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$23K

$76.7K

$141.5K

How much do craft beer sales representative jobs pay per year?

As of Aug 28, 2026, the average yearly pay for craft beer sales representative in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What is a craft beer sales representative?

A Craft Beer Sales Representative is responsible for promoting and selling craft beer to bars, restaurants, liquor stores, and distributors. They build relationships with clients, educate them on products, and ensure proper placement and visibility of the brand. The job often involves cold calling, attending industry events, and conducting tastings to drive sales. Strong communication skills, a passion for craft beer, and a knowledge of brewing processes are essential for success in this role.

What does a craft beer sales representative do?

A typical day as a Craft Beer Sales Representative involves visiting local bars, restaurants, and retailers to present new craft beer offerings, build relationships, and negotiate orders. You'll often conduct tastings, educate clients on product features, and collaborate with brewery teams to coordinate promotions or events. The role requires a mix of independent fieldwork and team meetings, along with maintaining accurate records of sales activities using CRM tools. Success comes from being proactive, personable, and passionate about craft beer, as these qualities help you build lasting client partnerships and achieve your sales goals.

What are the key skills and qualifications needed to thrive as a craft beer sales representative?

To thrive as a Craft Beer Sales Representative, you need in-depth knowledge of craft beers, strong sales acumen, and previous experience in beverage or alcohol sales. Familiarity with CRM software, point-of-sale systems, and knowledge of industry compliance and licensing is typically required. Excellent relationship-building, communication, and negotiation skills help professionals stand out in this role. These abilities are crucial for expanding market reach, ensuring customer satisfaction, and consistently meeting or exceeding sales targets in a competitive industry.

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Craft Beer Sales Representative jobs near you
Infographic showing various Craft Beer Sales Representative job openings in the United States as of August 2026, with employment types broken down into 81% Full Time, 18% Part Time, and 1% Contract. Highlights an 77% Physical, 1% Hybrid, and 22% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Craft Beer Sales Representative

Bottles LLC

Mount Pleasant, SC • On-site

$16/hr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 9 days ago

Job description

Bottles Beverage Superstore carries a superior selection of spirits, a wide array of accessible to world class wines, and an assortment of imported, domestic and craft beer - always at discounted prices.

We are currently looking to hire several beer merchandisers, applicants should be passionate about the craft beer industry and the trends in the beverage industry.

Beer Merchandiser Job Responsibilities:

  • Produces store sales by providing point-of-purchase and shelf management services.
  • Answers questions, responding to special requests, and describes product features.
  • Maintains store shelves by observing displays of company products, removing damaged or freshness-dated products, tidying store shelves, and providing optimum display of products.
  • Maintains inventory by restocking shelves with product from inventory, observing inventory levels, prompting store management to reorder when levels appear low, and arranging for return and credit for damaged products.
  • Completes call report by observing display and pricing of competitors' products.
  • Helps field sales representatives with special promotions by setting-up displays at aisle ends, checking daily on special promotions, observing customer reaction to special promotions, forwarding observations to management, and removing promotions at end of special promotion period.
  • Maintains quality results by following and enforcing standards.
  • Enhances merchandising and organization reputation by accepting ownership for accomplishing new and different requests and exploring opportunities to add value to job accomplishments.

We are looking for a full-time beer merchandiser that works eight hour shifts with a scheduled lunch break.

Retail Merchandiser Qualifications / Skills:

  • Product knowledge
  • Quality focus
  • Customer focus
  • Organization
  • Client relationships
  • Promotions
  • Reporting skills
  • Attention to detail

Education, Experience, and Licensing Requirements:

  • MUST BE AT LEAST 21 YEARS OLD TO WORK HERE
  • High school diploma, GED, or equivalent required
  • Minimum 12 months experience in beer specific industry
  • Must be able to be continually on feet
  • Able to lift 50 + lbs throughout the day

Job Type: Full-time

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Vision insurance

Employment Type: FULL_TIME

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