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$97.5K

$142.5K

$194.5K

How much do digital strategy director jobs pay per year?

As of Jun 13, 2026, the average yearly pay for digital strategy director in the United States is $142,462.00, according to ZipRecruiter salary data. Most workers in this role earn between $107,000.00 and $176,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Strategy Director, and why are they important?

To thrive as a Digital Strategy Director, you need expertise in digital marketing, analytics, business strategy, and often a relevant degree such as in marketing, communications, or business. Mastery of tools like Google Analytics, CRM platforms, marketing automation software, and data visualization systems is typically required, along with certifications such as Google Analytics or HubSpot. Strong leadership, strategic thinking, and communication skills help to inspire teams and articulate digital visions to stakeholders. These skills are vital to driving organizational growth, ensuring effective cross-functional execution, and maintaining a competitive edge in the digital landscape.

What does a Digital Strategy Director do?

A Digital Strategy Director leads the development and implementation of digital strategies to help organizations achieve their business goals. This role involves overseeing digital marketing campaigns, analyzing data and trends, managing teams, and collaborating with various departments to ensure digital initiatives align with overall business objectives. They are responsible for staying updated on emerging technologies and digital best practices, as well as measuring the effectiveness of digital efforts to optimize results.

How does a Digital Strategy Director typically collaborate with other departments within an organization?

A Digital Strategy Director works closely with various departments such as marketing, IT, sales, and product development to ensure digital initiatives align with overall business goals. Collaboration often involves leading cross-functional teams, facilitating communication between stakeholders, and translating digital objectives into actionable plans. This role requires a strong ability to build consensus, manage expectations, and integrate feedback from multiple sources to drive cohesive digital transformation efforts.
More about Digital Strategy Director jobs
What cities are hiring for Digital Strategy Director jobs? Cities with the most Digital Strategy Director job openings:
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Digital Strategy Director jobs near you
Infographic showing various Digital Strategy Director job openings in the United States as of June 2026, with employment types broken down into 92% Full Time, 5% Part Time, 1% Temporary, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $142,462 per year, or $68.5 per hour.
Director Digital Strategy & Integrated Visibility

Director Digital Strategy & Integrated Visibility

BRG Communications

Alexandria, VA • On-site

Full-time

Medical, Dental, Retirement, PTO

Posted 15 days ago

Job description

Salary:

Director Digital Strategy & Integrated Visibility

BRG Communications | Hybrid Alexandria, VA

BRG Communications is an award-winning communications agency focused on health, wellness, and better living. Recently named PRWeeks Outstanding Small Agency of the Year for 2026, BRG helps organizations build credibility, strengthen visibility, and drive meaningful audience engagement through integrated communications strategies.

We are seeking a strategic, entrepreneurial digital leader to help strengthen integrated client programs, guide implementation teams, support agency growth, and help shape BRGs next phase of evolution.


About the Role

The Director Digital Strategy & Integrated Visibility will lead BRGs integrated visibility and engagement capabilities across paid, owned, earned, organic, search, AI-driven discovery, content strategy, and digital experience.

This role partners closely with account teams, creative, research and insights, operations, and executive leadership to strengthen integrated communications programs and future-facing agency capabilities.

The ideal candidate is equally comfortable:

  • providing senior-level client counsel
  • guiding integrated visibility and engagement strategy
  • leading cross-functional collaboration and implementation
  • supporting new business growth and pitches
  • translating emerging trends into practical recommendations
  • helping build scalable agency capabilities over time


Key Responsibilities

  • Lead integrated visibility, engagement, and amplification strategies across search, AI discovery, paid, content, and digital ecosystems
  • Advise clients on audience visibility, discoverability, engagement, and integrated communications strategy
  • Partner with account leadership to strengthen integrated client programs
  • Oversee integrated paid media efforts across search, social, display, streaming/CTV, and emerging platforms
  • Provide strategic oversight for website strategy, UX, content visibility, and digital storytelling
  • Support agency growth, new business strategy, and integrated capability development
  • Collaborate across account services, research and insights, analytics, creative, operations, and business development teams


Qualifications

  • 812+ years of experience in digital strategy, integrated communications, or agency leadership
  • Strong understanding of modern search ecosystems, AI-driven discovery, and integrated visibility strategy
  • Experience leading integrated paid, owned, earned, and organic digital programs
  • Strong executive presence and client counsel skills
  • Entrepreneurial mindset with interest in helping build and evolve agency capabilities
  • Healthcare, wellness, association, or mission-driven sector experience preferred


Why BRG

This role offers the opportunity to help shape the future direction of an award-winning agency while working directly alongside executive leadership and integrated client teams.

Benefits include:

  • Hybrid and flexible work environment
  • Generous PTO and Summer Hours
  • 100% employer-paid healthcare and dental coverage
  • 401(k) with employer match
  • Professional development support
  • Better Living Bucks program

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required for this role.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or other protected classifications.

Candidates requiring reasonable accommodation during the application or interview process are encouraged to request assistance.