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Consumer Insight Manager Jobs in Kansas (NOW HIRING)

Analyst, Consumer Insights

Newton, KS · Hybrid

$83K - $100K/yr

Analyst, Consumer Insights Job Purpose Panera isseekinga highly motivated Analyst, ConsumerInsights ... Manage research projects frominitialbriefing through final recommendations, working closely with ...

You will support the delivery and continuous improvement of the consumer experience by managing experience insights, supporting improvement work, and partnering with teams. You will apply deep ...

Assistant Brand Manager

Wichita, KS · On-site

$37K - $46K/yr

... insights and execute consumer focused marketing strategies designed to move each brand forward and deliver unparalleled results to our client. 3. Executing with Excellence The successful Assistant ...

Assistant Brand Manager

Wichita, KS · On-site

$37K - $46K/yr

... insights and execute consumer focused marketing strategies designed to move each brand forward and deliver unparalleled results to our client. 3. Executing with Excellence • The successful ...

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Showing results 1-20

Consumer Insight Manager information

See Kansas salary details

$47.3K

$86.6K

$119.1K

How much do consumer insight manager jobs pay per year?

As of Aug 27, 2026, the average yearly pay for consumer insight manager in Kansas is $86,631.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,300.00 and $96,800.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Kansas?

For Consumer Insight Manager jobs in Kansas, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Kansas look for?

The top searched job categories for Consumer Insight Manager jobs in Kansas are:

Infographic showing various Consumer Insight Manager job openings in Kansas as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $86,631 per year, or $41.6 per hour.

Manager, Sensory & Consumer Insights

Panera Bread

Newton, KS • On-site

$104K - $125K/yr

Full-time

Posted 16 days ago


Panera Bread rating

5.4

Company rating: 5.4 out of 10

Based on 1,462 frontline employees who took The Breakroom Quiz

9th of 16 rated cafes


Job description

Manager, Sensory & Consumer Insights

TheManagerofSensory& ConsumerInsightsis a strategic leader responsible for shaping the future of the brand's food and beverage portfolio through deepsensory/productinsights. This rolecombinesresearchexpertise, culinary curiosity, and business acumen to guidefood and beverage innovation. TheManagerensures that guest needs, behaviors,preferences,and emerging trendsare translated into actionable insights that drive menu development.

Reporting to theVice President, Consumer Insights, this role serves as a key partner to Culinary, Marketing, and cross-functional teams toidentifyopportunities,validateinnovation, and build a guest-centered product pipeline.

Scope of Responsibilities

  • Sensory & Consumer Insights

  • Lead all sensory and consumer research initiatives supporting food and beverage innovation, optimization, and performance.

  • Design and execute quantitative and qualitative research studies, including sensory evaluationsandproduct testing.

  • Develop researchobjectives, questionnaires, discussion guides, and reporting frameworks that deliver actionable insights.

  • Partner closely with Culinary and Marketing teams to inform long-term menu strategy, innovation priorities, and product development decisions.

  • Identifywhite space opportunities, emerging food and beverage trends, competitive learnings, and unmetguest needsto fuel future innovation.

  • Translate guest insights into clear recommendations that improve product quality, guest satisfaction, and business performance.

  • CrossFunctionalCollaboration

  • Collaborate closely withCulinaryteams totranslate insights into prototypesandoptimizeproducts.

  • Serve as a trusted advisor to Marketing, Culinary, Operations, and Leadership teams by providing strategic recommendations grounded in data and consumer understanding.

  • Present findings and business implications to senior leadership with clarity, confidence, and influence.

  • Champion a consumer-first mindset across the organization and advocate for guest insights throughout the product development process.

  • Research Excellence & Methodology

  • Design and oversee custom research programsutilizinga range of qualitative and quantitative methodologies, including focus groups, in-depth interviews, surveys, and sensory panels.

  • Moderate focus groups and qualitative sessions as needed.

  • Execute in-house testing initiatives and work collaboratively with cross-functional partners to ensure seamless study implementation.

  • Apply advanced analytical techniques and sensory evaluation tools to uncover meaningful insights and opportunities.

  • Manage external research agencies and suppliers, ensuring high-quality deliverables, methodological rigor, timelines, and budget efficiency.

  • Continuously evolve research practices by incorporating innovative methodologies, technologies, and best practices.

Qualifications

  • Experience &Expertise

  • 5+ years of experience in consumer insights, sensory research, market research, or product innovation, preferably within the restaurant, foodservice, food and beverage, or consumer packaged goods industries.

  • Demonstrated success influencing productdevelopmentandmenuinnovation

  • through consumer-driven insights.

  • Experience managing sensory testing programs and translating findings into actionable recommendations.

  • Skills & Competencies

  • Strong understanding of sensory research methodologies and consumer research techniques.

  • Experience designing,conductingand analyzing both qualitative and quantitative studies.

  • Exceptional storytelling, presentation, and communication skills.

  • Strong project management skills with the ability to manage multiple priorities in a fast-paced, highly collaborative environment.

  • Proven ability to build relationships and influence stakeholders across functions and organizational levels.

  • Proficiencywith research, survey, and data visualization tools.

  • Willingness and ability to travel as needed to support testing.

  • Performance & Success Measures

Success in this role will bedemonstratedthrough:

  • A food and beverage innovation pipeline rooted in deep guest understanding.

  • Tangible impact on menu performance, guest satisfaction, and innovation success rates.

  • Clear, influential insights that shape critical culinary and marketing decisions.

  • Strong partnerships across Culinary, Marketing, and Operations teams.

  • Efficient and effective execution of sensory and consumer research programs.

  • Identification of emerging trends and opportunities that support long-term brand growth.

Competitive Pay-$104,942 to $125,930 annually.

The actual pay offered will be determined by multiple factors, including but not limited to the candidate's relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.

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About Panera Bread

Sourced by ZipRecruiter

Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes. We believe in serving delicious, freshly prepared, Clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist. We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need.

Industry

Restaurants

Company size

10,000+ Employees

Headquarters location

Saint Louis, MO, US