ZipRecruiter

Log In

1

Dealer Marketing Manager Jobs (NOW HIRING)

next page

Showing results 1-20

All JobsDealer Marketing JobsDealer Marketing Manager Jobs

Dealer Marketing Manager information

See salary details

$33K

$83.5K

$145.5K

How much do dealer marketing manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for dealer marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Dealer Marketing Manager, and why are they important?

To excel as a Dealer Marketing Manager, you need expertise in marketing strategy, data analysis, and a solid grasp of automotive or retail industry trends, often backed by a degree in marketing or business. Familiarity with CRM systems, digital marketing platforms, and analytics tools like Google Analytics is typically required. Strong leadership, relationship-building, and communication skills help drive dealer engagement and successful campaign execution. These competencies are crucial to effectively promote dealer growth, ensure brand consistency, and achieve sales targets in a competitive market.

How does a Dealer Marketing Manager typically collaborate with sales teams and dealership partners to achieve business objectives?

A Dealer Marketing Manager works closely with sales teams and dealership partners to align marketing campaigns with sales targets and drive customer engagement. This often involves regular meetings, sharing market insights, coordinating promotional activities, and ensuring marketing materials support the sales process effectively. By fostering open communication and providing data-driven recommendations, the Dealer Marketing Manager helps dealerships maximize lead generation and improve conversion rates. Strong collaboration skills are essential, as success in this role relies on building productive relationships and adapting strategies to meet local market needs.

What does a marketing manager do at a car dealership?

A dealer marketing manager develops and implements marketing strategies to promote the dealership's vehicles and services, manage advertising campaigns, and coordinate promotional events. They analyze market trends, oversee digital marketing efforts, and work closely with sales teams to attract customers and increase sales. Strong communication skills and knowledge of marketing tools are essential for success in this role.

What is the difference between Dealer Marketing Manager vs Sales Coordinator?

AspectDealer Marketing ManagerSales Coordinator
Primary RoleDevelops and implements marketing strategies for dealerships to attract customers and increase sales.Supports sales teams with administrative tasks, customer follow-up, and sales process coordination.
Required SkillsMarketing expertise, communication skills, industry knowledgeOrganizational skills, customer service, communication
Work EnvironmentOffice-based, dealership settings, marketing campaignsOffice and dealership floor, supporting sales activities
Common UsageUsed by automotive dealerships to promote their brand and inventoryUsed within sales teams to facilitate sales processes

The Dealer Marketing Manager focuses on creating marketing strategies to attract customers, while the Sales Coordinator supports the sales team with administrative and customer service tasks. Both roles are essential in the automotive industry but serve different functions within the dealership's operations.

What is the highest paid position at a car dealership?

At a car dealership, the highest paid position is typically the General Manager, who oversees all operations and can earn six-figure salaries. Other high-paying roles include Finance Directors and Service Managers, especially in larger dealerships with complex operations.

How much does a marketing manager make at a car dealership?

A dealer marketing manager at a car dealership typically earns between $60,000 and $100,000 annually, depending on experience, location, and dealership size. Compensation may also include bonuses and benefits, and strong skills in digital marketing and analytics are often valued in this role.

What is the highest paid position in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paid, often earning six-figure salaries or more depending on the company size and industry. These positions require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

What is a Dealer Marketing Manager?

A Dealer Marketing Manager is a professional responsible for developing and executing marketing strategies to support dealers, typically within industries like automotive, machinery, or equipment. They work to increase brand visibility, drive sales, and ensure that dealers have the necessary tools and materials to market products effectively. Their duties often include coordinating advertising campaigns, managing promotional events, analyzing market trends, and collaborating with both the manufacturer and dealer networks. The role requires strong communication, analytical, and project management skills to align marketing initiatives with the company’s goals and dealer needs.
More about Dealer Marketing Manager jobs
What cities are hiring for Dealer Marketing Manager jobs? Cities with the most Dealer Marketing Manager job openings:
What states have the most Dealer Marketing Manager jobs? States with the most job openings for Dealer Marketing Manager jobs include:
What job categories do people searching Dealer Marketing Manager jobs look for? The top searched job categories for Dealer Marketing Manager jobs are:
Dealer Marketing Manager jobs near you
Infographic showing various Dealer Marketing Manager job openings in the United States as of July 2026, with employment types broken down into 93% Full Time, 6% Part Time, and 1% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.
Dealer Marketing Manager

Dealer Marketing Manager

Harbinger Motors Inc.

