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Content Strategist Jobs in Rochester, NY (NOW HIRING)

Manning & Napier

PORTFOLIO STRATEGIST

Fairport, NY

$115/hr

The Portfolio Strategist will collaborate with portfolio specialists to understand and develop messaging, content, and competitive analytics , as well as actively engage in portfolio management ...

Manning & Napier

PORTFOLIO STRATEGIST

Fairport, NY · On-site

$115/hr

The Portfolio Strategist will collaborate with portfolio specialists to understand and develop messaging, content, and competitive analytics , as well as actively engage in portfolio management ...

Varsity Tutors

Viral Content Creation Tutor

Rochester, NY · Remote

$18 - $40/hr

Deep knowledge of content strategy, platform algorithms, audience engagement techniques, video and visual content production, copywriting for social media, trend analysis, analytics interpretation ...

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All JobsContent Strategist JobsContent Strategist Jobs in Rochester, NY

Content Strategist information

See Rochester, NY salary details

$16

$44

$74

How much do content strategist jobs pay per hour?

As of Aug 10, 2026, the average hourly pay for content strategist in Rochester, NY is $44.39, according to ZipRecruiter salary data. Most workers in this role earn between $34.13 and $52.16 per hour, depending on experience, location, and employer.

What is a content strategist?

As a content strategist, you work with an organization’s marketing team to create compelling content for print and online media. Your job duties include developing a content strategy, overseeing team members, and creating new promotional material. The goal is to shape your company’s public brand image in a favorable light. You regularly use social media and search engine marketing to develop effective digital content and drive online traffic. Positions are available at private organizations and advertising agencies. Another option is freelancing or consulting.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists work closely with various teams such as marketing, design, product, and sales to ensure consistent messaging and effective content delivery. They often participate in cross-functional meetings to gather insights, align content goals with business objectives, and integrate feedback into content planning. This collaboration helps ensure that content supports broader company initiatives and resonates with target audiences, making strong communication and project management skills essential in this role.

What is the average salary of a content strategist?

The average salary of a content strategist varies by experience and location but typically ranges from $60,000 to $100,000 annually in the United States. Entry-level roles may start around $50,000, while experienced professionals with specialized skills can earn over $120,000.

What qualifications do you need to be a content strategist?

A content strategist typically needs a bachelor's degree in marketing, communications, journalism, or a related field. Relevant skills include strong writing, editing, research abilities, and experience with content management systems and analytics tools. Professional experience in content creation or digital marketing is often required or preferred.

What are the key skills and qualifications needed to thrive as a content strategist, and why are they important?

To thrive as a Content Strategist, you need expertise in content creation, SEO, editorial planning, and a background in communications or marketing. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO platforms such as SEMrush or Ahrefs is typically required. Strong soft skills include creativity, strategic thinking, and collaborative communication to align content with business goals. These skills ensure that content effectively engages audiences, supports brand objectives, and drives measurable results.

What does a content strategist do?

A Content Strategist is responsible for planning, developing, and managing content to meet a company's business goals. They analyze target audiences, create content plans, and ensure that all content aligns with the brand's voice and objectives. Content Strategists work closely with writers, designers, and marketers to produce effective and engaging content across various platforms. Their work helps drive traffic, engagement, and conversions for the organization.

What is the difference between Content Strategist vs Content Marketing Manager?

AspectContent StrategistContent Marketing Manager
Primary FocusDeveloping content plans and strategies to align with brand goalsExecuting marketing campaigns and managing content distribution
Skills & CredentialsContent creation, SEO, analytics, strategic planningContent creation, marketing tactics, campaign management
Work EnvironmentCollaborates with content teams, marketing, and designLeads marketing campaigns, manages content teams
Industry UsageUsed across digital, media, and corporate sectorsPrimarily in marketing and advertising industries

The main difference is that a Content Strategist focuses on planning and developing content strategies to meet organizational goals, while a Content Marketing Manager handles the execution and promotion of content to drive marketing results. Both roles require strong content and SEO skills but differ in scope and responsibilities.

More about Content Strategist jobs
What are popular job titles related to Content Strategist jobs in Rochester, NY? For Content Strategist jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Content Strategist jobs in Rochester, NY look for? The top searched job categories for Content Strategist jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Content Strategist jobs? Cities near Rochester, NY with the most Content Strategist job openings:
Content Strategist jobs near you
Infographic showing various Content Strategist job openings in Rochester, NY as of August 2026, with employment types broken down into 1% Internship, 72% Full Time, 22% Part Time, 1% Temporary, and 4% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $92,339 per year, or $44.4 per hour.

PORTFOLIO STRATEGIST

Manning & Napier Advisors

Fairport, NY

$115/hr

Full-time

Medical, Dental, Vision, Retirement

Posted 12 days ago

Job description

Summary The Portfolio Strategist is an investment professional responsible for representing Manning & Napier's investment strategies and capabilities to clients and prospects. This person acts as an integral part of the sales and service process and possesses deep knowledge about the investment philosophy, process, and portfolio positioning for the firm's investment solutions. This knowledge enables the Portfolio Strategist to be a credible representative of the investment team & strategy to key external audiences, including consultants, advisors, institutions, and direct client relationships. The Portfolio Strategist is generally not responsible for maintaining any client, prospect, or intermediary relationships on their own; instead, they work side-by-side with our distribution professionals to represent our solutions and meet client needs. However, at certain times and for specific key relationships the Strategist may be the lead relationship professional. The Portfolio Strategist will serve as the firm's primary spokesperson for designated investment solutions and must develop and maintain a strong knowledge of product features, including investment, operational, and competitive aspects. The Portfolio Strategist will collaborate with portfolio specialists to understand and develop messaging, content, and competitive analytics , as well as actively engage in portfolio management discussions with investment teams, with a goal of conveying this information effectively to colleagues, prospects, clients, and intermediaries. The Portfolio Strategist, as a representative of the firm's investment professionals & strategies, must have a strong understanding of markets to be perceived as a credible & knowledgeable investment professional, and is also expected to contribute to the firm's thought leadership efforts. The Portfolio Strategist will report to the Director of the Portfolio Strategies Group. Responsibilities
  • Represent the firm with clients and prospects across multiple channels (financial advisors, institutional consultants, research analysts, Taft-Hartley plans & other institutions)
  • Participate in and/or lead finals presentations and client service meetings
  • Participate in and/or facilitate due diligence meetings and reviews
  • Represent the firm at sales/marketing meetings, client seminars, conferences, and other speaking opportunities
  • Contribute to production of original investment content for internal and external distribution
  • Work closely in partnership with distribution, marketing, & client services teams to holistically support distribution efforts.
  • Participate in product development discussions
Qualifications
  • 5+ years' of investment-related experience in the investment management industry
  • Excellent presentation and communication skills
  • Strong analytical ability and knowledge of investment markets
  • Confidence and presence in client sales/service settings
  • Ability to work in a team-oriented environment across multiple disciplines and departments
  • Nationwide coverage demanding up to 30-50% travel time
  • CFA strongly preferred
  • CAIA or prior alternatives investment experience preferred
Perks
  • Health, dental & vision insurance
    • Employer HSA contribution
    • Opt out credit
  • 401k employer match
  • Paid volunteer days
  • Gym reimbursement
Compensation: $115-125k expected base salary; additional incentive compensation expected

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