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Content Designer Jobs in Rochester, NY (NOW HIRING)

Brothers International

Graphic Designer

Rochester, NY · On-site

Support the social media team with original, engaging content for our freeze-dried products * Develop packaging designs for new and existing product lines, including private label projects * Interact ...

Lthc

Instructional Designer I/II/III/IV

Rochester, NY · On-site

$64K - $86K/yr

Designs training materials, job aides, and e-learning content for all areas of the Enterprise ... Revises and updates materials on both a periodic and as-needed basis according to Learning ...

Lthc

Instructional Designer I/II/III/IV

Rochester, NY · On-site

$64K - $86K/yr

Designs training materials, job aides, and e-learning content for all areas of the Enterprise ... Revises and updates materials on both a periodic and as-needed basis according to Learning ...

Lthc

Instructional Designer I/II/III/IV

Rochester, NY · On-site

$64K - $86K/yr

Designs training materials, job aides, and e-learning content for all areas of the Enterprise ... Revises and updates materials on both a periodic and as-needed basis according to Learning ...

OX Group

Graphic Designer

West Henrietta, NY

The Graphic Designer plays a key role in enhancing brand presence and delivering engaging visual content that resonates with target audiences. KEY RESPONSIBILITIES: Design Creation: * Develop high ...

OX Group

Graphic Designer

West Henrietta, NY · On-site

$50K/yr

The Graphic Designer plays a key role in enhancing brand presence and delivering engaging visual content that resonates with target audiences. KEY RESPONSIBILITIES: Design Creation: * Develop high ...

Truth Collective

Visual Designer

Rochester, NY · On-site

The Associate Visual Designer is a creative production and design execution role purpose-built to ... Samples may include online or social media content, article or editorial design, infographics ...

Varsity Tutors

Viral Content Creation Tutor

Rochester, NY · Remote

$40/hr

What We Look For In a Viral Content Creation Tutor * Advanced Subject Mastery: Deep knowledge of ... Our platform is designed to match students with the right tutors, fostering better outcomes and a ...

Truth Collective

Senior Visual Designer

Rochester, NY · Hybrid

The Senior Visual Designer is a hybrid creative production and project coordination role purpose ... Samples may include online or social media content, article or editorial design, infographics ...

Truth Collective

Senior Visual Designer

Rochester, NY · On-site

$70K - $90K/yr

The Senior Visual Designer is a hybrid creative production and project coordination role purpose ... Samples may include online or social media content, article or editorial design, infographics ...

Nexstar Media Group

News Photographer

Rochester, NY · On-site

$16 - $18.50/hr

Create vertical video and mobile-first content designed for social and digital distribution * Operate live transmission technology (TVU, LiveU, or similar) in live and breaking news environments

Truth Collective

Lead Visual Designer

Rochester, NY · Hybrid

The Lead Visual Designer is a hybrid creative production and project coordination role purpose ... Samples may include online or social media content, article or editorial design, infographics ...

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Content Designer information

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$25

$59

$104

How much do content designer jobs pay per hour?

As of Jun 13, 2026, the average hourly pay for content designer in Rochester, NY is $59.49, according to ZipRecruiter salary data. Most workers in this role earn between $39.62 and $75.91 per hour, depending on experience, location, and employer.

What Is a Content Designer?

A content designer works as part of the creative team that develops the visual components of a marketing strategy or online advertising campaign. Typical duties and responsibilities are to create different visual assets of a website, social media platform, or other web services, such as a blog or online news source. While some designers work for traditional print media, this term often refers to positions in digital media. A content designer can specialize in different content, such as music or sound, but often works with visual graphics and text.

How much do content designers make in the US?

Content designers in the US typically earn between $70,000 and $120,000 annually, depending on experience, location, and industry. Entry-level roles may start around $60,000, while senior positions can exceed $130,000, especially with specialized skills in user experience and content management tools.

How do I become a content designer?

To become a content designer, develop skills in writing, user experience, and information architecture, often through a background in communications, design, or related fields. Gaining experience with content management systems, design tools, and understanding user needs is important, and some roles may require a portfolio or certifications in UX or content strategy.

Is AI replacing graphic designers?

AI is automating certain tasks in graphic design, such as image editing and layout generation, but it does not fully replace the role of a graphic designer. Content designers and graphic designers continue to rely on creativity, strategic thinking, and user understanding, making AI a tool to enhance productivity rather than a complete substitute.

What is the difference between Content Designer vs Content Writer?

AspectContent DesignerContent Writer
CredentialsTypically requires skills in UX, content strategy, and digital design; certifications in UX or content strategy are commonUsually has writing or journalism background; degrees in English, communications, or related fields
Work EnvironmentWorks closely with UX/UI teams, product managers, and designers in digital or tech companiesWorks across various industries, producing articles, blogs, marketing copy, often independently or in marketing teams
Employer & Industry UsageCommonly employed in tech, digital agencies, and user-centered organizationsFound in publishing, marketing, advertising, and corporate communications

While both roles involve content creation, a Content Designer focuses on creating user-centered, strategic content within digital products, often involving UX principles. A Content Writer primarily produces written content for marketing, blogs, or publications. Understanding these differences helps organizations hire the right skill set for their needs.

