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Consumer Insight Research Jobs in Iowa (NOW HIRING)

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Consumer Insight Research information

What is consumer insight research?

Consumer insight research is the process of gathering and analyzing data about consumers’ behaviors, needs, motivations, and preferences to help businesses make informed decisions. This research uses a variety of methods, such as surveys, interviews, focus groups, and data analytics, to uncover patterns and trends in consumer behavior. The insights gained enable companies to tailor their products, services, and marketing strategies to better meet the needs of their target audiences and improve customer satisfaction.

How does a consumer insight researcher typically collaborate with marketing and product development teams?

Consumer Insight Researchers play a crucial role in bridging the gap between customers and internal teams. They work closely with marketing to tailor campaigns based on consumer behavior and preferences identified through research. Additionally, they collaborate with product development to inform new features or products, ensuring offerings align with real customer needs. Regular meetings, presentations, and data-driven workshops are common ways these collaborations occur, making strong communication skills essential.

What are the key skills and qualifications needed to thrive as a consumer insight researcher, and why are they important?

To thrive as a Consumer Insight Researcher, you need strong analytical skills, proficiency in market research methodologies, and typically a degree in marketing, psychology, or a related field. Familiarity with data analysis tools such as SPSS, Qualtrics, or Tableau, as well as experience designing and interpreting surveys, is essential. Excellent communication, critical thinking, and curiosity help researchers translate data into actionable insights and effectively share findings with stakeholders. These skills and qualities are crucial for generating meaningful consumer insights that drive strategic business decisions.

What is the difference between Consumer Insight Research vs Consumer Data Analyst?

AspectConsumer Insight ResearchConsumer Data Analyst
Primary FocusUnderstanding consumer behaviors, motivations, and preferences to inform marketing strategiesAnalyzing consumer data sets to identify trends and patterns for business decision-making
Skills & ToolsQualitative research, survey design, focus groups, consumer psychologyData analysis, statistical tools, Excel, SQL, data visualization
Work EnvironmentMarket research firms, marketing departments, consulting agenciesCorporate, marketing agencies, data firms
Common TasksConducting interviews, focus groups, consumer segmentationData mining, reporting, trend analysis

While both roles analyze consumer information, Consumer Insight Research focuses on understanding consumer motivations and behaviors through qualitative methods, whereas Consumer Data Analysts primarily work with quantitative data to identify trends. Both roles are essential for developing effective marketing strategies but differ in approach and tools used.

What are popular job titles related to Consumer Insight Research jobs in Iowa?

For Consumer Insight Research jobs in Iowa, the most frequently searched job titles are:

What job categories do people searching Consumer Insight Research jobs in Iowa look for?

The top searched job categories for Consumer Insight Research jobs in Iowa are:

What cities in Iowa are hiring for Consumer Insight Research jobs?

Cities in Iowa with the most Consumer Insight Research job openings:

Consumer Insight Research jobs near you
Infographic showing various Consumer Insight Research job openings in Iowa as of August 2026, with employment types broken down into 1% As Needed, 85% Full Time, 11% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution.

Senior SEO & Organic Growth Specialist

Brownells

Grinnell, IA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 15 days ago

Brownells rating

7.0

Company rating: 7.0 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

Job description

Senior SEO & Organic Growth Specialist

Grinnell, Iowa | Hybrid, 3 to 4 Days Onsite

Brownells is looking for a Senior SEO & Organic Growth Specialist to help customers more easily discover our products, expertise, and content across traditional search engines and emerging AI-powered discovery platforms. As a leading name in the firearms and outdoor industry, Brownells offers the opportunity to apply your SEO expertise to a large, specialized eCommerce catalog and highly engaged customer base.

This is a hands-on senior individual contributor role for someone who understands both the technical and content sides of SEO and knows how to turn search visibility into measurable eCommerce growth. You’ll work across the website, focusing on technical site health, content strategy, AEO/GEO, and emerging search practices to improve qualified traffic, conversion, and revenue.

What You'll Do

  • Execute and optimize SEO and organic growth initiatives to increase visibility, qualified traffic, conversion, and eCommerce revenue
  • Conduct keyword research, competitive analysis, content gap analysis, and search trend research to identify growth opportunities
  • Optimize product detail pages, category pages, landing pages, and educational content for discoverability, customer relevance, and conversion
  • Perform technical SEO audits and recommend improvements related to crawlability, indexation, site architecture, structured data, internal linking, redirects, migrations, and website performance
  • Partner with developers, content specialists, designers, merchandising, and other stakeholders to ensure SEO recommendations are implemented effectively
  • Analyze organic search and eCommerce performance using Google Analytics, Google Search Console, SEMrush, and related tools, translating findings into actionable priorities
  • Implement and evolve AEO/GEO practices to improve visibility across AI-powered search experiences
  • Identify content opportunities across the customer buying journey and stay current on search engine changes, AI search developments, and evolving eCommerce SEO best practices

What We're Looking For

  • Bachelor’s degree in marketing, business, merchandising, advertising, communications, or related field, or equivalent relevant experience
  • 3+ years of experience in SEO, eCommerce marketing, organic growth, content marketing, or a closely related digital marketing discipline; 5+ years preferred
  • Strong knowledge of eCommerce SEO, content optimization, and organic growth best practices
  • Experience with keyword research, technical SEO audits, competitive analysis, and organic performance analysis
  • Strong understanding of crawlability, indexation, site architecture, internal linking, structured data, redirects, and website performance
  • Proficiency with Google Analytics, Google Search Console, SEMrush, or comparable SEO and analytics platforms
  • Strong analytical skills with the ability to turn performance data into practical recommendations
  • Strong written communication, attention to detail, and the ability to independently manage multiple priorities and collaborate across technical, creative, merchandising, and business teams

Preferred Experience

  • eCommerce, retail, or large product-catalog environments
  • Military, law enforcement, tactical, outdoor, workwear, performance apparel, or adjacent consumer markets
  • Conversion rate optimization or customer journey optimization
  • AEO, GEO, AI-powered search, or emerging discovery technologies
  • Experience with large-scale site changes, redesigns, migrations, CMS, PIM, or product content management environments

Why Brownells

Search is evolving quickly, and this role will help shape how Brownells competes across both traditional and AI-powered discovery. You’ll have the opportunity to influence a large eCommerce catalog, strengthen the technical and content foundations behind organic growth, and directly connect your work to customer experience and business performance.

Work Arrangement & Compensation

This position is hybrid in Grinnell, Iowa, with an onsite expectation of 3 to 4 days per week.

Salary starts at $65,000, adjusted based on experience, plus bonus potential of up to 12%.

Benefits include medical, dental and vision coverage, a 5% 401(k) match, paid time off, paid holidays, exclusive employee discounts, and more.

If you’re a hands-on SEO professional who enjoys digging into data, solving technical challenges, and turning search insights into measurable eCommerce growth, we’d like to hear from you. Apply today and help strengthen how customers discover Brownells across traditional and emerging search experiences.


DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. In addition, the employer may consider whether the individual applying for or holding the position is qualified. There are two steps involved in this determination. The first concerns whether the applicant or current employee satisfies the prerequisites for the position. The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation.

Brownells’ Privacy Policy Statement (“Policy”) can be reviewed here: https://www.brownells.com/help/legal/privacy-policy/

Brownells’ California Consumer Privacy Act (“CCPA”) Recruitment Disclosure can be reviewed here: https://www.brownells.com/help/legal/california-recruitment-disclosures/

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