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Media Strategy

Lead the development and implementation of an integrated media strategy thatleveragesadvanced analytics and insights to drive business growth and strengthens the company'sbrand and marketingperformanceacross all relevant channels.

Champion full-funnel thinking acrosspaid, social, and emerging channels.

Lead the evaluation of media resources, trends, technology, and tools, challenging current processes with new thinking and opportunities, andmaintaininga constant focus on improving the impact and efficiency of media investments.

Media Planning and Implementation

Oversee the adoption and integration of media technology solutions - including automation tools, advanced targeting, measurement, and attribution techniques - to enhance campaign effectiveness and operational efficiency.

Modernize media planning by focusing on strategic integration with creative and marketing strategies.Alignprocesses to embed media earlier in the campaign development process.

Direct the development and optimization ofcross-channel media campaigns,leveragingdata analytics, audience segmentation, and real-time performance insights to maximize ROIand drive measurable business impact.

Direct negotiation and management of media buys to ensure cost efficiency and value.

Manage relationships and negotiations with mediaagencies,vendors, publishers, and technology partners to secureoptimalplacements, rates, and innovative opportunities.

Championthe use of data-driven strategies, including AI, automation, and machine learning solutions, to continuously improve media performance and business outcomes.

Integration and Collaboration

Serve as the connective tissue between media, creative, and marketing strategy teams to ensure aligned narratives, effective brief development, and end-to-end creative/media cohesion.

Partner effectively with external agencies and internal stakeholders to lead partnerships and internal alignment, delivering a consistent and effective messageacross channels.

Provide clear direction to media agencies, fostering a collaborative, integrated approach to strategy development and in-market execution.

Leadership and Development

Driveorganizational change and capability building, leading the transformation of media-related roles, responsibilities, and skills, guiding teams through new ways of working, and fostering a collaborative, learning-driven culture.

Deliver presentations anddashboards thatprovide strategic insights and recommendations to executive leadership on media performance and opportunities for growth.

Provide clear direction to internal and external teams that offer analytics and technology support tooptimizemedia investments and ensure efficient allocation of resources.

Foster a culture of collaboration, creativity, and promote continuous upskilling in AI technologies, encouraging experimentation with generative AI and automation, recognizing achievements in AI-driven media strategy and excellence within the media strategy team.

Designs and directs the work of theassignedarea(s) of responsibility.Selects, coaches, and develops teams, settingobjectivesthat align withorganizationalstrategy to inspire and motivate the teams. Manages organizational talent through performance management, succession planning, and development. Designs and directs processes by which team and individual performance are recognized, feedback is consistently delivered, and performance is systematically improved.

Develops and/or recommendsoperating andcapital budgets and controls expenditures within approved budgetobjectives.

Responsible for understanding and adhering to the organization's Code of Ethical Conduct and for ensuring thatpeopleactions, and the actions of employees supervised,comply withthe policies, regulations, and laws applicable to the organization's business.

7+ years of progressive experience inpaid media strategy,with a proventrack recordof successfully managing large-scale campaigns across omni-channel platforms, preferably inarelevant industry (e.g., healthcare, retail, or related industries).

Management experience at a media agency

3+ years leadinghigh-performingmediateams

Demonstratedknowledge and experience leading media strategy planning and execution

Demonstrated success managing multi-million-dollar media budget across traditional anddigital channels.

Deep knowledge of paid, owned, and emerging media channels, including digital, social, SEM, display, and influencer marketing, that leverage AI-driven targeting, personalization, and optimization.

Demonstrated strategic thinker with proven experience creating executable strategies.

Expertisein conducting data analysis, including the ability toidentify, collect, and analyze data from various sources to draw relevant insights about leading and lagging media health metrics.

Proficiencyin applying market research, data analysis, and consumer insights to drive informed decisions.

Can balance logical strategic thinking with adaptive and fast-paced thinking in an ever-changing marketing landscape.

Hasa deep understanding ofconsumers,demonstratingan ability to translate consumerinsights into actionable media and marketing strategies.

Can collaborate with diverse teams to articulate and transform media strategies into execution.

Is able tomanage multifaceted projects within a given period and budget.

Can translate quantitative data into qualitative insights and effective strategies.

Possesses the ability to inspire associates and clients, collaborating with them to create a culture of growth and innovation.