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$23K

$76.7K

$141.5K

How much do craft beer sales rep jobs pay per year?

As of May 28, 2026, the average yearly pay for craft beer sales rep in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Craft Beer Sales Rep, and why are they important?

To thrive as a Craft Beer Sales Rep, you need strong knowledge of beer styles, sales techniques, and a background in hospitality or beverage sales. Familiarity with CRM systems, point-of-sale technology, and certifications such as Cicerone or TIPS can be advantageous. Outstanding interpersonal skills, self-motivation, and the ability to build relationships distinguish top performers in this role. These skills are crucial for effectively growing accounts, educating customers, and driving brand visibility in a competitive market.

What are some common challenges faced by Craft Beer Sales Reps when building relationships with bars and restaurants?

Craft Beer Sales Reps often encounter challenges such as competing for limited tap space, educating clients about new or unique beer styles, and adapting to rapidly changing consumer preferences. Building trust with bar and restaurant owners requires persistence, excellent product knowledge, and strong communication skills. Successful reps tailor their approach to each client, offer creative sampling events, and stay up-to-date on market trends to remain competitive in a crowded market.

What does a Craft Beer Sales Rep do?

A Craft Beer Sales Rep is responsible for promoting and selling craft beers to bars, restaurants, retail stores, and distributors. Their duties typically include building relationships with clients, educating them about various craft beer offerings, organizing tastings and promotional events, and ensuring the brand's presence in their market area. They also monitor sales trends, negotiate contracts, and provide feedback to breweries regarding customer preferences and market demands. The role requires strong communication skills, a passion for craft beer, and a good understanding of the beverage industry.

What is the difference between Craft Beer Sales Rep vs Beer Distributor Sales Representative?

AspectCraft Beer Sales RepBeer Distributor Sales Representative
CredentialsKnowledge of craft beer brands, sales experienceSales experience, industry knowledge
Work EnvironmentOn-premise and off-premise retail, breweriesDistributor warehouses, retail stores
Employer & IndustryCraft breweries, specialty beer shopsBeer distribution companies, wholesalers

The Craft Beer Sales Rep focuses on promoting and selling craft beer brands directly to retailers and consumers, often working closely with breweries. The Beer Distributor Sales Representative works for distribution companies, selling a wide range of beer brands to retail outlets. Both roles require sales skills and industry knowledge but differ in their target products and work settings.

More about Craft Beer Sales Rep jobs
What cities are hiring for Craft Beer Sales Rep jobs? Cities with the most Craft Beer Sales Rep job openings:
What states have the most Craft Beer Sales Rep jobs? States with the most job openings for Craft Beer Sales Rep jobs include:
What job categories do people searching Craft Beer Sales Rep jobs look for? The top searched job categories for Craft Beer Sales Rep jobs are:
Craft Beer Sales Rep jobs near you
Infographic showing various Craft Beer Sales Rep job openings in the United States as of May 2026, with employment types broken down into 21% Full Time, and 79% Part Time. Highlights an 36% Physical, and 64% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.
Craft Beer Sales Representative - Hudson Valley

Craft Beer Sales Representative - Hudson Valley

Sheehan Family Companies

New Paltz, NY • On-site

$40K - $50K/yr

Other

Medical, Dental, Vision, Life, Retirement

This job post has expired today. Applications are no longer accepted.

Job description

Craft Beer Sales Representative - Hudson Valley

Love craft beer? Want a sales career with growth potential? Join our dynamic team as a Sales Representative. You'll build relationships with bars, restaurants, and retailers while growing our award-winning craft beer portfolio.

We are currently looking for a Sales Representative to grow the company's portfolio, and identify new opportunities to increase market share while building and managing relationships with accounts in Ulster, Dutchess, and Orange counties.

The ideal candidate for this role should be self-motivated, high-energy, and eager to learn new things.

Annual salary range of $40,000 to $50,000 with the addition of bonus potential. As well as platinum-level medical, dental, and vision benefits (eligible after 90 days) and voluntary benefits like life insurance, AFLAC, legal assistance, and pet insurance.

ESSENTIAL JOB FUNCTIONS:

  • Build and maintain strong relationships with bars, restaurants, and retail accounts
  • Grow sales and increase placements of our craft beer portfolio within your territory
  • Merchandise and maintain product displays, ensuring freshness and proper rotation
  • Organize and execute in-store promotions, tastings, and special events
  • Develop new accounts and identify new sales opportunities
  • Manage orders, deliveries, and account inquiries in a timely and professional manner
  • Meet monthly sales and distribution goals, reporting progress to your manager
  • Represent Craft Beer Guild at industry events and maintain a positive company image
  • Other duties as assigned

ESSENTIAL JOB REQUIREMENTS:

  • Bachelor's degree with an emphasis in marketing, sales and management
  • Excellent oral and written communications skills
  • This person will live in or around the assigned area
  • Valid and clean driver's license
  • Ability and willingness to work independently
  • Cicerone Beer Server Certification (or willingness to obtain)

WE OFFER:

  • $40,000$50,000 annual salary plus bonus potential
  • Platinum-level medical, dental, and vision insurance (eligible after 90 days)
  • 401(k) with company match
  • Tuition reimbursement
  • Additional voluntary benefits: life insurance, AFLAC, legal assistance, and pet insurance
  • Career growth opportunities within one of the leading distributors in New York
  • Opportunity for growth + weekly pay

EQUIPMENT USED TO PERFORM JOB:

  • Two wheel hand truck
  • Car or van
  • Hand-held or personal computer

CRITICAL PHYSICAL DEMANDS:

  • Use of hand and foot controls for driving
  • Walking and climbing stairs
  • Two handed lifting, handling and carrying of cases from floor to overhead levels on a frequent basis
  • Two handed lifting, handling, carrying half barrels and quarter barrels from floor to 48" on an occasional basis
  • Pushing and pulling a hand truck and/or cart on level and inclined surfaces on a frequent basis
  • Sustained squatting, kneeling, and/or bending while handling products

Sufficient manual dexterity to operate business equipment including, but not limited to, computer, telephone, adding machine

The Sheehan Family Companies are proud to be an equal opportunity employer. We believe in an inclusive culture that provides mutual respect with salary advancement based on merit and individual performance. Sheehan Family Companies is committed to equal employment opportunities and does not discriminate against any protected class. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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