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Content Strategist Jobs in Florida (NOW HIRING)

University of Tampa

Content Strategist

Tampa, FL · On-site

Manager of Content Strategy Position Summary The Content Strategist is responsible for the strategy, quality, and performance of the University of Tampa's web content ecosystem. Reporting to the ...

University of Tampa

Content Strategist

Tampa, FL · On-site

Manager of Content Strategy Position Summary The Content Strategist is responsible for the strategy, quality, and performance of the University of Tampa's web content ecosystem. Reporting to the ...

Life Surge

Narrative & Content Strategist

Palmetto, FL · On-site

Narrative and Content Strategist Employment Type: Full-Time, 40 hours/week Reports to: Communications Manager FLSA Status: Exempt Position Type: In-person Who We Are SurgeU is a mission-driven parent ...

Life Surge

Narrative & Content Strategist

Palmetto, FL · On-site

Narrative and Content Strategist Employment Type: Full-Time, 40 hours/week Reports to: Communications Manager FLSA Status: Exempt Position Type: In-person Who We Are SurgeU is a mission-driven parent ...

Life Surge

SEO Strategist

Palmetto, FL · On-site

SurgeU is looking for a SERP & Content Strategist (SEO Strategist) who understands that winning in search requires more than traditional SEO. This role sits at the intersection of search strategy ...

Life Surge

SEO Strategist

Palmetto, FL · On-site

SurgeU is looking for a SERP & Content Strategist (SEO Strategist) who understands that winning in search requires more than traditional SEO. This role sits at the intersection of search strategy ...

Gondola

Director, Content

Tampa, FL · On-site

$150 - $190/hr

USL is seeking a strategic, creative and collaborative Director of Content to lead the league's editorial vision and content strategy across every owned platform.This role is responsible for shaping ...

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All JobsContent Strategist JobsContent Strategist Jobs in Florida

Content Strategist information

See Florida salary details

$12

$33

$56

How much do content strategist jobs pay per hour?

As of Aug 22, 2026, the average hourly pay for content strategist in Florida is $33.62, according to ZipRecruiter salary data. Most workers in this role earn between $25.87 and $39.52 per hour, depending on experience, location, and employer.

What is a content strategist?

As a content strategist, you work with an organization’s marketing team to create compelling content for print and online media. Your job duties include developing a content strategy, overseeing team members, and creating new promotional material. The goal is to shape your company’s public brand image in a favorable light. You regularly use social media and search engine marketing to develop effective digital content and drive online traffic. Positions are available at private organizations and advertising agencies. Another option is freelancing or consulting.

What does a content strategist do?

A Content Strategist is responsible for planning, developing, and managing content to meet a company's business goals. They analyze target audiences, create content plans, and ensure that all content aligns with the brand's voice and objectives. Content Strategists work closely with writers, designers, and marketers to produce effective and engaging content across various platforms. Their work helps drive traffic, engagement, and conversions for the organization.

What are the key skills and qualifications needed to thrive as a content strategist, and why are they important?

To thrive as a Content Strategist, you need expertise in content creation, SEO, editorial planning, and a background in communications or marketing. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO platforms such as SEMrush or Ahrefs is typically required. Strong soft skills include creativity, strategic thinking, and collaborative communication to align content with business goals. These skills ensure that content effectively engages audiences, supports brand objectives, and drives measurable results.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists work closely with various teams such as marketing, design, product, and sales to ensure consistent messaging and effective content delivery. They often participate in cross-functional meetings to gather insights, align content goals with business objectives, and integrate feedback into content planning. This collaboration helps ensure that content supports broader company initiatives and resonates with target audiences, making strong communication and project management skills essential in this role.

What is the difference between Content Strategist vs Content Marketing Manager?

AspectContent StrategistContent Marketing Manager
Primary FocusDeveloping content plans and strategies to align with brand goalsExecuting marketing campaigns and managing content distribution
Skills & CredentialsContent creation, SEO, analytics, strategic planningContent creation, marketing tactics, campaign management
Work EnvironmentCollaborates with content teams, marketing, and designLeads marketing campaigns, manages content teams
Industry UsageUsed across digital, media, and corporate sectorsPrimarily in marketing and advertising industries

The main difference is that a Content Strategist focuses on planning and developing content strategies to meet organizational goals, while a Content Marketing Manager handles the execution and promotion of content to drive marketing results. Both roles require strong content and SEO skills but differ in scope and responsibilities.

What degree do you need to be a content strategist?

A content strategist typically holds a bachelor's degree in fields such as marketing, communications, journalism, or related areas. While a degree is common, relevant experience, strong writing skills, and knowledge of content management tools can also be important for the role.

What is the average salary of a content strategist?

The average salary of a content strategist varies by experience and location but typically ranges from $60,000 to $100,000 annually in the United States. Entry-level roles may start lower, while experienced professionals with skills in SEO, analytics, and content management tools can earn higher salaries.

What is the difference between a copywriter and a content strategist?

