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Craft Beer Sales Rep Jobs (NOW HIRING)

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Craft Beer Sales Rep information

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$23K

$76.7K

$141.5K

How much do craft beer sales rep jobs pay per year?

As of Aug 11, 2026, the average yearly pay for craft beer sales rep in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by craft beer sales reps when building relationships with bars and restaurants?

Craft Beer Sales Reps often encounter challenges such as competing for limited tap space, educating clients about new or unique beer styles, and adapting to rapidly changing consumer preferences. Building trust with bar and restaurant owners requires persistence, excellent product knowledge, and strong communication skills. Successful reps tailor their approach to each client, offer creative sampling events, and stay up-to-date on market trends to remain competitive in a crowded market.

What are the key skills and qualifications needed to thrive as a craft beer sales rep?

To thrive as a Craft Beer Sales Rep, you need strong knowledge of beer styles, sales techniques, and a background in hospitality or beverage sales. Familiarity with CRM systems, point-of-sale technology, and certifications such as Cicerone or TIPS can be advantageous. Outstanding interpersonal skills, self-motivation, and the ability to build relationships distinguish top performers in this role. These skills are crucial for effectively growing accounts, educating customers, and driving brand visibility in a competitive market.

What is the difference between Craft Beer Sales Rep vs Beer Distributor Sales Representative?

AspectCraft Beer Sales RepBeer Distributor Sales Representative
CredentialsKnowledge of craft beer brands, sales experienceSales experience, industry knowledge
Work EnvironmentOn-premise and off-premise retail, breweriesDistributor warehouses, retail stores
Employer & IndustryCraft breweries, specialty beer shopsBeer distribution companies, wholesalers

The Craft Beer Sales Rep focuses on promoting and selling craft beer brands directly to retailers and consumers, often working closely with breweries. The Beer Distributor Sales Representative works for distribution companies, selling a wide range of beer brands to retail outlets. Both roles require sales skills and industry knowledge but differ in their target products and work settings.

What does a craft beer sales rep do?

A Craft Beer Sales Rep is responsible for promoting and selling craft beers to bars, restaurants, retail stores, and distributors. Their duties typically include building relationships with clients, educating them about various craft beer offerings, organizing tastings and promotional events, and ensuring the brand's presence in their market area. They also monitor sales trends, negotiate contracts, and provide feedback to breweries regarding customer preferences and market demands. The role requires strong communication skills, a passion for craft beer, and a good understanding of the beverage industry.
More about Craft Beer Sales Rep jobs
What cities are hiring for Craft Beer Sales Rep jobs? Cities with the most Craft Beer Sales Rep job openings:
What states have the most Craft Beer Sales Rep jobs? States with the most job openings for Craft Beer Sales Rep jobs include:
What job categories do people searching Craft Beer Sales Rep jobs look for? The top searched job categories for Craft Beer Sales Rep jobs are:
Infographic showing various Craft Beer Sales Rep job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, and 13% Part Time. Highlights an 100% In-person job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

On Premise Beer Sales Representative

Union Beer Distributors

Manhattan, NY • On-site

$55K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 17 days ago


Job description

Union Beer Distributors is representative of the market in which we operate. Energetic, dynamic, diverse, competitive and growing. We are looking for entry-level candidates to develop themselves professionally in this marketplace by demonstrating a high capacity to learn and take on new, difficult challenges. 

At Union Beer Distributors, we believe in doing right by our employees, suppliers, customers, and communities. We believe hard work delivers results. And we believe these values are why our network of distributors, the Sheehan Family Companies, has been in business for over 125 years; marketing and selling the highest quality beer, spirits and non-alcoholic beverages across the United States with dominant operations throughout the Northeastern United States. Here you’ll work with a team that places unparalleled value on the strong relationship we have with our colleagues and customers. We’re looking for hardworking, motivated, and good-humored individuals to join our close-knit team and help us grow our business.

Union Beer Distributors is currently looking for an entry-level Sales Representative to sell, promote and grow our ever-expanding portfolio in the world's most fast-paced, competitive, and demanding market -- Manhattan. Hired candidates will be responsible for developing relationships with new and existing On-Premise customers throughout their assigned geography and leveraging those relationships to increase sales and distribution of our products. 

This position will cover the territory in Manhattan. 

Total compensation range including bonuses: $55,000 - $65,000 per year.

Click here to find out what it's like to work as a Sales Rep!

Responsibilities:

  • Establish and maintain a regular weekly schedule of account appointments within the assigned territory
  • Develop rapport with assigned customer base and promote the goodwill of the company
  • Study our world-class brands and represent them in market
  • Grow brand presence within our existing bar, restaurant and hospitality account base
  • Develop new accounts and new distribution
  • Conduct promotions in accounts regularly or when required
  • Proper merchandising of accounts with permanent and paper POS
  • Execute monthly and quarterly goals as related to business activities
  • Effective collection of Accounts Receivable according to State Law
  • Handle customer inquiries regarding credit, delivery, product information and other questions as they arise
  • Other duties as assigned

What you will need to succeed:

  • Degree or equivalent work experience preferred
  • Hospitality Management experience is a plus
  • Intermediate experience with technology specifically Microsoft and Google Suites
  • Excellent oral and written communication skills
  • Ability and willingness to work independently
  • Ability to obtain solicitors permit

Why join us?

  • Comprehensive Medical/Dental/Vision Insurance, better-than-average premium contribution
  • Paid Time Off & 11 Federal Holidays
  • 401k Savings Plan with Company Match
  • Growth & Development Opportunities
  • Employee Assistance Program with Work-Life Services
  • Employee Wellbeing Program
  • Tuition Assistance Program
  • Discounted Pet Insurance
  • Personal technology and cell phone plan discounts
  • Supplemental Plans available: Disability, Life Insurance, Legal & Identity Protection

Our employment package provides a top shelf combination that’s difficult to find elsewhere, including competitive pay, platinum-level health insurance, tuition reimbursement, a matched 401K, and so much more.

The Sheehan Family Companies are proud to be an equal opportunity employer. We believe in an inclusive culture that provides mutual respect with salary advancement based on merit and individual performance.  Sheehan Family Companies is committed to equal employment opportunities and does not discriminate against any protected class. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

*In applying for this job and providing your phone  number, you are authorizing the Sheehan Family Companies to contact you via text message for recruiting purposes. You may opt out of text messaging at any time.

Union Beer Distributors, a division of the Sheehan Family Companies, is a beverage distribution company with facilities in Brooklyn, New York and Secaucus, New Jersey.  Union Beer’s service area encompasses New York City’s five boroughs and Long Island.  Customers are offered an extensive portfolio of world class beer, cider, kombucha, wine, spirits, and non-alcoholic beverages.  The company is committed to providing the highest level of service in the industry via its expert sales consultation and best in class order fulfillment capabilities.  Union Beer proudly supports its local communities through charitable giving and outreach.