ZipRecruiter

Log In

1

Consumer Insights Associate Jobs (NOW HIRING)

Grupo Bimbo

Director Consumer Insights

Irving, TX · On-site

$146K - $205K/yr

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure ... Consumer Insights (CI), the Director will contribute to building a consumer obsession culture at ...

Bimbo Bakeries USA

Director Consumer Insights

Irving, TX · On-site

$146K - $205K/yr

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure ... Consumer Insights (CI), the Director will contribute to building a consumer obsession culture at ...

Newell Brands

Job ID: 15487 Newell Brands is a leading consumer products company with a portfolio of iconic ... Associate Manager, Shopper Insights Location: Atlanta, GA Job Summary Consumer & Shopper Insights ...

next page

Showing results 1-20

All JobsConsumer Insights Associate Jobs

Consumer Insights Associate information

See salary details

$25.5K

$77.6K

$112.5K

How much do consumer insights associate jobs pay per year?

As of Jul 14, 2026, the average yearly pay for consumer insights associate in the United States is $77,566.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $98,500.00 per year, depending on experience, location, and employer.

How does a Consumer Insights Associate typically collaborate with marketing and product teams?

Consumer Insights Associates play a key role in bridging the gap between customer data and strategic decisions. They frequently collaborate with marketing teams to help tailor campaigns based on consumer trends and preferences identified in research. Additionally, they work closely with product teams by presenting actionable insights that inform product development, enhancements, or positioning. Regular meetings, cross-functional workshops, and joint presentations are common ways these teams work together to ensure consumer perspectives are integrated into business strategies.

What are the key skills and qualifications needed to thrive as a Consumer Insights Associate, and why are they important?

To thrive as a Consumer Insights Associate, you need strong analytical skills, proficiency in market research methods, and a relevant degree such as marketing, business, or psychology. Familiarity with data analysis tools like SPSS, Excel, and survey platforms, as well as experience with data visualization software, is typically required. Excellent communication, attention to detail, and the ability to translate data into actionable insights are standout soft skills for this role. These competencies are crucial for accurately interpreting consumer behavior and delivering valuable recommendations that drive business strategies.

What is the difference between Consumer Insights Associate vs Market Research Analyst?

AspectConsumer Insights AssociateMarket Research Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; some roles may prefer certifications in research methodsBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis tools
Work EnvironmentCollaborates with marketing and product teams; often in corporate or agency settingsWorks with data, reports, and client presentations; typically in research firms or corporate marketing departments
Employer & Industry UsageCommon in consumer goods, retail, and marketing agenciesUsed across industries including retail, finance, and healthcare for market analysis

The Consumer Insights Associate focuses on understanding consumer behavior through qualitative and quantitative research to inform marketing strategies. In contrast, the Market Research Analyst conducts broader market analysis, including competitive research and data interpretation. Both roles require similar educational backgrounds and work environments, but their specific focus and scope differ.

What are Consumer Insights Associates?

Consumer Insights Associates are professionals who analyze data and trends to help companies better understand their customers’ preferences, behaviors, and needs. They collect and interpret research from surveys, focus groups, and market data to provide actionable recommendations that can shape marketing, product development, and business strategies. By translating consumer data into meaningful insights, they play a key role in helping organizations make informed decisions and stay competitive in the market.
What cities are hiring for Consumer Insights Associate jobs? Cities with the most Consumer Insights Associate job openings:
What are the most commonly searched types of Consumer Insights jobs? The most popular types of Consumer Insights jobs are:
What states have the most Consumer Insights Associate jobs? States with the most job openings for Consumer Insights Associate jobs include:
What job categories do people searching Consumer Insights Associate jobs look for? The top searched job categories for Consumer Insights Associate jobs are:
Consumer Insights Associate jobs near you
Associate Consumer Insights - Transformation Innovation

Associate Consumer Insights - Transformation Innovation

Bimbo Bakeries USA

Irving, TX • On-site

$54K - $71K/yr

Full-time

Retirement

Posted 24 days ago

Bimbo Bakeries USA rating

6.0

Company rating: 6.0 out of 10

Based on 125 frontline employees who took The Breakroom Quiz

14th of 45 rated bakeries

Job description

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas'® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann's® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
#LI-LF1
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $54,800 - $71,300
Comprehensive Benefits Package
Annual Bonus Eligibility
401k & Company Match
Position Summary:
Bimbo Bakeries USA (BBU) is transforming to accelerate brand growth. As part of the Marketing Center of Excellence (MCOE) group reporting to the Director of Consumer Insights (CI), Transformation, the Associate Consumer Insights will contribute to building a consumer obsession culture at BBU. The focus will be Innovation pipeline 3+ years out, cross-and portfolio transformation, leaning into advancements of AI-driven solutions.
Key Responsibilities:
  • CI for Advanced Innovation, experienced insights innovation professional who has experience employing the appropriate custom research projects for assessing new innovation ideas. Must have the people skills to explain findings, insights, and learnings to marketing partners. Experience managing many projects concurrently for smooth and timely delivery.
  • CI Transformation: Embrace changing CI ways of working given the acceleration of AI tools. Enthusiastically use new AI-assisted insights tools, automation, and advanced analytics to improve insight speed and quality. Support adoption of new CI processes, tools, and AI-enabled methods through training and enablement materials.
  • Operating Model, Governance & AI Stewardship
  • Implement frameworks for intake, prioritization, governance, and insight quality.
  • Beyond project management, conduct accuracy checks of results.
  • Ability to drive alignment with partners prior to launching research as well as to the results for decision making.
  • Passion for Insights, empathy for consumers and what they need and want (spoken or not) with the ability to help build plans to deliver. Proven track record of custom research management and insightful thinking for innovation, particularly further out innovation.
  • Coordinate innovation learning agendas across portfolios with assistance from reporting manager
  • Strong interpersonal skills and a heart for building effective working relationships with other BBU associates and partners.
  • Curious, adaptive, future focused, with a continuous improvement mindset.
  • Experience with data sources to incorporate into evidence-based innovation recommendations and plans (custom quant tabs, syndicated data systems, etc.).

Leadership Competencies:
  • Use a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
  • Build partnerships and work collaboratively with others to meet shared objectives.
  • Take on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
  • Understands the business and organizational environment and shows interest in adapting to the culture and ways of working.

Education and Work History:
  • Bachelor's degree in business, psychology, social studies, anthropology, or similar, Data & Analytics, Information Systems, Strategy, or related fields.
  • At least three years of experience showing progress in their skills, knowledge, and accomplishments in an insights function or role, with increasing focus on innovation insights solutions.
  • Some experience of using AI tools.
  • A self-starter able to follow structured processes and timelines with little supervision.
  • Ability to work effectively and positively with teams.
  • Positive, curious, creative and innovative thinker with the ability to energize, influence, and work effectively.
  • Self-starter with proven ability to manage complexity and problem-solve.
  • Computer skills and proficiency with PowerPoint, Excel, and other software/applications.
  • Domestic Travel: 10-20%

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

What Bimbo Bakeries USA employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

Bimbo Bakeries logo

About Bimbo Bakeries

Sourced by ZipRecruiter

From the breakfast table to lunch boxes to family barbecues, Bimbo Bakeries USA's fresh, high-quality products have delighted Americans for generations. As the largest commercial baking company in the U.S., we are proud to deliver our bread, bagels, buns, English muffins and sweet baked goods to every town, city and community in the United States. Bimbo Bakeries USA is proud part of Grupo Bimbo, the world’s largest baking company with operations in 34 countries.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Horsham, PA, US

Year founded

1945

View All Bimbo Bakeries Jobs

Apply