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Consumer Insights Associate Jobs in Washington (NOW HIRING)

Senior Manager, Specialty Product Marketing

Bethesda, MD · On-site

$129K - $169K/yr

... Consumer Insights & Learning Agenda * Champion consumer and market research and own the learning ... Lead, coach, and develop the Marketing Lead and junior associates - setting clear goals, delegating ...

Senior Manager, Specialty Product Marketing

Bethesda, MD · On-site

$129K - $169K/yr

... Consumer Insights & Learning Agenda * Champion consumer and market research and own the learning ... Lead, coach, and develop the Marketing Lead and junior associates - setting clear goals, delegating ...

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Consumer Insights Associate information

What is a consumer insights associate?

Consumer Insights Associates are professionals who analyze data and trends to help companies better understand their customers’ preferences, behaviors, and needs. They collect and interpret research from surveys, focus groups, and market data to provide actionable recommendations that can shape marketing, product development, and business strategies. By translating consumer data into meaningful insights, they play a key role in helping organizations make informed decisions and stay competitive in the market.

How does a consumer insights associate typically collaborate with marketing and product teams?

Consumer Insights Associates play a key role in bridging the gap between customer data and strategic decisions. They frequently collaborate with marketing teams to help tailor campaigns based on consumer trends and preferences identified in research. Additionally, they work closely with product teams by presenting actionable insights that inform product development, enhancements, or positioning. Regular meetings, cross-functional workshops, and joint presentations are common ways these teams work together to ensure consumer perspectives are integrated into business strategies.

What are the key skills and qualifications needed to thrive as a consumer insights associate, and why are they important?

To thrive as a Consumer Insights Associate, you need strong analytical skills, proficiency in market research methods, and a relevant degree such as marketing, business, or psychology. Familiarity with data analysis tools like SPSS, Excel, and survey platforms, as well as experience with data visualization software, is typically required. Excellent communication, attention to detail, and the ability to translate data into actionable insights are standout soft skills for this role. These competencies are crucial for accurately interpreting consumer behavior and delivering valuable recommendations that drive business strategies.

What is the difference between Consumer Insights Associate vs Market Research Analyst?

AspectConsumer Insights AssociateMarket Research Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; some roles may prefer certifications in research methodsBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis tools
Work EnvironmentCollaborates with marketing and product teams; often in corporate or agency settingsWorks with data, reports, and client presentations; typically in research firms or corporate marketing departments
Employer & Industry UsageCommon in consumer goods, retail, and marketing agenciesUsed across industries including retail, finance, and healthcare for market analysis

The Consumer Insights Associate focuses on understanding consumer behavior through qualitative and quantitative research to inform marketing strategies. In contrast, the Market Research Analyst conducts broader market analysis, including competitive research and data interpretation. Both roles require similar educational backgrounds and work environments, but their specific focus and scope differ.

What are the most commonly searched types of Consumer Insights jobs in Washington?

The most popular types of Consumer Insights jobs in Washington are:

What are popular job titles related to Consumer Insights Associate jobs in Washington?

For Consumer Insights Associate jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Consumer Insights Associate jobs in Washington look for?

The top searched job categories for Consumer Insights Associate jobs in Washington are:

Infographic showing various Consumer Insights Associate job openings in Washington as of August 2026, with employment types broken down into 1% As Needed, 68% Full Time, 23% Part Time, 3% Temporary, and 5% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution.

Associate, Strategy - Consumer Intelligence

Mclean, VA • On-site

$98.10 - $119.90/hr

Other

Posted 6 days ago


Job description

Associate, Strategy - Consumer Intelligence

Founded by former strategy consultants, Capital One is a strategy driven company. The Corporate Strategy group engages with ultra-high impact issues that drive the direction and performance of the company. Projects focus primarily on formulating enduring and profitable growth and value enhancement strategies, while working within the business to influence results and ensure follow through.

We seek an exceptional and innovative individual to join Corporate Strategy’s Consumer Intelligence team. Consumer Intelligence was formed at the request of the CEO to increase the business’s focus on our customers. Team members function as strategy analysts and work at the intersection of strategy consulting and market research to help identify, structure, and research open-ended problems, communicate results, and influence senior leadership. Recent examples of work include conducting deep competitive benchmarking on core credit card experiences, working with the Premium Products team to hone our understanding of premium consumers’ needs and wants, and diagnosing impacts of changing student loan forbearance programs on overall consumer financial health.

As a Senior Associate on the Consumer Intelligence team in Corporate Strategy, you will bring consumer insights to life and influence highly strategic decisions. You will work on a variety of different initiatives in a team environment. Many of the day-to-day projects emphasize a need for strong analytical thinking and problem-solving skills. Key to success in the role will be synthesizing information from various sources, designing research and performing analysis, and integrating findings into cohesive and insightful presentations and summaries.

Responsibilities
  • Help shape the strategic direction of one of the largest companies in the US, with a strong focus on identifying and solving consumer needs
  • Design and execute rigorous analyses for senior executives related to customer opportunities, leveraging large scale quantitative research, analytics, design thinking, and other approaches
  • Contribute to and evolve a broad and deep set of consumer surveys, working with research panel providers to deliver results
  • Independently manage work streams and drive results while contributing to group problem-solving
  • Assess progress toward customer goals across all our lines of business and products
  • Serve as an ambassador for customer experience data and analysis, consulting on customer experience data applications, and infusing customer analytics into decision-making
Basic Qualifications
  • Bachelor’s degree
  • At least one year of experience in Strategy Consulting or Business Analysis or a combination
Preferred Qualifications
  • Ability to analyze and solve problems independently in a constantly changing environment
  • Proficiency in data analysis and in working with large data sets (including with database queries, data visualization tools, and in cloud-based environments)
  • Ability to take a hypothesis-driven approach to solve strategic problems and quickly focus on highest leverage areas
  • Robust workstream management skills, including thoughtful attention to detail and skillful balancing of multiple priorities
  • Strong interpersonal skills, with experience influencing decision-making outside your core team
  • Demonstrably strong written and verbal communication skills
  • Experience with survey design and analysis of customer survey data
  • Experience with panel-based research and vendor management
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $109,000 - $109,000 for Associate, Strategy

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website (https://www.capitalonecareers.com/benefits) . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

This role is expected to accept applications for a minimum of 5 business days.

No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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