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Content Designer Jobs in Rochester, NY (NOW HIRING)

Wegmans

Senior Instructional Designer

Rochester, NY

$36.06 - $43.27/hr

Youll partner with leaders to solve real business challenges not just create content * Youll have ... Experience designing complex, instructionally sound learning solutions using various delivery ...

Wegmans

Senior Instructional Designer

Rochester, NY

$36.06 - $43.27/hr

Youll partner with leaders to solve real business challenges not just create content * Youll have ... Experience designing complex, instructionally sound learning solutions using various delivery ...

Wegmans

Senior Instructional Designer

Rochester, NY

$36.06 - $43.27/hr

Youll partner with leaders to solve real business challenges not just create content * Youll have ... Experience designing complex, instructionally sound learning solutions using various delivery ...

Wegmans

Senior Instructional Designer

Rochester, NY

$36.06 - $43.27/hr

Youll partner with leaders to solve real business challenges not just create content * Youll have ... Experience designing complex, instructionally sound learning solutions using various delivery ...

Wegmans

Senior Instructional Designer

Rochester, NY

$36.06 - $43.27/hr

Youll partner with leaders to solve real business challenges not just create content * Youll have ... Experience designing complex, instructionally sound learning solutions using various delivery ...

Wegmans

Senior Instructional Designer

Rochester, NY

$36.06 - $43.27/hr

Youll partner with leaders to solve real business challenges not just create content * Youll have ... Experience designing complex, instructionally sound learning solutions using various delivery ...

Wegmans

Senior Instructional Designer

Rochester, NY

$36.06 - $43.27/hr

Youll partner with leaders to solve real business challenges not just create content * Youll have ... Experience designing complex, instructionally sound learning solutions using various delivery ...

Wegmans

Senior Instructional Designer

Rochester, NY

$36.06 - $43.27/hr

Youll partner with leaders to solve real business challenges not just create content * Youll have ... Experience designing complex, instructionally sound learning solutions using various delivery ...

Wegmans

Senior Instructional Designer

Spencerport, NY

$36.06 - $43.27/hr

Youll partner with leaders to solve real business challenges not just create content * Youll have ... Experience designing complex, instructionally sound learning solutions using various delivery ...

Varsity Tutors

Digital Media Tutor

Rochester, NY · Remote

$18 - $40/hr

Guides students through creating graphics for social platforms, editing video content, recording and editing audio, designing web layouts, and developing cross-platform content strategies. Emphasizes ...

Deloitte

Editor, Consumer Industry

Rochester, NY

Stewarding each project through the full content development process, coordinating with authors, designers, marketing, and other internal teams to ensure that project objectives are accomplished ...

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All JobsContent Designer JobsContent Designer Jobs in Rochester, NY

Content Designer information

See Rochester, NY salary details

$25

$59

$104

How much do content designer jobs pay per hour?

As of Jul 16, 2026, the average hourly pay for content designer in Rochester, NY is $59.50, according to ZipRecruiter salary data. Most workers in this role earn between $39.62 and $75.91 per hour, depending on experience, location, and employer.

What do content designers do?

Content designers create, organize, and optimize digital content to ensure clarity, usability, and accessibility for users. They work closely with designers, developers, and stakeholders to develop content strategies, write and edit copy, and use tools like content management systems to deliver effective user experiences.

What Is a Content Designer?

A content designer works as part of the creative team that develops the visual components of a marketing strategy or online advertising campaign. Typical duties and responsibilities are to create different visual assets of a website, social media platform, or other web services, such as a blog or online news source. While some designers work for traditional print media, this term often refers to positions in digital media. A content designer can specialize in different content, such as music or sound, but often works with visual graphics and text.

How much do content designers make in the US?

Content designers in the US typically earn between $70,000 and $120,000 annually, depending on experience, location, and industry. Entry-level roles may start around $60,000, while senior positions can exceed $130,000, especially with specialized skills in UX writing and content strategy.

What is the difference between Content Designer vs Content Writer?

