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Consumer Insights Associate Jobs in Washington (NOW HIRING)

GEICO

Senior Manager, Specialty Product Marketing

Bethesda, MD · On-site

$129K - $169K/yr

... Consumer Insights & Learning Agenda * Champion consumer and market research and own the learning ... Lead, coach, and develop the Marketing Lead and junior associates - setting clear goals, delegating ...

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Consumer Insights Associate information

What is a consumer insights associate?

Consumer Insights Associates are professionals who analyze data and trends to help companies better understand their customers’ preferences, behaviors, and needs. They collect and interpret research from surveys, focus groups, and market data to provide actionable recommendations that can shape marketing, product development, and business strategies. By translating consumer data into meaningful insights, they play a key role in helping organizations make informed decisions and stay competitive in the market.

How does a consumer insights associate typically collaborate with marketing and product teams?

Consumer Insights Associates play a key role in bridging the gap between customer data and strategic decisions. They frequently collaborate with marketing teams to help tailor campaigns based on consumer trends and preferences identified in research. Additionally, they work closely with product teams by presenting actionable insights that inform product development, enhancements, or positioning. Regular meetings, cross-functional workshops, and joint presentations are common ways these teams work together to ensure consumer perspectives are integrated into business strategies.

What are the key skills and qualifications needed to thrive as a consumer insights associate, and why are they important?

To thrive as a Consumer Insights Associate, you need strong analytical skills, proficiency in market research methods, and a relevant degree such as marketing, business, or psychology. Familiarity with data analysis tools like SPSS, Excel, and survey platforms, as well as experience with data visualization software, is typically required. Excellent communication, attention to detail, and the ability to translate data into actionable insights are standout soft skills for this role. These competencies are crucial for accurately interpreting consumer behavior and delivering valuable recommendations that drive business strategies.

What is the difference between Consumer Insights Associate vs Market Research Analyst?

AspectConsumer Insights AssociateMarket Research Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; some roles may prefer certifications in research methodsBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis tools
Work EnvironmentCollaborates with marketing and product teams; often in corporate or agency settingsWorks with data, reports, and client presentations; typically in research firms or corporate marketing departments
Employer & Industry UsageCommon in consumer goods, retail, and marketing agenciesUsed across industries including retail, finance, and healthcare for market analysis

The Consumer Insights Associate focuses on understanding consumer behavior through qualitative and quantitative research to inform marketing strategies. In contrast, the Market Research Analyst conducts broader market analysis, including competitive research and data interpretation. Both roles require similar educational backgrounds and work environments, but their specific focus and scope differ.

What are the most commonly searched types of Consumer Insights jobs in Washington?

The most popular types of Consumer Insights jobs in Washington are:

What are popular job titles related to Consumer Insights Associate jobs in Washington?

For Consumer Insights Associate jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Consumer Insights Associate jobs in Washington look for?

The top searched job categories for Consumer Insights Associate jobs in Washington are:

Consumer Insights Associate jobs near you
Infographic showing various Consumer Insights Associate job openings in Washington as of August 2026, with employment types broken down into 1% As Needed, 75% Full Time, 22% Part Time, 1% Temporary, and 1% Contract. Highlights an 86% Physical, 1% Hybrid, and 13% Remote job distribution.

Customer Solution Liaison - Ombudsman Services for Voice of The Consumer

The Consortium, Inc.

Washington, DC • On-site

$30 - $33/hr

Full-time

Re-posted 26 days ago

Job description

As the Quality Assurance Analyst in the Customer Solutions Group, you will be responsible for advocating for the Member in an Ombudsman capacity by providing a high-touch consumer experience, responding to complex and escalated inquiries, including executive-level, Attorney's General, and Better Business Bureau received through all contact center channels. You will be a direct bridge to liaise between members and providers with support in multiple channels: e-mail, written correspondence, telephone, social, and chat. In addition, you will analyze data to create relevant, seamless, and memorable experiences across all platforms. As well as utilize consumer insights to drive continuous improvement across all product and service offerings.
Responsibilities:
• Facilitate Ombudsman service through Services providers by ensuring the resolution of escalated issues and complaints affecting products and services branded. Maintain A+ rating with the Better Business Bureau.
• Collect consumers' expressed insights regarding their wants, needs, and perceptions about branded products and services through the Voice of the Consumer (VoC) program and provides input to/for process improvements.
• Maintain an in-depth knowledge of product and service offerings while staying abreast of current industry trends within the health, financial and lifestyle industries. Manage and update Knowledge Management system used for the Member Relations Team via the SharePoint site.
• Work collaboratively with Account Development Managers and Product Managers to identify consumer pain points through tracking and reporting. Share information learned through Voice of the Consumer with all internal and external stakeholders throughout the Organization, and use this analysis to deliver an improved consumer experience.
Qualifications:
• Completion of an Associate's degree and experience in a dedicated customer service/ communications environment or equivalent combination of minimum two years specialized training / experience.
• Effective verbal and written communication skills a must.
• Ability to navigate multiple tasks simultaneously.
• Strong problem-solving, analytical, and decision-making skills.
• Must be capable of working autonomously and within a team environment.
• In-office/open office environment with the ability to work effectively surrounded by moderate noise.
For consideration, please submit your resume as a MS Word attachment to careers@consortiuminc.com
The Consortium
"Combining Talent with Technology"
www.consortiuminc.com

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