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Content Creator Jobs in Rochester, NY (NOW HIRING)

Nexstar Media Group

Digital Content Creator

Rochester, NY · On-site

$16.50 - $17.50/hr

WROC/RochesterFirst is hiring a Digital Content Creator to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY ...

Tribune Media

Hybrid Producer/Content Creator

Rochester, NY · Hybrid

$17.79 - $19.23/hr

WROC/RochesterFirst is EXCITED to announced we are hiring a Hybrid Producer/Content Creator to join our award-winning team. News is rapidly changing, and we are looking for a candidate who excels in ...

WOWK-TV

Hybrid Producer/Content Creator

Rochester, NY · Hybrid

$17.79 - $19.23/hr

WROC/RochesterFirst is EXCITED to announced we are hiring a Hybrid Producer/Content Creator to join our award-winning team. News is rapidly changing, and we are looking for a candidate who excels in ...

Tribune Media

Digital Content Creator

Rochester, NY · On-site

$16.50 - $17.50/hr

WROC/RochesterFirst is hiring aDigital Content Creatorto join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal ...

WOWK-TV

Digital Content Creator

Rochester, NY

$16.50 - $17.50/hr

WROC/RochesterFirst is hiring aDigital Content Creatorto join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal ...

Truth Collective

Visual Studio Manager

Rochester, NY · On-site

$90K - $100K/yr

... creator who thrives in responsive, fast-moving environments and values the flexibility of a ... content adaptation, production efficiency, and workflow support. * Serve as the primary client ...

Varsity Tutors

Digital Media Tutor

Rochester, NY · Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

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All JobsContent Creator JobsContent Creator Jobs in Rochester, NY

Content Creator information

See Rochester, NY salary details

$29.1K

$115.1K

$127.3K

How much do content creator jobs pay per year?

As of Jun 27, 2026, the average yearly pay for content creator in Rochester, NY is $115,061.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,400.00 and $126,300.00 per year, depending on experience, location, and employer.

What is the difference between Content Creator vs Social Media Manager?

AspectContent CreatorSocial Media Manager
Primary RoleCreates original content such as videos, images, blogs for various platformsDevelops and implements social media strategies, manages accounts, and analyzes engagement
Skills & CredentialsCreative skills, basic editing, storytelling; no specific certifications requiredMarketing knowledge, analytics, social media tools; often marketing or communications background
Work EnvironmentIndependent or team-based content production, often freelance or in-houseOffice or remote, managing multiple social channels and campaigns

While both roles focus on online content, a Content Creator primarily produces original material to engage audiences, whereas a Social Media Manager strategizes and manages social platforms to grow brand presence. The roles often overlap but serve different functions within digital marketing.

What are some common challenges Content Creators face when managing multiple projects or platforms?

Content Creators often juggle several projects and platforms at once, which can make time management and consistency challenging. Balancing the unique requirements of each channel—such as adapting tone, format, and posting frequency—requires strong organizational skills. Additionally, staying up-to-date with trends and algorithms while meeting deadlines can be demanding. Collaborating effectively with designers, marketers, and other team members is key to ensuring cohesive and high-quality output across all platforms.

What is a Content Creator?

A Content Creator is a professional who produces engaging and relevant material for digital platforms, such as blogs, social media, websites, or video channels. Their work can include writing articles, creating videos, designing graphics, or producing podcasts to attract and engage audiences. Content Creators often tailor their material to suit the target audience and platform, using creativity and strategy to achieve marketing or communication goals. They may work independently or as part of a larger marketing or media team.

What are the key skills and qualifications needed to thrive as a Content Creator, and why are they important?

To thrive as a Content Creator, you need strong writing, editing, and storytelling abilities, often supported by experience in digital media or a related field. Familiarity with content management systems (CMS), social media platforms, SEO tools, and basic graphic or video editing software is typically required. Creativity, adaptability, and effective communication are standout soft skills for connecting with audiences and responding to changing trends. These skills are essential for producing engaging, high-quality content that drives audience growth and meets organizational goals.

Does content have two meanings?

In the context of a content creator, the term 'content' generally refers to digital material such as videos, articles, or images produced for online platforms. While 'content' can also mean the substance or meaning of something in a broader sense, in this job role it primarily relates to the creation and management of digital media. Understanding this distinction helps content creators focus on producing relevant material for their audience.

What is content in social media?

For a Content Creator, content in social media refers to the digital material such as text, images, videos, and audio that is produced and shared to engage audiences. Creating compelling content requires understanding platform-specific formats and audience preferences, often utilizing tools like editing software and analytics to optimize reach and engagement.

What is the meaning of content?

For a content creator, content refers to the information, ideas, or media such as text, images, videos, or audio that they produce and share across digital platforms. Creating engaging and relevant content often involves skills in writing, editing, and using tools like content management systems. Understanding the purpose and audience is essential for effective content creation.
What are the most commonly searched types of Content Creator jobs in Rochester, NY? The most popular types of Content Creator jobs in Rochester, NY are:
What are popular job titles related to Content Creator jobs in Rochester, NY? For Content Creator jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Content Creator jobs in Rochester, NY look for? The top searched job categories for Content Creator jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Content Creator jobs? Cities near Rochester, NY with the most Content Creator job openings:
Content Creator jobs near you
Digital Content Creator

Digital Content Creator

Nexstar Media Group

Rochester, NY • On-site

$16.50 - $17.50/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 22 days ago

Nexstar Media Group rating

7.0

Company rating: 7.0 out of 10

Based on 100 frontline employees who took The Breakroom Quiz

42nd of 65 rated media

Job description

WROC/RochesterFirst is hiring a Digital Content Creator to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal local source for news, weather, and information across all platforms.
Rochester, NY, ranked as the nation's second most affordable housing market, offers an exceptional quality of life-with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community.
WROC-TV/RochesterFirst.com in Rochester, New York is hiring a Digital Content Creator to work in the newsroom writing, aggregating, and publishing news stories, videos, and multimedia elements to our station's digital platforms. The ideal candidate will be well-versed in web content production, writing, and journalism, and have a working knowledge of the digital media landscape.
Requirements:
  • Strong writing and editing skills, with attention to detail and knowledge of AP style
  • Knowledge of online news journalism and best practices
  • Basic photography, videography and editing for digital delivery
  • Creates engaging stories, videos and imagery for our viewers specific to platforms
  • Gathers information through research, interviews, experience, or attendance of events
  • Proficiency in web content management systems
  • Proficiency with Facebook, X, Instagram, TikTok, YouTube, and other social media platforms required
  • Must be able to work independently and collaboratively in a fast-paced environment
  • Flexibility with working any and all shifts, including nights and/or weekends
  • Copy editing and quality control across our various digital platforms
  • Bachelor's degree in journalism and newsroom experience preferred
  • Basic graphic design experience with Photoshop, Adobe Express preferred
  • Perform other duties as assigned

Compensation: $16.50 - $17.50 an hour commensurate with applicant's experience and skill level.
WROC/RochesterFirst, Nexstar Media Inc. offers excellent benefits including paid vacations, holidays, sick leave, and personal days, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teladoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, and many more benefit options. Compensation package will be based on experience.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

What Nexstar Media Group employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

Social media

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