ZipRecruiter

Log In

1

Consumer Insight Analyst Jobs in Iowa (NOW HIRING)

World Wide Technology

$65K - $80K/yr

Utilizing data-driven insights and feedback, you will map our digital touchpoints to enhance ... Capable of analyzing and deciphering data. * Ability to solve problems quickly and take a "common ...

New

World Wide Technology

$65K - $80K/yr

Utilizing data-driven insights and feedback, you will map our digital touchpoints to enhance ... Capable of analyzing and deciphering data. * Ability to solve problems quickly and take a "common ...

New

World Wide Technology

$65K - $80K/yr

Utilizing data-driven insights and feedback, you will map our digital touchpoints to enhance ... Capable of analyzing and deciphering data. * Ability to solve problems quickly and take a "common ...

New

US Corp2Corp

Analytics Consultant

Iowa City, IA · On-site

Minimum Qualifications Experience and understanding of consumer credit analysis Experience working on customer-level insight - crossing product lines and channels Proven ability to execute against ...

ARAG North America

UX Analyst

Des Moines, IA · On-site

$113K/yr

Ability to dive deep, uncover insights, and clearly communicate the "why" behind decisions ... business analysis, consumer research, marketing or related field. Certifications, Licenses ...

CROSSMARK1

Retail merchndiser

Des Moines, IA · On-site

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... practices, insight analysis, and customer targeting that always hit the mark. We do this by ...

CROSSMARK1

RESET MERCHANDISE

Des Moines, IA · On-site

Company Description CROSSMARK is a leading sales and marketing services company in the consumer ... practices, insight analysis, and customer targeting that always hit the mark. We do this by ...

next page

Showing results 1-20

All JobsConsumer Insight Analyst JobsConsumer Insight Analyst Jobs in Iowa

Consumer Insight Analyst information

See Iowa salary details

$42

$52

$61

How much do consumer insight analyst jobs pay per hour?

As of Aug 12, 2026, the average hourly pay for consumer insight analyst in Iowa is $52.70, according to ZipRecruiter salary data. Most workers in this role earn between $47.84 and $57.69 per hour, depending on experience, location, and employer.

What is a consumer insight analyst?

A consumer insight analyst helps a business understand their consumers or clients. Your responsibilities in this career are to perform research and collect data regarding sales trends and consumer satisfaction. You then analyze the information to identify issues or shortcomings. Your duties may be to design potential processes and procedures or merely provide reports to assist in product development, marketing strategies, sales projections, or improvement of the services of the company. You might also utilize your research to determine areas that are not currently being met by sales markets. As a customer insight analyst, you may work independently or operate as a part of a team.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, proficiency in data interpretation, and typically a degree in marketing, statistics, or a related field. Familiarity with tools such as SPSS, SAS, Tableau, and survey platforms, along with experience in market research methodologies, is highly valued. Exceptional communication, attention to detail, and critical thinking abilities help convey complex insights to stakeholders and influence business decisions. These skills are crucial for transforming data into actionable strategies that drive consumer-focused business growth.

What are some common challenges consumer insight analysts face when translating research findings into actionable business recommendations?

Consumer Insight Analysts often encounter the challenge of bridging the gap between complex data and practical business strategies. Interpreting large volumes of qualitative and quantitative data to uncover clear, actionable insights requires a deep understanding of both the market and the specific goals of stakeholders. Additionally, analysts must communicate their findings in a way that is easily understood by non-technical team members, ensuring recommendations are relevant and impactful. Balancing the need for detailed analysis with tight project deadlines is also a common aspect of the role.
More about Consumer Insight Analyst jobs
What are popular job titles related to Consumer Insight Analyst jobs in Iowa? For Consumer Insight Analyst jobs in Iowa, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Analyst jobs in Iowa look for? The top searched job categories for Consumer Insight Analyst jobs in Iowa are:
What are popular job titles related to Consumer Insight Analyst jobs in IA? For Consumer Insight Analyst jobs in IA, the most frequently searched job titles are:
Consumer Insight Analyst jobs near you
Infographic showing various Consumer Insight Analyst job openings in Iowa as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 79% Full Time, 17% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $109,611 per year, or $52.7 per hour.

SR CONSUMER INSIGHTS MANAGER

Kent Precision Foods Group

Muscatine, IA • On-site

Full-time

Posted 2 days ago

New

Job description

KENT Consumer Brands Americas, LLC, a member of the KENT WORLDWIDE™ family of companies, is looking for someone ready to build, contribute, and grow in a space that connects great products with the people and customers who rely on them. This is an opportunity to bring your skills to a team that values collaboration, curiosity, and doing work that makes a visible difference across our consumer brands portfolio. If you're energized by solving challenges, working alongside talented people, and making an impact that extends beyond your desk, we'd love to hear from you!

  • This position is designed and intended to be performed on-site in Muscatine, IA.

PRIMARY DUTIES & RESPONSIBILITIES

  • Lead the global consumer insights strategy, establishing research priorities, methodologies, and analytical approaches that support business objectives and address critical growth opportunities.
  • Partner with senior leaders across Brand Management, Marketing, Innovation, and other cross-functional teams to evaluate opportunities, influence decisions, and support brand, portfolio, and market growth strategies.
  • Monitor and interpret consumer, competitive, category, and cultural trends to identify emerging opportunities, potential risks, and strategic implications for the business.
  • Integrate insights from primary research, syndicated data, social listening, sales performance, and other market intelligence sources to solve complex business challenges and guide investment decisions.
  • Translate complex consumer and market intelligence into clear, executive-level recommendations that inform strategic planning, resource allocation, and business priorities.
  • Provide strategic leadership throughout the innovation lifecycle, including opportunity identification, concept evaluation, product and marketing development, testing strategies, and post-launch performance assessment.
  • Lead and optimize relationships with external research agencies and consulting partners, including vendor selection, project prioritization, scope management, and evaluation of deliverables to maximize return on investment.
  • Champion a consumer-centric culture by ensuring customer insights are embedded across business decisions, innovation initiatives, and long-term growth strategies.

EDUCATION, EXPERIENCE AND/OR QUALIFICATIONS

  • 10+ years of global experience in consumer insights, market research, or related roles within the CPG industry.
  • Strong knowledge of consumer research methodologies, including developing research strategies aligned to business objectives, designing qualitative and quantitative studies, creating effective research instruments, and selecting the appropriate tools, platforms, and frameworks to generate actionable consumer insights.
  • Core technical skill set in research methodology expertise, statistical methods and analysis, survey design, and data visualizations. Familiarity with tools such as Nielsen IQ, Circana, Numerator a plus.
  • Proven ability to influence cross-functional teams and senior stakeholders.
  • Excellent communication, storytelling, and presentation skills.
  • Curious, emphatic, proactive, and adaptable mindset with a strong sense of ownership.
  • Highly analytical with a passion for understanding consumer behavior.

TRAVEL

  • Up to 25% - trainings, meetings, and conferences

Apply