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Craft Beer Sales Rep Jobs in Raleigh, NC (NOW HIRING)

LeafHome

LHWS Sales Rep

Raleigh, NC

$100K/yr

As a 3508 Direct Sales Representative, you can generate your own salesappointment. Best of all most ... From our corporate team to our local teams, we have crafted a team of the very finest and we hope ...

NaturesPlus

Outside Sales Representative

Raleigh, NC

... crafted to support the wellness needs of men, women, and children. We are currently seeking a ... Sales Representative to cultivate and support a well-established base of retail accounts. Ideal ...

Peet's Coffee

Route Sales Representative

Durham, NC · On-site

$24.47/hr

Reporting to the Regional Manager, the Route Sales Representative (RSR) is responsible for serving ... craft and who we are please visit our website. We look forward to hearing from you!

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All JobsCraft Beer Sales Rep JobsCraft Beer Sales Rep Jobs in Raleigh, NC

Craft Beer Sales Rep information

See Raleigh, NC salary details

$22.4K

$74.5K

$137.6K

How much do craft beer sales rep jobs pay per year?

As of Aug 15, 2026, the average yearly pay for craft beer sales rep in Raleigh, NC is $74,540.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $90,400.00 per year, depending on experience, location, and employer.

What are some common challenges faced by craft beer sales reps when building relationships with bars and restaurants?

Craft Beer Sales Reps often encounter challenges such as competing for limited tap space, educating clients about new or unique beer styles, and adapting to rapidly changing consumer preferences. Building trust with bar and restaurant owners requires persistence, excellent product knowledge, and strong communication skills. Successful reps tailor their approach to each client, offer creative sampling events, and stay up-to-date on market trends to remain competitive in a crowded market.

What are the key skills and qualifications needed to thrive as a craft beer sales rep?

To thrive as a Craft Beer Sales Rep, you need strong knowledge of beer styles, sales techniques, and a background in hospitality or beverage sales. Familiarity with CRM systems, point-of-sale technology, and certifications such as Cicerone or TIPS can be advantageous. Outstanding interpersonal skills, self-motivation, and the ability to build relationships distinguish top performers in this role. These skills are crucial for effectively growing accounts, educating customers, and driving brand visibility in a competitive market.

What is the difference between Craft Beer Sales Rep vs Beer Distributor Sales Representative?

AspectCraft Beer Sales RepBeer Distributor Sales Representative
CredentialsKnowledge of craft beer brands, sales experienceSales experience, industry knowledge
Work EnvironmentOn-premise and off-premise retail, breweriesDistributor warehouses, retail stores
Employer & IndustryCraft breweries, specialty beer shopsBeer distribution companies, wholesalers

The Craft Beer Sales Rep focuses on promoting and selling craft beer brands directly to retailers and consumers, often working closely with breweries. The Beer Distributor Sales Representative works for distribution companies, selling a wide range of beer brands to retail outlets. Both roles require sales skills and industry knowledge but differ in their target products and work settings.

What does a craft beer sales rep do?

A Craft Beer Sales Rep is responsible for promoting and selling craft beers to bars, restaurants, retail stores, and distributors. Their duties typically include building relationships with clients, educating them about various craft beer offerings, organizing tastings and promotional events, and ensuring the brand's presence in their market area. They also monitor sales trends, negotiate contracts, and provide feedback to breweries regarding customer preferences and market demands. The role requires strong communication skills, a passion for craft beer, and a good understanding of the beverage industry.

What are popular job titles related to Craft Beer Sales Rep jobs in Raleigh, NC?

For Craft Beer Sales Rep jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Craft Beer Sales Rep jobs in Raleigh, NC look for?

The top searched job categories for Craft Beer Sales Rep jobs in Raleigh, NC are:

Craft Beer Sales Rep jobs near you
Infographic showing various Craft Beer Sales Rep job openings in Raleigh, NC as of August 2026, with employment types broken down into 81% Full Time, 16% Part Time, and 3% Contract. Highlights an 91% In-person, 6% Hybrid, and 3% Remote job distribution, with an average salary of $74,540 per year, or $35.8 per hour.

Community & Events Sales Manager

The Brass Tap

Raleigh, NC • On-site

Part-time

Posted 22 days ago

The Brass Tap rating

6.0

Company rating: 6.0 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

Job description

Benefits:
  • Bonus based on performance
  • Employee discounts
  • Flexible schedule

We are looking for an energetic, relationship-driven professional to grow our catering, private events, and community presence. This person will spend the majority of their time building relationships with local businesses, organizations, hotels, apartments, and community groups while also planning and promoting events that drive traffic and sales.
This role is measured by business generated-not just marketing activity.
Key Responsibilities
- Prospect local businesses, government offices, hotels, apartment communities, and community organizations.
- Generate catering, corporate happy hour, and private event opportunities.
- Develop long-term relationships that lead to repeat business.
- Plan, coordinate, and promote in-house events in collaboration with restaurant operations.
- Manage social media content to support events and drive guest engagement.
- Track leads, bookings, sales, and follow-up activity through weekly reporting.
Preferred Experience
- 2+ years in hospitality, catering, event sales, business development, or restaurant marketing.
- Strong networking and relationship-building skills.
- Experience organizing events or managing community partnerships.
- Comfortable using social media as a marketing tool.
- Self-motivated with the ability to work independently and manage multiple priorities.
Traits We Are Looking For
- Outgoing and personable.
- Excellent communicator.
- Highly organized and accountable.
- Sales-minded and results-driven.
- Creative problem solver.
- Passionate about hospitality and community engagement.
Skills They Can Grow Into
- Advanced event planning and execution.
- Catering sales strategy.
- Marketing analytics and campaign planning.
- Community partnership development.
- Leadership and restaurant brand development.
Success Will Be Measured By
- New business relationships established.
- Catering and group event leads generated.
- Events booked and executed.
- Catering and event revenue.
- Repeat customers.
- Event attendance and ticket sales (where applicable).
- Social media engagement that results in measurable business growth.
Reporting Structure
This position should report to restaurant ownership/management and work closely with operations. Regular coordination meetings will ensure event scheduling aligns with restaurant operations, major sporting events, staffing availability, and other business priorities.
It's true The Brass Tap has the best Craft Beer lineup anywhere and chef-inspired food that raises the bar on bar food. But the secret ingredient behind our success isn't beer, it's people! We're a leading craft beer chain with team members who make the magic happen every day ... bringing that special something that keeps guests coming back time and again.
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchise, and all hiring decisions will be made by the management of this franchise. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to FSC Corporate.

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