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Content Creator Jobs in Rochester, NY (NOW HIRING)

Nexstar Media Group

Sports Content Creator

Rochester, NY · On-site

$16.50 - $18/hr

WROC/RochesterFirst is hiring a Sports Content Creator to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal ...

Nexstar Media Group

Digital Content Creator

Rochester, NY · On-site

$16.50 - $17.50/hr

WROC/RochesterFirst is hiring a Digital Content Creator to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY ...

WOWK-TV

Digital Content Creator

Rochester, NY

$16.50 - $17.50/hr

WROC/RochesterFirst is hiring aDigital Content Creatorto join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal ...

Tribune Media

Sports Content Creator

Rochester, NY

$16.50 - $18/hr

Ensures that all sports content meets company standards for journalistic integrity and production quality * Writes and delivers sports stories in a clear and concise manner * Participates in and ...

WOWK-TV

Sports Content Creator

Rochester, NY

$16.50 - $18/hr

Ensures that all sports content meets company standards for journalistic integrity and production quality * Writes and delivers sports stories in a clear and concise manner * Participates in and ...

Tribune Media

Digital Content Creator

Rochester, NY

$16.50 - $17.50/hr

WROC/RochesterFirst is hiring aDigital Content Creatorto join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal ...

Brand Networks

Sales Support Manager

Rochester, NY · On-site

Provide guidance and content ideas to help sales leaders build authentic, consistent thought ... Be part of a team that shapes the future of creator marketing for some of the world's most ...

American Greetings

Installation Crew Member

Rochester, NY · On-site

$17.60 - $19.50/hr

Founded in 1906, the creator and manufacturer of innovative social expression products offers paper ... along with providing useful content that educates and inspires visitors to connect more ...

BN, an Augeo company

Staff Accountant

Rochester, NY · On-site

$65K - $83K/yr

... content on the brand's behalf, all while abiding by brand safety standards. * BN Ads, our in-house ... Be part of a team that shapes the future of creator marketing for some of the world's most ...

Brand Networks

Staff Accountant

Rochester, NY · On-site

$65K - $83K/yr

... content on the brand's behalf, all while abiding by brand safety standards. * BN Ads , our in-house ... Be part of a team that shapes the future of creator marketing for some of the world's most ...

BN, an Augeo company

Staff Accountant

Rochester, NY

$65K - $83K/yr

... content on the brand's behalf, all while abiding by brand safety standards. * BN Ads, our in-house ... Be part of a team that shapes the future of creator marketing for some of the world's most ...

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Showing results 1-20

All JobsContent Creator JobsContent Creator Jobs in Rochester, NY

Content Creator information

See Rochester, NY salary details

$29.1K

$115.1K

$127.3K

How much do content creator jobs pay per year?

As of Aug 9, 2026, the average yearly pay for content creator in Rochester, NY is $115,061.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,400.00 and $126,300.00 per year, depending on experience, location, and employer.

What is the difference between Content Creator vs Social Media Manager?

AspectContent CreatorSocial Media Manager
Primary RoleCreates original content such as videos, images, blogs for various platformsDevelops and implements social media strategies, manages accounts, and analyzes engagement
Skills & CredentialsCreative skills, basic editing, storytelling; no specific certifications requiredMarketing knowledge, analytics, social media tools; often marketing or communications background
Work EnvironmentIndependent or team-based content production, often freelance or in-houseOffice or remote, managing multiple social channels and campaigns

While both roles focus on online content, a Content Creator primarily produces original material to engage audiences, whereas a Social Media Manager strategizes and manages social platforms to grow brand presence. The roles often overlap but serve different functions within digital marketing.

How do you work as a content creator?

A content creator produces digital content such as articles, videos, or social media posts by planning, researching, and using tools like editing software. They often follow a content strategy, meet deadlines, and adapt to audience feedback to grow engagement. Skills in writing, editing, and familiarity with platforms like YouTube or Instagram are essential.

What are some common challenges content creators face when managing multiple projects or platforms?

Content Creators often juggle several projects and platforms at once, which can make time management and consistency challenging. Balancing the unique requirements of each channel—such as adapting tone, format, and posting frequency—requires strong organizational skills. Additionally, staying up-to-date with trends and algorithms while meeting deadlines can be demanding. Collaborating effectively with designers, marketers, and other team members is key to ensuring cohesive and high-quality output across all platforms.

What is a content creator?

A Content Creator is a professional who produces engaging and relevant material for digital platforms, such as blogs, social media, websites, or video channels. Their work can include writing articles, creating videos, designing graphics, or producing podcasts to attract and engage audiences. Content Creators often tailor their material to suit the target audience and platform, using creativity and strategy to achieve marketing or communication goals. They may work independently or as part of a larger marketing or media team.

