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Content Strategist Jobs in Delaware (NOW HIRING)

Haverford College

$70K/yr

Identify communications goals, target audiences, key messages, and content strategies * Collaborate with clients to support enrollment, advancement, fundraising, and reputation-building objectives

PNC Bank

Head of Marketing, Private Bank

Wilmington, DE · On-site

... content strategy and produce thought leadership for target segments and sub-segments Produce quarterly newsletters targeting strategic audiences Develop prospect experience on PNC.com and maintain ...

U.S. Navy

$19.50 - $26.75/hr

Develop content strategies and create data stories * Speak to the press on behalf of the command PAY AND BENEFITS From the day you start, you'll receive: * Competitive salary * Potential to earn a ...

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$16

$45

$75

How much do content strategist jobs pay per hour?

As of Aug 18, 2026, the average hourly pay for content strategist in Delaware is $45.03, according to ZipRecruiter salary data. Most workers in this role earn between $34.66 and $52.93 per hour, depending on experience, location, and employer.

What is a content strategist?

As a content strategist, you work with an organization’s marketing team to create compelling content for print and online media. Your job duties include developing a content strategy, overseeing team members, and creating new promotional material. The goal is to shape your company’s public brand image in a favorable light. You regularly use social media and search engine marketing to develop effective digital content and drive online traffic. Positions are available at private organizations and advertising agencies. Another option is freelancing or consulting.

What does a content strategist do?

A Content Strategist is responsible for planning, developing, and managing content to meet a company's business goals. They analyze target audiences, create content plans, and ensure that all content aligns with the brand's voice and objectives. Content Strategists work closely with writers, designers, and marketers to produce effective and engaging content across various platforms. Their work helps drive traffic, engagement, and conversions for the organization.

What are the key skills and qualifications needed to thrive as a content strategist, and why are they important?

To thrive as a Content Strategist, you need expertise in content creation, SEO, editorial planning, and a background in communications or marketing. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO platforms such as SEMrush or Ahrefs is typically required. Strong soft skills include creativity, strategic thinking, and collaborative communication to align content with business goals. These skills ensure that content effectively engages audiences, supports brand objectives, and drives measurable results.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists work closely with various teams such as marketing, design, product, and sales to ensure consistent messaging and effective content delivery. They often participate in cross-functional meetings to gather insights, align content goals with business objectives, and integrate feedback into content planning. This collaboration helps ensure that content supports broader company initiatives and resonates with target audiences, making strong communication and project management skills essential in this role.

What is the difference between Content Strategist vs Content Marketing Manager?

AspectContent StrategistContent Marketing Manager
Primary FocusDeveloping content plans and strategies to align with brand goalsExecuting marketing campaigns and managing content distribution
Skills & CredentialsContent creation, SEO, analytics, strategic planningContent creation, marketing tactics, campaign management
Work EnvironmentCollaborates with content teams, marketing, and designLeads marketing campaigns, manages content teams
Industry UsageUsed across digital, media, and corporate sectorsPrimarily in marketing and advertising industries

The main difference is that a Content Strategist focuses on planning and developing content strategies to meet organizational goals, while a Content Marketing Manager handles the execution and promotion of content to drive marketing results. Both roles require strong content and SEO skills but differ in scope and responsibilities.

What degree do you need to be a content strategist?

A content strategist typically holds a bachelor's degree in fields such as marketing, communications, journalism, or related areas. While a degree is common, relevant experience, strong writing skills, and knowledge of content management tools can also be important for the role.

What is the average salary of a content strategist?

The average salary of a content strategist varies by experience and location but typically ranges from $60,000 to $100,000 annually in the United States. Entry-level roles may start lower, while experienced professionals with skills in SEO, analytics, and content management tools can earn higher salaries.

What is the difference between a copywriter and a content strategist?

A content strategist develops overall content plans, sets goals, and ensures content aligns with brand objectives, often analyzing audience data and managing content calendars. A copywriter creates specific written content, such as articles, ads, or web copy, focusing on engaging the audience and conveying messages effectively. Both roles may collaborate but have distinct focuses within content creation and planning.
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For Content Strategist jobs in Delaware, the most frequently searched job titles are:

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Content Strategist jobs near you
Infographic showing various Content Strategist job openings in Delaware as of August 2026, with employment types broken down into 87% Full Time, 8% Part Time, and 5% Contract. Highlights an 79% In-person, and 21% Remote job distribution, with an average salary of $93,667 per year, or $45 per hour.

Brand Strategy Manager

AAA Club Alliance, Inc.

