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Consumer Insight Research Jobs in Kansas (NOW HIRING)

Panera Bread

Analyst, Consumer Insights

Newton, KS · Hybrid

$83K - $100K/yr

Analyst, Consumer Insights Job Purpose Panera isseekinga highly motivated Analyst, ConsumerInsights ... Research Design & Project Execution * Support the design, execution, analysis, and reporting of ...

Posted today

Panera Bread

Senior Manager, Culinary Insights

Newton, KS · On-site

$136K - $163K/yr

... consumer understanding. This role blends research expertise, culinary curiosity, and business ... Consumer Insights Leadership * Lead the endtoend insights agenda for menu strategy, culinary ...

INTRUST Bank

Marketing Insights Strategist

Wichita, KS · On-site

Research Strategy & Insight Development • Lead the design and execution of primary and secondary ... consumer insights, or market intelligence required. Experience translating research and data into ...

INTRUST Bank

Marketing Insights Strategist

Wichita, KS · On-site

Research Strategy & Insight Development • Lead the design and execution of primary and secondary ... consumer insights, or market intelligence required. Experience translating research and data into ...

Fidelity Bank

Data Insights Intern

Wichita, KS

... Consumer Banking Division's strategic priorities. Interns will work up to 40 hours per week and ... Passion for learning, research, and investigation * Strong time management and organizational ...

Fidelity Bank

Data Insights Intern

Wichita, KS · On-site

... Consumer Banking Division's strategic priorities. Interns will work up to 40 hours per week and ... Passion for learning, research, and investigation * Strong time management and organizational ...

Colgate-Palmolive Company

Brand Manager

Overland Park, KS · On-site

$124K - $155K/yr

Our decades of science and research guide us in creating nutrition that's a step ahead so pets and ... Develop & utilize strong consumer & shopper insights of the category, market and segments * Define ...

Colgate-Palmolive Company

Brand Manager

Overland Park, KS

$124K - $155K/yr

Our decades of science and research guide us in creating nutrition that's a step ahead so pets and ... Develop & utilize strong consumer & shopper insights of the category, market and segments * Define ...

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Consumer Insight Research information

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Kansas? For Consumer Insight Research jobs in Kansas, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Kansas look for? The top searched job categories for Consumer Insight Research jobs in Kansas are:
What cities in Kansas are hiring for Consumer Insight Research jobs? Cities in Kansas with the most Consumer Insight Research job openings:
Consumer Insight Research jobs near you

Analyst, Consumer Insights

Panera Bread

Newton, KS • Hybrid

$83K - $100K/yr

Full-time

Posted 18 hours ago

Posted today

Panera Bread rating

5.4

Company rating: 5.4 out of 10

Based on 1,450 frontline employees who took The Breakroom Quiz

10th of 16 rated cafes

Job description

Analyst, Consumer Insights

Job Purpose

Panera isseekinga highly motivatedAnalyst, ConsumerInsightsto support the Brand Insights team and serve as a key partner in helping the organization make consumer-centric decisions. Reporting to theDirector, Consumer Insights & Foresight, this role will contribute to critical research initiatives including Brand Health Tracking, Advertising Testing, and strategic RISE priorities.

The ideal candidate combines strong analytical skills with intellectual curiosity, storytelling ability, and a passion for understanding consumer behavior. This individual will help translate complex data into actionable business recommendations and serve as a trusted voice of the consumer across the organization.

Location:Boston, MA (hybrid)

Duties & Responsibilities:

The primary responsibilities of this job include, but are not limited to:

Research Design & Project Execution

  • Support the design, execution, analysis, and reporting of consumer and market research projects that address key business questions.

  • Partner withkeystakeholders across Marketing,Development,andto identifybusiness opportunities and translate them into actionable researchobjectives.

  • Manage research projects frominitialbriefing through final recommendations, working closely with internal teams and external vendor partners.

Insights Generation & Storytelling

  • Analyze research findings and synthesize data into clear, compelling, and action-oriented insights.

  • Develop presentations and reports that connect consumer behaviors, attitudes, and market trends to business strategies.

  • Apply critical thinking to uncover meaningful implications and recommendations that drive growth and improve decision-making.

Stakeholder Partnership

  • Build strong relationships with cross-functional partners and becomea trustedthoughtpartnerwithin the business.

  • Provide consultative support for day-to-day business questions, serving as an objective advocate for the consumer perspective.

  • Collaborate closely with research vendors to ensure high-quality research execution and deliverables.

  • Support the continuous evolution of Panera's consumer knowledge base and insights capabilities.

Qualifications (Education & Experience):

Prior Experience

  • 2 to 5 yearsof prior job-related experiencein Consumer Insightsrequired

  • Food service,restaurant,retailor consumer packagedgood(CPG)insightsexperiencewould be highly regarded

  • Experience with both qualitative and quantitative methodologies, including

  • Brand Health Tracking

  • Ad Testing

  • Segmentation, marketstructureand other strategic consumer analyseseg.drivers for growth

  • Market research project support or management, including data analysis, interpretation, survey design and implementation, and report writing.This is a DIY environment.

  • Experience working in a fast paced, deadline-driven environment

Knowledge,Skillsand Abilities

  • Ability to present analytical material in a concise and compelling manner

  • Ability to work independently with support from manager

  • Skill in data analysis, preferred experience in statistical and competitive evaluation and synthesis

  • Working knowledge of syndicated store and/or panel data (such as from IRI, Crest or Nielsen)

  • Proficiencywith basic computer skills (e.g., Word, Excel, PowerPoint, etc.)

  • Proven project management and organizational skills

  • Strong organizational and time management skills

  • Strong writing and presentation skills

Education

  • BA/BS in business, market research, statistics, orotherrelated field

  • MBA a plus

  • Food service industry experience a plus

Competitive Pay $83,686 to $100,423 annually.

The actual pay offered will be determined by multiple factors, including but not limited to the candidate's relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.

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About Panera Bread

Sourced by ZipRecruiter

Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes. We believe in serving delicious, freshly prepared, Clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist. We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need.

Industry

Restaurants

Company size

10,000+ Employees

Headquarters location

Saint Louis, MO, US

Year founded

1981

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