AspectContent DesignerContent Writer
CredentialsTypically requires skills in UX, content strategy, and digital design; certifications in UX or content strategy are commonUsually has writing or journalism background; degrees in English, communications, or related fields
Work EnvironmentWorks closely with UX/UI teams, product managers, and designers in digital or tech companiesWorks across various industries, producing articles, blogs, marketing copy, often independently or in marketing teams
Employer & Industry UsageCommonly employed in tech, digital agencies, and user-centered organizationsFound in publishing, marketing, advertising, and corporate communications

While both roles involve content creation, a Content Designer focuses on creating user-centered, strategic content within digital products, often involving UX principles. A Content Writer primarily produces written content for marketing, blogs, or publications. Understanding these differences helps organizations hire the right skill set for their needs.

How does a Content Designer typically collaborate with UX and development teams during a project?

Content Designers work closely with UX designers and developers throughout the product lifecycle. They participate in brainstorming sessions, help create user flows, and ensure content is clear and user-focused. During sprints or agile cycles, Content Designers often review wireframes and prototypes, provide content suggestions, and iterate based on feedback from usability testing. This collaborative approach ensures that content, design, and functionality are seamlessly integrated to enhance the overall user experience.

Is AI replacing designers?

Content designers use AI tools to automate routine tasks and generate content ideas, but AI currently cannot fully replace the creativity, strategic thinking, and user empathy required in the role. AI serves as a complement to human skills, enhancing productivity rather than replacing the need for skilled content designers. Successful professionals often develop expertise in both design principles and AI tool integration.

Is UX a stressful job?

A UX designer or content designer role can be stressful due to tight deadlines, the need for user-centered problem solving, and balancing stakeholder expectations. However, workload and stress levels vary depending on the company, project scope, and individual work environment.

What is a Content Designer?

A Content Designer is a professional who creates, structures, and manages content for digital products, ensuring that information is clear, accessible, and meets user needs. They often collaborate with UX designers, product managers, and developers to produce user-centered content, such as website copy, help articles, and interface text. Their goal is to make complex information simple and intuitive, improving user experiences and helping organizations communicate effectively online.

What are the key skills and qualifications needed to thrive as a Content Designer, and why are they important?

To thrive as a Content Designer, you need strong writing, editing, user experience (UX) knowledge, and an understanding of content strategy, often supported by a background in communications, English, or related fields. Familiarity with design systems, content management systems (CMS), prototyping tools, and possibly certifications in UX writing or content strategy are valuable. Exceptional collaboration, attention to detail, and a user-centered mindset are standout soft skills in this role. These skills ensure that content is clear, accessible, and effectively meets both user needs and business goals.
More about Content Designer jobs
What are the most commonly searched types of Content Designer jobs in Rochester, NY? The most popular types of Content Designer jobs in Rochester, NY are:
What are popular job titles related to Content Designer jobs in Rochester, NY? For Content Designer jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Content Designer jobs in Rochester, NY look for? The top searched job categories for Content Designer jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Content Designer jobs? Cities near Rochester, NY with the most Content Designer job openings:
Content Designer jobs near you
Infographic showing various Content Designer job openings in Rochester, NY as of July 2026, with employment types broken down into 1% Internship, 71% Full Time, 25% Part Time, 1% Temporary, and 2% Contract. Highlights an 77% Physical, 2% Hybrid, and 21% Remote job distribution, with an average salary of $123,770 per year, or $59.5 per hour.
Senior Instructional Designer

Senior Instructional Designer

Wegmans

Rochester, NY

$36.06 - $43.27/hr

Full-time

Medical, Life, Retirement, PTO

Posted 9 days ago

Wegmans Food Markets rating

7.9

Company rating: 7.9 out of 10

Based on 814 frontline employees who took The Breakroom Quiz

3rd of 120 rated grocery stores

Job description

Schedule: Full time
Availability: Morning, Afternoon.
Age Requirement: Must be 18 years or older
Location: Rochester, NY
Address: 1500 Brooks Ave
Pay: $75,000 - $90,000 / year
Job Posting: 07/06/2026
Job Posting End: 07/31/2026
Job ID:R0286910

Help shape how more than 50,000+ Wegmans employees learn, grow, and lead.

Were looking for a Senior Learning Designer who can design high-impact learning solutions that solve real business challenges. In this role, youll partner closely with leaders, own meaningful and complex projects, and create engaging learning experiences that make a measurable difference.

