Lead the global consumer insights strategy, establishing research priorities, methodologies, and analytical approaches that support business objectives and address critical growth opportunities.
New
Lead the global consumer insights strategy, establishing research priorities, methodologies, and analytical approaches that support business objectives and address critical growth opportunities.
New
Lead the global consumer insights strategy, establishing research priorities, methodologies, and analytical approaches that support business objectives and address critical growth opportunities.
New
Lead the global consumer insights strategy, establishing research priorities, methodologies, and analytical approaches that support business objectives and address critical growth opportunities.
New
Lead the global consumer insights strategy, establishing research priorities, methodologies, and analytical approaches that support business objectives and address critical growth opportunities.
New
Lead the global consumer insights strategy, establishing research priorities, methodologies, and analytical approaches that support business objectives and address critical growth opportunities.
New
Lead the global consumer insights strategy, establishing research priorities, methodologies, and analytical approaches that support business objectives and address critical growth opportunities.
New
Lead the global consumer insights strategy, establishing research priorities, methodologies, and analytical approaches that support business objectives and address critical growth opportunities.
New
Marketing Intern
Jefferson, IA · On-site
$14.25 - $19/hr
... consumer products. * Strong analytical skills with the ability to research, organize, interpret, and summarize information into usable insights. * Clear written and verbal communication skills ...
Marketing Intern
Jefferson, IA · On-site
$14.25 - $19/hr
... consumer products. * Strong analytical skills with the ability to research, organize, interpret, and summarize information into usable insights. * Clear written and verbal communication skills ...
Marketing Intern
Jefferson, IA · On-site
$14.25 - $19/hr
... consumer products. * Strong analytical skills with the ability to research, organize, interpret, and summarize information into usable insights. * Clear written and verbal communication skills ...
Marketing Intern
Jefferson, IA · On-site
$14.25 - $19/hr
... consumer products. * Strong analytical skills with the ability to research, organize, interpret, and summarize information into usable insights. * Clear written and verbal communication skills ...
Marketing Intern
Jefferson, IA · On-site
$14.25 - $19/hr
... consumer products. * Strong analytical skills with the ability to research, organize, interpret, and summarize information into usable insights. * Clear written and verbal communication skills ...
Marketing Intern
Jefferson, IA · On-site
$14.25 - $19/hr
... consumer products. * Strong analytical skills with the ability to research, organize, interpret, and summarize information into usable insights. * Clear written and verbal communication skills ...
SR SCIENTIST
Muscatine, IA · On-site
$85K - $117K/yr
... in a research and development role, preferably in the consumer goods industries * Experience ... insights * Experimental design and statistical analysis competency * Demonstrated ability to use ...
SR SCIENTIST
Muscatine, IA · On-site
$85K - $117K/yr
... in a research and development role, preferably in the consumer goods industries * Experience ... insights * Experimental design and statistical analysis competency * Demonstrated ability to use ...
UX Analyst
Des Moines, IA · On-site
$113K/yr
Ability to dive deep, uncover insights, and clearly communicate the "why" behind decisions ... business analysis, consumer research, marketing or related field. Certifications, Licenses ...
UX Analyst
Des Moines, IA · On-site
$113K/yr
Ability to dive deep, uncover insights, and clearly communicate the "why" behind decisions ... business analysis, consumer research, marketing or related field. Certifications, Licenses ...
Sr. UX Analyst
Des Moines, IA · On-site
$100K - $120K/yr
Do you enjoy digging into processes, uncovering insights, and helping teams solve complex problems ... consumer research, marketing, or a related field. Strong understanding of qualitative and ...
Sr. UX Analyst
Des Moines, IA · On-site
$100K - $120K/yr
Do you enjoy digging into processes, uncovering insights, and helping teams solve complex problems ... consumer research, marketing, or a related field. Strong understanding of qualitative and ...
Senior UX Analyst
Des Moines, IA · On-site
Ability to dive deep, uncover insights, and clearly communicate the "why" behind decisions ... consumer research, marketing or related field. Certifications, Licenses, Associations, etc.
