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Director Strategic Communications information

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$38K

$100.4K

$150.5K

How much do director strategic communications jobs pay per year?

As of Jul 26, 2026, the average yearly pay for director strategic communications in the United States is $100,376.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,000.00 and $121,000.00 per year, depending on experience, location, and employer.

What is the difference between Director Strategic Communications vs Communications Manager?

AspectDirector Strategic CommunicationsCommunications Manager
CredentialsBachelor’s degree; often Master’s in Communications, Public Relations, or related fieldsBachelor’s degree; similar fields, less emphasis on advanced degrees
Work EnvironmentStrategic planning, executive collaboration, high-level messagingCampaign execution, media relations, content creation
Employer & Industry UsageCorporations, government agencies, nonprofitsMarketing firms, corporate communications departments, NGOs
Search & Comparison IntentUnderstanding leadership roles in communicationsManaging communication projects and teams

The main difference is that the Director Strategic Communications focuses on high-level strategy, policy, and executive communication, while the Communications Manager handles day-to-day messaging, media relations, and campaign execution. Both roles require strong communication skills and relevant credentials, but the director position involves more strategic oversight and leadership responsibilities.

What does a Director of Strategic Communications do?

A Director of Strategic Communications is responsible for developing and overseeing an organization's communication strategies to ensure clear, consistent messaging both internally and externally. They manage public relations, media outreach, crisis communication, and often collaborate with leadership to align messaging with organizational goals. This role also involves guiding teams, analyzing communication effectiveness, and adapting strategies based on feedback and changing circumstances.

How does a Director of Strategic Communications typically collaborate with executive leadership and other departments?

As a Director of Strategic Communications, you will work closely with executive leadership to align messaging with organizational goals and shape the company's public image. You’ll regularly collaborate with departments such as marketing, public relations, and human resources to ensure consistent and effective communication across all channels. This role often involves participating in leadership meetings, advising on crisis communication, and supporting internal initiatives, making cross-functional teamwork and strong relationship-building skills essential for success.

What are the key skills and qualifications needed to thrive as a Director of Strategic Communications, and why are they important?

To thrive as a Director of Strategic Communications, you need expertise in public relations, messaging strategy, and media relations, typically supported by a degree in communications or a related field and significant leadership experience. Familiarity with media monitoring tools, digital analytics platforms, and content management systems is essential for effective campaign oversight. Exceptional leadership, crisis management, and persuasive communication skills help set top candidates apart. These capabilities are crucial for shaping organizational narratives, protecting reputation, and driving cohesive, impactful communication strategies.
More about Director Strategic Communications jobs
What cities are hiring for Director Strategic Communications jobs? Cities with the most Director Strategic Communications job openings:
What are the most commonly searched types of Strategic Communications jobs? The most popular types of Strategic Communications jobs are:
What states have the most Director Strategic Communications jobs? States with the most job openings for Director Strategic Communications jobs include:
What job categories do people searching Director Strategic Communications jobs look for? The top searched job categories for Director Strategic Communications jobs are:
Infographic showing various Director Strategic Communications job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 86% Full Time, 10% Part Time, 1% Temporary, and 2% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $100,376 per year, or $48.3 per hour.
Director, Strategic Communications

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 22 days ago


Blue Cross and Blue Shield of North Carolina rating

7.8

Company rating: 7.8 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

185th of 298 rated insurance


Job description

Job Description

The Director, Strategic Communications is a key leader within the Communications function, responsible for shaping narratives, strengthening organizational reputation, and conditioning the environment so the company can successfully execute major business priorities. This role requires a communicator with strong strategic instincts, sound judgment, and the ability to bring clarity, alignment, and momentum across a complex, enterprise.
Directors are communicators first, capable of operating across functional lanes,
anticipating organizational needs, and applying disciplined thinking to highstakes, highvisibility work. This role partners closely with business leaders to ensure communications not only informs but prepares stakeholders, builds trust, and reinforces the purpose and credibility of the organization. We believe firmly that communication solves business challenges.
The Director operates with composure through change, consistently modeling a
forwardlooking mindset that supports the continued evolution of the Communications
function

WhatYou'llDo

Strategic Communications Leadership

  • Develop and execute clear, compelling communications strategies that prepare stakeholders for enterprise decisions and reinforce trust in organizational direction.
  • Provide narrative leadership and contextual framing that helps audiences understand the "why" behind policies, products, and priorities.
  • Ensure all communications connect to enterprise strategy, market realities, affordability priorities, and organizational purpose.

