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Beer Sales Manager Jobs (NOW HIRING)

Bernick's

Sales Manager - Beer

Saint Cloud, MN · On-site

$90K - $100K/yr

The Beer Sales Manager is responsible for leading and developing a sales team to drive volume growth, market share, and customer satisfaction across assigned territories and accounts. This role ...

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Beer Sales Manager information

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$27.5K

$75.8K

$142.5K

How much do beer sales manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for beer sales manager in the United States is $75,848.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $96,500.00 per year, depending on experience, location, and employer.

What does a beer sales manager do?

A Beer Sales Manager is responsible for overseeing the sales operations of beer products within a specific territory or for a particular brewery or distributor. Their main duties include developing and implementing sales strategies, managing relationships with clients and retailers, setting sales targets, and leading a team of sales representatives. They also analyze market trends, negotiate contracts, and ensure that their company's products are well-positioned in the market. This role requires strong communication, negotiation, and organizational skills, as well as in-depth knowledge of the beverage industry.

What are the key skills and qualifications needed to thrive as a beer sales manager?

To thrive as a Beer Sales Manager, you need a solid background in sales, negotiation, and product knowledge, often backed by a degree in business or marketing. Familiarity with CRM software, sales analytics tools, and inventory management systems is typically required. Strong interpersonal skills, relationship building, and effective communication set top performers apart in this role. These skills ensure the ability to drive sales growth, manage client accounts, and adapt to a competitive beverage market.

What are the typical challenges faced by a beer sales manager when working with distributors and retailers?

As a Beer Sales Manager, one common challenge is balancing the diverse needs of both distributors and retailers, especially in a competitive market where shelf space is limited. You must develop strong relationships, negotiate effectively, and ensure that your brand stands out among many options. Additionally, adapting to changing consumer preferences and staying informed about industry trends are crucial to maintaining and growing sales. Successfully navigating these challenges often involves strategic planning, collaborative problem-solving, and continuous communication with partners.

What is the difference between Beer Sales Manager vs Beer Distributor?

AspectBeer Sales ManagerBeer Distributor
CredentialsSales experience, industry knowledge, sometimes certifications in sales or alcohol regulationsBusiness license, distribution permits, industry knowledge
Work EnvironmentOffice-based, client meetings, sales calls, trade showsWarehouse, transportation, logistics operations
Employer & Industry UsageBreweries, beverage companies, retail chainsWholesalers, distribution companies, retail outlets

The main difference is that a Beer Sales Manager focuses on selling beer products directly to clients and managing sales teams, while a Beer Distributor handles the logistics of distributing beer from producers to retailers. Both roles require industry knowledge but differ in daily tasks and work environment.

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Beer Sales Manager jobs near you
Infographic showing various Beer Sales Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $75,848 per year, or $36.5 per hour.

Sales Manager - Beer

Bernick's

Saint Cloud, MN • On-site

$90K - $100K/yr

Full-time

Posted 8 days ago

Bernick's rating

6.8

Company rating: 6.8 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

272nd of 423 rated retail wholesalers

Job description

Description
About Us: Bernick's is a 5th generation family-owned provider of beverages, vending and food solutions, representing leading brands such as Pepsi, Dr Pepper, Miller Brewing Company and New England Coffee. We service locations in greater MN and western WI.
Job Summary: The Beer Sales Manager is responsible for leading and developing a sales team to drive volume growth, market share, and customer satisfaction across assigned territories and accounts. This role oversees sales execution, customer relationships, pricing and promotional strategies, and team performance while ensuring alignment with company goals and supplier expectations. The Sales Manager collaborates closely with operations, merchandising, and leadership teams to deliver exceptional service and profitable growth.
Job Responsibilities:
  • Lead, coach, and develop a team of sales representatives to achieve sales goals and performance expectations
  • Continually direct and monitor the Sales Team in the areas of sales, placements, distribution, product rotation, code dates, pricing, POS, displays, and cooler position/sets
  • Build and maintain strong relationships with retail customers, key accounts, and supplier partners
  • Analyze sales trends, market conditions, and performance metrics to identify growth opportunities and improve results
  • Conduct regular market visits, ride-alongs, and account reviews to support team development and execution standards
  • Monitor territory performance and ensure achievement of volume, revenue, and profitability targets
  • Partner with merchandising, warehouse, and delivery teams to ensure high levels of customer service and product availability
  • Assist with annual planning, forecasting, budgeting, and sales strategy development

Requirements
  • Previous beverage, consumer packaged goods (CPG), or route sales experience preferred
  • Prior leadership or supervisory experience strongly preferred
  • Strong communication, coaching, and relationship-building skills
  • Ability to analyze data and make strategic business decisions
  • Proficient in Microsoft Office and sales reporting tools
  • Valid driver's license with acceptable driving record
  • Ability to lift, move, and transport products weighing up to 50 lbs. occasionally
  • Travel may be required as part of this role to support various Bernick's locations, events, or business needs. A Motor Vehicle Record (MVR) will be conducted as part of the hiring process and evaluated in relation to the requirements of the role
  • Team members in this position may be required to handle, move, and work with a variety of products, including alcoholic beverages, nicotine products, pork products, and other regulated consumer goods.

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