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Craft Beer Sales Rep information

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$23K

$76.7K

$141.5K

How much do craft beer sales rep jobs pay per year?

As of Jun 17, 2026, the average yearly pay for craft beer sales rep in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by Craft Beer Sales Reps when building relationships with bars and restaurants?

Craft Beer Sales Reps often encounter challenges such as competing for limited tap space, educating clients about new or unique beer styles, and adapting to rapidly changing consumer preferences. Building trust with bar and restaurant owners requires persistence, excellent product knowledge, and strong communication skills. Successful reps tailor their approach to each client, offer creative sampling events, and stay up-to-date on market trends to remain competitive in a crowded market.

What are the key skills and qualifications needed to thrive as a Craft Beer Sales Rep, and why are they important?

To thrive as a Craft Beer Sales Rep, you need strong knowledge of beer styles, sales techniques, and a background in hospitality or beverage sales. Familiarity with CRM systems, point-of-sale technology, and certifications such as Cicerone or TIPS can be advantageous. Outstanding interpersonal skills, self-motivation, and the ability to build relationships distinguish top performers in this role. These skills are crucial for effectively growing accounts, educating customers, and driving brand visibility in a competitive market.

What is the difference between Craft Beer Sales Rep vs Beer Distributor Sales Representative?

AspectCraft Beer Sales RepBeer Distributor Sales Representative
CredentialsKnowledge of craft beer brands, sales experienceSales experience, industry knowledge
Work EnvironmentOn-premise and off-premise retail, breweriesDistributor warehouses, retail stores
Employer & IndustryCraft breweries, specialty beer shopsBeer distribution companies, wholesalers

The Craft Beer Sales Rep focuses on promoting and selling craft beer brands directly to retailers and consumers, often working closely with breweries. The Beer Distributor Sales Representative works for distribution companies, selling a wide range of beer brands to retail outlets. Both roles require sales skills and industry knowledge but differ in their target products and work settings.

What does a Craft Beer Sales Rep do?

A Craft Beer Sales Rep is responsible for promoting and selling craft beers to bars, restaurants, retail stores, and distributors. Their duties typically include building relationships with clients, educating them about various craft beer offerings, organizing tastings and promotional events, and ensuring the brand's presence in their market area. They also monitor sales trends, negotiate contracts, and provide feedback to breweries regarding customer preferences and market demands. The role requires strong communication skills, a passion for craft beer, and a good understanding of the beverage industry.
More about Craft Beer Sales Rep jobs
What cities are hiring for Craft Beer Sales Rep jobs? Cities with the most Craft Beer Sales Rep job openings:
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What job categories do people searching Craft Beer Sales Rep jobs look for? The top searched job categories for Craft Beer Sales Rep jobs are:
Craft Beer Sales Rep jobs near you
Infographic showing various Craft Beer Sales Rep job openings in the United States as of June 2026, with employment types broken down into 72% Full Time, 14% Part Time, and 14% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.
Craft Beer Sales Representative

Craft Beer Sales Representative

Bottles LLC

Mount Pleasant, SC

$16/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 28 days ago

Job description

Bottles Beverage Superstore carries a superior selection of spirits, a wide array of accessible to world class wines, and an assortment of imported, domestic and craft beer - always at discounted prices.

We are currently looking to hire several beer merchandisers, applicants should be passionate about the craft beer industry and the trends in the beverage industry.

Beer Merchandiser Job Responsibilities:

  • Produces store sales by providing point-of-purchase and shelf management services.
  • Answers questions, responding to special requests, and describes product features.
  • Maintains store shelves by observing displays of company products, removing damaged or freshness-dated products, tidying store shelves, and providing optimum display of products.
  • Maintains inventory by restocking shelves with product from inventory, observing inventory levels, prompting store management to reorder when levels appear low, and arranging for return and credit for damaged products.
  • Completes call report by observing display and pricing of competitors' products.
  • Helps field sales representatives with special promotions by setting-up displays at aisle ends, checking daily on special promotions, observing customer reaction to special promotions, forwarding observations to management, and removing promotions at end of special promotion period.
  • Maintains quality results by following and enforcing standards.
  • Enhances merchandising and organization reputation by accepting ownership for accomplishing new and different requests and exploring opportunities to add value to job accomplishments.

We are looking for a full-time beer merchandiser that works eight hour shifts with a scheduled lunch break.

Retail Merchandiser Qualifications / Skills:

  • Product knowledge
  • Quality focus
  • Customer focus
  • Organization
  • Client relationships
  • Promotions
  • Reporting skills
  • Attention to detail

Education, Experience, and Licensing Requirements:

  • MUST BE AT LEAST 21 YEARS OLD TO WORK HERE
  • High school diploma, GED, or equivalent required
  • Minimum 12 months experience in beer specific industry
  • Must be able to be continually on feet
  • Able to lift 50 + lbs throughout the day

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Vision insurance

Employment Type: FULL_TIME

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