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Content Creator Jobs in Rochester, NY (NOW HIRING)

Our content reaches both local and national audiences, and we are growing quickly. We are looking for a confident, engaging on-camera Freelance Podcast Host to help bring these stories to life. This ...

Ability to create and edit video, experience with Canva and experience with AI tools for creating content * Manage social media initiatives from conception to publication and reporting to ensure ...

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Develop and oversee content creation for various digital platforms, ensuring brand consistency and engagement. * Drive innovation in digital marketing strategies by staying up-to-date with the latest ...

... content and messaging that resonates with target audiences. * Manage and optimize digital ad budgets, ensuring campaigns achieve KPIs while staying within budget constraints. * Data-Driven ...

... content and messaging that resonates with target audiences. * Manage and optimize digital ad budgets, ensuring campaigns achieve KPIs while staying within budget constraints. * Data-Driven ...

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Content Creator information

See Rochester, NY salary details

$29.1K

$115.1K

$127.3K

How much do content creator jobs pay per year?

As of Jun 27, 2026, the average yearly pay for content creator in Rochester, NY is $115,061.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,400.00 and $126,300.00 per year, depending on experience, location, and employer.

What is the difference between Content Creator vs Social Media Manager?

AspectContent CreatorSocial Media Manager
Primary RoleCreates original content such as videos, images, blogs for various platformsDevelops and implements social media strategies, manages accounts, and analyzes engagement
Skills & CredentialsCreative skills, basic editing, storytelling; no specific certifications requiredMarketing knowledge, analytics, social media tools; often marketing or communications background
Work EnvironmentIndependent or team-based content production, often freelance or in-houseOffice or remote, managing multiple social channels and campaigns

While both roles focus on online content, a Content Creator primarily produces original material to engage audiences, whereas a Social Media Manager strategizes and manages social platforms to grow brand presence. The roles often overlap but serve different functions within digital marketing.

What are some common challenges Content Creators face when managing multiple projects or platforms?

Content Creators often juggle several projects and platforms at once, which can make time management and consistency challenging. Balancing the unique requirements of each channel—such as adapting tone, format, and posting frequency—requires strong organizational skills. Additionally, staying up-to-date with trends and algorithms while meeting deadlines can be demanding. Collaborating effectively with designers, marketers, and other team members is key to ensuring cohesive and high-quality output across all platforms.

What is a Content Creator?

A Content Creator is a professional who produces engaging and relevant material for digital platforms, such as blogs, social media, websites, or video channels. Their work can include writing articles, creating videos, designing graphics, or producing podcasts to attract and engage audiences. Content Creators often tailor their material to suit the target audience and platform, using creativity and strategy to achieve marketing or communication goals. They may work independently or as part of a larger marketing or media team.

What are the key skills and qualifications needed to thrive as a Content Creator, and why are they important?

To thrive as a Content Creator, you need strong writing, editing, and storytelling abilities, often supported by experience in digital media or a related field. Familiarity with content management systems (CMS), social media platforms, SEO tools, and basic graphic or video editing software is typically required. Creativity, adaptability, and effective communication are standout soft skills for connecting with audiences and responding to changing trends. These skills are essential for producing engaging, high-quality content that drives audience growth and meets organizational goals.

Does content have two meanings?

In the context of a content creator, the term 'content' generally refers to digital material such as videos, articles, or images produced for online platforms. While 'content' can also mean the substance or meaning of something in a broader sense, in this job role it primarily relates to the creation and management of digital media. Understanding this distinction helps content creators focus on producing relevant material for their audience.

What is content in social media?

For a Content Creator, content in social media refers to the digital material such as text, images, videos, and audio that is produced and shared to engage audiences. Creating compelling content requires understanding platform-specific formats and audience preferences, often utilizing tools like editing software and analytics to optimize reach and engagement.

What is the meaning of content?

For a content creator, content refers to the information, ideas, or media such as text, images, videos, or audio that they produce and share across digital platforms. Creating engaging and relevant content often involves skills in writing, editing, and using tools like content management systems. Understanding the purpose and audience is essential for effective content creation.
What are the most commonly searched types of Content Creator jobs in Rochester, NY? The most popular types of Content Creator jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Content Creator jobs? Cities near Rochester, NY with the most Content Creator job openings:
Manager, Editor, Government and Public Services (GPS)

Manager, Editor, Government and Public Services (GPS)

Deloitte

Rochester, NY

Other

Posted 16 days ago


Deloitte rating

8.1

Company rating: 8.1 out of 10

Based on 86 frontline employees who took The Breakroom Quiz

55th of 139 rated financial services


Job description

Manager, Editor, Government and Public Services (GPS)

Deloitte Insights is Deloitte's global publishing imprint for business research and insights. We publish 400+ articles, reports, and multimedia projects annually with the goal of educating, informing, and inspiring Deloitte clients and prospective clients on the business issues that matter most to their strategic agendas. From leadership and workforce evolution to AI and emerging technologies, to energy resilience and decarbonization, and beyond, Deloitte Insights (DI) publishes data-driven thought leadership for global C-suite and board-level executives and other organizational leaders across industries.