Senior UX Analyst
Des Moines, IA · On-site
Ability to dive deep, uncover insights, and clearly communicate the "why" behind decisions ... consumer research, marketing or related field. Certifications, Licenses, Associations, etc.
Senior Process Engineer - Branch, Deposits, and Payments
West Des Moines, IA · Hybrid
$102K - $132K/yr
Medical
Life
Retirement
PTO
Wells Fargo Consumer Banking and Lending (CBL) serves customers across the country through online ... Consult with leaders to understand, adapt research, and create alternatives for consideration
Senior Process Engineer - Branch, Deposits, and Payments
West Des Moines, IA · Hybrid
$102K - $132K/yr
Medical
Life
Retirement
PTO
Wells Fargo Consumer Banking and Lending (CBL) serves customers across the country through online ... Consult with leaders to understand, adapt research, and create alternatives for consideration
Conduct thorough keyword research, competitor analysis, and market research to identify relevant ... Experience in consumer packaged goods (CPG) * Experience with marketplace management platforms ...
Conduct thorough keyword research, competitor analysis, and market research to identify relevant ... Experience in consumer packaged goods (CPG) * Experience with marketplace management platforms ...
Conduct thorough keyword research, competitor analysis, and market research to identify relevant ... Experience in consumer packaged goods (CPG) * Experience with marketplace management platforms ...
Conduct thorough keyword research, competitor analysis, and market research to identify relevant ... Experience in consumer packaged goods (CPG) * Experience with marketplace management platforms ...
DTV Logistics Lead
Le Mars, IA · On-site
Medical
PTO
Responsible for Logistics leadership through consumer and customer research, product development ... Able to create and deliver persuasive presentations to communicate data driven insights ...
DTV Logistics Lead
Le Mars, IA · On-site
Medical
PTO
Responsible for Logistics leadership through consumer and customer research, product development ... Able to create and deliver persuasive presentations to communicate data driven insights ...
DTV Logistics Lead
Le Mars, IA · On-site
Medical
PTO
Responsible for Logistics leadership through consumer and customer research, product development ... Able to create and deliver persuasive presentations to communicate data driven insights ...
DTV Logistics Lead
Le Mars, IA · On-site
Medical
PTO
Responsible for Logistics leadership through consumer and customer research, product development ... Able to create and deliver persuasive presentations to communicate data driven insights ...
Technical Service Account Manager
Cedar Rapids, IA · On-site +1
Medical
Dental
Vision
Retirement
PTO
... consumer and industrial markets. This role is based in United State and is a remote position. You ... Ability to collaborate effectively across Sales, Marketing, and R&D * Willingness to travel 50% or ...
Technical Service Account Manager
Cedar Rapids, IA · On-site +1
Medical
Dental
Vision
Retirement
PTO
... consumer and industrial markets. This role is based in United State and is a remote position. You ... Ability to collaborate effectively across Sales, Marketing, and R&D * Willingness to travel 50% or ...
Technical Service Account Manager
Cedar Rapids, IA · On-site +1
Medical
Dental
Vision
Retirement
PTO
... consumer and industrial markets. This role is based in United State and is a remote position. You ... Ability to collaborate effectively across Sales, Marketing, and R&D * Willingness to travel 50% or ...
Technical Service Account Manager
Cedar Rapids, IA · On-site +1
Medical
Dental
Vision
Retirement
PTO
... consumer and industrial markets. This role is based in United State and is a remote position. You ... Ability to collaborate effectively across Sales, Marketing, and R&D * Willingness to travel 50% or ...
Market Account Executive
Des Moines, IA · On-site
Medical
Dental
Vision
Life
Retirement
PTO
... leading research and insights, and live event experiences. For more information visit www ... consumer trends to proactively develop customized marketing solutions to meet client objectives
Market Account Executive
Des Moines, IA · On-site
Medical
Dental
Vision
Life
Retirement
PTO
... leading research and insights, and live event experiences. For more information visit www ... consumer trends to proactively develop customized marketing solutions to meet client objectives
Consumer Insight Research information
What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?
