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Content Director Jobs in Rochester, NY (NOW HIRING)

CooperCompanies

Senior Director, Brand Marketing

Victor, NY · On-site

$176K - $271K/yr

Lead the planning and execution of integrated brand campaigns across eye care professional and consumer channels leveraging digital, social, PR, events, partnerships, content, "samples", rebates, and ...

Nexstar Media Group

News Anchor/MMJ

Rochester, NY · On-site

$85K - $105K/yr

Ensures that all news content meets company standards for journalistic integrity and production ... Experience guiding, directing and motivating others * Ability to identify the developmental needs ...

WOWK-TV

News Anchor/MMJ

Rochester, NY · On-site

$85K - $105K/yr

Ensures that all news content meets company standards for journalistic integrity and production ... Experience guiding, directing and motivating others * Ability to identify the developmental needs ...

Tribune Media

News Anchor/MMJ

Rochester, NY · On-site

$85K - $105K/yr

Ensures that all news content meets company standards for journalistic integrity and production ... Experience guiding, directing and motivating others * Ability to identify the developmental needs ...

The N2 Company

Senior Account Executive

Rochester, NY · On-site

Entrepreneurial and self-directed: you're energized by building something, not just maintaining it ... Engage with homeowners to capture authentic, community-driven content * Manage your territory ...

Lovingly

SEO Generalist

Hopewell, NY · On-site

Tracking and analytics tied to SEO initiatives Routing & Delegation You'll direct (not manage) SEO work done by: * Digital Marketing Specialists * Landing pages, metadata, content updates, basic ...

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Showing results 41-60

All JobsContent JobsContent Director JobsContent Director Jobs in Rochester, NY

Content Director information

See Rochester, NY salary details

$59.7K

$126.6K

$216.6K

How much do content director jobs pay per year?

As of Aug 8, 2026, the average yearly pay for content director in Rochester, NY is $126,569.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,900.00 and $159,800.00 per year, depending on experience, location, and employer.

What does a content director do?

As a content director, you work to develop a variety of content across print, online, TV, and radio industries. Responsibilities include overseeing a team of staff to pitch and produce content, researching and developing creative content, and producing presentations and materials for consumption. Your duties also cover marketing strategy and PR campaign development, photo and copy editing, project management, communicating with clients, and social media administration. Skills in team leadership, communication, time management, writing and editing, and advertising are all valuable in this role.

How does a content director typically collaborate with other departments within an organization?

A Content Director works closely with teams across marketing, product, design, and sometimes sales to ensure content aligns with broader business goals. They regularly coordinate with stakeholders to develop content strategies, oversee editorial calendars, and ensure messaging is consistent across all channels. Building strong relationships with other department leads is essential for a Content Director to gather input, align priorities, and drive cross-functional projects to success. This collaborative approach not only enhances content quality but also maximizes its impact on the organization's objectives.

What are the key skills and qualifications needed to thrive as a content director, and why are they important?

To thrive as a Content Director, you need expertise in content strategy, editorial oversight, and digital marketing, often supported by a bachelor’s degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO best practices is essential. Exceptional leadership, creative thinking, and strong communication skills distinguish top performers in this role. These skills ensure the creation of impactful, brand-aligned content that drives engagement and achieves business objectives.

What is the difference between Content Director vs Content Manager?

AspectContent DirectorContent Manager
ResponsibilitiesOversees overall content strategy, leads content teams, and aligns content with business goals.Manages daily content creation, editing, and publishing tasks.
Required SkillsStrategic planning, leadership, content marketing, and analytics.Content creation, editing, project management.
Work EnvironmentSenior leadership, cross-department collaboration, high-level planning.

The main difference is that a Content Director focuses on strategic oversight and leadership of content initiatives, while a Content Manager handles the day-to-day content production and management tasks. Both roles require strong content skills, but the Content Director's role is more strategic and leadership-oriented.

