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Beer Sales Manager Jobs (NOW HIRING)

Flyway Brewing LLC

Sales Representative

Memphis, TN · On-site

... beer, sales, and relationship-building. The Sales Representative will work closely with and receive extensive hands-on training from our current Sales Manager while learning all aspects of brewery ...

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Beer Sales Manager information

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$27.5K

$75.8K

$142.5K

How much do beer sales manager jobs pay per year?

As of Jul 13, 2026, the average yearly pay for beer sales manager in the United States is $75,848.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $96,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Beer Sales Manager, and why are they important?

To thrive as a Beer Sales Manager, you need a solid background in sales, negotiation, and product knowledge, often backed by a degree in business or marketing. Familiarity with CRM software, sales analytics tools, and inventory management systems is typically required. Strong interpersonal skills, relationship building, and effective communication set top performers apart in this role. These skills ensure the ability to drive sales growth, manage client accounts, and adapt to a competitive beverage market.

What is the difference between Beer Sales Manager vs Beer Distributor?

AspectBeer Sales ManagerBeer Distributor
CredentialsSales experience, industry knowledge, sometimes certifications in sales or alcohol regulationsBusiness license, distribution permits, industry knowledge
Work EnvironmentOffice-based, client meetings, sales calls, trade showsWarehouse, transportation, logistics operations
Employer & Industry UsageBreweries, beverage companies, retail chainsWholesalers, distribution companies, retail outlets

The main difference is that a Beer Sales Manager focuses on selling beer products directly to clients and managing sales teams, while a Beer Distributor handles the logistics of distributing beer from producers to retailers. Both roles require industry knowledge but differ in daily tasks and work environment.

What does a Beer Sales Manager do?

A Beer Sales Manager is responsible for overseeing the sales operations of beer products within a specific territory or for a particular brewery or distributor. Their main duties include developing and implementing sales strategies, managing relationships with clients and retailers, setting sales targets, and leading a team of sales representatives. They also analyze market trends, negotiate contracts, and ensure that their company's products are well-positioned in the market. This role requires strong communication, negotiation, and organizational skills, as well as in-depth knowledge of the beverage industry.

What are the typical challenges faced by a Beer Sales Manager when working with distributors and retailers?

As a Beer Sales Manager, one common challenge is balancing the diverse needs of both distributors and retailers, especially in a competitive market where shelf space is limited. You must develop strong relationships, negotiate effectively, and ensure that your brand stands out among many options. Additionally, adapting to changing consumer preferences and staying informed about industry trends are crucial to maintaining and growing sales. Successfully navigating these challenges often involves strategic planning, collaborative problem-solving, and continuous communication with partners.
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Beer Sales Manager jobs near you
Infographic showing various Beer Sales Manager job openings in the United States as of July 2026, with employment types broken down into 63% Full Time, 35% Part Time, and 2% Temporary. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $75,848 per year, or $36.5 per hour.
Off Premise Beer Sales Representative

Off Premise Beer Sales Representative

Enthuse Marketing

Virginia Beach, VA

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 25 days ago

Job description

Company Description

Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands.
We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States. So, join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results. And do so while taking pride in the fact that each year, we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community.

Job Description

We are seeking an Off Premise Beer Sales Representative for our Virginia Beach, VA territory. The Off Premise Beer Sales Representative works to ensure the success of the sale, volume, rate of sale growth, and brand presence to accelerate momentum for our premium brand within a dedicated territory. A high emphasis is placed on increasing the availability and visibility of products through distribution, display execution and cooler resets. The Off Premise Beer Sales Representative will build strong relationships with distributor personnel to ensure market goals are met. 

Here’s just a small sample of what you’ll be doing:

  • Regular travel within a dedicated territory (200-mile radius) to call on multiple distributor territories
  • Extended travel (up to 75% of time) to additional markets in support of distributor crew drives
  • Taking a data driven approach to both identify new opportunities for distribution and upsell, secure multiple SKU distribution, cooler visibility and displays
  • Establish and maintain a regular weekly schedule of account appointments including sales calls, and distributor work-withs
  • Develop creative solutions to meet account specific needs identified during sales calls
  • Work closely with local distributor manager and distributor personnel to collaborate on goals and objectives and ensure proper product inventory 
  • Maintain store shelf standards and inventory, including rotation of products, checking date codes, processing restocks and reorders as necessary according to the planogram standards. Execute point of sale (POS) programs to standard
  • Bring awareness to and promote our premium brands through special events, sampling, and education
  • Maintain open communication with field and HQ
  • Manage budget and maintain records for monthly reconciliation
  • Ensure compliance of all alcoholic beverage regulations

The physical demands of this role require the following: 

  • Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
  • Frequent lifting and moving cases of product and other objects of 50 pounds or more

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day. 

Qualifications
  • Associates Degree or Bachelor’s Degree preferred
  • Must be 21 years or older
  • 1-3 years demonstrated sales experience, preferably of beers, wines and spirits is required
  • Previous retail or off-premise work experience is a plus
  • Must have working knowledge of Microsoft Office
  • Must live in assigned territory with access to reliable transportation – large vehicle preferred 
  • Must have valid driver's license, registered and insured vehicle with clean driving record/background check
  • Must be able to lift and move cases of product frequently
  • Must be able to climb, kneel, and stoop to arrange and display point of sale
  • Must be willing to work weekends and holidays, as needed
  • Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Additional Information

The base compensation range for this job classification is between $45,000.00-$55,000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service, brand program, and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.

This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!

Enthuse Marketing is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.

Enthuse is committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law.  To request an accommodation please contact recruitment@enthuse-marketing.com.