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Content Strategist Jobs in Rochester, NY (NOW HIRING)

Gorbel

Content Creation Specialist

Victor, NY · On-site

Key Responsibilities Content Strategy & Development * Plan, research, and create engaging content for multiple channels, including: * Blog articles, white papers, case studies, and eBooks * Social ...

Manning & Napier

PORTFOLIO STRATEGIST

Fairport, NY

$115/hr

You will collaborate with the Product Manager to develop messaging and content for their respective investment strategies. You will also actively engage in portfolio management discussions with the ...

Manning & Napier

PORTFOLIO STRATEGIST

Fairport, NY · On-site

$115/hr

You will collaborate with the Product Manager to develop messaging and content for their respective investment strategies. You will also actively engage in portfolio management discussions with the ...

Troutman Pepper

RISE Content Specialist

Rochester, NY · Hybrid

The RISE (Regulatory Investigations, Strategy and Enforcement) Content Specialist will collaborate with attorneys and colleagues across the practice group to advance the group's business development ...

Varsity Tutors

Viral Content Creation Tutor

Rochester, NY · Remote

$18 - $40/hr

Deep knowledge of content strategy, platform algorithms, audience engagement techniques, video and visual content production, copywriting for social media, trend analysis, analytics interpretation ...

Varsity Tutors

Social Networking Tutor

Rochester, NY · Remote

$18 - $40/hr

Skilled at teaching social media profile creation, content strategy, and online safety practices. Guides students through optimizing LinkedIn profiles for professional networking, creating engaging ...

Varsity Tutors

Digital Media Tutor

Rochester, NY · Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

PuroClean

Social Media Experiment 2026

Rochester, NY · On-site +1

$4.8K/mo

Advanced knowledge of SEO/SEM best practices and content strategy, including technical SEO, on-page and off-page optimization, and keyword research. * Strong analytical skills with the ability to ...

PuroClean

Social Media Executive 2026

Rochester, NY · On-site

$2.9K/mo

Advanced knowledge of SEO/SEM best practices and content strategy, including technical SEO, on-page and off-page optimization, and keyword research. * Strong analytical skills with the ability to ...

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All JobsContent Strategist JobsContent Strategist Jobs in Rochester, NY

Content Strategist information

See Rochester, NY salary details

$16

$44

$74

How much do content strategist jobs pay per hour?

As of Jul 20, 2026, the average hourly pay for content strategist in Rochester, NY is $44.39, according to ZipRecruiter salary data. Most workers in this role earn between $34.13 and $52.16 per hour, depending on experience, location, and employer.

What is the job of a content strategist?

A content strategist is responsible for planning, developing, and managing content to meet an organization’s goals and audience needs. They analyze target audiences, create content strategies, and often use tools like content management systems to ensure consistency and effectiveness across channels.

What Is a Content Strategist?

As a content strategist, you work with an organization’s marketing team to create compelling content for print and online media. Your job duties include developing a content strategy, overseeing team members, and creating new promotional material. The goal is to shape your company’s public brand image in a favorable light. You regularly use social media and search engine marketing to develop effective digital content and drive online traffic. Positions are available at private organizations and advertising agencies. Another option is freelancing or consulting.

How does a Content Strategist typically collaborate with other departments within an organization?

Content Strategists work closely with various teams such as marketing, design, product, and sales to ensure consistent messaging and effective content delivery. They often participate in cross-functional meetings to gather insights, align content goals with business objectives, and integrate feedback into content planning. This collaboration helps ensure that content supports broader company initiatives and resonates with target audiences, making strong communication and project management skills essential in this role.

What is the average salary of a content strategist?

The average salary of a content strategist typically ranges from $60,000 to $100,000 annually, depending on experience, location, and industry. Senior roles or those with specialized skills in SEO, analytics, or content management tools may earn higher salaries.

What are the key skills and qualifications needed to thrive as a Content Strategist, and why are they important?

To thrive as a Content Strategist, you need expertise in content creation, SEO, editorial planning, and a background in communications or marketing. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO platforms such as SEMrush or Ahrefs is typically required. Strong soft skills include creativity, strategic thinking, and collaborative communication to align content with business goals. These skills ensure that content effectively engages audiences, supports brand objectives, and drives measurable results.

What does a Content Strategist do?

A Content Strategist is responsible for planning, developing, and managing content to meet a company's business goals. They analyze target audiences, create content plans, and ensure that all content aligns with the brand's voice and objectives. Content Strategists work closely with writers, designers, and marketers to produce effective and engaging content across various platforms. Their work helps drive traffic, engagement, and conversions for the organization.

What jobs will no longer exist in 2030?

By 2030, roles such as traditional print journalists and basic data entry clerks are expected to decline due to automation and digital transformation. For a Content Strategist, this shift emphasizes the increasing importance of digital content creation, SEO skills, and data-driven decision making, while routine tasks may be replaced by AI tools. Adaptability to new technologies will be key to remaining relevant in the evolving job landscape.

What is the difference between Content Strategist vs Content Marketing Manager?

AspectContent StrategistContent Marketing Manager
Primary FocusDeveloping content plans and strategies to align with brand goalsExecuting marketing campaigns and managing content distribution
Skills & CredentialsContent creation, SEO, analytics, strategic planningContent creation, marketing tactics, campaign management
Work EnvironmentCollaborates with content teams, marketing, and designLeads marketing campaigns, manages content teams
Industry UsageUsed across digital, media, and corporate sectorsPrimarily in marketing and advertising industries

The main difference is that a Content Strategist focuses on planning and developing content strategies to meet organizational goals, while a Content Marketing Manager handles the execution and promotion of content to drive marketing results. Both roles require strong content and SEO skills but differ in scope and responsibilities.

