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Consumer Insight Manager Jobs in Iowa (NOW HIRING)

Pella Corporation

Product Manager

Pella, IA · On-site

Product Manager Pella, IA or Urbandale, IA (hybrid) This highly visible leadership role ... consumer insights; work with cross-functional team to prioritize where resources are allocated.

Pella Corporation

Product Manager

Pella, IA

Product Manager Pella, IA or Urbandale, IA (hybrid) This highly visible leadership role ... consumer insights; work with cross-functional team to prioritize where resources are allocated.

Pella Corporation

Product Manager

Pella, IA · On-site

Product Manager Pella, IA or Urbandale, IA (hybrid) This highly visible leadership role ... consumer insights; work with cross-functional team to prioritize where resources are allocated.

Socket.dev

Product Manager

Pella, IA · On-site

$100 - $140/hr

Product Manager Pella, IA or Urbandale, IA (hybrid) This highly visible leadership role ... consumer insights; work with cross-functional team to prioritize where resources are allocated.

New

AmBank Company

Digital Banking Manager

Le Mars, IA · On-site

Oversee, supervise, and coach the Digital Banking department, including both the consumer and ... Ability to analyze data, identify trends, and translate insights into actionable recommendations

Ambank Company

Digital Banking Manager

Le Mars, IA · On-site

Oversee, supervise, and coach the Digital Banking department, including both the consumer and ... Ability to analyze data, identify trends, and translate insights into actionable recommendations

American State Bank

Digital Banking Manager

Le Mars, IA · On-site

$90 - $130/hr

Oversee, supervise, and coach the Digital Banking department, including both the consumer and ... Ability to analyze data, identify trends, and translate insights into actionable recommendations

New

Acosta

Business Account Manager - CPG

Des Moines, IA · On-site

$72K - $90K/yr

Align w/Insights lead and be guided by insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions * Work with syndicated/other data sources to both manage and inform strategic ...

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Consumer Insight Manager information

See Iowa salary details

$49.8K

$91.2K

$125.4K

How much do consumer insight manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for consumer insight manager in Iowa is $91,237.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,100.00 and $101,900.00 per year, depending on experience, location, and employer.

What does a consumer insight manager do?

A Consumer Insight Manager is responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They use this information to help companies understand their target audience and make informed decisions about marketing strategies, product development, and customer experiences. The role often involves conducting market research, analyzing survey results, and presenting actionable insights to stakeholders. By understanding consumers’ motivations and needs, they help businesses stay competitive and better meet customer expectations.

What are the key skills and qualifications needed to thrive as a consumer insight manager, and why are they important?

To thrive as a Consumer Insight Manager, you need strong analytical abilities, market research expertise, and a background in business, marketing, or social sciences, often supported by a relevant degree. Proficiency with data analysis tools like SPSS, Tableau, or Qualtrics, and experience in quantitative and qualitative research methodologies are typically required. Exceptional communication, critical thinking, and stakeholder management skills help translate data into actionable business strategies. These skills are essential to accurately interpret consumer behavior, inform decision-making, and drive competitive advantage for organizations.

How does a consumer insight manager typically collaborate with marketing and product teams to drive business decisions?

A Consumer Insight Manager frequently works cross-functionally, partnering closely with marketing and product teams to translate research findings into actionable strategies. They present insights from qualitative and quantitative research, helping team members understand customer needs, preferences, and pain points. By participating in strategy meetings and brainstorming sessions, they ensure that consumer perspectives are embedded in campaign development, product design, and overall business planning. This collaborative approach not only enhances the relevance of marketing efforts and product offerings but also supports data-driven decision making throughout the organization.

What is the difference between Consumer Insight Manager vs Market Research Analyst?

AspectConsumer Insight ManagerMarket Research Analyst
Required CredentialsBachelor's degree in marketing, psychology, or related field; often prefers experience in consumer behaviorBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis
Work EnvironmentCorporate marketing teams, consumer goods companies, retailResearch firms, consulting agencies, corporate marketing departments
Employer & Industry UsageUsed in consumer-focused industries to guide marketing strategiesUsed across industries for data collection and market trend analysis

The Consumer Insight Manager focuses on understanding consumer behaviors to inform marketing strategies, often leading teams and developing insights. In contrast, the Market Research Analyst primarily collects and analyzes data to identify market trends. Both roles require analytical skills and industry knowledge but differ in scope and responsibilities.

