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Content Strategist Jobs in Rochester, NY (NOW HIRING)

Manning & Napier

Portfolio Strategist

Fairport, NY · On-site

$115/hr

The Portfolio Strategist will collaborate with portfolio specialists to understand and develop messaging, content, and competitive analytics , as well as actively engage in portfolio management ...

Manning & Napier

Portfolio Strategist

Fairport, NY · On-site

$115/hr

The Portfolio Strategist will collaborate with portfolio specialists to understand and develop messaging, content, and competitive analytics , as well as actively engage in portfolio management ...

Varsity Tutors

Viral Content Creation Tutor

Rochester, NY · Remote

$18 - $40/hr

Deep knowledge of content strategy, platform algorithms, audience engagement techniques, video and visual content production, copywriting for social media, trend analysis, analytics interpretation ...

Nexstar Media Group

Sports Content Creator

Rochester, NY · On-site

$16.50 - $18/hr

WROC/RochesterFirst is hiring a Sports Content Creator to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal ...

Varsity Tutors

Social Networking Tutor

Rochester, NY · Remote

$18 - $40/hr

Skilled at teaching social media profile creation, content strategy, and online safety practices. Guides students through optimizing LinkedIn profiles for professional networking, creating engaging ...

Braven, Inc.

Associate Director, Social Media

Newark, NY · On-site

$92 - $101/hr

As a key member of the Communications & Marketing team, you will develop and execute a bold social strategy creating platform-native content, building engaged audiences, and translating Braven ...

Varsity Tutors

Digital Media Tutor

Rochester, NY · Remote

$18 - $40/hr

Deep knowledge of digital content creation, social media strategy, video production, graphic design basics, audio production, web content, animation fundamentals, and digital storytelling techniques.

Deloitte

Tax Campaign Marketer Lead Specialist

Rochester, NY · On-site +1

$17.75/hr

Make recommendations on content strategy, development, and deployment, including derivative content; partner with subject matter specialists and stakeholders to shape campaign messaging and create ...

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All JobsContent Strategist JobsContent Strategist Jobs in Rochester, NY

Content Strategist information

See Rochester, NY salary details

$16

$44

$74

How much do content strategist jobs pay per hour?

As of Aug 31, 2026, the average hourly pay for content strategist in Rochester, NY is $44.39, according to ZipRecruiter salary data. Most workers in this role earn between $34.13 and $52.16 per hour, depending on experience, location, and employer.

What is a content strategist?

As a content strategist, you work with an organization’s marketing team to create compelling content for print and online media. Your job duties include developing a content strategy, overseeing team members, and creating new promotional material. The goal is to shape your company’s public brand image in a favorable light. You regularly use social media and search engine marketing to develop effective digital content and drive online traffic. Positions are available at private organizations and advertising agencies. Another option is freelancing or consulting.

What does a content strategist do?

A Content Strategist is responsible for planning, developing, and managing content to meet a company's business goals. They analyze target audiences, create content plans, and ensure that all content aligns with the brand's voice and objectives. Content Strategists work closely with writers, designers, and marketers to produce effective and engaging content across various platforms. Their work helps drive traffic, engagement, and conversions for the organization.

What are the key skills and qualifications needed to thrive as a content strategist, and why are they important?

To thrive as a Content Strategist, you need expertise in content creation, SEO, editorial planning, and a background in communications or marketing. Familiarity with content management systems (CMS), analytics tools like Google Analytics, and SEO platforms such as SEMrush or Ahrefs is typically required. Strong soft skills include creativity, strategic thinking, and collaborative communication to align content with business goals. These skills ensure that content effectively engages audiences, supports brand objectives, and drives measurable results.

How does a content strategist typically collaborate with other departments within an organization?

Content Strategists work closely with various teams such as marketing, design, product, and sales to ensure consistent messaging and effective content delivery. They often participate in cross-functional meetings to gather insights, align content goals with business objectives, and integrate feedback into content planning. This collaboration helps ensure that content supports broader company initiatives and resonates with target audiences, making strong communication and project management skills essential in this role.

What is the difference between Content Strategist vs Content Marketing Manager?

AspectContent StrategistContent Marketing Manager
Primary FocusDeveloping content plans and strategies to align with brand goalsExecuting marketing campaigns and managing content distribution
Skills & CredentialsContent creation, SEO, analytics, strategic planningContent creation, marketing tactics, campaign management
Work EnvironmentCollaborates with content teams, marketing, and designLeads marketing campaigns, manages content teams
Industry UsageUsed across digital, media, and corporate sectorsPrimarily in marketing and advertising industries

The main difference is that a Content Strategist focuses on planning and developing content strategies to meet organizational goals, while a Content Marketing Manager handles the execution and promotion of content to drive marketing results. Both roles require strong content and SEO skills but differ in scope and responsibilities.