Recruiting for this position ends 8/10/26.

As an editor covering government and public services for Deloitte Insights, you'll work with subject matter specialists, researchers, data science and visualization professionals, designers, video strategists, and production specialists to develop research and insights projects ranging from reports and articles to infographics and videos. Your responsibilities will include:

  • Leveraging your own subject matter expertise as an editor, as well as your overall business understanding and content skills when collaborating with Deloitte business leaders, internal and external thought leaders, government and public services research professionals, and publishing and marketing colleagues to strategize, develop, and execute research and insights stories on prioritized topics
  • Ensuring the intellectual rigor and credibility of all published insights by applying a journalist's curiosity and skepticism-asking tough questions about data sources, methodology, and conclusions; maintaining precision in language around claims and statistics; and challenging assumptions before publication, working collaboratively with researchers and other subject matter experts to strengthen the work
  • Evaluating insights projects' novelty in the generative AI era, along with their alignment with both target audiences' informational needs and Deloitte's expertise and business priorities, to help find the sweet spot where Deloitte can offer clients insights of unique value
  • Serving as a storytelling strategist, advising on optimal ways to communicate the given insights-including determining the right content type(s) for the given insights, and leveraging multimedia or multimodal storytelling and communication skills to develop copy to suit the medium (reports, articles, infographics, videos, dashboards, etc.)
  • Adapting to the needs of the given project, and serving as anything from ghostwriter to editor to infographic copywriter to scriptwriter to help tell the story successfully; when editing, having the perspective and agility to know how to calibrate your effort based on the state of the copy and the realities of the project-sometimes digging deep and suggesting developmental edits and sometimes just giving copy a light polish for grammar and style
  • Respectfully and diplomatically helping authors tell their own stories effectively given their messaging objectives, target audiences, and personal voices as writers, while also advising them on how to ensure their insights' novelty, accuracy, clarity, utility, and audience engagement, and adherence to editorial best practices; demonstrating an expert ability to improve someone else's work without leaving your own mark on it overtly
  • Acting as a champion for Deloitte's audiences, with a deep understanding of their content consumption behaviors, and advising authors accordingly
  • Stewarding each project through the full content development process, coordinating with authors, designers, marketing, and other internal teams to ensure that project objectives are accomplished, expectations are clear, and timelines are accurately set and met
  • Editing copy for factual accuracy, grammar, punctuation, readability, flow, and style, and applying SEO and GEO best practices
  • Leveraging generative AI per firm and team policies and standards, as a supplemental tool to increase your efficiency, while still ensuring that all projects are still thoroughly human-designed, -developed, -led, and -vetted
  • Coaching Deloitte content creators on language usage, writing style, storytelling effectiveness, and Deloitte Insights' production processes

Our DI publishing team comprises editors and copy editors, production specialists, designers, and other multimedia publishing professionals located across the US and around the world. The senior editor will report to the DI editor in chief in the United States.

The team

Powered by Deloitte's deep industry knowledge, research capabilities, and global reach, Deloitte Insights helps business leaders navigate today's most important strategic issues with greater clarity and confidence. The Deloitte Insights publishing team brings together editorial, design, production, and multimedia professionals who work closely with Deloitte leaders and researchers to deliver data-driven thought leadership for executive audiences. Together, the team develops content that is accurate, credible, actionable, and designed to meet the needs of readers across industries and markets.

Qualifications:

Required:

  • Minimum 8 years of experience in writing, editing, and copyediting content in American English (business journalism experience preferred)
  • Bachelor's degree (preferably in English, literature, journalism, communications, or similar)
  • Experience with writing and editing government and public services articles and research reports
  • Exceptional editing and copyediting skills, and mastery of US English grammar, conversational phrasing, and Associated Press style, and the ability to clearly and influentially explain edits to authors
  • Exceptional writing and oral communication skills; proven ability to translate complex concepts into easily digestible terms
  • Excellent attention to detail, laser focus on quality, and demonstrated ability to clarify a story's main message
  • Journalist's instinct for fact-checking and critical thinking; ability to read research with healthy skepticism, ask probing questions about data and methodology, spot logical gaps or overstatements, and ensure precision in language around statistics and research findings
  • Outside-in orientation, considering all content projects from the perspective of the target audience and their needs/interests
  • Versatile editing and writing skills, from writing engaging headlines and short-form web copy to developmentally editing long-form research reports on complex topics
  • Experience with creating multimedia content
  • Excellent stakeholder management and interpersonal skills, including the confidence to interact with and influence personnel at all levels, as well as listening skills, responsiveness, flexibility, initiative, decision-making, conflict resolution, and tact
  • Proficiency in Microsoft Word, content management systems, and workflow and collaboration tools such as Workfront, Microsoft Teams, etc.; knowledge of Excel and PowerPoint
  • Ability to manage multiple projects with quick turnaround times simultaneously
  • Ability to work independently, as well as with a larger, multifunctional team
  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Preferred:

  • Experience working for a business news publication or in a publishing house
  • Experience with corporate thought leadership and global, cross-industry content
  • Experience working remotely with a global team

The wage range for this role considers the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $88,600 to $163,100.

