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Craft Beer Sales Rep Jobs (NOW HIRING)

Ilium Brewing Co.

Beer Sales Rep

Troy, NY · On-site

$15/hr

Founded by three friends with a passion for craft beer, cocktails, elevated food, and community ... Role Description The Beer Sales Representative is a part-time, in-person role focused on selling ...

OtherSide Beverage

Be Seen First

Beer Sales Representative

Baltimore, MD · On-site

$50K - $80K/yr

C. Area Sales Representative - Baltimore City/County OtherSide Beverage is seeking a full-time ... What are some of your favorite craft beer brands? * Do you have experience in route sales?

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$76.7K

$141.5K

How much do craft beer sales rep jobs pay per year?

As of Sep 13, 2026, the average yearly pay for craft beer sales rep in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What does a craft beer sales rep do?

A Craft Beer Sales Rep is responsible for promoting and selling craft beers to bars, restaurants, retail stores, and distributors. Their duties typically include building relationships with clients, educating them about various craft beer offerings, organizing tastings and promotional events, and ensuring the brand's presence in their market area. They also monitor sales trends, negotiate contracts, and provide feedback to breweries regarding customer preferences and market demands. The role requires strong communication skills, a passion for craft beer, and a good understanding of the beverage industry.

What are the key skills and qualifications needed to thrive as a craft beer sales rep?

To thrive as a Craft Beer Sales Rep, you need strong knowledge of beer styles, sales techniques, and a background in hospitality or beverage sales. Familiarity with CRM systems, point-of-sale technology, and certifications such as Cicerone or TIPS can be advantageous. Outstanding interpersonal skills, self-motivation, and the ability to build relationships distinguish top performers in this role. These skills are crucial for effectively growing accounts, educating customers, and driving brand visibility in a competitive market.

What are some common challenges faced by craft beer sales reps when building relationships with bars and restaurants?

Craft Beer Sales Reps often encounter challenges such as competing for limited tap space, educating clients about new or unique beer styles, and adapting to rapidly changing consumer preferences. Building trust with bar and restaurant owners requires persistence, excellent product knowledge, and strong communication skills. Successful reps tailor their approach to each client, offer creative sampling events, and stay up-to-date on market trends to remain competitive in a crowded market.

What is the difference between Craft Beer Sales Rep vs Beer Distributor Sales Representative?

AspectCraft Beer Sales RepBeer Distributor Sales Representative
CredentialsKnowledge of craft beer brands, sales experienceSales experience, industry knowledge
Work EnvironmentOn-premise and off-premise retail, breweriesDistributor warehouses, retail stores
Employer & IndustryCraft breweries, specialty beer shopsBeer distribution companies, wholesalers

The Craft Beer Sales Rep focuses on promoting and selling craft beer brands directly to retailers and consumers, often working closely with breweries. The Beer Distributor Sales Representative works for distribution companies, selling a wide range of beer brands to retail outlets. Both roles require sales skills and industry knowledge but differ in their target products and work settings.

How do craft beer sales representatives get paid?

Craft beer sales representatives typically earn a combination of base salary and commissions based on sales performance. They may also receive bonuses or incentives for meeting sales targets, and some positions include benefits such as health insurance and paid time off. Compensation can vary depending on experience, territory, and the employer's pay structure.

How to become a craft beer sales representative?

To become a craft beer sales representative, candidates typically need a high school diploma or equivalent, strong communication and sales skills, and knowledge of craft beer products. Experience in sales, customer service, or the beverage industry is beneficial, and some employers may prefer candidates with a background in marketing or related fields. Building relationships with retailers and attending industry events can also help establish a network in the craft beer market.
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Craft Beer Sales Rep jobs near you
Infographic showing various Craft Beer Sales Rep job openings in the United States as of September 2026, with employment types broken down into 79% Full Time, 20% Part Time, and 1% Contract. Highlights an 83% Physical, 1% Hybrid, and 16% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Beer Sales Rep

Troy, NY • On-site

Ilium Brewing Co.
See more jobs at Ilium Brewing Co.external

$15/hr

Other

This job post has expired 3 days ago. Applications are no longer accepted.

Job description

Company Description

Ilium Bar & Brewing Co. is a bar and brewery located in the heart of downtown Troy, NY. Founded by three friends with a passion for craft beer, cocktails, elevated food, and community, Ilium blends Troy’s historic character with a modern bar and brewery experience.

In addition to serving guests at our 410 Fulton Street location, Ilium is expanding its canned beer presence through local markets, events, and community partnerships. We are looking for a motivated and personable Beer Sales Representative to help represent our brand and bring Ilium beer to more customers across the Capital Region.

Role Description

The Beer Sales Representative is a part-time, in-person role focused on selling Ilium’s canned beer at the Troy Farmers Market and other local events as needed. This position is ideal for someone who is outgoing, reliable, and comfortable speaking with customers about craft beer, local products, and the Ilium brand.

The Beer Sales Representative will manage the Ilium booth during market shifts, engage with customers, explain our beer offerings, process sales, maintain product presentation, and help create a positive experience for guests. This role may also include occasional support with promotional events, tastings, inventory, and local sales opportunities.

Responsibilities and Qualifications

The ideal candidate should be 18 years of age or older, reliable, outgoing, and comfortable representing Ilium in a professional and positive way. Responsibilities include setting up and breaking down the market booth, selling canned beer, answering customer questions, checking IDs when required, processing transactions, tracking basic inventory, and promoting Ilium’s beer, taproom, and events.

Candidates should have strong communication and customer service skills, an interest in craft beer or hospitality, and the ability to work independently in a market or event setting. Previous experience in sales, hospitality, bartending, serving, events, or beer/wine/liquor retail is preferred but not required. Availability on Saturdays for the Troy Farmers Market is required.

Schedule

This is a part-time position with primary availability needed on Saturdays for the Troy Farmers Market. Additional hours may be available for special events, tastings, deliveries, or promotional opportunities.

Location

Primary Location: Troy Farmers Market

Brewery Location: Ilium Bar & Brewing Co., 410 Fulton Street, Troy, NY

Compensation

This position pays $15 per hour, plus tips and 10% of sales during market shifts and approved sales events.

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