Consumer Insights Leader
Dubuque, IA · On-site
Partner cross-functionally with Product Management and Engineering to identify unmet consumer needs and validate innovation opportunities. * Collaborate with Marketing to develop insight-driven ...
Consumer Insights Leader
Dubuque, IA · On-site
Partner cross-functionally with Product Management and Engineering to identify unmet consumer needs and validate innovation opportunities. * Collaborate with Marketing to develop insight-driven ...
Consumer Insights Leader
Dubuque, IA · On-site
Partner cross-functionally with Product Management and Engineering to identify unmet consumer needs and validate innovation opportunities. * Collaborate with Marketing to develop insight-driven ...
Consumer Insights Leader
Dubuque, IA · On-site
Partner cross-functionally with Product Management and Engineering to identify unmet consumer needs and validate innovation opportunities. * Collaborate with Marketing to develop insight-driven ...
Consumer Insights Analyst
Estherville, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Estherville, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Ashton, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Ashton, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Lisbon, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Lisbon, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Shenandoah, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Shenandoah, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Primghar, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Primghar, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Earling, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Earling, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Des Moines, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Des Moines, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Gibson, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Gibson, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Carroll, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Carroll, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Magnolia, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Magnolia, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Farmington, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Farmington, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Berwick, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Berwick, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Blencoe, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Blencoe, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Bagley, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Bagley, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Tripoli, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Tripoli, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Eldora, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Eldora, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Urbandale, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
Urbandale, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
New Hampton, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insights Analyst
New Hampton, IA · On-site
$20/hr
Market research respondents come from all different backgrounds including sales, retail, managers, management, customer service, grocery, restaurant food cooks, servers, cashiers, admin and many more!
Consumer Insight Manager information
See Iowa salary details
$49.8K - $56.7K
1% of jobs
$56.7K - $63.5K
3% of jobs
$63.5K - $70.4K
11% of jobs
$74.5K is the 25th percentile. Wages below this are outliers.
$70.4K - $77.3K
16% of jobs
$77.3K - $84.1K
16% of jobs
The median wage is $85.6K / yr.
$84.1K - $91K
15% of jobs
$91K - $97.9K
13% of jobs
$98.5K is the 75th percentile. Wages above this are outliers.
$97.9K - $104.8K
11% of jobs
$104.8K - $111.6K
4% of jobs
$111.6K - $118.5K
8% of jobs
$118.5K - $125.4K
2% of jobs
$49.8K
$91.2K
$125.4K
How much do consumer insight manager jobs pay per year?
As of Jun 25, 2026, the average yearly pay for consumer insight manager in Iowa is $91,237.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,100.00 and $101,900.00 per year, depending on experience, location, and employer.
What is the difference between Consumer Insight Manager vs Market Research Analyst?
| Aspect | Consumer Insight Manager | Market Research Analyst |
|---|---|---|
| Required Credentials | Bachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behavior | Bachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis |
| Work Environment | Corporate marketing teams, consumer goods companies, retail | Research firms, consulting agencies, corporate marketing departments |
| Employer & Industry Usage | Used in consumer-focused industries to guide marketing strategies | Used across industries for data collection and market trend analysis |
The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.
What are the key skills and qualifications needed to thrive as a Consumer Insight Manager, and why are they important?
To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.
How much does an insights manager earn?
An insights manager typically earns between $70,000 and $120,000 annually, depending on experience, industry, and location. They often have skills in data analysis, market research, and tools like SQL or Tableau, which can influence salary levels.
What does a Consumer Insight Manager do?
A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.
How does a Consumer Insight Manager typically collaborate with marketing and product teams to drive business decisions?
A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.
How much does a consumer insight manager make at Disney?
A consumer insight manager at Disney typically earns between $80,000 and $120,000 annually, depending on experience, location, and level within the company. The role often requires skills in data analysis, market research, and familiarity with tools like SQL or Tableau.
How much does a customer insights analyst earn?
