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Visual Content Designer Jobs in Rochester, NY (NOW HIRING)

Senior Visual Designer

Rochester, NY · On-site

$70K - $90K/yr

The Senior Visual Designer is a hybrid creative production and project coordination role purpose ... Samples may include online or social media content, article or editorial design, infographics ...

The Senior Visual Designer is a hybrid creative production and project coordination role purpose ... Samples may include online or social media content, article or editorial design, infographics ...

Visual Studio Manager

Rochester, NY · On-site

$90K - $100K/yr

The position is designed for a working manager who can personally design and produce high-quality ... content adaptation, production efficiency, and workflow support. * Serve as the primary client ...

Designers follow a3-days-on / 3-days-off rotation, with alternating Sunday coverage shared between ... content adaptation, production efficiency, and workflow support. * Serve as the primary client ...

Ability to explain the principles of visual communication, narrative structure in business ... Emphasizes connecting content expertise to audience needs and connects presentation skills to ...

... across content areas, using assistive technology, and monitoring student progress through data ... Adapts instruction using multisensory techniques, visual supports, and individualized pacing to ...

Photography Tutor

Rochester, NY · Remote

$18 - $40/hr

... visual storytelling. Ability to explain exposure triangle, depth of field control, and post ... Our platform is designed to match students with the right tutors, fostering better outcomes and a ...

ISEE- Primary Tutor

Rochester, NY · Remote

$18 - $40/hr

Deep knowledge of ISEE Primary Level sections including Auditory Comprehension, Visual Reasoning ... Familiar with ISEE Primary content scope and common challenges such as sustaining attention during ...

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Visual Content Designer information

See Rochester, NY salary details

$16

$46

$81

How much do visual content designer jobs pay per hour?

As of Jul 19, 2026, the average hourly pay for visual content designer in Rochester, NY is $46.09, according to ZipRecruiter salary data. Most workers in this role earn between $33.89 and $57.16 per hour, depending on experience, location, and employer.

What is a Visual Content Designer?

A Visual Content Designer is a creative professional who produces visual materials such as graphics, images, videos, and layouts for digital and print media. Their main goal is to communicate ideas and information visually to engage audiences and support branding, marketing, or educational objectives. Visual Content Designers often use software like Adobe Creative Suite and collaborate with marketing teams, writers, and other designers. They play a key role in shaping the visual identity of a company or project.

How does a Visual Content Designer typically collaborate with other departments or teams within an organization?

Visual Content Designers frequently work closely with marketing, product, and communications teams to ensure that visuals align with brand messaging and campaign goals. Collaboration often involves participating in brainstorming sessions, receiving feedback from stakeholders, and refining designs based on input from various departments. Effective communication and the ability to incorporate feedback are essential, as projects can evolve rapidly with shifting priorities. This cross-functional teamwork helps ensure cohesive visual storytelling and supports broader organizational objectives.

What are the key skills and qualifications needed to thrive as a Visual Content Designer, and why are they important?

To thrive as a Visual Content Designer, you need a strong grasp of design principles, typography, color theory, and proficiency in graphic design, often backed by a degree in design or a related field. Expertise in tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with digital asset management systems are typically required. Creativity, attention to detail, and effective communication are crucial soft skills for translating ideas into compelling visuals and collaborating with clients or teams. These skills ensure the production of impactful visual content that aligns with brand objectives and engages target audiences.

What is the difference between Visual Content Designer vs Graphic Designer?

AspectVisual Content DesignerGraphic Designer
CredentialsTypically holds a degree in visual arts, design, or related fields; may have certifications in digital toolsUsually has a degree in graphic design, visual arts, or similar; certifications in design software are common
Work EnvironmentWorks primarily on digital platforms, social media, websites, and multimedia projectsWorks on print materials, branding, logos, and digital media
Industry UsageUsed across marketing, advertising, digital media, and content creation industriesCommon in advertising agencies, print media, branding firms, and corporate design teams

While both roles involve visual design skills, a Visual Content Designer focuses on creating engaging digital content for online platforms, whereas a Graphic Designer often works on print and branding materials. Understanding these differences helps employers and professionals align their skills with industry needs.