What are the key skills and qualifications needed to thrive as a content creator, and why are they important?

To thrive as a Content Creator, you need strong writing, editing, and storytelling abilities, often supported by experience in digital media or a related field. Familiarity with content management systems (CMS), social media platforms, SEO tools, and basic graphic or video editing software is typically required. Creativity, adaptability, and effective communication are standout soft skills for connecting with audiences and responding to changing trends. These skills are essential for producing engaging, high-quality content that drives audience growth and meets organizational goals.

What does a content creator get paid?

Content creators' salaries vary widely based on experience, platform, and audience size. On average, they earn from a few hundred to several thousand dollars per month, with top creators making significantly more through ad revenue, sponsorships, and merchandise. Many content creators also diversify income through multiple channels and skills such as video editing and social media marketing.

What do I do as a content creator?

A content creator produces digital content such as articles, videos, images, or social media posts to engage audiences and promote brands or ideas. They often use tools like editing software and social media platforms, and may need skills in writing, design, or video production. Consistent content scheduling and understanding target audiences are also important aspects of the role.
What are the most commonly searched types of Content Creator jobs in Rochester, NY? The most popular types of Content Creator jobs in Rochester, NY are:
What are popular job titles related to Content Creator jobs in Rochester, NY? For Content Creator jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Content Creator jobs in Rochester, NY look for? The top searched job categories for Content Creator jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Content Creator jobs? Cities near Rochester, NY with the most Content Creator job openings:
Content Creator jobs near you
Infographic showing various Content Creator job openings in Rochester, NY as of August 2026, with employment types broken down into 30% Full Time, 64% Part Time, and 6% Contract. Highlights an 94% In-person, and 6% Remote job distribution, with an average salary of $115,061 per year, or $55.3 per hour.

Sports Content Creator

Nexstar Media Group

Rochester, NY • On-site

$16.50 - $18/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Nexstar Media Group rating

7.0

Company rating: 7.0 out of 10

Based on 103 frontline employees who took The Breakroom Quiz

49th of 76 rated media

Job description

WROC/RochesterFirst is hiring a Sports Content Creator to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal local source for news, weather, and information across all platforms.
Rochester, NY, ranked as the nation's second most affordable housing market, offers an exceptional quality of life-with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community.
WROC-TV/Rochester First streaming/RochesterFirst.com in Rochester, New York is hiring a Sports Content Creator who is a presenter/producer of digital sports content for all platforms in a manner that is clear, engaging and meaningful to all consumers. The Sports Content Creator analyzes and presents facts about sports events by interview, investigation or observation.
Essential Duties and Responsibilities:
  • Produces and presents sports reports for all platforms
  • Creates programs and long form content appropriate for streaming channels and platforms
  • Ensures that all sports content meets company standards for journalistic integrity and production quality
  • Writes and delivers sports stories in a clear and concise manner
  • Participates in and originates interview and discussion sports content for streaming platforms
  • Regularly posts content to various social media platforms
  • Generates original story ideas for traditional and non-traditional sports topics
  • Operates and maintains podcast broadcast equipment
  • Connects with various local and national sports figures for interview and discussion content
  • Assists in writing, copy editing, researching and coordinating sports programming and other content
  • Responds to breaking sports events and other urgent newsrooms situations as required
  • Works closely with the sports team to develop comprehensive sports coverage
  • Participates in promotional activities including public appearances
  • Performs special projects and other duties as assigned
  • Shoots video for sports reports
  • Sets up, composes and executes video content for live, recorded and social items
  • Maintains video equipment
  • Edits video clips for social platforms, website, streaming and television broadcasts
  • Writes stories for the social platforms, website, streaming and television broadcasts
  • Interacts with viewers and users on social media sites

Requirements & Skills:
  • Bachelor's degree in Broadcast Journalism, or a related field, or an equivalent combination of education and work-related experience
  • Superior on-air presence
  • Minimum three years' experience in sports reporting and anchoring (more or less depending on market size)
  • Fluency in English
  • Excellent communication skills, both oral and written with the ability to ad lib when required
  • Experience with posting and editing content to all social media platforms
  • Experience guiding, directing and motivating others
  • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
  • Proficiency with computers, telephones, copiers, scanners and other office equipment
  • Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously
  • Ability to effectively listen to fully understand problems and communicate with a team to shape a solution
  • Valid driver's license with a good driving record
  • Flexibility to work any shift

Compensation $16.50 - $18 / hour commensurate with applicant's experience and skill level.
WROC/RochesterFirst, Nexstar Media Inc. offers excellent benefits including paid vacations, holidays, sick leave, and personal days, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teladoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, and many more benefit options. Compensation package will be based on experience.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

What Nexstar Media Group employees say

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About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

Social media

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