ZipRecruiter

Log In

1

Hybrid Content Creator Jobs in Rochester, NY (NOW HIRING)

All JobsHybrid Content Creator JobsHybrid Content Creator Jobs in Rochester, NY

Hybrid Content Creator information

See Rochester, NY salary details

$29.1K

$115.1K

$127.3K

How much do hybrid content creator jobs pay per year?

As of Aug 15, 2026, the average yearly pay for hybrid content creator in Rochester, NY is $115,061.00, according to ZipRecruiter salary data. Most workers in this role earn between $121,400.00 and $126,300.00 per year, depending on experience, location, and employer.

What is a hybrid content creator?

A Hybrid Content Creator is a professional who produces a variety of content types across multiple platforms, often blending skills from writing, video production, graphic design, and social media management. They are responsible for creating engaging and cohesive content that aligns with a brand's voice and goals, adapting to different formats such as blogs, videos, podcasts, and social media posts. Hybrid Content Creators are valued for their versatility and ability to navigate the ever-changing digital landscape, often working collaboratively with marketing and creative teams. Their role requires strong storytelling skills, technical proficiency, and a keen understanding of audience engagement.

How does a hybrid content creator typically collaborate with other teams, such as marketing or design, in a hybrid work environment?

As a Hybrid Content Creator, collaboration with other teams is often a key part of the role, especially in a hybrid work environment where some team members may be remote and others on-site. You’ll frequently coordinate with marketing to align content with campaign goals and with design teams to ensure visual and written elements are cohesive. This usually involves regular virtual meetings, shared project management tools, and clear communication to keep everyone on the same page. Being proactive and adaptable in your communication style is important to maintain workflow efficiency and produce high-quality, integrated content.

What is the difference between Hybrid Content Creator vs Content Writer?

AspectHybrid Content CreatorContent Writer
CredentialsTypically requires multimedia skills, basic graphic/video editing, and content strategy knowledgeUsually requires a degree in journalism, communications, or related fields; strong writing skills
Work EnvironmentOften works across multiple platforms, including social media, blogs, videos, and podcastsPrimarily focused on written content for websites, articles, and blogs
Employer & Industry UsageUsed in digital marketing, media, and content agenciesCommon in publishing, marketing, and corporate communications
Search & Comparison IntentOften compared for versatility and multimedia skillsCompared for specialized writing expertise

The Hybrid Content Creator combines multimedia skills with content creation, working across various formats and platforms. In contrast, a Content Writer primarily focuses on producing written content. Both roles are essential in digital marketing and media, but the Hybrid Content Creator offers a broader skill set suitable for diverse content strategies.

What are the key skills and qualifications needed to thrive as a hybrid content creator?

To thrive as a Hybrid Content Creator, you need expertise in multimedia content production, strong writing skills, and a solid understanding of digital marketing, often supported by a relevant degree or portfolio. Familiarity with tools like Adobe Creative Suite, social media management platforms, and basic SEO techniques is typically required. Creativity, adaptability, and effective communication are crucial soft skills for generating engaging content across various platforms. These skills enable content creators to craft compelling messages that resonate with diverse audiences and drive brand engagement in a dynamic digital landscape.

What are popular job titles related to Hybrid Content Creator jobs in Rochester, NY?

For Hybrid Content Creator jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Hybrid Content Creator jobs in Rochester, NY look for?

The top searched job categories for Hybrid Content Creator jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Hybrid Content Creator jobs?

Cities near Rochester, NY with the most Hybrid Content Creator job openings:

Hybrid Content Creator jobs near you

Hybrid Content Creator/Production Director

Nexstar Media Group

Rochester, NY • On-site

$17 - $18/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 13 hours ago

Nexstar Media Group rating

7.0

Company rating: 7.0 out of 10

Based on 103 frontline employees who took The Breakroom Quiz

48th of 76 rated media

Job description

WROC/RochesterFirst is hiring a Hybrid Content Creator/Production Director to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal local source for news, weather, and information across all platforms.
Rochester, NY, ranked as the nation's second most affordable housing market, offers an exceptional quality of life-with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community.
WROC-TV/RochesterFirst.com in Rochester, New York is hiring a Hybrid Content Creator/Production Director who is responsible for researching, planning, and creating content for news programming.
Essential Duties and Responsibilities:
  • Strong writing and editing skills, with attention to detail and knowledge of AP style
  • Creates engaging stories, videos, and imagery for our viewers specific to platforms
  • Code and Direct daily live local newscasts and other live and prerecorded productions using Ross OverDrive and ENPS
  • Stream live and prerecorded productions using OBS Studio
  • Work closely with News Producers, Photographers, Engineers, and other Directors to enhance our final on-air product
  • Work well in a collaborative team environment; multitasking, problem-solving, and making last-minute decisions under pressure and tight deadlines
  • Be self-sufficient, managing multiple projects with competing priorities
  • Perform other job-related requests and duties as assigned

Requirements & Skills:
  • Bachelor's degree in communications, or an equivalent combination of education and work-related experience is preferred
  • Basic photography, videography and editing experience
  • Experience in news operations and/or production is preferred
  • Experience with cross-platform live streaming is preferred
  • Ross OverDrive, ENPS, Adobe Premiere, and OBS experience a plus
  • Demonstrate excellent communication skills; fluent in English, oral and written
  • Available to work all shifts (mornings, evenings, overnights, weekends, and holidays), as well as extended hours as assigned

Compensation: $17 - $18 an hour commensurate with applicant's experience and skill level.
WROC/RochesterFirst, Nexstar Media Inc. offers excellent benefits including paid vacations, holidays, sick leave, and personal days, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teladoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, and many more benefit options. Compensation package will be based on experience.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

What Nexstar Media Group employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Nexstar Media Group logo

About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

Social media

FacebookTwitter

View All Nexstar Media Group Jobs

Apply