1

Dealer Marketing Manager Jobs (NOW HIRING)

Digital Marketing Coordinator

Duluth, GA · On-site

$41K - $53K/yr

This role is responsible for managing day-to-day agency coordination, campaign QA, platform operations, and dealer marketing execution. This position combines hands-on coordination of paid media ...

Lead dealer-focused marketing programs supporting dealer recruitment, retail traffic, lead ... Manage digital marketing strategy across paid media, SEO/SEM, email, web, CRM, and performance ...

Lead dealer-focused marketing programs supporting dealer recruitment, retail traffic, lead ... Manage digital marketing strategy across paid media, SEO/SEM, email, web, CRM, and performance ...

Lead dealer-focused marketing programs supporting dealer recruitment, retail traffic, lead ... Manage digital marketing strategy across paid media, SEO/SEM, email, web, CRM, and performance ...

Showing results 41-60

Dealer Marketing Manager information

See salary details

$33K

$83.5K

$145.5K

How much do dealer marketing manager jobs pay per year?

As of Aug 13, 2026, the average yearly pay for dealer marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a dealer marketing manager, and why are they important?

To excel as a Dealer Marketing Manager, you need expertise in marketing strategy, data analysis, and a solid grasp of automotive or retail industry trends, often backed by a degree in marketing or business. Familiarity with CRM systems, digital marketing platforms, and analytics tools like Google Analytics is typically required. Strong leadership, relationship-building, and communication skills help drive dealer engagement and successful campaign execution. These competencies are crucial to effectively promote dealer growth, ensure brand consistency, and achieve sales targets in a competitive market.

Is a dealer marketing manager a high paying job?

A dealer marketing manager typically earns a competitive salary that varies based on experience, location, and the size of the dealership or company. The role often involves strategic planning, marketing campaigns, and data analysis, with higher salaries generally associated with seniority and specialized skills. Overall, it can be considered a well-paying position within the marketing and automotive industries.

What does a dealer marketing manager do at a car dealership?

A dealer marketing manager develops and implements marketing strategies to promote the dealership's vehicles and services, attract customers, and increase sales. They manage advertising campaigns, coordinate promotional events, analyze market trends, and often use tools like CRM systems to target potential buyers effectively.

How does a dealer marketing manager typically collaborate with sales teams and dealership partners to achieve business objectives?

A Dealer Marketing Manager works closely with sales teams and dealership partners to align marketing campaigns with sales targets and drive customer engagement. This often involves regular meetings, sharing market insights, coordinating promotional activities, and ensuring marketing materials support the sales process effectively. By fostering open communication and providing data-driven recommendations, the Dealer Marketing Manager helps dealerships maximize lead generation and improve conversion rates. Strong collaboration skills are essential, as success in this role relies on building productive relationships and adapting strategies to meet local market needs.

What is the difference between Dealer Marketing Manager vs Sales Coordinator?

AspectDealer Marketing ManagerSales Coordinator
Primary RoleDevelops and implements marketing strategies for dealerships to attract customers and increase sales.Supports sales teams with administrative tasks, customer follow-up, and sales process coordination.
Required SkillsMarketing expertise, communication skills, industry knowledgeOrganizational skills, customer service, communication
Work EnvironmentOffice-based, dealership settings, marketing campaignsOffice and dealership floor, supporting sales activities
Common UsageUsed by automotive dealerships to promote their brand and inventoryUsed within sales teams to facilitate sales processes

The Dealer Marketing Manager focuses on creating marketing strategies to attract customers, while the Sales Coordinator supports the sales team with administrative and customer service tasks. Both roles are essential in the automotive industry but serve different functions within the dealership's operations.

What is a dealer marketing manager?

A Dealer Marketing Manager is a professional responsible for developing and executing marketing strategies to support dealers, typically within industries like automotive, machinery, or equipment. They work to increase brand visibility, drive sales, and ensure that dealers have the necessary tools and materials to market products effectively. Their duties often include coordinating advertising campaigns, managing promotional events, analyzing market trends, and collaborating with both the manufacturer and dealer networks. The role requires strong communication, analytical, and project management skills to align marketing initiatives with the company’s goals and dealer needs.
More about Dealer Marketing Manager jobs

What cities are hiring for Dealer Marketing Manager jobs?

Cities with the most Dealer Marketing Manager job openings:

What states have the most Dealer Marketing Manager jobs?

States with the most job openings for Dealer Marketing Manager jobs include:

Infographic showing various Dealer Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Dealer Marketing Consultant - Minneapolis

Shift Digital

Minneapolis, MN • On-site

Full-time

Medical, PTO

Re-posted 17 hours ago


Job description

Description
Our team is engaged, driven and excited about the work we do. We're bringing big ideas to life daily and are looking for talented individuals to grow with us. Does this sound like you?
About The Role
As a digital marketing expert resource, you will work directly with our client and their dealers to implement industry leading digital best practices through in-person consultations, training, data analysis, videos, and webinars.
The goal is to optimize the dealer's digital performance, deliver strategic digital consulting, analytics reporting, and establish a premium online customer experience when someone is shopping for a vehicle.
About You
Like us, you have a passion for all things automotive and digital. Previous automotive experience as a Marketing Manager, eCommerce Director, Internet Manager, or previous work experience in the Automotive industry as a Digital Resource makes you an ideal candidate. You should have in depth knowledge of dealership sales strategy, marketing, and operations to properly coordinate digital strategy elements into business plans. You are exceedingly professional, organized, and detail orientated. You enjoy traveling extensively and building relationships with key stakeholders inside and outside the brand.
Shift Digital Business Consultants supporting the brand have a vital understanding of how dealerships operate and the digital tools they use to engage their customers. Expert proficiency with the following tools is required:
  • Dealership Websites
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media and Reputation Management
  • CRM / DMS Systems
  • Google Adwords / Analytics
  • Automotive experience

Are you a road warrior? This is a travel position that requires extensive travel in Minnesota and Iowa along with adjacent states.
At Shift, many factors are taken into account when determining a reasonable compensation range for any given role. Some of these factors include, but are not limited to: skill-set, location, years of experience, licenses, certifications, and business/organizational needs. The following compensation range is specific to New York City, Colorado, Nevada, California, and Washington residents only. While we do provide an estimated salary range, it is not typical for an individual to be hired near the top range for their role. A reasonable estimate for this role is: $95,000 - $105,000. A summary of the benefits offer for the role is available at https://www.shiftdigital.com/company/Careers.
This is a full-time position with Shift Digital. In addition to our great benefits, we offer very competitive compensation, paid holidays, generous paid time off (PTO) and other employee perks.
Why Should You Apply?
  • Full time position with a growing company
  • Excellent health insurance plans.
  • Paid Holidays and generous Paid Time Off, as well as time off to volunteer within your community and wellness days.
  • Voted Best Midsize Company to work for in Detroit by Detroit Free Press