and 3% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $49,290 per year, or $23.7 per hour.

Growth Marketing Manager

Studycast

Raleigh, NC • On-site

Full-time

Re-posted 14 days ago


Job description

About Studycast
Studycast, a PSG company, is redefining the future of medical imaging through innovative, cloud-based technology. Our flagship platform, Studycast®, is a comprehensive PACS solution designed to enhance operational efficiency, reduce costs, and accelerate the delivery of patient care.
Studycast seamlessly integrates the entire imaging workflow - from EMR to exam, to report, and back to EMR - within a secure, cloud-based environment. Its intuitive interface enables clinicians to view diagnostic-quality images and generate structured reports anytime, anywhere, ensuring timely and informed clinical decisions. Join us in transforming how healthcare professionals manage and share imaging data through innovation, reliability, and cloud technology.
Join us in transforming how healthcare professionals manage and share imaging data through innovation, reliability, and cloud technology.
About the role
The Growth Marketing Manager will own marketing initiatives to drive awareness, interest, and qualified traffic and leads. This is a senior, strategic role for a self-starter who brings strong campaign leadership skills, original ideas, and the ability to execute end-to-end multi-channel campaigns in a B2B healthcare SaaS context tied to a clear theme and measurable business outcomes. The ideal candidate is equally adept at channel management, campaign architecture, executive reporting, and project management.
Key Responsibilities
Campaign Leadership & Strategy
  • Own the end-to-end planning, development, and execution of integrated multi-channel marketing campaigns, anchored to a clear campaign theme, KPIs, and strategic objectives.
  • Lead campaign strategy documentation in PowerPoint and FigJam, mapping campaign architecture, audience segmentation, channel mix, messaging hierarchy, and conversion paths prior to execution.
  • Bring forward original campaign ideas and proactively propose new approaches based on market trends, competitive activity, and performance data.
  • Develop and present clear executive-facing communication decks that summarize campaign strategy, status, results, and recommendations in a format appropriate for leadership audiences. Keep campaign decks up-to-date as our single source of truth, strategic direction, and reporting as the campaign progresses.
  • Collaborate with Product Marketing and Lifecycle & Content Marketing Managers to ensure consistent messaging across all channels, campaigns, and web pages.
  • Quickly design and revise necessary graphics, often with the support of templates, in Figma, Adobe InDesign, and Photoshop as needed. Agile in finding quick solutions to graphic design needs and using AI and other tools to scale and create visual content quickly. Consider visual content as foundational to campaign planning and success.
  • Write on-brand, clear content for ads, emails, and landing pages as needed, ensuring that content aligns to campaign goals and resonates with the target audience. Collaborate with Product Marketing Manager and Lifecycle and Content Marketing Manager to revise as needed.
  • Build and maintain campaign reporting dashboards in HubSpot and Salesforce.

Paid Media & Channel Ownership
  • Plan, execute, and optimize Google Search, Display, Pmax, and paid social campaigns, including keyword strategy, bidding, and creative testing. Completely own these channels without vendor support. Significantly reduce CPA through landing page rebuilds and optimization and innovative optimization and bidding strategies.
  • Own and actively manage ABM (account-based marketing) channels, including platform selection, audience strategy, and performance optimization.
  • Demonstrate expert-level skill in list-building and segmentation optimization across LinkedIn, programmatic display, content syndication, and other ABM channels.
  • Drive multi-channel acquisition campaigns across paid social, content syndication, retargeting, programmatic display, and sponsored content.
  • Own tradeshow and event marketing strategy and execution, building comprehensive campaign strategies and incorporating them into the larger marketing strategy.
  • Own evergreen top-of-funnel channels designed to drive awareness and conversions.
  • Manage marketing budget allocation and tracking for paid channels and forecast spend.
  • Conduct A/B testing for ads, landing pages, and CTAs to improve conversion rates. Report results to the broader team and implement strategies to implement learnings across channels.
  • Monitor daily inbound activity and ensure smooth handoff to sales.

Marketing Operations & Reporting
  • Own campaign performance reporting end-to-end - from tracking setup and data integrity through to clear written and visual reporting in HubSpot, Salesforce, Excel, Sheets, slide decks, and more, delivered to stakeholders on a regular cadence.
  • Strong command of marketing operations infrastructure, with the ability to fully map prospect journeys end-to-end, from lead scoring through MQL routing through opportunity conversion, and to recommend and implement improvements.
  • Mastery of HubSpot, including workflows and marketing automation and reporting architecture. Skilled in HubSpot and Salesforce reporting.
  • Monitor and report on campaign performance, leveraging analytics to improve ROI.
  • Maintain a data-driven mindset and use performance data to actively inform and adjust strategies in flight.

AI Fluency
  • Demonstrate proven, hands-on experience leveraging AI tools to enhance campaign performance, including predictive audience segmentation, automated bid management, creative testing at scale, and/or AI-assisted reporting, and bring a clear point of view on where AI creates the most leverage in a paid media and demand gen context.
  • Take a strategic leadership role in identifying and implementing AI-driven tools and process improvements across campaign workflows, from planning and building to optimization and reporting, reducing manual effort while increasing output quality and speed.

Project Management
  • Take full ownership of campaign project management in Asana, including building and maintaining project plans, assigning tasks, tracking milestones, communicating status updates, and ensuring deadlines are met.
  • Demonstrate genuine passion for organization, clear communication, and structured project management, treating Asana as a central operating tool, rather than an afterthought.
  • Stay current on digital marketing trends, emerging channels, and competitive strategies.

Skills & Experience
  • Bachelor's degree in marketing, business, or a related field.
  • 5+ years in growth or performance marketing roles, with demonstrated experience fully owning and leading multi-channel B2B marketing campaigns, preferably in the healthcare and/or SaaS space.
  • Proven ability to lead campaign strategy from concept through execution and reporting, not just channel management.
  • Deep expertise in Google Ads, paid social, ABM platforms, programmatic display, geotargeting, and content syndication.
  • Expert-level fluency with analytics tools (Google Analytics, HubSpot and Salesforce reporting), including technical setup, report-building, and data structure optimization.
  • Demonstrated experience building and presenting executive-level campaign strategy and performance decks.
  • Experience mapping campaign strategy visually using FigJam, Lucidchart, Miro, or similar tools.
  • Strong background in HubSpot and building marketing automation and operations programs.
  • Strong proficiency in Asana, with a genuine enthusiasm for project management, process documentation, and cross-functional clarity.
  • Experience working directly with sales teams to develop pipeline acceleration strategies and optimize lead quality.
  • Excellent written and verbal communicator with strong aptitude for cross-functional collaboration.