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Opt Marketing Jobs in Raleigh, NC (NOW HIRING)

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Opt Marketing information

See Raleigh, NC salary details

$14

$47

$71

How much do opt marketing jobs pay per hour?

As of Aug 24, 2026, the average hourly pay for opt marketing in Raleigh, NC is $47.18, according to ZipRecruiter salary data. Most workers in this role earn between $37.84 and $60.77 per hour, depending on experience, location, and employer.

What is an Opt Marketing?

An Opt Marketing job typically refers to a marketing role focused on optimizing digital campaigns, analyzing consumer data, and improving marketing strategies. This position may involve email marketing, pay-per-click (PPC) advertising, search engine optimization (SEO), and other online marketing channels. The goal is to enhance customer engagement, increase conversions, and maximize marketing efficiency. It often requires skills in data analysis, content strategy, and digital advertising platforms.

What does an Opt Marketing do?

An Opt Marketing professional is generally involved in planning, executing, and analyzing marketing campaigns targeted at specific customer segments. This often includes managing online advertising, monitoring key metrics, optimizing campaigns for performance, and generating detailed reports for stakeholders. You can expect substantial collaboration with creative, sales, and product teams to ensure marketing strategies are aligned with business goals. The role requires proactive problem-solving and regular adaptation to changing digital marketing trends and technologies. If you enjoy a fast-paced, data-driven environment with opportunities for creative input, Opt Marketing is a rewarding field.

What are the key skills and qualifications needed to thrive in Opt Marketing?

To excel in Opt Marketing, you need strong analytical, digital marketing, and campaign management skills, often supported by a degree in marketing or a related field. Familiarity with digital advertising platforms, marketing automation tools, and analytics software like Google Analytics is essential. Strong communication, creativity, and adaptability help you effectively collaborate and craft compelling marketing messages. These abilities are crucial for driving successful marketing campaigns, optimizing outreach, and adapting to evolving market trends.

Is there a decline in opt marketing jobs?

Opt marketing jobs, which involve marketing and advertising roles, have experienced fluctuations depending on industry trends and economic conditions. Overall, demand remains steady for skills such as digital marketing, data analysis, and content creation, though specific job availability can vary by region and market shifts.

What are popular job titles related to Opt Marketing jobs in Raleigh, NC?

For Opt Marketing jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Opt Marketing jobs in Raleigh, NC look for?

The top searched job categories for Opt Marketing jobs in Raleigh, NC are:

Opt Marketing jobs near you
Infographic showing various Opt Marketing job openings in Raleigh, NC as of August 2026, with employment types broken down into 59% Full Time, and 41% Part Time. Highlights an 100% In-person job distribution, with an average salary of $98,139 per year, or $47.2 per hour.

Marketing/pursuit coordinator

Johnson, Mirmiran & Thompson (JMT)

Raleigh, NC • Hybrid

$41K - $56K/yr

Full-time

Re-posted 2 days ago

Johnson, Mirmiran & Thompson rating

9.8

Company rating: 9.8 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

1st of 450 rated engineering

Job description

Job Description

Johnson, Mirmiran & Thompson is a dynamic, 100% employee-owned consulting firm with more than 2,800 professionals, providing a full range of multidisciplinary engineering, architecture, information technology, and related services to public agencies and private clients throughout the United States. JMT is currently ranked #45 on Engineering News-Record's list of the Top 500 Design Firms.

JMT's staff is recognized as being among the best in the industry by leading publications at the national, regional, and local levels. We turn visions into realities for the betterment of our clients, communities, environment, and employee owners. Our Employee Stock Ownership Plan (ESOP) is provided at no cost to the employee and provides a beneficial interest in the company. JMT offers a variety of competitive benefit programs.

Position Summary

Responsible for leading and supporting proposal and pursuit efforts for the assigned region. This role manages the full lifecycle of proposals, from kickoff through submission, while ensuring compliance, quality, and on-time delivery. The ideal candidate has experience in A/E/C proposal development, is highly organized, and can manage multiple pursuits in a fast-paced, deadline-driven environment. This position will report to the regional Marketing Manager.

Immigration sponsorship or support (e.g. H1B, F-1 CPT/OPT/STEM OPT) is not available for this position, except for qualified candidates eligible for the TN visa classification.

Hybrid (minimum 3 days/week in office)

Please submit a portfolio that showcases your writing skills and experience with InDesign layout.

Key Responsibilities

  • Lead the coordination, preparation, and delivery of proposals, including SF 330s, qualifications packages, technical proposals, and presentations
  • Manage multiple concurrent pursuits, ensuring schedules, deadlines, and compliance requirements are met
  • Develop pursuit outlines, schedules, and production plans; facilitate kickoff meetings and track progress
  • Facilitate pursuit planning meetings, including capture, kickoff, and reviews (Pink/Red/Gold Team)
  • Assist with presentation preparation, presentation materials, etc.
  • Partner with technical staff and SMEs to develop tailored, compelling proposal content
  • Prepare key proposal components, including resumes, project descriptions, and graphics
  • Oversee proposal production, including editing, formatting, and layout using InDesign
  • Ensure submissions are fully compliant and meet quality standards
  • Maintain CRM data, including opportunity tracking, go/no-go decisions, and outcomes
  • Support development and maintenance of marketing materials and content libraries
  • Conduct research on clients, competitors, and opportunities to support business development efforts

What Johnson, Mirmiran & Thompson employees say

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