Why this role is unique

  • Youll work onhigh-visibility, enterprise-wide initiativesthat directly impact the employee experience
  • Youll partner with leaders to solvereal business challenges not just create content
  • Youll have the opportunity to designmodern, creative learning experiencesacross a variety of formats
  • Youll be part of a team that values thevoice of the learnerand focuses on practical, effective solutions

What youll experience

  • A collaborative team of learning professionals who support and challenge each other
  • Meaningful work that connects learning to business outcomes
  • The opportunity to influence how learning evolves at Wegmans

Design & Strategy

  • Design end-to-end learning solutions that address business needs and close performance gaps
  • Consult business partners to analyze opportunities and recommend the right learning approach for the environment, audience, and goals
  • Proactively identify opportunities to improve and enhance the learners experience
  • Influence how teams approach their work by consulting to understand the deeper opportunity

Project & Stakeholder Leadership

  • Own relationships with business partners and guide solutions
  • Manage scope, timelines, and deliverables for multiple complex, large-scale projects
  • Delegate work and collaborate with learning team members, subject matter experts, and business partners to ensure quality, consistency and on-time delivery

Execution & Impact

  • Develop engaging learning using a variety of tools, technologies, and delivery methods
  • Ensure all solutions maintain a consistent voice, look, and feel aligned to brand standards
  • Plan effective implementation and communication strategies
  • Measure success using key performance indicators (KPIs) and continuously improve solutions

Qualifications

  • 5+ years experience in instructional design
  • Bachelors degree in a related field
  • Experience designing complex, instructionally sound learning solutions using various delivery methods, including instructor led training
  • Experience managing or coordinating multiple projects at one time
  • Experience and skill with Articulate Suite

Preferred Qualifications

  • Certified Instructional Technologist

At Wegmans, weve always believed we can achieve our goals only if we first fulfill the needs of our people. Putting our people first and offering competitive compensation, comprehensive benefits and a wide range of meaningful perks is just the beginning of what defines a rewarding career at Wegmans.

Comprehensive benefits*

  1. Paid time off (PTO) to help you balance your personal and work life
  2. Higher premium pay rates for working overtime, on Sundays, or on a recognized holiday
  3. Health care benefits that provide a high level of coverage at a low cost to you
  4. Retirement plan with a 401(k) match
  5. A generous scholarship program to help employees meet their educational goals
  6. LiveWell Employee & Family program to support your emotional, work-life and financial wellness

Our employees have put us high on Fortune 100 Best Companies to Work For list every year since it was first produced in 1998. Discover what it means to work for a mission-driven, values-based company where YOU make the difference.

*Certain eligibility requirements must be satisfied, and offerings may differ based upon area or the company and/or position.

+

At Wegmans, weve always believed we can achieve our goals only if we first fulfill the needs of our people. Putting our people first and offering competitive compensation, comprehensive benefits and a wide range of meaningful perks is just the beginning of what defines a rewarding career at Wegmans.

Comprehensive benefits*
  1. Paid time off (PTO) to help you balance your personal and work life
  2. Higher premium pay rates for working overtime, on Sundays, or on a recognized holiday
  3. Health care benefits that provide a high level of coverage at a low cost to you
  4. Retirement plan with a 401(k) match
  5. A generous scholarship program to help employees meet their educational goals
  6. LiveWell Employee & Family program to support your emotional, work-life and financial wellness

Our employees have put us high on Fortune 100 Best Companies to Work For list every year since it was first produced in 1998. Discover what it means to work for a mission-driven, values-based company where YOU make the difference.

*Certain eligibility requirements must be satisfied, and offerings may differ based upon area or the company and/or position.

Required
    Preferred
      Job Industries
      • Retail

      What Wegmans Food Markets employees say

      Pay

      Benefits

      Hours and flexibility

      Workplace

      Get the full story on Breakroom

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      About Wegmans Food Markets

      Sourced by ZipRecruiter

      Wegmans Food Markets, situated in Rochester, NY, US, is a widely recognized name in the retail grocery industry. The company was founded in 1916 by Walter Wegman as Rochester Fruit and Vegetable Company and has since been providing a diverse series of high-quality grocery products. It is built on the mission of “helping families live healthier, better lives through food.” Core values of caring, high standards, making a difference, respect, and empowerment drive the firm to uphold its quality, bringing every meal an opportunity for happiness. Wegmans has been celebrated with multiple accolades and was named the best grocery chain in the U.S. by Food & Wine in 2020.

      Industry

      Food and beverage stores

      Company size

      10,000+ Employees

      Headquarters location

      Rochester, NY, US

      Year founded

      1916

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