What are popular job titles related to Visual Content Designer jobs in Rochester, NY? For Visual Content Designer jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Visual Content Designer jobs in Rochester, NY look for? The top searched job categories for Visual Content Designer jobs in Rochester, NY are:
Senior Brand & Visual Communications Designer (Contract/Temporary)

Senior Brand & Visual Communications Designer (Contract/Temporary)

Fisher Associates

Rochester, NY • On-site, Remote

$42 - $47/hr

Other

Posted 19 days ago


Job description

Description

Rochester serves as the center of Fisher Associates' operations, where major client pursuits, thought leadership initiatives, digital marketing efforts, and brand strategy activities come together to support growth across multiple markets and disciplines.


In this role, you'll partner closely with marketing professionals, practice leaders, client managers, technical experts, and executive leadership to elevate Fisher's visual presence across proposals, digital channels, conferences, thought leadership, and brand communications.


This opportunity is ideal for a highly creative visual communicator who enjoys transforming complex ideas into compelling stories, influencing brand perception, and helping teams win work through exceptional design and visual strategy.


What You'll Do

  • Lead and elevate the firm's visual brand presence across proposals, marketing materials, website content, social media, conferences, photography, video, and thought leadership assets.
  • Develop visual strategies and creative solutions for major pursuits, including graphics, infographics, diagrams, layouts, and presentation materials.
  • Create compelling visual assets that communicate complex technical and business concepts clearly and effectively.
  • Transform thought leadership content into polished reports, white papers, presentations, articles, digital campaigns, and social media content.
  • Ensure consistency, quality, and brand excellence across all internal and external communications.
  • Develop and maintain branded templates, graphics systems, and visual standards.
  • Manage the firm's library of photography, graphics, project imagery, icons, diagrams, and proposal support materials.
  • Coordinate project, staff, and event photography efforts and oversee image selection and asset management.
  • Support development of video content, motion graphics, and multimedia assets.
  • Enhance website imagery, LinkedIn content, digital campaigns, and other online brand channels.
  • Collaborate with proposal and marketing teams to improve readability, user experience, and visual effectiveness of client-facing materials.
  • Support proposal production during peak pursuit periods.
  • Drive innovation in visual storytelling, branding, creative workflows, and emerging design technologies.

Requirements

What We're Looking For

  • Bachelor's degree in Graphic Design, Visual Communications, Marketing, Fine Arts, or a related field.
  • 10 to 15+ years of professional graphic design, brand communications, or visual marketing experience.
  • Strong portfolio demonstrating expertise in branding, visual storytelling, digital communications, proposal graphics, and marketing collateral.
  • Exceptional design, layout, typography, and visual communication skills.
  • Experience translating complex information into clear and compelling visual narratives.
  • Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
  • Excellent communication and collaboration skills.
  • Expert proficiency in Adobe Creative Suite including InDesign, Illustrator, Premiere, Photoshop, and Acrobat.
  • Strong experience with PowerPoint presentation design and Microsoft Office applications.
  • Experience developing infographics, diagrams, data visualizations, and branded communication materials.
  • Proficiency with photography, photo editing, and digital asset management.
  • Experience managing website visual content and social media creative assets.

Preferred Qualifications

  • Experience developing visual communications within professional services, AEC, consulting, engineering, architecture, construction, or related industries.
  • Familiarity with video editing, motion graphics, and multimedia production tools.
  • Knowledge of digital marketing platforms, content management systems, and analytics tools.
  • Experience leveraging AI-enabled creative and design tools.

Why Join Fisher

  • Shape meaningful infrastructure, environmental, and community outcomes through work that has visible local and regional impact.
  • Grow in a collaborative culture where accessible leaders welcome ideas, feedback, ownership, and professional development.
  • Build your career through mentorship, technical learning, leadership opportunities, and exposure to multidisciplinary project teams.
  • Thrive in a flexible, team-driven environment that values quality, accountability, work-life balance, and long-term success.

Compensation

Pay range: $42-$47/hour


Location Flexibility

This role is aligned to the Rochester, NY market due to its close connection to Fisher's corporate leadership, marketing operations, and business development activities. Fisher may also consider strong candidates located near Buffalo, NY; Albany, NY; Syracuse, NY; Binghamton, NY; Ithaca, NY; Canonsburg, PA; Sugar Land, TX; or other Fisher office locations based on project needs, team collaboration requirements, and business priorities. 


This position is open to remote candidates; however, remote work arrangements are evaluated on a case-by-case basis and are dependent on the candidate's experience level, demonstrated qualifications, and ability to perform the essential functions of the role independently.


Equal Employment Opportunity

Fisher Associates is committed to fostering a diverse and inclusive workplace where all individuals are respected, valued, and empowered to thrive. We do not discriminate on the basis of any protected status under federal, state, or local law.


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