Garden Grove, CA

Other

Posted 3 days ago

Job description

The role

Harbinger goes to market through a growing network of commercial vehicle dealers. As Dealer Marketing Manager, you'll turn Harbinger's national strategy into strong local-market execution - the primary marketing partner for our dealer network, helping dealers build practical plans, launch campaigns, generate qualified demand, and deliver a consistent customer experience.

Reporting to the Senior Marketing Manager and working closely with Sales, you'll build Harbinger's dealer marketing program from the playbook up: enablement toolkits, co-op/MDF programs, localized campaigns, and clean lead flow. You'll turn complex incentive programs (HVIP, Sourcewell, FEAP) into dealer-ready sales tools. The role requires equal strength in relationship management, field execution, and performance analysis.

What you'll own

  • Dealer marketing strategy: Translate national priorities, product launches, promotions, and brand campaigns into quarterly and annual plans for dealer groups and local markets.
  • Dealer relationships: Build trusted relationships with dealer principals, GMs, and sales/marketing leaders; serve as their primary marketing point of contact.
  • Local activation: Plan and support retail campaigns, open houses, product launches, test-drive events, roadshows, community partnerships, and fleet/customer clinics.
  • Campaign toolkits: Develop turnkey dealer assets - messaging, paid/organic digital, email, social, signage, POS materials, landing pages, event kits, and sales enablement.
  • Co-op / MDF governance: Manage dealer marketing funds, eligibility rules, approvals, claims, documentation, budget tracking, and ROI; improve utilization without weakening controls.
  • Brand & legal compliance: Ensure local activity follows brand standards, product claims, pricing rules, required disclosures, and approved creative; run regular audits and correct gaps quickly.
  • Incentives packaging: Translate federal, state, and local incentive programs (HVIP, Sourcewell, FEAP) into clear, dealer-ready sales tools.
  • Lead & retail performance: Track traffic, leads, appointments, test drives, conversion, sales contribution, and cost efficiency in CRM (HubSpot); recommend actions by dealer/market.
  • Dealer enablement: Create training, office hours, planning templates, communications, and best-practice sharing that make it easier for dealers to execute well.
  • Market feedback: Bring dealer, customer, and competitor insight back to HQ to improve campaigns, offers, processes, and future market plans.

What success looks like in the first 12 months

  • Every priority dealer has an approved marketing plan, calendar, budget, and measurable local-market goals.
  • Dealers use national campaigns and toolkits consistently while localizing them appropriately for their markets.
  • Dealer-generated leads, appointments, and test drives improve in priority markets.
  • Co-op/MDF processes are clear, fast, compliant, and supported by useful ROI reporting.
  • The dealer network views Marketing as a practical business partner, not simply an approval function.

Required qualifications

  • 5+ years of dealer, retail, channel, field, or trade marketing experience; automotive, commercial vehicle, equipment, or mobility strongly preferred
  • Experience working directly with dealers, franchisees, or channel partners and influencing outcomes without direct authority
  • Track record of translating national campaigns into local activation and measuring results at market/partner level
  • Experience managing co-op marketing, MDF, or distributed campaign budgets and approval workflows
  • Understanding of retail/dealer operations, local lead generation, CRM follow-up, and sales conversion
  • Strong presentation, facilitation, relationship-management, and conflict-resolution skills
  • Ability to analyze performance data and turn findings into practical recommendations
  • Able to travel (~35%) and maintain a regular cadence of in-person dealer visits; based in or able to relocate to the Garden Grove, CA area

Preferred qualifications

  • Experience with EVs, commercial vehicles, fleet customers, or charging/infrastructure
  • Experience launching a dealer network, entering new markets, or supporting a new product line
  • Working knowledge of CRM (HubSpot/Salesforce), dealer/lead-management systems, and partner portals
  • Experience with local paid media, retail merchandising, or dealer training
  • Familiarity with fleet-electrification incentive programs (HVIP, Sourcewell, FEAP)

Apply