Reputation, Risk & Environmental Conditioning

  • Shape the internal and external environment to build trust, reinforce credibility, and reduce friction for business operations.
  • Anticipate areas of sensitivity or risk and proactively prepare messaging that support safe, confident rollout of key initiatives.
  • Translate policy, regulatory, and market insights into communications actions that strengthen the organization's reputation and narrative authority.

CrossDivisional Alignment & Influence

  • Connect dots, starting with our P&L teams, and across divisions, ensuring unified messaging and cohesive stakeholder preparation.
  • Serve as an integrator who brings clarity and alignment among Brand, Performance Marketing and Corporate Social Responsibility teams, P&Ls, Strategy, Customer Experience and Digital, Public Affairs, Healthcare Innovation and HR.
  • Ensure leaders have the right context, narratives, and materials to support consistent, enterprisealigned communication.

Operational Excellence & HighQuality Delivery

  • Lead multiple communications workstreams with discipline, timeliness, and accuracy.
  • Establish and maintain processes that support message discipline, predictable delivery, and clarity for stakeholders.
  • Drive continuous improvement in communications workflows, tools, and team readiness.

Leadership, Culture & Change Support

  • Model professional maturity, clear thinking, proactive ownership, and modern communications judgment.
  • Operate with confidence through change and support the continued evolution of Communications as a strategic enterprise function.
  • Mentor others and elevate team capability, encouraging a mindset of curiosity, accountability, and integrated problemsolving.

Leadership Attributes & Competencies

The Director must demonstrate:

  • Strategic clarity - ability to distill complexity into clear, actionable communication.
  • Judgment & discernment - identifies risk early and offers sound recommendations.
  • Enterprise fluency - understands how decisions connect across functions and shape stakeholder expectations.

Healthcare ecosystem literacy - demonstrates a strong understanding of the health care landscape, policy environment, and market forces, ensuring communication and counsel are grounded in industry context.

  • Change confidence - operates with steadiness and positivity through transformation and evolving priorities.
  • Proactive ownership - anticipates needs and brings forward solutions, not just challenges.
  • Influential communication - strong writing, framing, alignment-building, and audience awareness skills.
  • Operational rigor - dependable execution and strong prioritization in highstakes environments.

What You Bring

  • Established ability to develop and execute enterpriselevel communications strategies that align with business objectives and drive measurable organizational impact.
  • Proven experience advising senior leaders and managing highprofile stakeholder engagements, including state and national audiences, on complex and sensitive issues.
  • Enterprise-level operational and analytical acumen, including oversight of agency partnerships, budgets, and performance metrics, with the ability to translate data and KPIs into strategic action.
  • Successful ability to lead, develop, and retain highperforming teams, with a consistent focus on talent growth and leadership effectiveness.
  • Demonstrated expertise in public relations and media management, including proactive media engagement, issues response, and reputation management.
  • Proven ability to manage highstakes crisis situations in healthcare or regulated settings, including rapid response, stakeholder coordination, and executive counsel.

Bonus Points

  • Bachelor's degree required; 10+ years of relevant experience in strategic communications, public affairs, reputation management, or related fields.
  • Proven ability to navigate complex, fastpaced environments and support seniorlevel decision-making.
  • Established track record as a people leader with high standards, able to provide clarity, elevate performance and model the behaviors expected of a modern communications function.
  • Exceptional writing, messaging, and narrative development skills.
  • Demonstrated strength in cross-functional alignment, stakeholder influence, and integrated communications planning.
  • Experience in change communications, reputation management, or narrative conditioning strongly preferred.
  • Strong project management, organization, and operational execution abilities.

WhatYou'llGet

  • The opportunity to work at thecutting edgeof health care delivery with a teamthat'sdeeply invested in the community
  • Work-life balance, flexibility, and the autonomy to dogreat work
  • Medical, dental, and vision coverage along withnumeroushealth and wellness programs
  • Parental leave and support plus adoption and surrogacyassistance
  • Career development programs and tuition reimbursement for continued education
  • 401k match including an annual company contribution
  • Learn more

#LI-Hybrid

Salary Range

At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs.Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.

Based on annual corporate goal achievement and individual performance.

$143,616.00 - $229,786.00

Skills

Communications Strategy, Content Strategy, Digital Communications, Executive Leadership, Marketing Communications (MarCom), Organizational Communications, Social Media, Social Media Management, Strategic Communication Planning, Strategic Planning

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JOB ALERT FRAUD: We have become aware of scams from individuals, organizations, and internet sites claiming to represent Blue Cross and Blue Shield of North Carolina in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All our career opportunities are published on https://bcbsnc.wd5.myworkdayjobs.com/en-US/BCBSNC. If you have already provided your personal information that you suspect is fraudulent activity, please report it to your local authorities. Any fraudulent activity should be reported to: HR.Staffing@BCBSNC.com.


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