You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Qualifications:

Manager, Editor, Government and Public Services (GPS)

Deloitte Insights is Deloitte's global publishing imprint for business research and insights. We publish 400+ articles, reports, and multimedia projects annually with the goal of educating, informing, and inspiring Deloitte clients and prospective clients on the business issues that matter most to their strategic agendas. From leadership and workforce evolution to AI and emerging technologies, to energy resilience and decarbonization, and beyond, Deloitte Insights (DI) publishes data-driven thought leadership for global C-suite and board-level executives and other organizational leaders across industries.

Recruiting for this position ends 8/10/26.

As an editor covering government and public services for Deloitte Insights, you'll work with subject matter specialists, researchers, data science and visualization professionals, designers, video strategists, and production specialists to develop research and insights projects ranging from reports and articles to infographics and videos. Your responsibilities will include:

  • Leveraging your own subject matter expertise as an editor, as well as your overall business understanding and content skills when collaborating with Deloitte business leaders, internal and external thought leaders, government and public services research professionals, and publishing and marketing colleagues to strategize, develop, and execute research and insights stories on prioritized topics
  • Ensuring the intellectual rigor and credibility of all published insights by applying a journalist's curiosity and skepticism-asking tough questions about data sources, methodology, and conclusions; maintaining precision in language around claims and statistics; and challenging assumptions before publication, working collaboratively with researchers and other subject matter experts to strengthen the work
  • Evaluating insights projects' novelty in the generative AI era, along with their alignment with both target audiences' informational needs and Deloitte's expertise and business priorities, to help find the sweet spot where Deloitte can offer clients insights of unique value
  • Serving as a storytelling strategist, advising on optimal ways to communicate the given insights-including determining the right content type(s) for the given insights, and leveraging multimedia or multimodal storytelling and communication skills to develop copy to suit the medium (reports, articles, infographics, videos, dashboards, etc.)
  • Adapting to the needs of the given project, and serving as anything from ghostwriter to editor to infographic copywriter to scriptwriter to help tell the story successfully; when editing, having the perspective and agility to know how to calibrate your effort based on the state of the copy and the realities of the project-sometimes digging deep and suggesting developmental edits and sometimes just giving copy a light polish for grammar and style
  • Respectfully and diplomatically helping authors tell their own stories effectively given their messaging objectives, target audiences, and personal voices as writers, while also advising them on how to ensure their insights' novelty, accuracy, clarity, utility, and audience engagement, and adherence to editorial best practices; demonstrating an expert ability to improve someone else's work without leaving your own mark on it overtly
  • Acting as a champion for Deloitte's audiences, with a deep understanding of their content consumption behaviors, and advising authors accordingly
  • Stewarding each project through the full content development process, coordinating with authors, designers, marketing, and other internal teams to ensure that project objectives are accomplished, expectations are clear, and timelines are accurately set and met
  • Editing copy for factual accuracy, grammar, punctuation, readability, flow, and style, and applying SEO and GEO best practices
  • Leveraging generative AI per firm and team policies and standards, as a supplemental tool to increase your efficiency, while still ensuring that all projects are still thoroughly human-designed, -developed, -led, and -vetted
  • Coaching Deloitte content creators on language usage, writing style, storytelling effectiveness, and Deloitte Insights' production processes

Our DI publishing team comprises editors and copy editors, production specialists, designers, and other multimedia publishing professionals located across the US and around the world. The senior editor will report to the DI editor in chief in the United States.

The team

Powered by Deloitte's deep industry knowledge, research capabilities, and global reach, Deloitte Insights helps business leaders navigate today's most important strategic issues with greater clarity and confidence. The Deloitte Insights publishing team brings together editorial, design, production, and multimedia professionals who work closely with Deloitte leaders and researchers to deliver data-driven thought leadership for executive audiences. Together, the team develops content that is accurate, credible, actionable, and designed to meet the needs of readers across industries and markets.

Qualifications:

Required:

  • Minimum 8 years of experience in writing, editing, and copyediting content in American English (business journalism experience preferred)
  • Bachelor's degree (preferably in English, literature, journalism, communications, or similar)
  • Experience with writing and editing government and public services articles and research reports
  • Exceptional editing and copyediting skills, and mastery of US English grammar, conversational phrasing, and Associated Press style, and the ability to clearly and influentially explain edits to authors
  • Exceptional writing and oral communication skills; proven ability to translate complex concepts into easily digestible terms
  • Excellent attention to detail, laser focu...

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