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Beer Sales Representative Pay: $35,000.00 - $50,000.00 per year Beer Sales Representative for Harrisburg, PA and surrounding area We are looking for a Beer Sales Representative to provide excellent ...

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Craft Beer Sales Representative information

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$23K

$76.7K

$141.5K

How much do craft beer sales representative jobs pay per year?

As of Aug 7, 2026, the average yearly pay for craft beer sales representative in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a craft beer sales representative?

To thrive as a Craft Beer Sales Representative, you need in-depth knowledge of craft beers, strong sales acumen, and previous experience in beverage or alcohol sales. Familiarity with CRM software, point-of-sale systems, and knowledge of industry compliance and licensing is typically required. Excellent relationship-building, communication, and negotiation skills help professionals stand out in this role. These abilities are crucial for expanding market reach, ensuring customer satisfaction, and consistently meeting or exceeding sales targets in a competitive industry.

What does a craft beer sales representative do?

A typical day as a Craft Beer Sales Representative involves visiting local bars, restaurants, and retailers to present new craft beer offerings, build relationships, and negotiate orders. You'll often conduct tastings, educate clients on product features, and collaborate with brewery teams to coordinate promotions or events. The role requires a mix of independent fieldwork and team meetings, along with maintaining accurate records of sales activities using CRM tools. Success comes from being proactive, personable, and passionate about craft beer, as these qualities help you build lasting client partnerships and achieve your sales goals.

What is a craft beer sales representative?

A Craft Beer Sales Representative is responsible for promoting and selling craft beer to bars, restaurants, liquor stores, and distributors. They build relationships with clients, educate them on products, and ensure proper placement and visibility of the brand. The job often involves cold calling, attending industry events, and conducting tastings to drive sales. Strong communication skills, a passion for craft beer, and a knowledge of brewing processes are essential for success in this role.

More about Craft Beer Sales Representative jobs
What cities are hiring for Craft Beer Sales Representative jobs? Cities with the most Craft Beer Sales Representative job openings:
What are the most commonly searched types of Craft Beer Sales Representative jobs? The most popular types of Craft Beer Sales Representative jobs are:
What states have the most Craft Beer Sales Representative jobs? States with the most job openings for Craft Beer Sales Representative jobs include:
What job categories do people searching Craft Beer Sales Representative jobs look for? The top searched job categories for Craft Beer Sales Representative jobs are:
Infographic showing various Craft Beer Sales Representative job openings in the United States as of August 2026, with employment types broken down into 81% Full Time, 18% Part Time, and 1% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Fairfield Craft Sales Representative

G&G Beverage Distributors

Wallingford, CT โ€ข On-site

$40K - $50K/yr

Full-time

Retirement

Re-posted 27 days ago


Job description

G&G
BEVERAGE DISTRIBUTORS, INC.
207 Church Street
P.O. Box 4488
Wallingford, CT 06492
(203) 284-9511

Craft Beer Sales Representative:
We are a proud distributor of domestic, import and craft beers throughout New Haven, Fairfield, Litchfield, Hartford, Middlesex and New London Counties. Based in the New Haven area we are seeking a career-minded Fairfield Craft Sales Representative.

Our company is a fast pace, relationship driven business that requires professionalism, sales ability, strong interpersonal skills and dedication.

Responsibilities:
  • Establish and maintain relationship with customers.
  • Represent the company; maintain a professional seller-buyer relationship with existing customers and bring in new accounts.
  • Maintain accounts through regular visits, troubleshooting, accurate orders, effective merchandising, quality products and delivery of handbills. Represent the entire product line and introduce program offerings. Make customers aware of new products and services.
  • Merchandise all accounts with current / thematic / permanent and temporary P.O.S. Install and maintain displays. Ensure proper placement of coolers, shelves and displays; obtain and maintain maximum space, in keeping with display and distribution standards.
  • Thorough knowledge of our product lines. Stay current with competitive market conditions, prices and products; perform market analysis, as required.
  • Actively participate in sales meetings and promotional activities.
  • Adhere to state and federal liquor laws and meet any supplier standards.
  • Collect payments for outstanding customer bills.
  • This position will focus on craft beer sales in Fairfield County.

Position Compensation/Schedule:
  • Monday- Friday.
  • Benefits and 401K.

Experience/Training/Education:
  • 4 years of college preferred, or equivalent experience.
  • Beverage Sales preferred.
  • Knowledge of craft beer a must.
  • Passionate about domestic, import and craft beers.
  • Effective selling skills; ability to create relationships.
  • Time management skills and punctuality.
  • Honest, outgoing and culturally sensitive.
  • Persistent, patient and self-motivated.
  • Personal computer skills and familiarity with various communication devices.
  • Strong verbal and written communication skills.
  • Clear business ethics.
  • Ability to convey a positive and professional image, both internally and externally.
  • Valid CT driver's license.

Physical Requirements and Working Conditions:
Our company is a growing company with seasonal volume fluctuations, flexibility is required to schedule work hours and vacations around peak work times. Individual must be able to shift priorities, work assignments and if necessary, perform sales, deliveries and clerical work.

This is primarily a relationship-building position, which requires frequent travel to customer sites and some office work.  The employee drives, reads maps and technical material, uses a phone and computer, installs promotional displays, and works with data and moves within customer sites and the office complex.   Sitting, standing, using light hand tools and lifting/carrying material under 170 pounds are required.

This position is backed up by: Field Sales Manager and Merchandisers
This position is back up to: N/A

This position is classified as exempt.

This job description is based on management’s assessment of the requirements and functions of the job of the date this description was prepared. It is a general guideline. It does not purport to be an exhaustive list of all the elements of the job. It may be modified at any time by G & G’s management to meet its organizational needs.

All final applicants will be required to comply and pass all drug and  background checks.

We are an Equal Opportunity Employer and a Drug Free Work Place.

Please send resume and cover letter.