To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.
What is the difference between Consumer Insight Research vs Consumer Data Analyst?
| Aspect | Consumer Insight Research | Consumer Data Analyst |
|---|---|---|
| Primary Focus | Understanding consumer behaviors, motivations, and preferences to inform marketing strategies | Analyzing consumer data sets to identify trends and patterns for business decision-making |
| Skills & Tools | Qualitative research, survey design, focus groups, consumer psychology | Data analysis, statistical tools, Excel, SQL, data visualization |
| Work Environment | Market research firms, marketing departments, consulting agencies | Corporate, marketing agencies, data firms |
| Common Tasks | Conducting interviews, focus groups, consumer segmentation | Data mining, reporting, trend analysis |
While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.
How does a consumer insight researcher typically collaborate with marketing and product development teams?
Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.
What is consumer insight research?
Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.
What are popular job titles related to Consumer Insight Research jobs in Iowa? For Consumer Insight Research jobs in Iowa, the most frequently searched job titles are:
What job categories do people searching Consumer Insight Research jobs in Iowa look for? The top searched job categories for Consumer Insight Research jobs in Iowa are:
What cities in Iowa are hiring for Consumer Insight Research jobs? Cities in Iowa with the most Consumer Insight Research job openings:
Full-time
Posted 2 days ago
New
Job description
KENT Consumer Brands Americas, LLC, a member of the KENT WORLDWIDE™ family of companies, is looking for someone ready to build, contribute, and grow in a space that connects great products with the people and customers who rely on them. This is an opportunity to bring your skills to a team that values collaboration, curiosity, and doing work that makes a visible difference across our consumer brands portfolio. If you're energized by solving challenges, working alongside talented people, and making an impact that extends beyond your desk, we'd love to hear from you!
- This position is designed and intended to be performed on-site in Muscatine, IA.
PRIMARY DUTIES & RESPONSIBILITIES
- Lead the global consumer insights strategy, establishing research priorities, methodologies, and analytical approaches that support business objectives and address critical growth opportunities.
- Partner with senior leaders across Brand Management, Marketing, Innovation, and other cross-functional teams to evaluate opportunities, influence decisions, and support brand, portfolio, and market growth strategies.
- Monitor and interpret consumer, competitive, category, and cultural trends to identify emerging opportunities, potential risks, and strategic implications for the business.
- Integrate insights from primary research, syndicated data, social listening, sales performance, and other market intelligence sources to solve complex business challenges and guide investment decisions.
- Translate complex consumer and market intelligence into clear, executive-level recommendations that inform strategic planning, resource allocation, and business priorities.
- Provide strategic leadership throughout the innovation lifecycle, including opportunity identification, concept evaluation, product and marketing development, testing strategies, and post-launch performance assessment.
- Lead and optimize relationships with external research agencies and consulting partners, including vendor selection, project prioritization, scope management, and evaluation of deliverables to maximize return on investment.
- Champion a consumer-centric culture by ensuring customer insights are embedded across business decisions, innovation initiatives, and long-term growth strategies.
EDUCATION, EXPERIENCE AND/OR QUALIFICATIONS
- 10+ years of global experience in consumer insights, market research, or related roles within the CPG industry.
- Strong knowledge of consumer research methodologies, including developing research strategies aligned to business objectives, designing qualitative and quantitative studies, creating effective research instruments, and selecting the appropriate tools, platforms, and frameworks to generate actionable consumer insights.
- Core technical skill set in research methodology expertise, statistical methods and analysis, survey design, and data visualizations. Familiarity with tools such as Nielsen IQ, Circana, Numerator a plus.
- Proven ability to influence cross-functional teams and senior stakeholders.
- Excellent communication, storytelling, and presentation skills.
- Curious, emphatic, proactive, and adaptable mindset with a strong sense of ownership.
- Highly analytical with a passion for understanding consumer behavior.
TRAVEL
- Up to 25% - trainings, meetings, and conferences