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$38K

$100.4K

$150.5K

How much do director strategic communications jobs pay per year?

As of Aug 8, 2026, the average yearly pay for director strategic communications in the United States is $100,376.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,000.00 and $121,000.00 per year, depending on experience, location, and employer.

What is the difference between Director Strategic Communications vs Communications Manager?

AspectDirector Strategic CommunicationsCommunications Manager
CredentialsBachelor’s degree; often Master’s in Communications, Public Relations, or related fieldsBachelor’s degree; similar fields, less emphasis on advanced degrees
Work EnvironmentStrategic planning, executive collaboration, high-level messagingCampaign execution, media relations, content creation
Employer & Industry UsageCorporations, government agencies, nonprofitsMarketing firms, corporate communications departments, NGOs
Search & Comparison IntentUnderstanding leadership roles in communicationsManaging communication projects and teams

The main difference is that the Director Strategic Communications focuses on high-level strategy, policy, and executive communication, while the Communications Manager handles day-to-day messaging, media relations, and campaign execution. Both roles require strong communication skills and relevant credentials, but the director position involves more strategic oversight and leadership responsibilities.

What does a director of strategic communications do?

A Director of Strategic Communications is responsible for developing and overseeing an organization's communication strategies to ensure clear, consistent messaging both internally and externally. They manage public relations, media outreach, crisis communication, and often collaborate with leadership to align messaging with organizational goals. This role also involves guiding teams, analyzing communication effectiveness, and adapting strategies based on feedback and changing circumstances.

How does a director of strategic communications typically collaborate with executive leadership and other departments?

As a Director of Strategic Communications, you will work closely with executive leadership to align messaging with organizational goals and shape the company's public image. You’ll regularly collaborate with departments such as marketing, public relations, and human resources to ensure consistent and effective communication across all channels. This role often involves participating in leadership meetings, advising on crisis communication, and supporting internal initiatives, making cross-functional teamwork and strong relationship-building skills essential for success.

What are the key skills and qualifications needed to thrive as a director of strategic communications, and why are they important?

To thrive as a Director of Strategic Communications, you need expertise in public relations, messaging strategy, and media relations, typically supported by a degree in communications or a related field and significant leadership experience. Familiarity with media monitoring tools, digital analytics platforms, and content management systems is essential for effective campaign oversight. Exceptional leadership, crisis management, and persuasive communication skills help set top candidates apart. These capabilities are crucial for shaping organizational narratives, protecting reputation, and driving cohesive, impactful communication strategies.
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Director Strategic Communications jobs near you
Infographic showing various Director Strategic Communications job openings in the United States as of August 2026, with employment types broken down into 90% Full Time, 8% Part Time, and 2% Contract. Highlights an 81% Physical, 5% Hybrid, and 14% Remote job distribution, with an average salary of $100,376 per year, or $48.3 per hour.

Director, Strategic Communications & PR

By Light Professional IT Services LLC

Orlando, FL • Hybrid

Full-time

Re-posted yesterday

Job description

Company Overview

By Light Professional IT Services LLC readies warfighters and federal agencies with technology and systems engineered to connect, protect, and prepare individuals and teams for whatever comes next. Headquartered in McLean, VA, By Light supports defense, civilian, and commercial IT customers worldwide.

Position Overview

By Light is seeking a Director, Strategic Communications & PR to own the company's voice in the market - press and media relations, the editorial calendar, content production, and internal and executive communications. This role carries the company's brand voice into the market and builds its thought-leadership presence across the defense market. This role identifies the stories worth telling inside a large, technical organization, chooses the right vehicle for each, and executes with consistency in tone and message.

This is a hybrid role based in either Orlando, FL or McLean, VA, requiring a minimum two to three (2-3) days per week onsite.  

Responsibilities

Media & Public Relations:

  • Own media relations, press release development and distribution, trade-press relationships, and announcement strategy; manage PR agency support where engaged.
  • Serve as the company's primary point of contact for inbound press and proactive media outreach.
  • Develop talking points and support executives in media briefings and at trade shows, provide media training support where necessary.

Editorial & Content:

  • Own the editorial calendar and identify content opportunities across a large, technical organization spanning various geographies; select the right vehicle for each via thought leadership, bylines, blogs, social media, web copy and campaign support.
  • Operate as an internal journalist, building relationships to uncover stories and elevate subject matter experts through thought leadership, blogs, social media and speakerships.
  • Steward the verbal brand identity ensuring consistency in tone, messaging, and editorial standards across the function's output.
  • Turn strategy into audience-specific messaging and positioning.

Executive & Internal Communications:

  • Develop executive messaging and thought-leadership platforms; run internal communications that carry the brand and strategy through the organization.
  • Partner with Product Marketing on marketing copy and launch announcements, with Events on show-tied news, and with the CMO on corporate narrative.
  • Lead internal communications strategy, including development of newsletters, town halls, executive memos, and videos as needed.
Required Experience/Qualifications
  • Bachelor's in communications, journalism, English, public relations, or marketing.
  • 7+ years in communications, public relations, corporate communications or content, ideally in govcon, defense, or a regulated B2B environment.
  • Familiarity with defense, federal, or a regulated B2B environment.
  • Ability to translate complex technical capabilities into clear and compelling marketing and editorial copy.
  • Strong writer and editor able to move between multiple channels including social, executive voice, marketing copy, internal communications, press, executive voice, blogs and long-form content.
  • Demonstrated ownership of media relations and an editorial calendar.
  • Operationally reliable producing high-visibility output in a small, fast-moving team.
  • Experience executing across social and media platforms such as Cision and Social Pilot, and tracking PR/communications KPIs for ROI via Googe Analytics and social analytics.
  • Experience managing internal communications across newsletters.
Preferred Experience/Qualifications
  • Experience establishing or rolling out brand voice and standards across multiple entities preferred.
  • Established trade-press relationships in the defense or federal technology space preferred.
  • Comfort with cleared-audience sensitivities and public-release review processes.
  • Executive-communications and thought-leadership platform experience.
  • Experience in WordPress preferred.
Special Requirements/Security Clearance
  • Ability to obtain a security clearance is a plus 
Employment Type: OTHER

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