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Craft Beer Sales Rep Jobs in Raleigh, NC (NOW HIRING)

LeafHome

LHWS Sales Rep

Raleigh, NC · On-site

$100K/yr

As a 3508 Direct Sales Representative, you can generate your own salesappointment. Best of all most ... From our corporate team to our local teams, we have crafted a team of the very finest and we hope ...

Peet's Coffee

Route Sales Representative

Durham, NC · On-site

$24.47/hr

Reporting to the Regional Manager, the Route Sales Representative (RSR) is responsible for serving ... craft and who we are please visit our website. We look forward to hearing from you!

Peet's Coffee

Route Sales Representative

Durham, NC · On-site

$24.47/hr

Reporting to the Regional Manager, the Route Sales Representative (RSR) is responsible for serving ... craft and who we are please visit our website. We look forward to hearing from you!

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All JobsCraft Beer Sales Rep JobsCraft Beer Sales Rep Jobs in Raleigh, NC

Craft Beer Sales Rep information

See Raleigh, NC salary details

$22.4K

$74.5K

$137.6K

How much do craft beer sales rep jobs pay per year?

As of Sep 6, 2026, the average yearly pay for craft beer sales rep in Raleigh, NC is $74,540.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $90,400.00 per year, depending on experience, location, and employer.

What does a craft beer sales rep do?

A Craft Beer Sales Rep is responsible for promoting and selling craft beers to bars, restaurants, retail stores, and distributors. Their duties typically include building relationships with clients, educating them about various craft beer offerings, organizing tastings and promotional events, and ensuring the brand's presence in their market area. They also monitor sales trends, negotiate contracts, and provide feedback to breweries regarding customer preferences and market demands. The role requires strong communication skills, a passion for craft beer, and a good understanding of the beverage industry.

What are the key skills and qualifications needed to thrive as a craft beer sales rep?

To thrive as a Craft Beer Sales Rep, you need strong knowledge of beer styles, sales techniques, and a background in hospitality or beverage sales. Familiarity with CRM systems, point-of-sale technology, and certifications such as Cicerone or TIPS can be advantageous. Outstanding interpersonal skills, self-motivation, and the ability to build relationships distinguish top performers in this role. These skills are crucial for effectively growing accounts, educating customers, and driving brand visibility in a competitive market.

What are some common challenges faced by craft beer sales reps when building relationships with bars and restaurants?

Craft Beer Sales Reps often encounter challenges such as competing for limited tap space, educating clients about new or unique beer styles, and adapting to rapidly changing consumer preferences. Building trust with bar and restaurant owners requires persistence, excellent product knowledge, and strong communication skills. Successful reps tailor their approach to each client, offer creative sampling events, and stay up-to-date on market trends to remain competitive in a crowded market.

What is the difference between Craft Beer Sales Rep vs Beer Distributor Sales Representative?

AspectCraft Beer Sales RepBeer Distributor Sales Representative
CredentialsKnowledge of craft beer brands, sales experienceSales experience, industry knowledge
Work EnvironmentOn-premise and off-premise retail, breweriesDistributor warehouses, retail stores
Employer & IndustryCraft breweries, specialty beer shopsBeer distribution companies, wholesalers

The Craft Beer Sales Rep focuses on promoting and selling craft beer brands directly to retailers and consumers, often working closely with breweries. The Beer Distributor Sales Representative works for distribution companies, selling a wide range of beer brands to retail outlets. Both roles require sales skills and industry knowledge but differ in their target products and work settings.

How do craft beer sales representatives get paid?

Craft beer sales representatives typically earn a combination of base salary and commissions based on sales performance. They may also receive bonuses or incentives for meeting sales targets, and some positions include benefits such as health insurance and paid time off. Compensation can vary depending on experience, territory, and the employer's pay structure.

How to become a craft beer sales representative?

To become a craft beer sales representative, candidates typically need a high school diploma or equivalent, strong communication and sales skills, and knowledge of craft beer products. Experience in sales, customer service, or the beverage industry is beneficial, and some employers may prefer candidates with a background in marketing or related fields. Building relationships with retailers and attending industry events can also help establish a network in the craft beer market.

What are popular job titles related to Craft Beer Sales Rep jobs in Raleigh, NC?

For Craft Beer Sales Rep jobs in Raleigh, NC, the most frequently searched job titles are:

What job categories do people searching Craft Beer Sales Rep jobs in Raleigh, NC look for?

The top searched job categories for Craft Beer Sales Rep jobs in Raleigh, NC are:

Craft Beer Sales Rep jobs near you
Infographic showing various Craft Beer Sales Rep job openings in Raleigh, NC as of August 2026, with employment types broken down into 76% Full Time, 20% Part Time, and 4% Contract. Highlights an 96% In-person, and 4% Hybrid job distribution, with an average salary of $74,540 per year, or $35.8 per hour.

SALES REPRESENTATIVE NEEDED FOR POPULAR BEVERAGE IMPORT COMPANY

Gilde Brewery

Raleigh, NC • On-site

$45K - $70K/yr

Full-time

PTO

Re-posted 14 hours ago

Job description

This role will cover the Raleigh/Durham/Chapel Hill territories with travel to the outlying markets. This position will report to the Sales Manager and will require traveling to multiple sites each day. Our corporate office and brewery are located in Charlotte, North Carolina but this role will be remote to the Raleigh/Durham/Chapel Hill area. You will be required to visit the corporate office occasionally as instructed by the Sales Manager. In this role, you'll also collaborate with multiple distributor partners to support our diverse portfolio of malt beverage brands, including functional and innovation-forward beverages, ensuring strong representation and execution across the assigned territory. Base pay is competitive with monthly bonuses and mileage expenses will be paid by the company.

Who You Are:

You call Raleigh or Durham home. You have 2-3 minimum years of demonstrated successful sales experience opening new accounts, increasing distribution, volume growth, and working with distributors and local establishments that serves or would like to serve our brand. You have a proven ability to build new relationships and maintain them. You are competitive, self-motivated, and passionate about growing the brand alongside your teammates with a willingness to learn and be coached in real time.

What You Will Do:

  • Promote and sell the Gilde brands in the on and off premise trade
  • Conduct samplings and work events as needed
  • lncrease brand visibility and awareness through merchandising, display activity and promotions.
  • Develop plans to penetrate new accounts and service existing accounts
  • Organization of product samples
  • Submitting expenses and/or gas receipts on time
  • Presenting yourself in a professional manner while in the territory

Company Description

Authentic German Brewing, is in Charlotte North Carolina. Our brewery features a top-of-the-line German-made brewhouse combined with authentic German cuisine, creating a unique and immersive experience from your first sip to your last. We bring over 475 years of brewing history and German heritage to Charlotte with Gilde Brewery! We create an authentic German experience through our bier and food.
Our legacy began in Hannover, Germany in 1526 by our founder, Cord Broyhan. On a mission to create the purest and lightest beer Germans have ever tasted, Broyhan trademarked his recipe, branding every bottle with a “Broyhan Taylor” (rooster icon). In 1546, when other brewers copied his recipe, the town of Hannover created a guild (pronounced Gil-deh in German) to regulate the quality of the beer and the brewing techniques. Thus, the Gilde brand was born, a legacy in the making.

Our hometown of Hannover, Germany has a unique connection to Charlotte’s namesake, Queen Charlotte of Mecklenburg-Strelitz was also the electress and Queen of Hannover. Making Charlotte the natural choice to establish our first American brewery. Experience the centuries-old, traditional German brewing heritage combined with the American craft beer movement right here in Lower SouthEnd.