What kind of jobs in media bring in $150,000 a year?

In media, senior roles such as Content Directors, Creative Directors, or Executive Producers often earn $150,000 or more annually, especially with extensive experience, leadership skills, and industry connections. These positions typically require advanced skills, strategic oversight, and sometimes specialized certifications or advanced degrees.
More about Content Strategist jobs
What are popular job titles related to Content Strategist jobs in Rochester, NY? For Content Strategist jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Content Strategist jobs in Rochester, NY look for? The top searched job categories for Content Strategist jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Content Strategist jobs? Cities near Rochester, NY with the most Content Strategist job openings:
Content Strategist jobs near you
Infographic showing various Content Strategist job openings in Rochester, NY as of July 2026, with employment types broken down into 1% Internship, 71% Full Time, 25% Part Time, 1% Temporary, and 2% Contract. Highlights an 77% Physical, 2% Hybrid, and 21% Remote job distribution, with an average salary of $92,339 per year, or $44.4 per hour.
Content Creation Specialist

Content Creation Specialist

Gorbel

Victor, NY • On-site

Full-time

Posted 20 days ago

Gorbel rating

6.8

Company rating: 6.8 out of 10

Based on 9 frontline employees who took The Breakroom Quiz

316th of 430 rated machine equipment manufacturers

Job description

Gorbel's mission is simple: We improve people's lives.

That mission guides everything we do, from the products and service we provide to our outside customers to the work environment we foster for our employees. We are a manufacturer of material handling and fall protection products for the production and warehouse/distribution sectors. We're on the cutting edge of manufacturing and distribution; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes - and we're looking for people like you to join us in that mission.

We're currently hiring for open positions in the US and Canada. We operate in Canada as Engineered Lifting Systems and Equipment (ELS)/DBA Gorbel Canada, and subsequent communication related to Canadian positions may show the ELS name. You may be contacted by phone by recruitment personnel based in either Canada or New York.

Work Shift:

Job Description:

The Content Creation Specialist is responsible for developing high-quality, strategic content that supports demand generation, brand awareness, and customer engagement across digital and traditional channels. This role blends storytelling, data-driven decision-making, and modern tools-including AI-to efficiently produce compelling content aligned with marketing objectives.

This individual collaborates cross-functionally to translate complex technical concepts into clear, engaging content tailored to diverse audiences.

Key Responsibilities

Content Strategy & Development

  • Plan, research, and create engaging content for multiple channels, including:

    • Blog articles, white papers, case studies, and eBooks

    • Social media content and campaigns

    • Website copy and landing pages

    • Email and direct marketing campaigns

  • Align content with marketing and demand generation goals by collaborating with internal stakeholders

  • Develop and maintain a consistent brand voice across all content formats

AI-Enhanced Content Creation

  • Leverage AI tools (e.g., generative AI, content optimization platforms) to:

    • Accelerate content creation and editing workflows

    • Generate content drafts, outlines, and variations

    • Optimize content for SEO/AEO, readability, and engagement

  • Apply critical thinking and editorial judgment to refine AI-generated content for accuracy, tone, and brand alignment

  • Stay current on emerging AI tools and recommend new efficiencies and best practices

Cross-Functional Collaboration

  • Interview internal and external subject matter experts to develop accurate, insightful content

  • Partner with Sales, Product Marketing, Engineering, and Product Development teams to produce technical and educational content

  • Collaborate with Product Marketing Managers and design teams to create visually compelling assets (infographics, eBooks, etc.)

Social Media & Campaign Execution

  • Plan and execute social media campaigns aligned with marketing initiatives

  • Manage content calendars and publishing schedules across channels

  • Monitor trends and recommend new platforms or opportunities for engagement

Public Relations & Communications

  • Support PR initiatives by drafting and distributing press releases

  • Identify and develop both internal and external newsworthy content opportunities

  • Ensure alignment between PR efforts and digital/social amplification strategies

Content Performance & Optimization

  • Track and analyze performance metrics (engagement, conversions, traffic)

  • Use insights to refine content strategy and improve results

  • Conduct regular content audits and updates

Technical Content Support

  • Develop and maintain technical documentation, including blog posts, white papers, and educational materials

  • Adapt tone and complexity based on audience knowledge level

  • Participate in content reviews with stakeholders to ensure accuracy and clarity

Required Skills:

  • Exceptional written and verbal communication skills

  • Strong storytelling ability with attention to clarity, tone, and audience

  • Demonstrated ability to manage multiple projects and deadlines

  • Experience using AI tools to enhance content creation and productivity

  • Strong critical thinking and problem-solving skills

  • Skillful in using graphic design, photography, and video to tell a story

  • Ability to work on their own, anticipate questions or problems, and work through a solution


Preferred Qualifications:

  • Bachelor's Degree in Marketing, Communications, Journalism and/or five years' experience in a related field

  • Proficiency in MS Office, including use of CoPilot to efficiently handle workload

  • Familiarity with Adobe suite applications and/or Canva experience

  • Ability to communicate in English

  • Ability to do essential duties

ADA Physical/Mental/Workplace Requirements:

  • Occasional lifting up to 25 lbs.

  • Sitting, working at desk/personal computer for extended periods of time.

  • Primary work environment is professional corporate office.

Gorbel is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, gender, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. Gorbel is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform their job related duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at 585-924-6204.

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Gorbel, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.

A reasonable estimate of the current range is: Min $62,353 - Max $88,430

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