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Director Sales Effectiveness Jobs (NOW HIRING)

Wolters Kluwer

Director, Sales Programs

Waltham, MA · On-site

The Director, Sales Programs is a senior leader responsible for designing and executing strategic ... sales effectiveness, and market penetration. This role leads the end-to-end strategy, governance ...

Wolters Kluwer

Director, Sales Programs

Kennesaw, GA · On-site

The Director, Sales Programs is a senior leader responsible for designing and executing strategic ... sales effectiveness, and market penetration. This role leads the end-to-end strategy, governance ...

Wolters Kluwer

Director, Sales Programs

Kennesaw, GA · On-site

The Director, Sales Programs is a senior leader responsible for designing and executing strategic ... sales effectiveness, and market penetration. This role leads the end-to-end strategy, governance ...

Wolters Kluwer

Director, Sales Programs

Waltham, MA · On-site

The Director, Sales Programs is a senior leader responsible for designing and executing strategic ... sales effectiveness, and market penetration. This role leads the end-to-end strategy, governance ...

Wolters Kluwer

Director, Sales Programs

Waltham, MA · On-site

The Director, Sales Programs is a senior leader responsible for designing and executing strategic ... sales effectiveness, and market penetration. This role leads the end-to-end strategy, governance ...

Wolters Kluwer

Director, Sales Programs

Kennesaw, GA · On-site

The Director, Sales Programs is a senior leader responsible for designing and executing strategic ... sales effectiveness, and market penetration. This role leads the end-to-end strategy, governance ...

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Director Sales Effectiveness information

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$45.5K

$118.5K

$285K

How much do director sales effectiveness jobs pay per year?

As of Aug 10, 2026, the average yearly pay for director sales effectiveness in the United States is $118,485.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,000.00 and $122,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director sales effectiveness?

To thrive as a Director Sales Effectiveness, you need expertise in sales strategy, data analytics, and performance management, typically supported by a bachelor's or master's degree in business or a related field. Proficiency with CRM systems, sales enablement platforms, and analytics tools such as Salesforce, HubSpot, or Tableau is crucial. Strong leadership, communication, and change management skills set top performers apart in this role. These capabilities are vital to drive sales productivity, align teams, and implement effective sales processes that achieve organizational growth targets.

What is the difference between Director Sales Effectiveness vs Sales Operations Manager?

AspectDirector Sales EffectivenessSales Operations Manager
Primary FocusOptimizing sales strategies, training, and performance metricsManaging sales processes, tools, and data analysis
Required CredentialsBachelor's degree, experience in sales strategy, leadership skillsBachelor's degree, experience in sales operations, analytical skills
Work EnvironmentStrategic planning teams, sales leadershipSales teams, data analysis teams, CRM management

The main difference is that the Director Sales Effectiveness focuses on enhancing sales strategies and team performance, while the Sales Operations Manager handles the day-to-day management of sales processes and tools. Both roles require strong analytical skills and industry experience but serve different functions within the sales organization.

What does a director sales effectiveness do?

A Director of Sales Effectiveness is responsible for developing and implementing strategies, processes, and tools to improve the performance and productivity of a sales team. They analyze sales data, identify areas for improvement, and work closely with sales leadership to ensure goals are met. Their work often includes training, coaching, and ensuring that sales teams are aligned with the company's objectives. They play a key role in optimizing sales operations and driving revenue growth.

How does a director sales effectiveness typically collaborate with sales teams to drive performance improvements?

A Director of Sales Effectiveness works closely with sales managers and representatives to identify skill gaps, refine sales processes, and implement best practices. They often lead training sessions, develop coaching programs, and provide data-driven insights to help teams meet and exceed targets. Collaboration frequently involves cross-functional projects with marketing, product, and enablement teams to align strategies and ensure consistent messaging. This role requires strong communication skills and the ability to foster a culture of continuous improvement within the sales organization.
More about Director Sales Effectiveness jobs
What cities are hiring for Director Sales Effectiveness jobs? Cities with the most Director Sales Effectiveness job openings:
What are the most commonly searched types of Sales Effectiveness jobs? The most popular types of Sales Effectiveness jobs are:
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Director Sales Effectiveness jobs near you
Infographic showing various Director Sales Effectiveness job openings in the United States as of August 2026, with employment types broken down into 81% Full Time, 18% Part Time, and 1% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $118,485 per year, or $57 per hour.