More about Content Director jobs
What are the most commonly searched types of Content jobs in Rochester, NY? The most popular types of Content jobs in Rochester, NY are:
What job categories do people searching Content Director jobs in Rochester, NY look for? The top searched job categories for Content Director jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Content Director jobs? Cities near Rochester, NY with the most Content Director job openings:
Content Director jobs near you
Infographic showing various Content Director job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $126,569 per year, or $60.9 per hour.

Senior Director, Brand Marketing

CooperCompanies

Victor, NY • On-site

$176K - $271K/yr

Full-time

Posted 12 days ago

Job description


At CooperVision, a business unit of CooperCompanies (Nasdaq: COO), we're driven by a unified purpose of helping people experience life's beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges - including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers. Learn more at www.coopervision.com
  • This role is not eligible for employer-sponsored work authorization now or in the future. Applicants must be authorized to work in the United States on a permanent and ongoing basis without the need for future sponsorship (i.e., H1B, STEM OPT extensions, TN, etc.)
  • This position requires full-time onsite work (5 days per week) in Victor, NY and is not eligible for relocation assistance.

Job Summary:
The role will be responsible for refining our brand positioning and differentiation, driving integrated marketing campaigns, building brand awareness and affinity and ensuring consistent brand experience across customer touchpoints. The role entails a high level of partnering with sales, customer marketing, professional affairs and other commercial stakeholders such as legal, regulatory, and finance to ensure aligned and comprehensive programs that contribute to CVI Americas commercial outcomes.
Responsibilities
Brand Strategy & Positioning
  • Develop and lead the overall brand strategy, positioning, messaging, and value proposition for a portfolio of four national brands
  • Ensure brand consistency across all marketing channels and customer experiences
  • Lead ongoing brand architecture and portfolio strategy as the business evolves and we launch new products
  • Effectively use market research, competitive analysis, and customer insights to inform strategic decisions

Integrated Marketing
  • Lead the planning and execution of integrated brand campaigns across eye care professional and consumer channels leveraging digital, social, PR, events, partnerships, content, "samples", rebates, and traditional media.
  • Partner with sales teams to create cohesive and impactful go-to-market strategies and lead the Plan-of-Action ("POA") process & plan that delivers strategic and executional excellence in the field.
  • Oversee annual brand planning and campaign calendars

Brand Growth & Performance
  • Establish KPI's to measure brand health, awareness, consideration, preference, and customer sentiment
  • Analyze brand performance and optimize investment based on measurable business outcomes
  • Manage marketing budget and prioritize initiatives to drive revenue and maximize ROI

Team Leadership and Cross-functional Partnership
  • Build, mentor, and inspire a high-performing team of brand marketers
  • Foster a culture of innovation, accountability, collaboration, and continuous improvement
  • Recruit and develop top marketing talent
  • Collaborate closely with global marketing, sales, and other functions to build an impactful US brand plan

Qualifications
Experience:
  • Bachelor's degree required; MBA preferred.
  • Minimum of 10 years progressive brand marketing experience required; demonstrated success building and scaling brands in competitive markets
  • 5+ years managing and developing high-performing teams
  • Prior brand or product marketing leadership experience in B2B2C required.
  • Experience in the vision care category or a similar B2B2C environment would be a plus.
  • CPG marketing/customer marketing would be a strong plus.
  • Bachelor's degree required; MBA preferred.

Knowledge, Skills and Abilities:
  • Strong strategic leadership including ability to develop insight-driven plans that make a difference in the marketplace
  • Strong marketing ability, leveraging insights, creativity and story-telling to elevate the brand and change market behavior while delivering strong ROI
  • Strong analytical skills, using performance metrics to inform both strategy and execution
  • Financial acumen with an ability to lead a P&L

Work Environment:
  • Office-based with some travel to other CVI locations, customer sites and industry events (approximately 15%)
  • Fast-paced and professional office environment

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $176,625.00 and $271,731.00 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
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