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$23K

$76.7K

$141.5K

How much do craft beer sales rep jobs pay per year?

As of May 28, 2026, the average yearly pay for craft beer sales rep in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Craft Beer Sales Rep, and why are they important?

To thrive as a Craft Beer Sales Rep, you need strong knowledge of beer styles, sales techniques, and a background in hospitality or beverage sales. Familiarity with CRM systems, point-of-sale technology, and certifications such as Cicerone or TIPS can be advantageous. Outstanding interpersonal skills, self-motivation, and the ability to build relationships distinguish top performers in this role. These skills are crucial for effectively growing accounts, educating customers, and driving brand visibility in a competitive market.

What are some common challenges faced by Craft Beer Sales Reps when building relationships with bars and restaurants?

Craft Beer Sales Reps often encounter challenges such as competing for limited tap space, educating clients about new or unique beer styles, and adapting to rapidly changing consumer preferences. Building trust with bar and restaurant owners requires persistence, excellent product knowledge, and strong communication skills. Successful reps tailor their approach to each client, offer creative sampling events, and stay up-to-date on market trends to remain competitive in a crowded market.

What does a Craft Beer Sales Rep do?

A Craft Beer Sales Rep is responsible for promoting and selling craft beers to bars, restaurants, retail stores, and distributors. Their duties typically include building relationships with clients, educating them about various craft beer offerings, organizing tastings and promotional events, and ensuring the brand's presence in their market area. They also monitor sales trends, negotiate contracts, and provide feedback to breweries regarding customer preferences and market demands. The role requires strong communication skills, a passion for craft beer, and a good understanding of the beverage industry.

What is the difference between Craft Beer Sales Rep vs Beer Distributor Sales Representative?

AspectCraft Beer Sales RepBeer Distributor Sales Representative
CredentialsKnowledge of craft beer brands, sales experienceSales experience, industry knowledge
Work EnvironmentOn-premise and off-premise retail, breweriesDistributor warehouses, retail stores
Employer & IndustryCraft breweries, specialty beer shopsBeer distribution companies, wholesalers

The Craft Beer Sales Rep focuses on promoting and selling craft beer brands directly to retailers and consumers, often working closely with breweries. The Beer Distributor Sales Representative works for distribution companies, selling a wide range of beer brands to retail outlets. Both roles require sales skills and industry knowledge but differ in their target products and work settings.

More about Craft Beer Sales Rep jobs
What cities are hiring for Craft Beer Sales Rep jobs? Cities with the most Craft Beer Sales Rep job openings:
What states have the most Craft Beer Sales Rep jobs? States with the most job openings for Craft Beer Sales Rep jobs include:
What job categories do people searching Craft Beer Sales Rep jobs look for? The top searched job categories for Craft Beer Sales Rep jobs are:
Craft Beer Sales Rep jobs near you
Infographic showing various Craft Beer Sales Rep job openings in the United States as of May 2026, with employment types broken down into 21% Full Time, and 79% Part Time. Highlights an 36% Physical, and 64% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Beer Sales Representative

The Other Side LLC

Queenstown, MD • On-site

$55K - $100K/yr

Full-time

Posted 7 days ago

Job description

OtherSide Beverage specializes in selling world-class alcoholic beverages to bars, restaurants, retail stores, etc. Our portfolio includes beer, wine, cider and spirits and we represent brands from around the world. Our distribution footprint covers Delaware, Maryland and Washington D.C.
Area Sales Representative - Openings in Multiple Locations

OtherSide Beverage is seeking a full-time Alcohol Sales Representative that will help us grow our brand and the world class breweries, wineries and distilleries that we represent. The ideal candidate with have an outgoing personality, will be competitive by nature, have a passion for the brands and products we represent, and be someone who we’d like to have a beer with.
Key Responsibilities:

  • Increase sales within designated market territory
  • Maintain consistent market visitation schedule with assigned territory for both on and off premise accounts
  • Develop and maintain genuine and strong relationships with customers
  • Responsible for sales and marketing of all products in the territory, including marketing material, displays and product placement
  • Provide weekly summary reports and execution status of business objections to leadership
  • Attend and participate in sales meetings as scheduled
  • Schedule, organize, promote and attend events such as festivals, samplings, tastings, beer dinners, and craft beer educational presentations for customers and consumers
  • Participate in evening and weekend special events
  • Preserve and protect the company’s image, interest and reputation
Minimum Job Requirements:

  • Must demonstrate examples of being a self-starter and possess strong organizational skills
  • Demonstrate proficiency in computer application and social media skills
  • Show strong attention to detail and follow-up skills
  • Ability to create and deliver sales presentations
  • Must be available to work evenings and weekends and travel throughout the designated market territory
  • Previous experience in the beverage or hospitality industries is a plus
  • Bachelor’s Degree preferred (ideally in sales, marketing, business administration or communications)
  • Due to the distribution and pouring of alcohol, candidates must be 21 years of age or older
  • Valid driver’s license, clean driving record and reliable transportation required
  • Subject to background check, pre-employment drug testing and ongoing random drug testing
Compensation:

  • Compensation with be commission based and commensurate with experience and effort.