What degree do you need to be a content strategist?

A content strategist typically holds a bachelor's degree in fields such as marketing, communications, journalism, or related areas. While a degree is common, relevant experience, strong writing skills, and knowledge of content management tools can also be important for the role.

What is the average salary of a content strategist?

The average salary of a content strategist varies by experience and location but typically ranges from $60,000 to $100,000 annually in the United States. Entry-level roles may start lower, while experienced professionals with skills in SEO, analytics, and content management tools can earn higher salaries.

What is the difference between a copywriter and a content strategist?

A content strategist develops overall content plans, sets goals, and ensures content aligns with brand objectives, often analyzing audience data and managing content calendars. A copywriter creates specific written content, such as articles, ads, or web copy, focusing on engaging the audience and conveying messages effectively. Both roles may collaborate but have distinct focuses within content creation and planning.
More about Content Strategist jobs

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For Content Strategist jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Content Strategist jobs in Rochester, NY look for?

The top searched job categories for Content Strategist jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Content Strategist jobs?

Cities near Rochester, NY with the most Content Strategist job openings:

Content Strategist jobs near you
Infographic showing various Content Strategist job openings in Rochester, NY as of August 2026, with employment types broken down into 86% Full Time, 8% Part Time, and 6% Contract. Highlights an 79% In-person, and 21% Remote job distribution, with an average salary of $92,339 per year, or $44.4 per hour.

Portfolio Strategist

Fairport, NY • On-site

Manning & Napier
Finance and Insurance • 501 - 1,000 employees
Learn more about Manning & Napierexternal

$115/hr

Full-time

Medical, Dental, Vision, Retirement

Re-posted 5 days ago

Job description

Summary

The Portfolio Strategist is an investment professional responsible for representing Manning & Napier's investment strategies and capabilities to clients and prospects. This person acts as an integral part of the sales and service process and possesses deep knowledge about the investment philosophy, process, and portfolio positioning for the firm's investment solutions. This knowledge enables the Portfolio Strategist to be a credible representative of the investment team & strategy to key external audiences, including consultants, advisors, institutions, and direct client relationships. The Portfolio Strategist is generally not responsible for maintaining any client, prospect, or intermediary relationships on their own; instead, they work side-by-side with our distribution professionals to represent our solutions and meet client needs. However, at certain times and for specific key relationships the Strategist may be the lead relationship professional. The Portfolio Strategist will serve as the firm's primary spokesperson for designated investment solutions and must develop and maintain a strong knowledge of product features, including investment, operational, and competitive aspects.

The Portfolio Strategist will collaborate with portfolio specialists to understand and develop messaging, content, and competitive analytics , as well as actively engage in portfolio management discussions with investment teams, with a goal of conveying this information effectively to colleagues, prospects, clients, and intermediaries. The Portfolio Strategist, as a representative of the firm's investment professionals & strategies, must have a strong understanding of markets to be perceived as a credible & knowledgeable investment professional, and is also expected to contribute to the firm's thought leadership efforts.

The Portfolio Strategist will report to the Director of the Portfolio Strategies Group.

Responsibilities

  • Represent the firm with clients and prospects across multiple channels (financial advisors, institutional consultants, research analysts, Taft-Hartley plans & other institutions)
  • Participate in and/or lead finals presentations and client service meetings
  • Participate in and/or facilitate due diligence meetings and reviews
  • Represent the firm at sales/marketing meetings, client seminars, conferences, and other speaking opportunities
  • Contribute to production of original investment content for internal and external distribution
  • Work closely in partnership with distribution, marketing, & client services teams to holistically support distribution efforts.
  • Participate in product development discussions

Qualifications

  • 5+ years' of investment-related experience in the investment management industry
  • Excellent presentation and communication skills
  • Strong analytical ability and knowledge of investment markets
  • Confidence and presence in client sales/service settings
  • Ability to work in a team-oriented environment across multiple disciplines and departments
  • Nationwide coverage demanding up to 30-50% travel time
  • CFA strongly preferred
  • CAIA or prior alternatives investment experience preferred

Perks

  • Health, dental & vision insurance
    • Employer HSA contribution
    • Opt out credit
  • 401k employer match
  • Paid volunteer days
  • Gym reimbursement

Compensation: $115-125k expected base salary; additional incentive compensation expected

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