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Director Crm Manager Jobs (NOW HIRING)

Diptyque

CRM Manager

New York, NY · On-site

This role reports to the CRM Director and partners closely with the CRM Manager, Insights & Analytics, the Ecommerce and Digital team, Marketing team, and Sales team. The ideal candidate is both a ...

DAZN

CRM Manager

New York, NY

$60K - $80K/yr

Are you a CRM manager looking for your next step in a fast-paced, global sports business? Do you thrive in commercial, target-driven environments and enjoy building compelling CRM communications that ...

Colgate-Palmolive Company

CRM Manager

New York, NY

$96K - $137K/yr

Summary: As the CRM Manager for Professional & Consumer Marketing, you will lead the campaign ... Reporting to the Sr. Director, DTC & Consumer Engagement, you will manage the Professional ...

Avis Budget Group

CRM Manager

Parsippany, NJ

$115K - $130K/yr

The CRM Manager will be responsible for managing and optimizing customer lifecycle communications across Avis, Budget, and Zipcar. This role will lead the execution of CRM programs across email, SMS ...

Tripadvisor

CRM Manager

Needham, MA · On-site

We're seeking a strategic and data-driven CRM Manager to join our team and spearhead the development and execution of comprehensive, full-funnel CRM marketing initiatives. This pivotal role is ...

Thesis

Senior Lifecycle / CRM Manager

New York, NY · On-site

About the Role We are hiring a Senior Lifecycle / CRM Manager to own lifecycle marketing across email, SMS, customer journeys, and retention programs. This person will be the day-to-day owner of our ...

TripleLift

Associate Director, CRM Development

Chicago, IL · On-site

$130K - $150K/yr

Overview The Associate Director, CRM Development plays a critical role in architecting and scaling the technology foundation that powers TripleLift's go-to-market engine. In this position, you will ...

University of St Thomas

CRM Administrator

Saint Paul, MN · On-site

$64K - $73K/yr

Follow processes set by Senior Admins and Director for regular Salesforce releases, ensuring all new features are evaluated, configured, and tested before deployment. * Manage and complete user ...

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$39K

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$172K

How much do director crm manager jobs pay per year?

As of Jul 13, 2026, the average yearly pay for director crm manager in the United States is $102,130.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $132,000.00 per year, depending on experience, location, and employer.

What does a Director CRM Manager do?

A Director CRM (Customer Relationship Management) Manager oversees the development and implementation of strategies to improve customer engagement, retention, and satisfaction through CRM systems and processes. They lead teams responsible for analyzing customer data, creating targeted marketing campaigns, and ensuring seamless communication across multiple channels. The role also involves collaborating with other departments to align CRM initiatives with broader business goals and ensuring that the CRM platform is optimized for maximum effectiveness.

What are the main challenges a Director CRM Manager faces when aligning CRM strategies across multiple departments?

A Director CRM Manager often encounters challenges when ensuring that CRM strategies are effectively integrated across marketing, sales, customer service, and IT teams. Each department may have different priorities, tools, and data management practices, which can result in inconsistent customer experiences and fragmented data. Successful Directors must facilitate interdepartmental communication, standardize processes, and advocate for unified goals to drive customer-centric initiatives. Building strong relationships and fostering a culture of collaboration are crucial for overcoming these obstacles and achieving seamless CRM implementation.

What are the key skills and qualifications needed to thrive as a Director CRM Manager, and why are they important?

To thrive as a Director CRM Manager, you need expertise in customer relationship management strategies, data analysis, and a strong understanding of marketing principles, typically backed by a bachelor’s or master’s degree in marketing, business, or a related field. Proficiency in CRM platforms like Salesforce, HubSpot, or Microsoft Dynamics, as well as certifications in these systems, are highly valuable. Exceptional leadership, communication, and strategic thinking skills set outstanding candidates apart in this role. These skills and qualities are essential for driving customer engagement, loyalty, and revenue growth through effective CRM initiatives.

What is the difference between Director Crm Manager vs CRM Analyst?

AspectDirector Crm ManagerCRM Analyst
Required CredentialsBachelor's degree, often with advanced certifications in CRM or marketingBachelor's degree in marketing, business, or related field; certifications like HubSpot or Salesforce are common
Work EnvironmentLeadership role overseeing CRM teams and strategy, often in corporate or agency settingsData analysis and reporting, working closely with marketing and sales teams
Employer & Industry UsageUsed in large corporations, marketing agencies, and e-commerce companiesCommon in marketing departments across various industries, focusing on data insights

The main difference is that the Director Crm Manager leads CRM strategy and teams, while the CRM Analyst focuses on data analysis and reporting to support CRM initiatives. The Director has broader responsibilities and strategic oversight, whereas the CRM Analyst specializes in data insights and analytics.

