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Director Media Strategy Jobs (NOW HIRING)

Tombras

Associate Director, Media Strategy

Atlanta, GA · On-site

$120 - $180/hr

Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking an Associate director, Media Strategy. You'll be joining one of the top independent agencies in ...

Media.Monks

Director, Media Strategy and Planning

$110K/yr

In the Director, Media Strategy & Planning position, you will partner with clients to bring a marketing strategy to life, develop and optimize highly-effective media plans, and grow a multi-national ...

Media.Monks

$110K/yr

In the Director, Media Strategy & Planning position, you will partner with clients to bring a marketing strategy to life, develop and optimize highly-effective media plans, and grow a multi-national ...

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How much do director media strategy jobs pay per year?

As of Sep 4, 2026, the average yearly pay for director media strategy in the United States is $139,100.00, according to ZipRecruiter salary data. Most workers in this role earn between $117,500.00 and $145,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a director of media strategy?

To thrive as a Director of Media Strategy, you need deep expertise in media planning, analytics, and campaign management, often supported by a degree in marketing, communications, or a related field. Familiarity with media buying platforms, analytics tools like Google Analytics, and certification in digital advertising (such as Google Ads or Facebook Blueprint) are typically required. Strong leadership, strategic thinking, and excellent communication skills help you lead teams and align stakeholders. These abilities ensure effective media campaigns that drive brand growth and achieve organizational objectives in a competitive landscape.

What are some common challenges faced by a director of media strategy when aligning cross-functional teams?

Directors of Media Strategy often encounter challenges in aligning goals and priorities across marketing, creative, analytics, and sales teams. Balancing diverse perspectives while maintaining a consistent media approach requires strong communication and negotiation skills. Building consensus around data-driven strategies and adapting quickly to shifting market trends are crucial for success. Regular cross-department meetings and clear documentation of objectives can help streamline collaboration and ensure unified campaign execution.
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Director Media Strategy jobs near you
Infographic showing various Director Media Strategy job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $139,100 per year, or $66.9 per hour.

Director, Media Strategy & Activation - Shark (US)

SharkNinja

Needham, MA • On-site

Full-time

Re-posted 14 days ago

SharkNinja rating

8.2

Company rating: 8.2 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

47th of 161 rated electronics manufacturers

Job description

As the Director, Media Strategy & Activation - Shark, you will lead the development and execution of full-funnel, data-driven media strategies for North America. This is a high-impact leadership role for a strategic, results driven, critical thinker who can balance long-term brand building with short-term performance goals.  

As the Director, Media Strategy & Activation, you will oversee top-of-funnel paid media investment across regions, while aligning with lower-funnel efforts led by DTC, Retail, and Amazon teams. Your leadership will drive innovation, elevate brand visibility, and deliver measurable business outcomes across North America, Latin America, Canada, and EMEA. 

Responsibilities: 

Global Media Strategy & Execution 

  • Lead the development and implementation of integrated media strategies for new product launches and core categories.
  • Own the global media budget for Shark, ensuring optimal allocation and ROI across markets.
  • Drive full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms.
  • Translate business and marketing goals into actionable media briefs and performance-driven campaigns. 

Audience & Data-Driven Planning 

  • Leverage analytics, audience insights, and media mix modeling to inform targeting, optimize spend, and improve campaign effectiveness.
  • Partner with analytics and digital teams to track KPIs, triangulate performance, and refine strategies in real time.
  • Champion an audience-first approach to planning, activation, and measurement. 

Cross-Functional & Agency Leadership 

  • Serve as the primary media lead across internal teams including Brand, Creative, Social, PR, Sales, and CX.
  • Build a global media leadership framework, while connecting and integrating the local teams to ensure consistency and market nuance.
  • Manage global and regional media agency relationships, including contract negotiations, performance reviews, and quarterly business updates.
  • Collaborate with in-house and external partners to ensure seamless execution of 360 campaigns. 

Innovation & Future Readiness 

  • Stay ahead of media trends and emerging technologies to drive innovation and future-proof media investment.
  • Pilot new platforms, new first to market opportunities, and ad tech solutions to expand reach and engagement
  • Lead media transformation initiatives that enhance agility, efficiency, and impact.
  • Uncover and unlock incremental business value through media partnerships 

Team Leadership & Influence 

  • Lead and mentor a high-performing global media team, fostering a culture of collaboration, creativity, and accountability.
  • Act as a key member of the senior media leadership team, providing expert media insights to guide strategic decisions.
  • Present media performance and strategic recommendations to executive stakeholders with clarity and influence. 

What You'll Bring:

Attributes & Skills  

  • 10 years of experience in global media strategy, planning, and investment-ideally in product technology, CPG, or high-growth consumer categories.
  • Experience in matrixed, multinational organizations with a proven ability to drive operational transformation.
  • Proven success leading full-funnel media campaigns across multiple regions.
  • Deep knowledge of traditional, digital, and emerging media platforms.
  • Strong analytical mindset with experience using tools like Google Analytics, Meta Ads, DSPs, and MMM.
  • Experience managing complex budgets, agency relationships, and cross-functional teams in a matrixed environment.
  • Exceptional leadership, communication, and stakeholder management skills.
  • A passion for innovation, a bias for action, and a track record of driving measurable business growth through media. 

Experience 

  • Global oversight at a Fortune 500 or high-growth brand
  • Led in-house media team, overseeing JBPs and media agency partners, large contracts and partnerships
  • Demonstrated success in driving measurable business impact through global and/or regional media strategy and activation

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