Wilmington, DE • On-site

$76K - $118K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

AAA Club Alliance rating

7.1

Company rating: 7.1 out of 10

Based on 47 frontline employees who took The Breakroom Quiz

249th of 309 rated insurance

Job description

AAA Club Alliance is hiring for a Brand Strategy Manager to join our team! This position is responsible for defining, evolving, and operationalizing AAA's brand strategy to drive clarity, differentiation, and long-term brand health. The role leads brand architecture development, audience segmentation, communication strategy, and market research by building strategic frameworks that shape how the brand is positioned, how it connects with key audiences, and how it shows up consistently across campaigns, channels, and experiences. This is upstream brand strategy work: establishing the foundation from which campaigns, creative, and content are built and not directing execution itself.
What We Offer You:
As part of our team, you'll enjoy a total rewards package designed to support your well-being, growth, and work-life balance. Our package includes:
  • Competitive annual salary; the starting base compensation for this position is: $76,195-$118,921*
  • Annual Bonus Eligibility
  • Hybrid schedule (3 days on-site weekly)
  • Comprehensive health benefits package
  • Generous accrued paid time off + 8 paid holidays
  • 401(K) plan with company match up to 7%
  • Professional development opportunities and tuition reimbursement
  • Paid time off to volunteer & company-sponsored volunteer events throughout the year
  • Other benefits include a complimentary AAA Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

* The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.
Primary Responsibilities:
  • Responsible for AAA's full business portfolio, including membership, insurance, travel, and automotive services, requiring an ability to develop and manage strategy across the Masterbrand and at times multiple product lines and audience segments simultaneously.
  • Lead brand architecture development, defining how AAA's products, services and sub-brands relate to each other and to the master brand, ensuring clarity and differentiation across the portfolio.
  • Own audience segmentation and target audience development, building frameworks grounded in demographic, psychographic, behavioral, and attitudinal data that informs positioning, messaging, and campaign priorities.
  • Develop and maintain brand positioning, value propositions, and differentiation strategies that clearly articulate how AAA shows up in the market relative to competitors.
  • Build and manage communication matrices that map key messages to specific audiences, channels, and campaign contexts, ensuring message clarity, consistency, and strategic alignment across all touchpoints.
  • Design and execute brand audits, assessing consistency, effectiveness, and market perception across channels and touchpoints, and translating findings into actionable improvement recommendations.
  • Conduct and synthesize primary and secondary research, consumer insights, brand health tracking, and competitive analysis to identify opportunities, validate positioning, and inform brand decisions.
  • Monitor brand trends, cultural shifts, and evolving consumer preferences, proactively bring forward insights that keep AAA's brand strategy relevant, differentiated, and future-facing.
  • Translate brand strategy into clear, actionable guidance, including strategic briefs, messaging territories, and narrative frameworks, that enable creative, content, and social teams to execute with confidence.
  • Establish and evolve brand identity and voice frameworks, ensuring consistent tone, emotional resonance, and visual across campaigns, channels, and customer experiences.
  • Serve as a peer strategic partner to Marketing Strategy, Creative, and Content leadership, embedding brand strategy from planning through execution in integrated campaign development.
  • Partner with external agencies, providing strategic direction, positioning guardrails, and sharp feedback that keeps work aligned to brand intent without slowing executional agility.
  • Identify cross-business brand storytelling opportunities that sit above individual products or services, strengthening the master brand while supporting business line goals.
  • Contribute to brand performance discussions with marketing leadership, sharing research and insights that inform planning, prioritization, and investment decisions.
  • Apply AI-assisted tools where appropriate to support research synthesis, persona development, and messaging exploration.
  • Other duties as assigned.

Minimum Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field: or an equivalent combination of education and experience will be considered.
  • 6 years of experience in brand strategy with a track record of leading positioning, segmentation, brand architecture, and communication strategy work.
  • Demonstrated experience developing brand architecture frameworks, defining how brands, sub-brands, and product lines relate and differentiate within a portfolio.
  • Strong background in developing communication matrices that align messages to specific audiences, channels, and business contexts.
  • Hands-on experience conducting brand audits and translating findings into strategic recommendations.
  • Agency-side or brand consultancy experience is strongly preferred; Candidates with in-house brand strategy roles at organizations with rigorous strategic practices will also be considered.

Knowledge Skills and Abilities:
  • Proven ability to develop audience segmentation models and target audience frameworks grounded in research, data, and behavioral insight.
  • Fluency in primary and secondary market research methods, consumer insights analysis, and competitive landscape assessment.
  • Deep expertise in brand architecture, segmentation, positioning, and communication strategy; Able to build the frameworks, not just apply them.
  • Skilled at developing communication matrices and translating complex brand strategy into message guidance across multiple audiences and channels.
  • Strong research and analytical instincts; Able to synthesize consumer data brand health metrics, and market trends into clear strategic recommendations.
  • Proven ability to conduct brand audits and identify actionable opportunities for improvement in brand consistency, perception, and differentiation.
  • Stays current on brand trends, cultural shifts, and evolving consumer behavior; Brings proactive, forward-looking insight to the team.
  • Excellent communication and facilitation skills; Capable of influencing senior stakeholders and cross-functional peers without direct authority.
  • Operates comfortably in ambiguity and evolving environments; Adapts strategic frameworks to shifting business priorities.
  • Customer-first mindset with a long-term orientation toward brand health, relevance, and differentiation.
  • Comfortable working in a matrixed organization alongside agency partners and cross-functional marketing leadership.

Full time Associates are offered a comprehensive benefits package that includes:
  • Medical, Dental, and Vision plan options
  • Up to 2 weeks Paid parental leave
  • 401k plan with company match up to 7%
  • 2+ weeks of PTO within your first year
  • Paid company holidays
  • Company provided volunteer opportunities + 1 volunteer day per year
  • Free AAA Membership
  • Continual learning reimbursement up to $5,250 per year
  • And MORE! Check out our Benefits Page for more information

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA's policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA's operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.
Job Category:
Marketing

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