Deep expertise in SEO copywriting, keyword research, search intent analysis, and on page optimization techniques * Proven track record of improving organic traffic, search rankings, engagement, and ...
Deep expertise in SEO copywriting, keyword research, search intent analysis, and on page optimization techniques * Proven track record of improving organic traffic, search rankings, engagement, and ...
Adapting to the needs of the given project, and serving as anything from ghostwriter to editor to infographic copywriter to scriptwriter to help tell the story successfully; when editing, having the ...
Adapting to the needs of the given project, and serving as anything from ghostwriter to editor to infographic copywriter to scriptwriter to help tell the story successfully; when editing, having the ...
Digital Marketing Coordinator
Indianapolis, IN · On-site
$42K - $55K/yr
Basic copywriting skills. What We Offer * Comprehensive medical, dental, and vision coverage * Retirement plan with company match * 100% employer-paid benefits, including short-term and long-term ...
Digital Marketing Coordinator
Indianapolis, IN · On-site
$42K - $55K/yr
Basic copywriting skills. What We Offer * Comprehensive medical, dental, and vision coverage * Retirement plan with company match * 100% employer-paid benefits, including short-term and long-term ...
Copywriter information
See Indiana salary details
$13.95 - $18.51
6% of jobs
$18.51 - $23.06
8% of jobs
$26.02 is the 25th percentile. Wages below this are outliers.
$23.06 - $27.62
16% of jobs
The median wage is $31.28 / hr.
$27.62 - $32.17
24% of jobs
$32.17 - $36.72
17% of jobs
$38.07 is the 75th percentile. Wages above this are outliers.
$36.72 - $41.28
12% of jobs
$41.28 - $45.83
6% of jobs
$45.83 - $50.39
2% of jobs
$50.39 - $54.94
3% of jobs
$54.94 - $59.49
4% of jobs
$59.49 - $64.05
1% of jobs
$13
$34
$64
How much do copywriter jobs pay per hour?
As of Jul 6, 2026, the average hourly pay for copywriter in Indiana is $34.96, according to ZipRecruiter salary data. Most workers in this role earn between $26.54 and $39.57 per hour, depending on experience, location, and employer.
What is the difference between Copywriter vs Content Writer?
| Aspect | Copywriter | Content Writer |
|---|---|---|
| Primary Focus | Creating persuasive, marketing-oriented content to drive sales or actions | Producing informative, educational, or entertaining content for audiences |
| Work Environment | Advertising agencies, marketing teams, corporate marketing departments | Blogs, online publications, corporate websites, content platforms |
| Required Skills | Marketing knowledge, persuasive writing, SEO basics | Research skills, storytelling, informational writing |
| Common Usage | Advertising campaigns, sales pages, product descriptions | Articles, blog posts, whitepapers, newsletters |
While both copywriters and content writers create written material, copywriters focus on persuasive content aimed at marketing and sales, whereas content writers produce informative content to engage and educate audiences. Understanding these differences helps employers and job seekers target the right roles and skills.
What does a copywriter do?
A copywriter is a professional who creates written content for advertising, marketing, and promotional materials. Their main goal is to craft persuasive and engaging copy that encourages people to take action, such as buying a product, subscribing to a service, or learning more about a brand. Copywriters work on a variety of materials, including advertisements, websites, emails, social media posts, and product descriptions. They often collaborate with designers, marketers, and clients to ensure the messaging aligns with brand objectives.
What are some common challenges copywriters face when collaborating with designers and marketing teams?
Copywriters often need to balance creativity with strategic messaging while working closely with designers and marketing teams. One common challenge is ensuring that the written content aligns seamlessly with the visual elements and overall brand voice. Effective communication and flexibility are crucial, as feedback from multiple stakeholders may require revisions to meet campaign goals. Building strong relationships and maintaining an open feedback loop can help copywriters overcome these challenges and produce cohesive, impactful content.
What Do Copywriters Do?
Copywriters are writing professionals who write text and content for advertising and marketing purposes. The primary responsibility of Copywriters is to create text that informs the targeted audience about a product, service, or another project the company offers. Copywriters may be on staff or work independently as a freelancer. In this role, you research your topic to collect data about your subject so that you can include relevant information in your text, then you develop short- or long-form content for your company, depending on the project. For example, some Copywriters may write for direct mail campaigns and have more space to explain the product or service you are marketing, while others focus primarily on digital forums such as social media.
What are the key skills and qualifications needed to thrive as a Copywriter, and why are they important?
To thrive as a Copywriter, you need excellent writing, grammar, and editing skills, often supported by a degree in communications, marketing, or English. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is typically required. Creativity, attention to detail, and the ability to work under tight deadlines are standout soft skills in this role. These skills ensure that copywriters can produce compelling, targeted content that meets client objectives and drives engagement.
