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Consumer Insight Analyst Jobs in Iowa (NOW HIRING)

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Consumer Insights Leader

Dubuque, IA · On-site

... customer journey analysis. * Translate complex research findings into clear, actionable ... Collaborate with Marketing to develop insight-driven positioning, messaging, and value propositions ...

Earn Haus

Consumer Insights Analyst

Tripoli, IA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Lisbon, IA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Blencoe, IA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Urbandale, IA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Berwick, IA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Des Moines, IA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Carroll, IA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Farmington, IA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Earling, IA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Primghar, IA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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Consumer Insights Analyst

Magnolia, IA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Shenandoah, IA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Bagley, IA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Gibson, IA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Ashton, IA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Spirit Lake, IA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Garber, IA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

Earn Haus

Consumer Insights Analyst

Eldora, IA · On-site

$20/hr

We are urgently seeking people interested in taking market research studies for well known brands. If you are a self-starter, looking for flexible hours throughout the week, this may be for you! Earn ...

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All JobsConsumer Insight Analyst JobsConsumer Insight Analyst Jobs in Iowa

Consumer Insight Analyst information

See Iowa salary details

$42

$52

$61

How much do consumer insight analyst jobs pay per hour?

As of Jun 25, 2026, the average hourly pay for consumer insight analyst in Iowa is $52.70, according to ZipRecruiter salary data. Most workers in this role earn between $47.84 and $57.69 per hour, depending on experience, location, and employer.

How much does a customer insights analyst earn?

A customer insights analyst typically earns between $60,000 and $85,000 annually, depending on experience, location, and industry. Entry-level roles may start around $50,000, while experienced analysts with advanced skills in data analysis and tools like SQL or Tableau can earn over $100,000.

What jobs in the US pay 300,000 a year?

For a Consumer Insight Analyst, earning $300,000 annually is uncommon and typically requires senior-level experience, advanced skills in data analysis and market research, and often a leadership role within a large organization. High-paying roles in related fields may include senior market research directors, data science executives, or management positions in consumer insights at major corporations. Such salaries are usually achieved through a combination of experience, specialized expertise, and sometimes performance bonuses or stock options.

What Is the Job of a Consumer Insight Analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What does a consumer insights analyst do?

A consumer insights analyst studies consumer behavior and preferences to help companies understand their target market. They analyze data from surveys, focus groups, and sales to identify trends and inform marketing strategies, often using tools like Excel, SPSS, or Tableau. Their work supports product development, branding, and customer engagement efforts.

What are the key skills and qualifications needed to thrive as a Consumer Insight Analyst, and why are they important?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What do you need to be a consumer insights analyst?

To become a consumer insights analyst, you typically need a bachelor's degree in marketing, business, statistics, or a related field. Strong analytical skills, proficiency with data analysis tools like Excel or SPSS, and the ability to interpret consumer data are essential for this role.

What are some common challenges Consumer Insight Analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.

What does a Consumer Insight Analyst do?

A Consumer Insight Analyst is responsible for collecting, analyzing, and interpreting data about consumers' behaviors, preferences, and attitudes. Their primary goal is to help companies understand their target audience to improve products, services, and marketing strategies. They use various research methods, such as surveys, focus groups, and data analytics, to uncover trends and insights. These findings are then communicated to stakeholders to guide business decisions and strategy.
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What job categories do people searching Consumer Insight Analyst jobs in Iowa look for? The top searched job categories for Consumer Insight Analyst jobs in Iowa are:
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Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Iowa as of June 2026, with employment types broken down into 1% As Needed, 80% Full Time, 13% Part Time, 2% Temporary, and 4% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $109,611 per year, or $52.7 per hour.

Consumer Insights Leader

Flexsteel Home

Dubuque, IA • On-site

Full-time

Posted 9 days ago

Job description

PRIMARY FUNCTION:
The Consumer Insights Leader is responsible for establishing and leading Flexsteel's consumer insights (intelligence) efforts. This role will develop and implement a disciplined, enterprise-wide approach to understanding consumer behaviors, needs, and preferences, translating insights into actionable strategies that drive product innovation, brand positioning, and business growth.
This role will work cross-functionally with Marketing, Product Management, Engineering, Sales, and Executive Leadership to ensure consumer insights are embedded into key business decisions. The Consumer Insights Leader will oversee external research partners, guiding research design, execution, and applications to maximize impact.
The Consumer Insights Leader is responsible for advancing a consumer-centric culture by delivering compelling, data-driven narratives that influence strategy and execution. This role will connect insights to action, ensuring research outcomes directly inform product development, go-to-market strategies, and overall business performance.
MAJOR DUTIES AND RESPONSIBLITIES
  • Establish and lead Flexsteel's consumer insights efforts including frameworks, processes, governance, and an enterprise-wide research roadmap aligned to strategic priorities.
  • Build and champion a consumer-centric culture by embedding insights into decision-making and driving organizational adoption of a consumer-led business model.
  • Develop and manage standardized intake, prioritization, and knowledge-sharing processes, including maintaining a centralized insights repository to maximize enterprise value.
  • Design and lead qualitative and quantitative consumer research through external partners, including brand health tracking, segmentation, concept testing, pricing, and customer journey analysis.
  • Translate complex research findings into clear, actionable recommendations ("so what" / "now what") that inform product development, marketing strategy, and business decisions.
  • Partner cross-functionally with Product Management and Engineering to identify unmet consumer needs and validate innovation opportunities.
  • Collaborate with Marketing to develop insight-driven positioning, messaging, and value propositions, and with Sales to understand shopper behavior and retail dynamics.
  • Lead cross-functional alignment, executive presentations, and workshops to activate insights and ensure adoption across the organization.
  • Manage external research vendors and partners, ensuring methodological rigor, strong outcomes, and cost-effective use of research budgets.
  • Evaluate and implement new research tools, methodologies, and technologies to continuously enhance insights capabilities.
  • Travel Required.
  • All other duties as assigned.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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