A customer insights analyst typically earns between $55,000 and $85,000 annually, depending on experience, location, and industry. Entry-level roles may start lower, while experienced analysts with advanced skills in data analysis and tools like SQL or Tableau can earn higher salaries.
What does a consumer insights manager do?
A consumer insights manager analyzes data from surveys, focus groups, and market research to understand consumer behaviors and preferences. They use this information to help companies develop marketing strategies, improve products, and identify new market opportunities, often utilizing tools like statistical software and data visualization. Strong analytical skills and knowledge of market research methods are essential for this role.
What are popular job titles related to Consumer Insight Manager jobs in Iowa? For Consumer Insight Manager jobs in Iowa, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Manager jobs in Iowa look for? The top searched job categories for Consumer Insight Manager jobs in Iowa are:
What are popular job titles related to Consumer Insight Manager jobs in IA? For Consumer Insight Manager jobs in IA, the most frequently searched job titles are:
Full-time
Posted 9 days ago
Job description
PRIMARY FUNCTION:
The Consumer Insights Leader is responsible for establishing and leading Flexsteel's consumer insights (intelligence) efforts. This role will develop and implement a disciplined, enterprise-wide approach to understanding consumer behaviors, needs, and preferences, translating insights into actionable strategies that drive product innovation, brand positioning, and business growth.
This role will work cross-functionally with Marketing, Product Management, Engineering, Sales, and Executive Leadership to ensure consumer insights are embedded into key business decisions. The Consumer Insights Leader will oversee external research partners, guiding research design, execution, and applications to maximize impact.
The Consumer Insights Leader is responsible for advancing a consumer-centric culture by delivering compelling, data-driven narratives that influence strategy and execution. This role will connect insights to action, ensuring research outcomes directly inform product development, go-to-market strategies, and overall business performance.
MAJOR DUTIES AND RESPONSIBLITIES
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
The Consumer Insights Leader is responsible for establishing and leading Flexsteel's consumer insights (intelligence) efforts. This role will develop and implement a disciplined, enterprise-wide approach to understanding consumer behaviors, needs, and preferences, translating insights into actionable strategies that drive product innovation, brand positioning, and business growth.
This role will work cross-functionally with Marketing, Product Management, Engineering, Sales, and Executive Leadership to ensure consumer insights are embedded into key business decisions. The Consumer Insights Leader will oversee external research partners, guiding research design, execution, and applications to maximize impact.
The Consumer Insights Leader is responsible for advancing a consumer-centric culture by delivering compelling, data-driven narratives that influence strategy and execution. This role will connect insights to action, ensuring research outcomes directly inform product development, go-to-market strategies, and overall business performance.
MAJOR DUTIES AND RESPONSIBLITIES
- Establish and lead Flexsteel's consumer insights efforts including frameworks, processes, governance, and an enterprise-wide research roadmap aligned to strategic priorities.
- Build and champion a consumer-centric culture by embedding insights into decision-making and driving organizational adoption of a consumer-led business model.
- Develop and manage standardized intake, prioritization, and knowledge-sharing processes, including maintaining a centralized insights repository to maximize enterprise value.
- Design and lead qualitative and quantitative consumer research through external partners, including brand health tracking, segmentation, concept testing, pricing, and customer journey analysis.
- Translate complex research findings into clear, actionable recommendations ("so what" / "now what") that inform product development, marketing strategy, and business decisions.
- Partner cross-functionally with Product Management and Engineering to identify unmet consumer needs and validate innovation opportunities.
- Collaborate with Marketing to develop insight-driven positioning, messaging, and value propositions, and with Sales to understand shopper behavior and retail dynamics.
- Lead cross-functional alignment, executive presentations, and workshops to activate insights and ensure adoption across the organization.
- Manage external research vendors and partners, ensuring methodological rigor, strong outcomes, and cost-effective use of research budgets.
- Evaluate and implement new research tools, methodologies, and technologies to continuously enhance insights capabilities.
- Travel Required.
- All other duties as assigned.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.