More about Copywriter jobs
What are the most commonly searched types of Copywriter jobs in Indiana? The most popular types of Copywriter jobs in Indiana are:
What are popular job titles related to Copywriter jobs in Indiana? For Copywriter jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Copywriter jobs in Indiana look for? The top searched job categories for Copywriter jobs in Indiana are:
What cities in Indiana are hiring for Copywriter jobs? Cities in Indiana with the most Copywriter job openings:
What are popular job titles related to Copywriter jobs in IN? For Copywriter jobs in IN, the most frequently searched job titles are:
Full-time
Medical, Dental, Vision, Retirement
Posted 21 days ago
Job description
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Role Overview:
Shape how customers discover, understand, and engage with Genesys across digital experiences that influence pipeline, adoption, and customer value. This role owns the strategy and execution of high performing content across Genesys.com and key digital channels, driving measurable outcomes in organic visibility, engagement, and conversion. At Genesys, we help organizations deliver empathetic, AI powered customer experiences at global scale, and this role directly contributes to how that story is told and found across modern search and AI driven discovery environments. You will operate at the intersection of SEO, content strategy, UX, and analytics, influencing how content performs across traditional search, AI overviews, and LLM powered journeys. This is an opportunity to drive enterprise impact, partner with cross functional leaders, and expand expertise in next generation search and personalization strategies.
Key Responsibilities:
Required Qualifications:
Preferred Qualifications:
Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.
$81,100.00 - $142,500.00
Benefits:
Click here to view a summary overview of our Benefits.
If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
You can expect a response within 24-48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.
This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation-such as application follow-ups or resume submissions-may not receive a response.
Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Role Overview:
Shape how customers discover, understand, and engage with Genesys across digital experiences that influence pipeline, adoption, and customer value. This role owns the strategy and execution of high performing content across Genesys.com and key digital channels, driving measurable outcomes in organic visibility, engagement, and conversion. At Genesys, we help organizations deliver empathetic, AI powered customer experiences at global scale, and this role directly contributes to how that story is told and found across modern search and AI driven discovery environments. You will operate at the intersection of SEO, content strategy, UX, and analytics, influencing how content performs across traditional search, AI overviews, and LLM powered journeys. This is an opportunity to drive enterprise impact, partner with cross functional leaders, and expand expertise in next generation search and personalization strategies.
Key Responsibilities:
- Own the end to end content strategy for Genesys.com and digital channels, driving organic growth, engagement, and conversion outcomes
- Develop and optimize high impact content using keyword insights, search intent, and performance data to improve discoverability and business results
- Create compelling web experiences, including landing pages and solution content, that align to user journeys and drive measurable engagement
- Optimize content for AI powered discovery, ensuring structured, authoritative content performs across semantic search, AI overviews, and LLM environments
- Integrate brand and product messaging into digital content that strengthens positioning while supporting SEO and conversion performance
- Partner with UX, CRO, SEO, and analytics teams to design content experiences that balance customer needs with business goals
- Translate complex product narratives into clear, engaging content tailored to target audiences and buying stages
- Drive continuous improvement of content workflows, editorial standards, and governance to scale impact across teams
- Manage content initiatives from intake through delivery, ensuring alignment with campaign priorities and timelines
- Adapt and scale content for global audiences, embedding localization considerations from the start
Required Qualifications:
- 5+ years of experience writing and optimizing content for corporate websites, preferably in B2B technology or SaaS environments
- Deep expertise in SEO copywriting, keyword research, search intent analysis, and on page optimization techniques
- Proven track record of improving organic traffic, search rankings, engagement, and conversion performance through content strategy
- Experience using SEO and analytics tools such as Semrush, Ahrefs, Google Search Console, or similar platforms
- Strong understanding of modern search ecosystems, including AI overviews, semantic search, and LLM driven discovery
- Demonstrated ability to analyze performance metrics and translate insights into actionable content improvements
- Experience collaborating cross functionally with marketing, UX, analytics, and product teams
- Strong project management and communication skills with the ability to manage multiple priorities
Preferred Qualifications:
- Experience creating content strategies that support personalization and lifecycle marketing initiatives
- Familiarity with CRO principles and experimentation frameworks for optimizing content performance
- Background working in global organizations with experience supporting localization strategies
- Strong portfolio showcasing high performing SEO driven web content and digital storytelling
Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.
$81,100.00 - $142,500.00
Benefits:
- Medical, Dental, and Vision Insurance.
- Telehealth coverage
- Flexible work schedules and work from home opportunities
- Development and career growth opportunities
- Open Time Off in addition to 10 paid holidays
- 401(k) matching program
- Adoption Assistance
- Fertility treatments
Click here to view a summary overview of our Benefits.
If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
You can expect a response within 24-48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.
This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation-such as application follow-ups or resume submissions-may not receive a response.
Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
About Genesys
Sourced by ZipRecruiter
Industry
Software development
Company size
5,001 - 10,000 Employees
Headquarters location
Menlo Park, CA, US
Year founded
1990