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Consumer Insight Research Jobs in Kansas (NOW HIRING)

Analyst, Consumer Insights

Newton, KS · Hybrid

$83K - $100K/yr

Analyst, Consumer Insights Job Purpose Panera isseekinga highly motivated Analyst, ConsumerInsights ... Research Design & Project Execution * Support the design, execution, analysis, and reporting of ...

$70 - $100/hr

Conduct market research and analysis to identify emerging trends, consumer preferences, and competitive threats, and leverage insights to make data-driven decisions.Loyalty Program: Collaborate with ...

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Consumer Insight Research information

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What are popular job titles related to Consumer Insight Research jobs in Kansas?

For Consumer Insight Research jobs in Kansas, the most frequently searched job titles are:

What cities in Kansas are hiring for Consumer Insight Research jobs?

Cities in Kansas with the most Consumer Insight Research job openings:

Manager, Sensory & Consumer Insights

Newton, KS


Panera Bread
Restaurants • 10K+ employees

5.4

Company rating: 5.4 out of 10

Based on 1,462 frontline employees who took The Breakroom Quiz

9th of 16 rated cafes

Free food

Recommended by students

Respectful managers


$104K - $125K/yr

Full-time

Posted 15 days ago


Job description

Manager, Sensory & Consumer Insights

TheManagerofSensory& ConsumerInsightsis a strategic leader responsible for shaping the future of the brand's food and beverage portfolio through deepsensory/productinsights. This rolecombinesresearchexpertise, culinary curiosity, and business acumen to guidefood and beverage innovation. TheManagerensures that guest needs, behaviors,preferences,and emerging trendsare translated into actionable insights that drive menu development.

Reporting to theVice President, Consumer Insights, this role serves as a key partner to Culinary, Marketing, and cross-functional teams toidentifyopportunities,validateinnovation, and build a guest-centered product pipeline.

Scope of Responsibilities

  • Sensory & Consumer Insights

  • Lead all sensory and consumer research initiatives supporting food and beverage innovation, optimization, and performance.

  • Design and execute quantitative and qualitative research studies, including sensory evaluationsandproduct testing.

  • Develop researchobjectives, questionnaires, discussion guides, and reporting frameworks that deliver actionable insights.

  • Partner closely with Culinary and Marketing teams to inform long-term menu strategy, innovation priorities, and product development decisions.

  • Identifywhite space opportunities, emerging food and beverage trends, competitive learnings, and unmetguest needsto fuel future innovation.

  • Translate guest insights into clear recommendations that improve product quality, guest satisfaction, and business performance.

  • CrossFunctionalCollaboration

  • Collaborate closely withCulinaryteams totranslate insights into prototypesandoptimizeproducts.

  • Serve as a trusted advisor to Marketing, Culinary, Operations, and Leadership teams by providing strategic recommendations grounded in data and consumer understanding.

  • Present findings and business implications to senior leadership with clarity, confidence, and influence.

  • Champion a consumer-first mindset across the organization and advocate for guest insights throughout the product development process.

  • Research Excellence & Methodology

  • Design and oversee custom research programsutilizinga range of qualitative and quantitative methodologies, including focus groups, in-depth interviews, surveys, and sensory panels.

  • Moderate focus groups and qualitative sessions as needed.

  • Execute in-house testing initiatives and work collaboratively with cross-functional partners to ensure seamless study implementation.

  • Apply advanced analytical techniques and sensory evaluation tools to uncover meaningful insights and opportunities.

  • Manage external research agencies and suppliers, ensuring high-quality deliverables, methodological rigor, timelines, and budget efficiency.

  • Continuously evolve research practices by incorporating innovative methodologies, technologies, and best practices.

Qualifications

  • Experience &Expertise

  • 5+ years of experience in consumer insights, sensory research, market research, or product innovation, preferably within the restaurant, foodservice, food and beverage, or consumer packaged goods industries.

  • Demonstrated success influencing productdevelopmentandmenuinnovation

  • through consumer-driven insights.

  • Experience managing sensory testing programs and translating findings into actionable recommendations.

  • Skills & Competencies

  • Strong understanding of sensory research methodologies and consumer research techniques.

  • Experience designing,conductingand analyzing both qualitative and quantitative studies.

  • Exceptional storytelling, presentation, and communication skills.

  • Strong project management skills with the ability to manage multiple priorities in a fast-paced, highly collaborative environment.

  • Proven ability to build relationships and influence stakeholders across functions and organizational levels.

  • Proficiencywith research, survey, and data visualization tools.

  • Willingness and ability to travel as needed to support testing.

  • Performance & Success Measures

Success in this role will bedemonstratedthrough:

  • A food and beverage innovation pipeline rooted in deep guest understanding.

  • Tangible impact on menu performance, guest satisfaction, and innovation success rates.

  • Clear, influential insights that shape critical culinary and marketing decisions.

  • Strong partnerships across Culinary, Marketing, and Operations teams.

  • Efficient and effective execution of sensory and consumer research programs.

  • Identification of emerging trends and opportunities that support long-term brand growth.

Competitive Pay-$104,942 to $125,930 annually.

The actual pay offered will be determined by multiple factors, including but not limited to the candidate's relevant experience, job-related knowledge, skills, and geographical location. Individual compensation decisions are dependent upon the facts and circumstances of each position and candidate.

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About Panera Bread

Sourced by ZipRecruiter

Panera began in 1987 as St. Louis Bread Company, a humble community bakery founded with a sourdough starter from San Francisco and a dream of putting a loaf of bread in every arm. While our business has expanded well beyond St. Louis since then, that same sourdough starter is still used in our iconic sourdough bread and the craft of baking bread fresh each day remains at the heart of Panera Bread. Each day our trained bakers fill our bakery shelves with delicious freshly baked cookies, pastries, bagels, and a range of breads from focaccia to classic baguettes. We believe in serving delicious, freshly prepared, Clean food made with carefully selected ingredients that we are proud to serve our own families. Our menu, crafted by chefs and bakers, features classic, comforting dishes, each with an intriguing twist. We respect our planet and take measures to lessen our impacts. We believe in treating people with warmth, kindness, and respect, whether it’s a guest in our cafe or one of our associates. And we believe in helping our local communities, especially in times of need.

Industry

Restaurants

Company size

10,000+ Employees

Headquarters location

Saint Louis, MO, US

Year founded

1981


What Panera Bread employees say

Pay

Benefits

Hours and flexibility

Workplace

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