Sales Effectiveness Manager

Keurig Dr Pepper

Avenel, NJ • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 7 days ago

Keurig Dr Pepper rating

7.7

Company rating: 7.7 out of 10

Based on 236 frontline employees who took The Breakroom Quiz

122nd of 436 rated food and drinks producers

Job description

Job Overview:
Join a high-visibility Sales Effectiveness team focused on helping our DSD (Direct Store Delivery) organization sell smarter, service better and operate seamlessly through modern, digital ways of working. This role will be a key driver of digital transformation, training, and adoption -translating new tools and capabilities into the daily/weekly routines of our sales team. You will design and deliver scalable training, enablement, and adoption efforts-partnering with Sales, IT, and cross-functional stakeholders to drive measurable usage, proficiency, and sustained field performance.
This position will specifically focus on one of our three DSD Business Units - the North Business Unit. The geography that this role covers is approximately one third of the United States.
Location: North Business Unit
Travel: Up to ~50% (field rides, trainings, regional sessions)
Key responsibilities
Sales Enablement, Training & Field Adoption
  • Develop/curate enablement assets (job aids, huddle guides, FAQs, manager talking points, train-the-trainer packs) and coordinate reviews with program leadership.
  • Lead and support training of DSD sales teams, incorporating proven approaches like workshops, video shorts, and ongoing support cadences.
  • Partner with frontline leaders (DSS/TL/RVP) to reinforce usage, coach in the flow of work, and close capability gaps through ride-alongs and targeted follow-ups.
  • Spend time with field leaders (virtual huddles or in-person) to coach desired behaviors, troubleshoot adoption barriers, and reinforce expectations.
  • Establish and run a feedback loop (field input → prioritization → updated training/comms) to continuously improve sales enablement and adoption.
  • Identify barriers (process, data, usability, capability), and drive corrective actions across training, comms, and support.
  • Reinforce adoption through leadership channels, change champions, and local follow-through.

Sales Effectiveness Reporting, Planning & Communications
  • Support Sales Effectiveness reporting rhythms (scorecards, benchmarking, ad-hoc insights) and contribute to leadership meetings (MORs, AOPs, governance updates).
  • Draft and manage consistent field communications (launch updates, "what's changing," "how to win," tips & tricks"), coordinating with broader enablement channels.
  • Define, track, and report adoption and readiness indicators (usage, engagement, proficiency signals, qualitative feedback) and translate insights into actions for leaders and product teams.

Skills & Competencies:
  • Ability to take initiative; be proactive without waiting for direction; strong sense of personal accountability, highly self-motivated.
  • Strong facilitation presence; can teach, coach, and energize groups.
  • Exceptional interpersonal skills - able to read the room, adapt style, and build rapport across a wide range of personalities.
  • Clear, persuasive communicator who can tailor messages to any audience level.
  • Influences and drives action without direct authority.
  • Field-first mindset: practical, action-oriented, and empathetic to operational constraints
  • Comfortable in ambiguity; creates clarity and momentum.

Total Rewards:
  • Salary Range: $96,800 - $115,00/ year
  • Actual placement within the compensation range may vary depending on experience, skills, and other factors
  • Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
  • Annual bonus based on performance and eligibility

Requirements:
  • Willing and able to travel up to 50% of the time.
  • Bachelor's degree and minimum of 5 years of experience in CPG sales, sales enablement, analytics, training, or related field or Masters in a related field and minimum of 3 years of related experience.
  • Understanding of DSD field roles and routines; credibility with frontline leaders and comfort coaching in the trade environment.
  • Demonstrated experience designing and delivering training (virtual + live), with the ability to translate complex workflows into simple field behaviors.
  • Skill in facilitation, public speaking, and moderating small and large groups
  • Expertise in motivating and coaching individuals and influencing across a complex network.
  • Strong program/project management skills; ability to lead workstreams end-to-end, manage timelines, and coordinate across stakeholders.
  • Proficient in Microsoft Office, especially Excel, Word, PowerPoint and Outlook.

Company Overview:
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott's®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single-serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet's, L'OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.
We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Whatever your area of expertise, at KDP you can be a part of a team that's proud of its brands, partnerships, innovation and growth. Will you join us?
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.

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About Keurig Dr Pepper

Sourced by ZipRecruiter

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's® and The Original Donut Shop®. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Industry

Food services and drinking places

Company size

10,000+ Employees

Headquarters location

Burlington, MA, US

Year founded

2008

Social media

Twitter

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