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Beer Sales Manager Jobs (NOW HIRING)

Bernick's

Beer Sales Manager

Superior, WI · On-site

$85K - $95K/yr

The Beer Sales Manager is responsible directing and controlling the sales, delivery, and merchandising activities within their assigned area of responsibility. The Sales Manager is also responsible ...

Flyway Brewing LLC

Sales Representative

Memphis, TN

... beer, sales, and relationship-building. The Sales Representative will work closely with and receive extensive hands-on training from our current Sales Manager while learning all aspects of brewery ...

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Beer Sales Manager information

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$27.5K

$75.8K

$142.5K

How much do beer sales manager jobs pay per year?

As of Jun 17, 2026, the average yearly pay for beer sales manager in the United States is $75,848.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $96,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Beer Sales Manager, and why are they important?

To thrive as a Beer Sales Manager, you need a solid background in sales, negotiation, and product knowledge, often backed by a degree in business or marketing. Familiarity with CRM software, sales analytics tools, and inventory management systems is typically required. Strong interpersonal skills, relationship building, and effective communication set top performers apart in this role. These skills ensure the ability to drive sales growth, manage client accounts, and adapt to a competitive beverage market.

What is the difference between Beer Sales Manager vs Beer Distributor?

AspectBeer Sales ManagerBeer Distributor
CredentialsSales experience, industry knowledge, sometimes certifications in sales or alcohol regulationsBusiness license, distribution permits, industry knowledge
Work EnvironmentOffice-based, client meetings, sales calls, trade showsWarehouse, transportation, logistics operations
Employer & Industry UsageBreweries, beverage companies, retail chainsWholesalers, distribution companies, retail outlets

The main difference is that a Beer Sales Manager focuses on selling beer products directly to clients and managing sales teams, while a Beer Distributor handles the logistics of distributing beer from producers to retailers. Both roles require industry knowledge but differ in daily tasks and work environment.

What does a Beer Sales Manager do?

A Beer Sales Manager is responsible for overseeing the sales operations of beer products within a specific territory or for a particular brewery or distributor. Their main duties include developing and implementing sales strategies, managing relationships with clients and retailers, setting sales targets, and leading a team of sales representatives. They also analyze market trends, negotiate contracts, and ensure that their company's products are well-positioned in the market. This role requires strong communication, negotiation, and organizational skills, as well as in-depth knowledge of the beverage industry.

What are the typical challenges faced by a Beer Sales Manager when working with distributors and retailers?

As a Beer Sales Manager, one common challenge is balancing the diverse needs of both distributors and retailers, especially in a competitive market where shelf space is limited. You must develop strong relationships, negotiate effectively, and ensure that your brand stands out among many options. Additionally, adapting to changing consumer preferences and staying informed about industry trends are crucial to maintaining and growing sales. Successfully navigating these challenges often involves strategic planning, collaborative problem-solving, and continuous communication with partners.
More about Beer Sales Manager jobs
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Beer Sales Manager jobs near you
Infographic showing various Beer Sales Manager job openings in the United States as of June 2026, with employment types broken down into 50% Full Time, and 50% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $75,848 per year, or $36.5 per hour.
Beer Sales Manager

Beer Sales Manager

Bernick's

Superior, WI • On-site

$85K - $95K/yr

Full-time

Posted 7 days ago

Bernick's rating

6.8

Company rating: 6.8 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

218th of 338 rated retail wholesalers

Job description

Description
About Us: Bernick's is a 5th generation family-owned provider of beverages, vending and food solutions, representing leading brands such as Pepsi, Dr Pepper, Miller Brewing Company and New England Coffee. We service locations in greater MN and western WI.
Job Summary: The Beer Sales Manager is responsible directing and controlling the sales, delivery, and merchandising activities within their assigned area of responsibility. The Sales Manager is also responsible for assisting the VP of Sales-Beer with the establishment of monthly, quarterly, and annual objectives and the attainment of those objectives.
Job Responsibilities:
  • Lead, coach, and develop the Beer Sales Team to achieve volume, revenue, margin, and distribution objectives.
  • Hire, onboard, and retain high-performing sales professionals while building a strong talent pipeline.
  • Conduct regular field rides and sales coaching sessions to improve selling effectiveness, account management, and execution standards.
  • Develop and execute local and national sales strategies that drive market share growth and customer satisfaction.
  • Build and maintain strong relationships with key retailers, chain accounts, suppliers, and distribution partners.
  • Monitor sales performance, analyze market trends, and provide accurate sales forecasts, business insights, and action plans.
  • Ensure consistent execution of company standards related to pricing, promotions, displays, product placement, distribution, and merchandising.
  • Collaborate with Marketing, Operations, and Supplier Partners to successfully launch new products, promotional programs, and growth initiatives.

Requirements
  • Bachelor's degree in Business, Sales, Marketing, or a related field; equivalent industry experience may be considered.
  • Minimum of 5 years of sales leadership experience, preferably within the beverage, beer, CPG, or distribution industry.
  • Proven track record of achieving sales growth, market share gains, and profitability objectives.
  • Strong leadership, coaching, and team development skills with experience managing multiple direct reports.
  • Excellent relationship-building, negotiation, and customer management abilities.
  • Strong analytical skills with experience using sales reporting tools, CRM systems, and forecasting methodologies.
  • Effective written, verbal, and presentation communication skills with the ability to influence stakeholders at all levels.
  • Valid driver's license and ability to travel regularly throughout the assigned territory, including occasional evenings and weekends.

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