More about Director Crm Manager jobs
What are the most commonly searched types of Crm Manager jobs? The most popular types of Crm Manager jobs are:
What job categories do people searching Director Crm Manager jobs look for? The top searched job categories for Director Crm Manager jobs are:
Director Crm Manager jobs near you

CRM Manager

Diptyque

New York, NY • On-site

Full-time

Re-posted 8 days ago

Job description

Born in exuberant, ebullient Saint Germain, Paris, in 1961, Diptyque is a creator of evocative perfumes for the self and the home, scented skincare products and desirable decorative objects. Striking a balance between reverie, nature and art, Diptyque extends an invitation to step inside a universe replete with creations that set the imagination free to wander.
Diptyque is a Luxury Fragrance House that has established itself as one of the most renowned, leading fragrance houses within the luxury market today. Founded in 1961, the Maison is known for its mix of iconic scented candles, personal fragrances, bath and body products, and home décor. Its flagship boutique is in Paris' 5th arrondissement at 34 Boulevard Saint Germain.
Role Description
We are recruiting a CRM Manager to lead email and SMS marketing across the Americas region. Sitting within the Marketing function and directly tied to revenue performance, this role is responsible for developing and executing lifecycle marketing strategies that drive client acquisition, engagement, loyalty, and lifetime value.
This role reports to the CRM Director and partners closely with the CRM Manager, Insights & Analytics, the Ecommerce and Digital team, Marketing team, and Sales team.
The ideal candidate is both a strategic thinker and a hands-on operator who thrives in a fast-paced environment. This person will oversee day-to-day CRM execution while helping shape the long-term roadmap for client communications, personalization, and lifecycle marketing.
This role requires a strong global collaborator who can amplify the global marketing strategy at a local market level through close partnership with Global CRM and Digital teams. The ideal candidate brings exceptional attention to detail, strong cross-functional communication skills, and the ability to build trust with global counterparts to ensure best-in-class execution across all client touchpoints.
The CRM Manager will own the execution and optimization of CRM programs and technology partnerships, including Imagino (ESP), Wunderkind, Splash, and Movable Ink, ensuring optimal client experiences and revenue-driving lifecycle campaigns.
Key Responsibilities
CRM Strategy & Lifecycle Management
  • Lead the development, execution, and optimization of lifecycle marketing campaigns across Email and SMS aligned to global strategy, Americas business goals, and revenue targets.

  • Translate data-driven client insights and campaign performance into actionable CRM strategies that improve engagement, retention, conversion, and lifetime value.

  • Design client journeys that move clients from acquisition to repeat purchasers to loyalty.

  • Partner with the CRM Director on segmentation strategy, audience architecture, personalization standards, and lifecycle roadmap planning.

  • Optimize local CRM initiatives while maintaining alignment with global strategy and brand standards (including Welcome and Birthday trigger programs)

  • Maintain and execute the CRM communication calendar across Email and SMS, including batch campaigns, triggered journeys, and automated lifecycle flows.

  • Collaborate closely with Retail, Digital, Demand Planning, and Client Experience teams to ensure the contact strategy remains agile, locally relevant, and aligned with evolving business priorities.

Channel Execution & CRM Technology
  • Manage day-to-day execution within Diptyque's marketing tech stack (global and local architecture), including deployment, testing, QA, optimization, and troubleshooting.

  • Own SMS campaign management and optimization through Wunderkind.

  • Build, code, test, and deploy Email campaigns with a strong emphasis on HTML expertise and flawless rendering across devices, inboxes, and client touchpoints.

  • Execute A/B and multivariate testing across segmentation, creative, timing, messaging, personalization, and frequency.

  • Maintain list hygiene and ensure GDPR/CCPA compliance.

Insights, Analytics & Cross-Functional Leadership
  • Partner closely with the CRM Manager, Insights & Analytics, to develop a deep understanding of the Americas client profile and lifecycle behaviors.

  • Analyze and report on CRM KPIs including database growth, deliverability, engagement, conversion, retention, and channel revenue contribution.

  • Act as the primary local CRM voice for Email and SMS channels, partnering with Global CRM, Marketing, Digital, Retail, eCommerce, and Client Experience teams.

  • Present performance insights, recommendations, and strategic opportunities to leadership and cross-functional stakeholders.

  • Identify opportunities for CRM innovation, personalization, automation, and client experience enhancements.

Key Requirements
  • 5-8+ years of CRM or lifecycle marketing experience, preferably within luxury, beauty, fashion, or premium consumer brands.

  • Proven experience managing both Email and SMS marketing programs with direct accountability for channel performance and revenue impact.

  • Hands-on experience with enterprise ESP platforms is required.

  • Advanced HTML expertise is required, including the ability to build, edit, troubleshoot, and QA responsive email code independently.

  • Strong understanding of client segmentation, cohort analysis, personalization, lifecycle marketing, and omnichannel retention strategies.

  • Exceptional attention to detail and ability to manage high-volume execution with accuracy and consistency.

  • Strong cross-functional communication and project management skills with experience collaborating across Global, Marketing, Digital, Retail, and Planning teams.

  • Comfortable managing complex calendars and launches.

  • Experience with Google Analytics, Tableau, or similar reporting platforms.

  • Excellent project management, copywriting, organizational, and communication skills.

  • Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Core Competencies
  • Strategic and revenue-driven mindset

  • Strong technical and HTML proficiency

  • Data-driven decision making and analytical fluency

  • Exceptional attention to detail

  • Obsessed with understanding client behavior and translating data into action

  • Cross-functional collaboration and leadership

  • Strong client and business acumen

  • Entrepreneurial, proactive, and self-starting approach

Diptyque is committed to diversity in all its forms and considers each application carefully.

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