How does a Content Designer typically collaborate with UX and development teams during a project?

Content Designers work closely with UX designers and developers throughout the product lifecycle. They participate in brainstorming sessions, help create user flows, and ensure content is clear and user-focused. During sprints or agile cycles, Content Designers often review wireframes and prototypes, provide content suggestions, and iterate based on feedback from usability testing. This collaborative approach ensures that content, design, and functionality are seamlessly integrated to enhance the overall user experience.

What does a content designer do?

A content designer creates, plans, and manages digital content to ensure it is clear, user-friendly, and aligned with user needs and business goals. They often collaborate with designers, developers, and stakeholders, using tools like content management systems and following best practices in usability and accessibility. Strong writing skills and understanding of user experience are essential for this role.

What is a Content Designer?

A Content Designer is a professional who creates, structures, and manages content for digital products, ensuring that information is clear, accessible, and meets user needs. They often collaborate with UX designers, product managers, and developers to produce user-centered content, such as website copy, help articles, and interface text. Their goal is to make complex information simple and intuitive, improving user experiences and helping organizations communicate effectively online.

What are the key skills and qualifications needed to thrive as a Content Designer, and why are they important?

To thrive as a Content Designer, you need strong writing, editing, user experience (UX) knowledge, and an understanding of content strategy, often supported by a background in communications, English, or related fields. Familiarity with design systems, content management systems (CMS), prototyping tools, and possibly certifications in UX writing or content strategy are valuable. Exceptional collaboration, attention to detail, and a user-centered mindset are standout soft skills in this role. These skills ensure that content is clear, accessible, and effectively meets both user needs and business goals.
More about Content Designer jobs
What are the most commonly searched types of Content Designer jobs in Rochester, NY? The most popular types of Content Designer jobs in Rochester, NY are:
What are popular job titles related to Content Designer jobs in Rochester, NY? For Content Designer jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Content Designer jobs in Rochester, NY look for? The top searched job categories for Content Designer jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Content Designer jobs? Cities near Rochester, NY with the most Content Designer job openings:
Content Designer jobs near you
Infographic showing various Content Designer job openings in Rochester, NY as of June 2026, with employment types broken down into 79% Full Time, 7% Part Time, and 14% Contract. Highlights an 93% In-person, and 7% Hybrid job distribution, with an average salary of $123,746 per year, or $59.5 per hour.
Senior instructional designer

Senior instructional designer

Global Channel Management, Inc.

Rochester, NY

$43/hr

Contractor

Posted 19 days ago

Job description

Company Description

Global Channel Management is a technology company that specializes in various types of recruiting and staff augmentation.  Our account managers and recruiters have over a decade of experience in various verticals. GCM understands the challenges companies face when it comes to the skills and experience needed to fill the void of the day to day function.  Organizations need to reduce training and labor costs but at same requiring the best "talent " for the job. 


Qualifications

Senior Instructional Designer needs 4+ years experience in designing complex instructional sound training programs using multiple delivery methods (instructor-led, computer-based, media-enhanced, etc.)


Senior Instructional Designer requires:

  • Knowledge of adult learning theories and instructional design principles 

  • Demonstrated competence with Adobe Creative Suite applications (i.e.
    Photoshop, InDesign, Illustrator, Flash, Acrobat) and a wide variety of
    instructional design and development tools (e.g. Articulate Storyline,
    Captivate, Camtasia, etc.)
  • Strong design sense as demonstrated
    both in print materials and online learning examples Must be able to
    work closely with a team and also manage projects independently from
    analysis through evaluation
  • Strong attention to detail
  • Experience writing technical or medical content preferred.

Senior Instructional Designer duties;


  • designing
    highly interactive and task based technical training programs using
    multiple media and blended approaches (eLearning, instructor-led, job
    aids and on the job support tools)
  • developing learning
    objectives that align to strategic priorities; building collaborative
    and consultative relationships with subject matter experts, clients and
    peers; participating in defining and documenting learning needs
    assessment, data analysis, and recommended learning solutions; using raw
    content provided by subject matter experts to write scripts,
    storyboards, and design documents;
  • creating assessments that align to course objectives;
  • describing
    and documenting key concepts behind evaluation of learning
    effectiveness and determining impact of learning measurements
Additional Information

$43/hr

6 months

Global Channel Management logo

About Global Channel Management

Sourced by ZipRecruiter

Global Channel Management is a technology company that specializes in various types of recruiting and staff augmentation. Global Channel Management understands the challenges companies face when it comes to the skills and experience needed to fill the void of the day to day function. Organizations need to reduce training and labor costs but at the same time requiring the best talent for the job. GCM's Ownership and Management teams have extensive Staffing, Recruiting, HR and Executive Leadership knowledge, Experience and Expertise. Our Understanding and Commitment to our Client's Satisfaction are key reasons GCM has been successful in establishing long term relationships.

Industry

Recruiting and staffing services

Company size

11 - 50 Employees

Headquarters location

Austell, GA, US

Year founded

2009

Social media

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