How to get a job in consumer insight management?

To pursue a career as a Consumer Insight Manager, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with experience in market research or data analysis. Skills in data interpretation, consumer behavior, and familiarity with tools like SPSS or Tableau are important. Gaining relevant certifications and developing strong analytical and communication skills can improve job prospects.

What are popular job titles related to Consumer Insight Manager jobs in Iowa?

For Consumer Insight Manager jobs in Iowa, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Manager jobs in Iowa look for?

The top searched job categories for Consumer Insight Manager jobs in Iowa are:

What are popular job titles related to Consumer Insight Manager jobs in IA?

For Consumer Insight Manager jobs in IA, the most frequently searched job titles are:

Consumer Insight Manager jobs near you
Infographic showing various Consumer Insight Manager job openings in Iowa as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 13% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $91,237 per year, or $43.9 per hour.

SR CONSUMER INSIGHTS MANAGER

Kent Consumer Brands Americas, LLC

Muscatine, IA • On-site

$170 - $210/hr

Other

Posted 2 days ago

New

Key responsibilities

  • Lead the global consumer insights strategy by establishing research priorities, methodologies, and analytical approaches.

  • Partner with cross-functional teams and senior leaders to evaluate opportunities, influence decisions, and support growth strategies.

  • Integrate insights from various market intelligence sources to solve business challenges and guide investment decisions.

Job description

KENT Consumer Brands Americas, LLC, a member of the KENT WORLDWIDE™ family of companies, is looking for someone ready to build, contribute, and grow in a space that connects great products with the people and customers who rely on them. This is an opportunity to bring your skills to a team that values collaboration, curiosity, and doing work that makes a visible difference across our consumer brands portfolio. If you're energized by solving challenges, working alongside talented people, and making an impact that extends beyond your desk, we'd love to hear from you!

  • This position is designed and intended to be performed on-site in Muscatine, IA.

PRIMARY DUTIES & RESPONSIBILITIES

  • Lead the global consumer insights strategy, establishing research priorities, methodologies, and analytical approaches that support business objectives and address critical growth opportunities.
  • Partner with senior leaders across Brand Management, Marketing, Innovation, and other cross-functional teams to evaluate opportunities, influence decisions, and support brand, portfolio, and market growth strategies.
  • Monitor and interpret consumer, competitive, category, and cultural trends to identify emerging opportunities, potential risks, and strategic implications for the business.
  • Integrate insights from primary research, syndicated data, social listening, sales performance, and other market intelligence sources to solve complex business challenges and guide investment decisions.
  • Translate complex consumer and market intelligence into clear, executive-level recommendations that inform strategic planning, resource allocation, and business priorities.
  • Provide strategic leadership throughout the innovation lifecycle, including opportunity identification, concept evaluation, product and marketing development, testing strategies, and post-launch performance assessment.
  • Lead and optimize relationships with external research agencies and consulting partners, including vendor selection, project prioritization, scope management, and evaluation of deliverables to maximize return on investment.
  • Champion a consumer-centric culture by ensuring customer insights are embedded across business decisions, innovation initiatives, and long-term growth strategies.

EDUCATION, EXPERIENCE AND/OR QUALIFICATIONS

  • 10+ years of global experience in consumer insights, market research, or related roles within the CPG industry.
  • Strong knowledge of consumer research methodologies, including developing research strategies aligned to business objectives, designing qualitative and quantitative studies, creating effective research instruments, and selecting the appropriate tools, platforms, and frameworks to generate actionable consumer insights.
  • Core technical skill set in research methodology expertise, statistical methods and analysis, survey design, and data visualizations. Familiarity with tools such as Nielsen IQ, Circana, Numerator a plus.
  • Proven ability to influence cross-functional teams and senior stakeholders.
  • Excellent communication, storytelling, and presentation skills.
  • Curious, emphatic, proactive, and adaptable mindset with a strong sense of ownership.
  • Highly analytical with a passion for understanding consumer behavior.

TRAVEL

  • Up to 25% - trainings, meetings, and conferences

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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