A content strategist develops overall content plans, sets goals, and ensures content aligns with brand objectives, often analyzing audience data and managing content calendars. A copywriter creates specific written content, such as articles, ads, or web copy, focusing on engaging the audience and conveying messages effectively. Both roles may collaborate but have distinct focuses within content creation and planning.
More about Content Strategist jobs

What are the most commonly searched types of Content Strategist jobs in Florida?

The most popular types of Content Strategist jobs in Florida are:

What are popular job titles related to Content Strategist jobs in Florida?

For Content Strategist jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Content Strategist jobs in Florida look for?

The top searched job categories for Content Strategist jobs in Florida are:

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Cities in Florida with the most Content Strategist job openings:

What are popular job titles related to Content Strategist jobs in FL?

For Content Strategist jobs in FL, the most frequently searched job titles are:

Content Strategist jobs near you
Infographic showing various Content Strategist job openings in Florida as of August 2026, with employment types broken down into 88% Full Time, 7% Part Time, and 5% Contract. Highlights an 84% In-person, and 16% Remote job distribution, with an average salary of $69,936 per year, or $33.6 per hour.

Content Strategist

University of Tampa

Tampa, FL • On-site

Full-time

Re-posted 6 days ago

Job description

If you are a current University of Tampa student, please search for and apply to student jobs here via Workday. Job applications for current students will not be considered if submitted through the external career center.

Position Details

Content Strategist

Office of Marketing and Communications Reports to: Manager of Content Strategy

Position Summary

The Content Strategist is responsible for the strategy, quality, and performance of the University of Tampa's web content ecosystem. Reporting to the Manager of Content Strategy, this role serves as the university's lead practitioner for user-centered, web-first content-ensuring that digital experiences are clear, discoverable, accessible, and aligned with institutional priorities and brand messaging.

This position translates brand narrative and campaign direction into effective digital execution, owning how content functions across the website to support enrollment, reputation, and engagement goals. The Content Strategist develops and optimizes web copy while also shaping content models, page structures, and standards that improve usability, consistency, and conversion. The role applies SEO, accessibility, UX principles, and analytics insights to continuously improve content effectiveness across priority audiences.

Beyond writing and editing, the Content Strategist operates as a strategic advisor on web content performance-using data to identify gaps, recommend improvements, and inform prioritization. Success is measured not by volume of content produced, but by improvements in clarity, engagement, organic visibility, and conversion across UTampa's digital presence.

Key Responsibilities

Web Content Strategy and Execution

Write, edit, and publish high-quality, audience-focused web content aligned with institutional priorities and brand standards.

Develop landing pages, program descriptions, and priority web content optimized for readability, engagement, and conversion.

Apply consistent tone, structure, and voice across all UTampa web pages.

Content Models and Digital Governance

Define and maintain content models for key page types (e.g., academic programs, admissions pathways, institutional priorities).

Support consistent information architecture and taxonomy within the CMS.

Conduct regular content audits to ensure accuracy, relevance, and accessibility compliance.

Support content migrations, QA testing, and ongoing site optimization efforts.

SEO, Accessibility, and Performance Optimization

Execute on-page SEO strategy in alignment with institutional priorities and guidance from Digital Strategy leadership.

Conduct keyword research and performance analysis using BrightEdge and Google Analytics 4.

Optimize metadata, headings, internal linking, and structured content.

Ensure web content meets WCAG 2.1 AA accessibility standards.

Analytics and Continuous Improvement

Monitor content performance and user behavior to identify opportunities for improvement.

Translate analytics insights into actionable recommendations for content updates and prioritization.

Share performance findings with the Manager of Content Strategy and digital partners to inform planning.

Collaboration and Campus Partnership

Collaborate with Digital Strategy, Creative, Editorial, Enrollment, and Academic partners to support campaigns and initiatives.

Align web content with paid media, email, and social referral strategies.

Provide guidance and training to campus partners on writing for the web, SEO, and accessibility best practices.

May mentor student contributors or interns supporting web content projects.

Qualifications

Bachelor's degree in communications, journalism, marketing, digital media, or a related field.

Three to five years of experience creating and optimizing web content.

Exceptional writing and editing skills with a strong understanding of digital best practices.

Experience with enterprise CMS platforms (Adobe Experience Manager preferred).

Working knowledge of SEO, UX principles, analytics, and accessibility standards.

Strong organizational skills and ability to manage multiple projects and deadlines.

Success Indicators

Improved clarity, engagement, and conversion across priority web pages.

Growth in organic search visibility and performance.

Consistent adherence to brand voice, accessibility, and content standards.

Positive feedback from campus partners regarding usability and effectiveness of web content.

Data-informed recommendations that improve digital storytelling outcomes.

Submission Guidelines

To receive full consideration for employment withThe University of Tampa, please be sure to submit/upload required documents for thisposition at time of application submission. Required documentsshould be submittedin the attachment box at the bottom of the "My Experience" page of the application before continuing through the application.

Background Check Requirements

Finalists may be required to submit to a criminal background check. Some positions may also require a motor vehicle report and/or a credit report.

Additional Information

This description is intended to be generic in nature. It is not to determine specific duties and responsibilities for any particular position. Essential functions and overtime eligibility may vary based on the specific task assigned to the position.

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