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Dealer Funnel Jobs in Michigan (NOW HIRING)

PMC

Sr. Specialist - Media Performance

Auburn Hills, MI · On-site

Domestic travel for field and dealer training, dealer and agency meetings a few times per year. On ... funnel strategic alignment across Tier 1 and Tier 3 performance media tactics and channels. • ...

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Dealer Funnel information

What is a dealer funnel?

A Dealer Funnel refers to a digital marketing and sales strategy specifically designed for automotive dealerships. It guides potential car buyers through a series of steps, from initial awareness and interest to engagement and ultimately making a purchase or booking a test drive. This process often uses targeted online ads, landing pages, lead capture forms, and follow-up communications to maximize conversion rates and streamline the customer journey. Dealer funnels help dealerships efficiently manage leads and increase sales by nurturing prospects at every stage of the buying process.

How does a dealer funnel specialist typically collaborate with sales and marketing teams to optimize lead generation?

A Dealer Funnel specialist works closely with both sales and marketing teams to ensure that leads are effectively captured, nurtured, and converted. This often involves analyzing data to identify bottlenecks in the customer journey, creating targeted campaigns, and setting up automated workflows to improve efficiency. Regular meetings and feedback sessions help align strategies and share insights, ensuring all teams are working toward common goals. Collaboration is key to refining processes and maximizing the quality and quantity of leads passed on to sales.

What are the key skills and qualifications needed to thrive as a dealer funnel specialist, and why are they important?

To thrive as a Dealer Funnel specialist, you need strong analytical abilities, digital marketing knowledge, and experience in lead generation, often supported by a degree in marketing, business, or related fields. Familiarity with CRM systems, marketing automation platforms, and analytics tools like Google Analytics or Salesforce is typically required. Excellent communication, problem-solving, and project management skills help in optimizing campaigns and collaborating across teams. These skills ensure effective customer acquisition strategies and drive measurable sales growth for dealerships.

What is the difference between Dealer Funnel vs Sales Coordinator?

AspectDealer Funnel
Primary RoleDevelops and manages sales funnels to generate leads and convert prospects into customers
Skills & CertificationsDigital marketing, sales strategies, CRM proficiency, certifications in marketing or sales
Work EnvironmentMarketing teams, online platforms, automotive or retail industries
Employer UsageUsed by dealerships and automotive brands to optimize sales processes

While Dealer Funnel focuses on creating and managing digital sales funnels to attract and convert leads, a Sales Coordinator handles the coordination of sales activities, customer follow-ups, and supporting sales teams. Both roles are essential in the sales process but differ in their primary functions and skill sets.

What are popular job titles related to Dealer Funnel jobs in Michigan?

For Dealer Funnel jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Dealer Funnel jobs in Michigan look for?

The top searched job categories for Dealer Funnel jobs in Michigan are:

What cities in Michigan are hiring for Dealer Funnel jobs?

Cities in Michigan with the most Dealer Funnel job openings:

Dealer Funnel jobs near you
Infographic showing various Dealer Funnel job openings in Michigan as of August 2026, with employment types broken down into 86% Full Time, 9% Part Time, 2% Temporary, 2% Contract, and 1% Nights. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution.

Maserati CRM & Digital Marketing Manager

Stellantis

Auburn Hills, MI • On-site

Full-time

Re-posted 5 days ago

Stellantis rating

7.5

Company rating: 7.5 out of 10

Based on 131 frontline employees who took The Breakroom Quiz

15th of 45 rated automakers

Job description

About Maserati
Alfieri, Ettore, Ernesto, and Bindo Maserati-four brothers driven by an unrelenting passion for performance-founded a brand that has shaped over a century of automotive excellence. Today, Maserati represents a unique blend of Italian heritage, luxury, and innovation across more than 70 markets worldwide.
Role Overview
The CRM & Digital Marketing Lead is responsible for the execution and continuous improvement of CRM and regional digital web operation activities across the Americas region, ensuring a strong connection between lead generation, loyalty, NA site experience, and customer conversion.
This is a hands-on role at the core of the customer funnel. The position owns the day-to-day management of leads, campaigns, and CRM processes, working closely with Sales, and HQ to ensure consistent execution and measurable results.
The role requires a profile that is hands on in both analytical and operational capacities, capable of identifying gaps and directly driving improvements independent of a team structure as needed.
Key Responsibilities
CRM Execution & Lead Management
  • Manage the end-to-end lead flow, from capture to dealer assignment, follow-up, and closure
  • Ownership of the customer journey - acquisition through retention and re-activation
    • Build scalable, automated customer journeys
    • Map touchpoints across onboarding, purchase, loyalty and win-back efforts
    • Create and manage campaign calendars, write briefs and coordinate timing of deployments between both local and global teams
  • Monitor lead quality, response times, and conversion rates, identifying gaps and driving corrective actions
  • Ensure consistent CRM usage and discipline across the dealer network
  • Actively follow up with dealers to improve lead handling and customer engagement

Digital & Funnel Optimization
  • Manage and optimize digital lead generation channels (website, paid media, landing pages)
  • Track and improve funnel performance (conversion rates, cost per lead, lead quality)
  • Work with HQ to ensure proper implementation and usage of digital platforms and tools
  • Coordinate localization of NA website efforts with global team ensuring needs of the region are comprehended
  • Manage local messaging and implementation for NA sites
  • Facilitate NA website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling

Performance Tracking & Insights
  • Track KPIs across the full funnel (lead volume, response time, conversion, retention)
  • Produce clear and actionable reporting for Marketing and Sales stakeholders
  • Translate data into practical actions and improvements, not just analysis

Basic Qualifications
  • Bachelor's degree in Marketing, Business, or related field
  • Minimum 5 years of experience in CRM, digital marketing, and hands-on experience with CRM tools (Salesforce) and ESPs (Eloqua)
  • Provide sample portfolio of work that demonstrates past CRM strategy and execution
  • Strong analytical skills with the ability to translate data into actions

Preferred Qualifications
  • Ability to create, edit, modify HTML/CSS, and eye for design
  • Experience working with dealer networks or multi-location retail environments is a strong plus

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