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Content Director Jobs in Rochester, NY (NOW HIRING)

Gorbel

Content Creation Specialist

Victor, NY · On-site

Email and direct marketing campaigns * Align content with marketing and demand generation goals by collaborating with internal stakeholders * Develop and maintain a consistent brand voice across all ...

Gorbel, Inc.

Content Creation Specialist

Victor, NY · On-site

Email and direct marketing campaigns * Align content with marketing and demand generation goals by collaborating with internal stakeholders * Develop and maintain a consistent brand voice across all ...

Digital Remedy

Newscast Director

Rochester, NY

$17 - $18.82/hr

Direct and TD any assigned newscasts and productions * Create graphics daily using Photoshop and ... Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts.

Sinclair Broadcast Group

Newscast Director

Rochester, NY · On-site

$17 - $18.82/hr

Direct and TD any assigned newscasts and productions * Create graphics daily using Photoshop and ... Sinclair's AMP Media produces a growing portfolio of digital content and original podcasts.

Villa of Hope

Director of Education

Rochester, NY · On-site

$90K - $100K/yr

Director of Education POSITION GRADE: 86 DEPARTMENT/PROGRAM: Education/Villa of Hope School ... Assists in identifying and/or developing content for applications for new school grants. * Other ...

Genesee Country Museum

Director of Education

Mumford, NY

$25 - $27/hr

The Director of Education is responsible for the programmatic and budgetary success of high-quality ... Museum Support (10%) * Contribute content for Museum development efforts, collaborate as needed to ...

Dixon Schwabl + Company

Art Director

Victor, NY · Hybrid

$70K - $80K/yr

Because data, content and creativity are only as good as the problem they solve. We help make sure ... ABOUT THE ROLE As an Art Director at DS+CO, you lead with ideas, bringing bold, unexpected thinking ...

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Content Director information

See Rochester, NY salary details

$59.7K

$126.6K

$216.6K

How much do content director jobs pay per year?

As of Jul 12, 2026, the average yearly pay for content director in Rochester, NY is $126,569.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,900.00 and $159,800.00 per year, depending on experience, location, and employer.

What Does a Content Director Do?

As a content director, you work to develop a variety of content across print, online, TV, and radio industries. Responsibilities include overseeing a team of staff to pitch and produce content, researching and developing creative content, and producing presentations and materials for consumption. Your duties also cover marketing strategy and PR campaign development, photo and copy editing, project management, communicating with clients, and social media administration. Skills in team leadership, communication, time management, writing and editing, and advertising are all valuable in this role.

How does a Content Director typically collaborate with other departments within an organization?

A Content Director works closely with teams across marketing, product, design, and sometimes sales to ensure content aligns with broader business goals. They regularly coordinate with stakeholders to develop content strategies, oversee editorial calendars, and ensure messaging is consistent across all channels. Building strong relationships with other department leads is essential for a Content Director to gather input, align priorities, and drive cross-functional projects to success. This collaborative approach not only enhances content quality but also maximizes its impact on the organization's objectives.

How much does a content director earn?

A content director's average salary varies by industry and experience but typically ranges from $80,000 to $150,000 annually. Senior roles with extensive experience or in large organizations can earn higher, often exceeding $200,000 with bonuses and benefits included.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior content directors, executive producers, and media strategists often earn $150,000 or more annually. These positions typically require extensive experience, strong leadership skills, and proficiency with digital tools and analytics platforms.

What are the key skills and qualifications needed to thrive as a Content Director, and why are they important?

To thrive as a Content Director, you need expertise in content strategy, editorial oversight, and digital marketing, often supported by a bachelor’s degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO best practices is essential. Exceptional leadership, creative thinking, and strong communication skills distinguish top performers in this role. These skills ensure the creation of impactful, brand-aligned content that drives engagement and achieves business objectives.

What jobs will no longer exist in 2030?

The role of traditional print newspaper editors and print journalists is expected to decline significantly due to digital media and automation. Content Directors may see shifts toward overseeing digital content strategies, as AI tools automate routine editing and content creation tasks, reducing demand for some traditional editorial roles.

What is the difference between Content Director vs Content Manager?

AspectContent DirectorContent Manager
ResponsibilitiesOversees overall content strategy, leads content teams, and aligns content with business goals.Manages daily content creation, editing, and publishing tasks.
Required SkillsStrategic planning, leadership, content marketing, and analytics.Content creation, editing, project management.
Work EnvironmentSenior leadership, cross-department collaboration, high-level planning.

The main difference is that a Content Director focuses on strategic oversight and leadership of content initiatives, while a Content Manager handles the day-to-day content production and management tasks. Both roles require strong content skills, but the Content Director's role is more strategic and leadership-oriented.

What does a content director do?

