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Dealer Funnel Jobs (NOW HIRING)

AutoNation

Sr. Manager, Awareness Media

Fort Lauderdale, FL · On-site

$120 - $180/hr

... funnel media strategies designed to drive brand awareness, consideration, demand generation, and long-term business growth across AutoNation's portfolio of brands and dealership locations.This role ...

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Jobtailor

Senior Product Manager

Memphis, TN · On-site

$110 - $160/hr

* Own and optimize key components of the consumer finance shopping funnel to drive conversion and ... Work closely with Ford Motor partners and the dealer ecosystem to ensure alignment across the end ...

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Dealer Funnel information

What is a dealer funnel?

A Dealer Funnel refers to a digital marketing and sales strategy specifically designed for automotive dealerships. It guides potential car buyers through a series of steps, from initial awareness and interest to engagement and ultimately making a purchase or booking a test drive. This process often uses targeted online ads, landing pages, lead capture forms, and follow-up communications to maximize conversion rates and streamline the customer journey. Dealer funnels help dealerships efficiently manage leads and increase sales by nurturing prospects at every stage of the buying process.

How does a dealer funnel specialist typically collaborate with sales and marketing teams to optimize lead generation?

A Dealer Funnel specialist works closely with both sales and marketing teams to ensure that leads are effectively captured, nurtured, and converted. This often involves analyzing data to identify bottlenecks in the customer journey, creating targeted campaigns, and setting up automated workflows to improve efficiency. Regular meetings and feedback sessions help align strategies and share insights, ensuring all teams are working toward common goals. Collaboration is key to refining processes and maximizing the quality and quantity of leads passed on to sales.

What are the key skills and qualifications needed to thrive as a dealer funnel specialist, and why are they important?

To thrive as a Dealer Funnel specialist, you need strong analytical abilities, digital marketing knowledge, and experience in lead generation, often supported by a degree in marketing, business, or related fields. Familiarity with CRM systems, marketing automation platforms, and analytics tools like Google Analytics or Salesforce is typically required. Excellent communication, problem-solving, and project management skills help in optimizing campaigns and collaborating across teams. These skills ensure effective customer acquisition strategies and drive measurable sales growth for dealerships.

What is the difference between Dealer Funnel vs Sales Coordinator?

AspectDealer Funnel
Primary RoleDevelops and manages sales funnels to generate leads and convert prospects into customers
Skills & CertificationsDigital marketing, sales strategies, CRM proficiency, certifications in marketing or sales
Work EnvironmentMarketing teams, online platforms, automotive or retail industries
Employer UsageUsed by dealerships and automotive brands to optimize sales processes

While Dealer Funnel focuses on creating and managing digital sales funnels to attract and convert leads, a Sales Coordinator handles the coordination of sales activities, customer follow-ups, and supporting sales teams. Both roles are essential in the sales process but differ in their primary functions and skill sets.

More about Dealer Funnel jobs

What cities are hiring for Dealer Funnel jobs?

Cities with the most Dealer Funnel job openings:

What states have the most Dealer Funnel jobs?

States with the most job openings for Dealer Funnel jobs include:

What job categories do people searching Dealer Funnel jobs look for?

The top searched job categories for Dealer Funnel jobs are:

Dealer Funnel jobs near you
Infographic showing various Dealer Funnel job openings in the United States as of August 2026, with employment types broken down into 94% Full Time, 5% Part Time, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution.

New Dealer Recruitment Manager

Triumph Motorcycles America Ltd.

Atlanta, GA • On-site

Full-time

Re-posted 12 days ago

Job description

PURPOSE OF THE POSITION: The purpose of this position is to develop new dealers and potential dealer prospects on a weekly basis, to support and maintain a profitable, professional, and sustainable dealer network capable of optimizing sales of all Triumph products and customer satisfaction. Work in harmony with the Dealer Development, and the Sales Team to develop new dealer markets while reporting directly to the Business Development Manager.

MAJOR RESPONSIBILITIES

New Dealer Recruitment Planning and Management

  • Prepare and maintain a rolling forward 12-month New Dealer Recruitment daily strategy and work plan while developing key prospects and new dealer recruitment materials.
  • Manage the successful identification, qualification, selection, and establishment of prospective dealers using business and financial management concepts that will enable and assure sales, marketing and financial success
  • Prepare and maintain a new dealer/prospect contact report (to include in person, phone and email) to be shared with both Triumph US (TUS) and UK management
  • Prepare and maintain a weekly new dealer development pipeline report to be shared with TUS’s leadership team.
  • Manage/support the mandatory Prospect/TUS management first time face to face meeting details, logistics and follow up.
  • 12-month strategy must include a daily in person, phone/teams, events, and social/digital network plan to ensure the new dealer funnel is constantly full.
  • Work in conjunction with the Triumph Marketing and Public Relations departments on a weekly communication and recruitment strategy and message within the powersports industry.
  • Work to support Dealer Development to support new dealer setups, buy/sells and relocations to “Ready to Retail” status.
  • Work with Dealer Development and the Sales Team to ensure all new dealer terms and conditions are correct and legal with applicable state statutes.
  • Develop a full and comprehensive understanding along with the ability to explain the Triumph Dealer Guide and Triumph World Black standards.
  • Manage and develop the communication of the Triumph dealer business model as well as the profitability strengths and benefits of a dealer, including completion of the Triumph Dealer Proforma for each prospect applicant.

New Dealer Recruitment Development

  • Prepare and maintain a detailed USA and Canadian market open point analysis based on market potential for Triumph, each model segment, and competitor network coverage.
  • Monthly identify and rank all open points, including market volume in total and by key segment highlighting Triumph’s retail, wholesale and PAC opportunity.
  • Create strong New Dealer/prospect marketing strategies, tools and communication assets in conjunction with the Business Development Manager and the Marketing Director.

Triumph Brand Standards – supporting corporate identity

  • Positively communicate and support all aspects of Triumph store design, Triumph World Black corporate identities, and signage programs in market from concept to implementation
  • Work with the Dealer Development Manager and Sales Team to ensure all dealer brand standards and business requirements are understood and defined to ensure a strong start for teach new dealer partner

KNOWLEDGE, SKILLS AND ABILITIES

  • Knowledge: what do they need to know (or learn quickly) to be successful?
    • Proficient in Microsoft Office – specifically Word, Outlook, PowerPoint and Excel
    • Strong understanding of powersports industry
    • Understanding of the inner workings of a dealership (i.e. Knowledge of dealer business).
    • Social media platforms for marketing new dealer prospects
  • Skills: what skills does a person need to do this job? Computer skills? Accounting basics, etc.
    • Strong communication skills, both written and verbal
    • Strong organization skills
    • Strong computer skills
    • Results driven with a high level of energy
  • Abilities: do they need to be able to diagnose problems? Ability to work with the public?
    • Ability to take direction
    • Ability to communicate clearly and effectively

RELATIONSHIPS

  • Internal:
    • Works with people across the organization, both in office and field staff
  • External
    • Dealers and Dealer prospects primarily; some interaction with vendors likely

AUTHORITY

  • Can act independently within the guidelines of the job description
  • Spending authority within Purchase Order policy guidelines
  • Does not have authority to hire/fire

EDUCATION/EXPERIENCE

  • High School diploma
  • Powersports dealership experience (preferred)

TRAINING

  • Triumph Academy

PHYSICAL REQUIREMENTS OF THE JOB

  • In office, sitting
  • Travel via car, plane (Must be able to travel 50%+ of the time within the assigned territory.)
  • Outside at times
  • Could potentially be required to lift up to 25 lbs