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Director Video Content Jobs in Rochester, NY (NOW HIRING)

Comfort Windows

Marketing Coordinator

Rochester, NY · On-site

$20 - $24/hr

... video content to the company's shared marketing platform for team access • Support graphic design needs, including social media posts, direct mail pieces, and promotional materials • Conduct ...

Dixon Schwabl + Company

Art Director

Victor, NY · On-site

$70K - $80K/yr

Because data, content and creativity are only as good as the problem they solve. We help make sure ... video production across internal studio teams and external partners • Deliver high quality work ...

Dixon-Schwabl Advertising Inc

Art Director

Victor, NY · On-site

$70K - $80K/yr

Because data, content and creativity are only as good as the problem they solve. We help make sure ... video production across internal studio teams and external partners • Deliver high quality work ...

Dixon Schwabl + Company

Art Director

Victor, NY · Hybrid

$70K - $80K/yr

Because data, content and creativity are only as good as the problem they solve. We help make sure ... video production across internal studio teams and external partners Deliver high quality work ...

Lovingly

Head of Marketing

Hopewell, NY · On-site

Design and execute multi-channel marketing strategies with direct revenue accountability * Drive ... Implement AI-assisted content creation and optimization strategies * Lead integrated campaigns ...

Nexstar Media Group

News Anchor/MMJ

Rochester, NY · On-site

$85K - $105K/yr

Edits video clips as assigned * Writes content for the website and other digital platforms ... Experience guiding, directing and motivating others * Ability to identify the developmental needs ...

Tribune Media

News Anchor/MMJ

Rochester, NY

$85K - $105K/yr

Edits video clips as assigned * Writes content for the website and other digital platforms ... Experience guiding, directing and motivating others * Ability to identify the developmental needs ...

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Director Video Content information

See Rochester, NY salary details

$59.7K

$126.6K

$216.6K

How much do director video content jobs pay per year?

As of May 28, 2026, the average yearly pay for director video content in Rochester, NY is $126,569.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,900.00 and $159,800.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Director of Video Content, and why are they important?

To thrive as a Director of Video Content, you need expertise in video production, storytelling, content strategy, and a background in media, film, or communications. Familiarity with editing software (such as Adobe Premiere Pro or Final Cut Pro), content management systems, and analytics tools is typically required. Strong leadership, creative vision, and communication skills help in guiding teams and ensuring content aligns with brand objectives. These skills are essential for producing compelling video content that engages audiences and achieves organizational goals.

How does a Director of Video Content typically collaborate with other departments to ensure cohesive brand messaging?

A Director of Video Content regularly works with marketing, communications, and creative teams to align video projects with the overall brand strategy. This involves participating in cross-departmental meetings, sharing creative briefs, and incorporating feedback from various stakeholders to ensure that video content consistently reflects the company's voice and objectives. Strong communication and project management skills are essential, as the role often requires balancing input from multiple sources while meeting deadlines. Effective collaboration not only streamlines production but also enhances the impact and reach of the final video content.

What does a Director of Video Content do?

A Director of Video Content oversees the planning, creation, and distribution of video materials for an organization. This role involves developing video strategies, managing production teams, ensuring content aligns with brand messaging, and analyzing performance metrics. They often collaborate with marketing, creative, and technical teams to produce high-quality videos for various platforms. Their goal is to maximize audience engagement and achieve business objectives through compelling video content.

What is the difference between Director Video Content vs Video Producer?

AspectDirector Video ContentVideo Producer
CredentialsExperience in content strategy, storytelling, and video production; often a degree in film, media, or related fieldsExperience in video project management, budgeting, and production; often a degree in media, communications, or related fields
Work EnvironmentLeads creative teams, oversees content development, and aligns videos with brand strategyManages production schedules, coordinates with vendors, and ensures project delivery
Industry UsageCommonly used in media, entertainment, and corporate brandingUsed across advertising agencies, media companies, and corporate production teams

The main difference is that a Director Video Content focuses on the creative vision and strategic development of video content, while a Video Producer handles the logistical and operational aspects of video production. Both roles collaborate closely but serve distinct functions within the video creation process.

What are the most commonly searched types of Video Content jobs in Rochester, NY? The most popular types of Video Content jobs in Rochester, NY are:
What are popular job titles related to Director Video Content jobs in Rochester, NY? For Director Video Content jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Director Video Content jobs in Rochester, NY look for? The top searched job categories for Director Video Content jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Director Video Content jobs? Cities near Rochester, NY with the most Director Video Content job openings:
Director Video Content jobs near you

Digital Media Specialist- Marketing & Audience Development

WXXI

Rochester, NY • On-site

$45K - $55K/yr

Full-time

Posted 26 days ago

Job description

Number of Openings
1
EOE Statement
WXXI is committed to creating a diverse environment and is proud to be an equal opportunity employer. This policy expressly prohibits discrimination on the basis of sex, race, color, religion, creed, national origin, age, marital status, sexual orientation, disability, genetic predisposition, gender identity or expression, carrier status, domestic violence victim status, veteran status or status as a member of any other protected group or activity.
Description
POSITION: Digital Media Specialist- Marketing & Audience Development
DEPARTMENT: Marketing & Audience Development
CLASSIFICATION: Full-time, Non- Exempt
REPORTS TO: Director of Communications & Audience Development
PAY: 45,000- $55,000 ( Commensurate with Experience)
Executive Summary: The Digital Content Specialist serves as the primary video producer and content execution lead, transforming WXXI's storytelling into platform-native content to drive engagement and growth.
Position Summary:
The role focuses on creating, packaging, producing, editing, and publishing short-form video and digital content across social and YouTube platforms - that support WXXI's audience growth strategy.
KEY RESPONSIBILITIES:
  • Digital Content production: Create short-form videos and digital content to support WXXI programs, events, and campaigns.

  • Publishing: Support the publishing of digital content to WXXI platforms.

  • Video & Visual Asset Creation: Create digitally focused content including thumbnails for YouTube videos, social graphics, visuals for digital campaigns, and video clips optimized for each platform.
  • Support Media Campaigns: Prepare, produce, and edit graphics, videos, and promo content for priority campaigns.

  • Platform Optimization Support: Assist with improving WXXI's performance on digital platforms by implementing best practices and ensuring consistent visual branding across platforms.

Position Requirements
Qualifications:
  • 2-5 years' experience in digital media production or content creation
  • Strong video editing and storytelling skills
  • Exp. w/tools such as Adobe Premiere, Final Cut, or similar software
  • Graphic Design skills using Adobe Creative Suite and/or Canva
  • Familiarity with YouTube and social media platforms

Preferred:
  • Experience working in journalism or media organizations
  • Familiarity with podcast production
  • Understanding of digital audience trends

Success Measures:
  • Growth in digital content output and campaign execution
  • Improved performance of social video content
  • Growth in YouTube views and podcast downloads
  • Increased engagement across digital platforms

Please apply at www.wxxi.org
This position is currently accepting applications.

Apply