ZipRecruiter

Log In

1

Digital Creative Specialist Jobs in Rochester, NY

Varsity Tutors

Digital Media Tutor

Rochester, NY · Remote

$40/hr

Emphasizes creative problem-solving within technical constraints and connects digital media to marketing, journalism, entertainment, and education applications. * Curriculum Awareness & Adaptive ...

MLB Communications

Communications Specialist

Rochester, NY · On-site

$52.80K - $70.10K/yr

Develops and edits advertising, print and digital collateral, social media, and email marketing ... Ability to balance a strategic and creative mindset with meticulous attention to detail

MLB Communications

Communications Specialist

Rochester, NY · On-site

$52.80K - $70.10K/yr

Develops and edits advertising, print and digital collateral, social media, and email marketing ... Ability to balance a strategic and creative mindset with meticulous attention to detail

adams limitless

Senior Marketing Specialist

Rochester, NY · On-site

$65K - $75K/yr

Marketing Manager Salary Range: $65,000 - $75,000 Experience Required: 5-7 years in digital ... Manage relationships with external vendors (PPC, creative, and design agencies) * Track and report ...

Varsity Tutors

Graphic Design Tutor

Rochester, NY · Remote

$40/hr

Deep knowledge of design principles including typography, color theory, layout, visual hierarchy, branding, logo design, print and digital design, and proficiency with Adobe Creative Suite including ...

next page

Showing results 1-20

People also search for

All JobsDigital Creative Specialist JobsDigital Creative Specialist Jobs in Rochester, NY

Digital Creative Specialist information

See Rochester, NY salary details

$30.6K

$77.5K

$115.4K

How much do digital creative specialist jobs pay per year?

As of May 28, 2026, the average yearly pay for digital creative specialist in Rochester, NY is $77,473.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,300.00 and $114,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Digital Creative Specialist, and why are they important?

To excel as a Digital Creative Specialist, you need strong design skills, a solid understanding of digital marketing principles, and a background in graphic design or a related field. Proficiency in Adobe Creative Suite, web design tools, and experience with social media management platforms are typically required. Creativity, attention to detail, and effective communication help you stand out in collaborating with teams and executing compelling visual campaigns. These abilities ensure that digital content is visually engaging, on-brand, and drives audience engagement across digital channels.

What are the main challenges Digital Creative Specialists face when collaborating with cross-functional teams?

Digital Creative Specialists often work closely with marketing, product, and development teams to bring campaigns and digital assets to life. A common challenge is aligning creative vision with technical or business constraints, which requires clear communication and adaptability. Balancing multiple project timelines and managing feedback from various stakeholders can also be demanding, but effective organization and proactive collaboration help ensure successful outcomes. Building strong relationships and understanding each team's objectives are key to navigating these challenges.

What are Digital Creative Specialists?

Digital Creative Specialists are professionals who design, create, and execute digital content for marketing, branding, and communication purposes. They use a variety of digital tools and platforms to produce visuals, graphics, videos, and interactive media that engage audiences and support a company's goals. Their work often involves collaborating with marketing teams, copywriters, and web developers to ensure cohesive digital campaigns. Digital Creative Specialists need strong design skills, creativity, and proficiency with software like Adobe Creative Suite. They play a key role in shaping a brand's online presence and visual identity.

What is the difference between Digital Creative Specialist vs Graphic Designer?

AspectDigital Creative SpecialistGraphic Designer
CredentialsRelevant degrees in digital media, marketing, or design; certifications in Adobe Creative SuiteDegree in graphic design, visual arts, or related field; certifications in Adobe Photoshop, Illustrator
Work EnvironmentDigital agencies, marketing teams, media companies; focus on digital platformsPrint and digital media firms; focus on visual branding and print materials
Employer & Industry UsageUsed in marketing, advertising, digital media industriesCommon in branding, publishing, advertising industries

The Digital Creative Specialist and Graphic Designer roles share skills in design software and creative concepts, but the specialist focuses more on digital media campaigns, social media content, and multimedia projects, while the graphic designer emphasizes visual branding and print materials. Both roles often collaborate but serve different primary functions within creative teams.

What are popular job titles related to Digital Creative Specialist jobs in Rochester, NY? For Digital Creative Specialist jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Digital Creative Specialist jobs in Rochester, NY look for? The top searched job categories for Digital Creative Specialist jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Digital Creative Specialist jobs? Cities near Rochester, NY with the most Digital Creative Specialist job openings:
Digital Creative Specialist jobs near you

Digital Media Specialist- Marketing & Audience Development

WXXI

Rochester, NY • On-site

$45K - $55K/yr

Full-time

Posted 26 days ago

Job description

Number of Openings
1
EOE Statement
WXXI is committed to creating a diverse environment and is proud to be an equal opportunity employer. This policy expressly prohibits discrimination on the basis of sex, race, color, religion, creed, national origin, age, marital status, sexual orientation, disability, genetic predisposition, gender identity or expression, carrier status, domestic violence victim status, veteran status or status as a member of any other protected group or activity.
Description
POSITION: Digital Media Specialist- Marketing & Audience Development
DEPARTMENT: Marketing & Audience Development
CLASSIFICATION: Full-time, Non- Exempt
REPORTS TO: Director of Communications & Audience Development
PAY: 45,000- $55,000 ( Commensurate with Experience)
Executive Summary: The Digital Content Specialist serves as the primary video producer and content execution lead, transforming WXXI's storytelling into platform-native content to drive engagement and growth.
Position Summary:
The role focuses on creating, packaging, producing, editing, and publishing short-form video and digital content across social and YouTube platforms - that support WXXI's audience growth strategy.
KEY RESPONSIBILITIES:
  • Digital Content production: Create short-form videos and digital content to support WXXI programs, events, and campaigns.

  • Publishing: Support the publishing of digital content to WXXI platforms.

  • Video & Visual Asset Creation: Create digitally focused content including thumbnails for YouTube videos, social graphics, visuals for digital campaigns, and video clips optimized for each platform.
  • Support Media Campaigns: Prepare, produce, and edit graphics, videos, and promo content for priority campaigns.

  • Platform Optimization Support: Assist with improving WXXI's performance on digital platforms by implementing best practices and ensuring consistent visual branding across platforms.

Position Requirements
Qualifications:
  • 2-5 years' experience in digital media production or content creation
  • Strong video editing and storytelling skills
  • Exp. w/tools such as Adobe Premiere, Final Cut, or similar software
  • Graphic Design skills using Adobe Creative Suite and/or Canva
  • Familiarity with YouTube and social media platforms

Preferred:
  • Experience working in journalism or media organizations
  • Familiarity with podcast production
  • Understanding of digital audience trends

Success Measures:
  • Growth in digital content output and campaign execution
  • Improved performance of social video content
  • Growth in YouTube views and podcast downloads
  • Increased engagement across digital platforms

Please apply at www.wxxi.org
This position is currently accepting applications.

Apply