A content director oversees the planning, development, and management of content across various platforms to ensure alignment with organizational goals. They lead content teams, develop content strategies, and often use tools like content management systems to coordinate publishing schedules and maintain quality standards.
More about Content Director jobs
What are the most commonly searched types of Content jobs in Rochester, NY? The most popular types of Content jobs in Rochester, NY are:
What are popular job titles related to Content Director jobs in Rochester, NY? For Content Director jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Content Director jobs in Rochester, NY look for? The top searched job categories for Content Director jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Content Director jobs? Cities near Rochester, NY with the most Content Director job openings:
Content Director jobs near you
Infographic showing various Content Director job openings in Rochester, NY as of July 2026, with employment types broken down into 1% Internship, 71% Full Time, 25% Part Time, 1% Temporary, and 2% Contract. Highlights an 77% Physical, 2% Hybrid, and 21% Remote job distribution, with an average salary of $126,569 per year, or $60.9 per hour.
Content Creation Specialist

Content Creation Specialist

Gorbel

Victor, NY • On-site

Full-time

Posted 12 days ago

Gorbel rating

6.8

Company rating: 6.8 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

319th of 430 rated machine equipment manufacturers

Job description

Gorbel's mission is simple: We improve people's lives.

That mission guides everything we do, from the products and service we provide to our outside customers to the work environment we foster for our employees. We are a manufacturer of material handling and fall protection products for the production and warehouse/distribution sectors. We're on the cutting edge of manufacturing and distribution; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes - and we're looking for people like you to join us in that mission.

We're currently hiring for open positions in the US and Canada. We operate in Canada as Engineered Lifting Systems and Equipment (ELS)/DBA Gorbel Canada, and subsequent communication related to Canadian positions may show the ELS name. You may be contacted by phone by recruitment personnel based in either Canada or New York.

Work Shift:

Job Description:

The Content Creation Specialist is responsible for developing high-quality, strategic content that supports demand generation, brand awareness, and customer engagement across digital and traditional channels. This role blends storytelling, data-driven decision-making, and modern tools-including AI-to efficiently produce compelling content aligned with marketing objectives.

This individual collaborates cross-functionally to translate complex technical concepts into clear, engaging content tailored to diverse audiences.

Key Responsibilities

Content Strategy & Development

  • Plan, research, and create engaging content for multiple channels, including:

    • Blog articles, white papers, case studies, and eBooks

    • Social media content and campaigns

    • Website copy and landing pages

    • Email and direct marketing campaigns

  • Align content with marketing and demand generation goals by collaborating with internal stakeholders

  • Develop and maintain a consistent brand voice across all content formats

AI-Enhanced Content Creation

  • Leverage AI tools (e.g., generative AI, content optimization platforms) to:

    • Accelerate content creation and editing workflows

    • Generate content drafts, outlines, and variations

    • Optimize content for SEO/AEO, readability, and engagement

  • Apply critical thinking and editorial judgment to refine AI-generated content for accuracy, tone, and brand alignment

  • Stay current on emerging AI tools and recommend new efficiencies and best practices

Cross-Functional Collaboration

  • Interview internal and external subject matter experts to develop accurate, insightful content

  • Partner with Sales, Product Marketing, Engineering, and Product Development teams to produce technical and educational content

  • Collaborate with Product Marketing Managers and design teams to create visually compelling assets (infographics, eBooks, etc.)

Social Media & Campaign Execution

  • Plan and execute social media campaigns aligned with marketing initiatives

  • Manage content calendars and publishing schedules across channels

  • Monitor trends and recommend new platforms or opportunities for engagement

Public Relations & Communications

  • Support PR initiatives by drafting and distributing press releases

  • Identify and develop both internal and external newsworthy content opportunities

  • Ensure alignment between PR efforts and digital/social amplification strategies

Content Performance & Optimization

  • Track and analyze performance metrics (engagement, conversions, traffic)

  • Use insights to refine content strategy and improve results

  • Conduct regular content audits and updates

Technical Content Support

  • Develop and maintain technical documentation, including blog posts, white papers, and educational materials

  • Adapt tone and complexity based on audience knowledge level

  • Participate in content reviews with stakeholders to ensure accuracy and clarity

Required Skills:

  • Exceptional written and verbal communication skills

  • Strong storytelling ability with attention to clarity, tone, and audience

  • Demonstrated ability to manage multiple projects and deadlines

  • Experience using AI tools to enhance content creation and productivity

  • Strong critical thinking and problem-solving skills

  • Skillful in using graphic design, photography, and video to tell a story

  • Ability to work on their own, anticipate questions or problems, and work through a solution


Preferred Qualifications:

  • Bachelor's Degree in Marketing, Communications, Journalism and/or five years' experience in a related field

  • Proficiency in MS Office, including use of CoPilot to efficiently handle workload

  • Familiarity with Adobe suite applications and/or Canva experience

  • Ability to communicate in English

  • Ability to do essential duties

ADA Physical/Mental/Workplace Requirements:

  • Occasional lifting up to 25 lbs.

  • Sitting, working at desk/personal computer for extended periods of time.

  • Primary work environment is professional corporate office.

Gorbel is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, gender, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Gorbel is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform their job related duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at 585-924-6204.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Gorbel, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.

A reasonable estimate of the current range is: Min $62,353 - Max $88,430

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